exchange
March / April 2008 Louisiana Lottery Retailer Newsletter
Look Inside For: Catch Millionaire Raffle Fever p. 4-5 Pick 4 Pays Plenty p. 12
The Winning CrEDits
exchange
The Exchange is
Experience
published bimonthly
by the Louisiana
Louisiana Lottery Retailer Newsletter
Lottery Corporation.
Managing Editor
Bonny Botts
rose Hudson Vice President
President, Louisiana Lottery Corporation - Marketing and
Public Relations
I’m really looking forward
March / April 2008
•
to meeting the Louisiana Editor
Lottery’s 12th Powerball Kimberly Chopin
Communications Manager
jackpot winner. The $97
•
million jackpot represents the
Contributing Editors
largest single amount won Susan Clayton
in our history! One of the Products Director
most exciting aspects of my Jené Burgess
job is meeting our winners Communications Specialist
and listening to the hopes and
Sarah McGriff
dreams that can be realized Communications Specialist
as a result of their winnings.
Jennifer Queen
From helping family members Communications Assistant
rebuild after a hurricane to •
sending children to college or Designers
surprising a neighbor with a Dwain Richard Jr.
long overdue new pick-up truck, these stories give me a reason to smile. Art Director
I’m in a unique position. Many times, our players don’t hear about the Tiffany Wakefield
millions of dollars that are won each month on Louisiana Lottery games. For Graphic Designer
every dollar spent on Lottery games, at least half is used to fund the prizes for Marcy Hooper
our games. In addition, Louisiana ranks 5th among Powerball states for the Graphic Designer
number of jackpot winners since we joined the mulitstate game in 1995, even •
Photographer
though our state accounts for just about 3-4 percent of total Powerball sales. Jeff Jackson
When winners come into our office to claim prizes and agree to our using Broadcast Producer
their name and image for publicity purposes, we include the selling retailer’s
name on our Web site and news releases. These efforts coupled with in-store
winner awareness can create a “buzz” in your store and bring in additional LottEry PoLiCiEs
sales. Sharing in your winners’ experiences
is a special benefit of being a Lottery retailer. “For every dollar 1. Louisiana law prohibits selling
Louisiana Lottery Corporation
With the bonuses we pay for selling certain
prize-winning tickets and the incentives
spent on Lottery tickets to anyone under age 21
and requires an ID check of
anyone appearing to be under
for cashing your winners’ tickets, you can games, at least half age.
2. The LLC supports “Responsible
see how integral you are in the winning
experience. There’s perhaps no other is used to fund the Play” and help is available for
problem gamblers and
concerned family or friends at
product sold in your store that gives you
this level of participation in its brand.
prizes for our games.” 1-877-770-7867.
3. Retailers must be in compliance
with the Americans with
Winner awareness is an important part of selling our products. That’s why Disabilities Act to remain a
we like to post banners in your store following the sale of a large top prize. Louisiana Lottery Corporation
retailer in good standing.
You can also promote winning tickets sold at your store by displaying flyers in
4. Retailers must be current in
your Lottery play center. Work with your Customer Service Representative all filings with and payment of
all taxes, interest and penalties
to get the word out and enjoy the benefits of being a part of the winning owed to the state of Louisiana
experience! in order to have their license
renewed annually.
It’s officiall. The Lottery has been stung by the New Orleans
Hornets. At certain home games, two Hornets fans were
selected to participate in the Louisiana Lottery Powerball
Shot Contest
during halftime.
Each contestant
represented
their seat
section in the
arena. The
Hornets fans
sitting in the
winner’s
section could
take their
tickets to
the Louisiana
Lottery table in Above: Louisiana Lottery Powerball Shot Contest runner-up Jerome
Wesley of White Castle (left) is pictured with Michael Mulmore of
the arena for a Plaquemine (right), winner of the contest for the Jan. 30 game against
FREE scratch- the Golden State Warriors.
off ticket!
215011
Pictures Clockwise:
Hit-N-Run #10 in Henderson held a Customer Appreciation Promotion. (Left to
right) Store Manager Larry Hogue, Radio DJ Stephanie Scott, Lafayette CSR Paula
Cornette, Regent Broadcasting Agency Seller Tammy Hebert, Lafayette CSR Amanda
Begnaud and Owner Brent Mouton finish preparations for the promotion.
Monroe CSR Joni Takewell encourages a customer, Billy Juny, to spin the wheel
for a free Lottery prize at EZ Pak’s Customer Appreciation Day in Farmerville.
Vienna U-Pak-It in Ruston held a Customer Appreciation Promotion in February.
Monroe Regional Manager David Morton hands a customer, Floyd Knox, his prize.
louisianalottery.com 3
some camped out. others set their alarm clocks and stood in line. But all of the
30,000 players who purchased a Millionaire Raffle ticket on the first day of sales
knew one thing -- the odds of winning $1 million have never been better!
In spite of software download issues that delayed will win $50,000 and another 500 raffle numbers will win
Millionaire Raffle’s start of sales for some retailers, the $500. In all, 506 tickets will win $1.5 million in cash prizes
game was already 10 percent sold after the first day of when the winning numbers are drawn on April 15.
sales on Feb. 18. Based on the excitement of its retailers and the popularity
“We didn’t begin mass media advertising for the game until of lottery raffles across the country, the Lottery expects the
the start of sales, so the incredible player response was due game to sell-out in advance of the April 15 drawing.
to the tremendous job our retailers did with pre-selling Brenda Zeitz, manager of Hit-N-run #5 on Johnston
the game and creating excitement with their customers,” Street in Lafayette, anticipated the Millionaire Raffle and the
explained Vice President of Sales Dianne Brandon. sales it would bring. “We posted an announcement about
Only 300,000 Millionaire Raffle tickets were made available, the game on the outdoor store billboard,” Zeitz explained.
after which the game will be considered sold out. The focus “I expected to get a few customers asking questions, but
of the Lottery’s advertising and promotions has been to the sign even prompted drivers to stop in to ask about it.”
create a sense of urgency for players to purchase tickets Umen Laghari, owner of First stop on Arkansas Street
prior to sell-out, and players got the message. 119224 in Springhill, agreed with Zeitz. “Millionaire Raffle has really
On Feb. 17, brothers Brad and Michael Porter of Jackson, boosted sales and excitement for our business by giving our
Miss. arrived at midnight and camped out in their car until players an even greater selection of games,” said Laghari.
Kangaroo Express #3988 on Avenue G in Kentwood Wanda Bordelon, manager of riverside travel Center
opened. “We always buy Lottery tickets from this store,” on Pump Slough Road in Pearl River, looked forward to
Brad shared. Michael added, “It was worth the wait. experiencing the game first-hand. “I wanted to be the first
We bought $300 worth of Millionaire Raffle tickets, plus in line here to get my tickets. I was racing against our Store
Powerball and Lotto.” They both agreed that the game’s Clerk, Beverly,” she said. “Millionaire Raffle has been a very
odds couldn’t be beat. good opportunity to promote our Lottery sales.” 164045
In addition to the $1 million-winning raffle number
that will be drawn from tickets sold, five raffle numbers
Right: Brad
& Michael
Retailer er
Porter of
Jackson, Miss.
eagerly await
Earning Po w
the start of
Millionaire
Raffle
-cent sales.
et sold earns a 50
Each M illionaire Raffle tick s of $10,000 will
di tion, a selling bonu
commission. In ad $1 million-winning
iler who sells the
be paid to the reta for each $50,000
nuses will be paid
ticket, and $500 bo g incentive of $10
winning ticket so ld. Finally, a cashin
by retailers.
is paid for ev ery $500 prize paid
4
raffle
reminders
Left: Lottery
drawing officials and
Legislative Auditors test
the Automated Drawing
selling tickets
Machine. This machine • Millionaire Raffle sales will end when all 300,000
will be used to randomly tickets have been sold or at the close of Lottery
generate the winning business on April 14, whichever comes first.
raffle numbers. • Remind players to sign the back
of their tickets and secure them for
the drawing. The original ticket is
required to claim any prize.
Drawing results prize payment
• To win a prize, a player’s six-digit raffle number
• Complete drawing results for Millionaire Raffle will be must match in exact order a raffle number drawn.
available on the Lottery’s Web site after 3 p.m. on April 15, The amount of the prize won is dependent upon
www.louisianalottery.com/raffle. the winning number’s prize tier.
• Terminal Winning Numbers reports will show ONLY the • The $1 million top prize must be claimed at Lottery
winning raffle numbers for the $1 million and $50,000 prize Headquarters in Baton Rouge; $50,000 prizes may be
tiers. claimed at any regional office; and $500 prizes may be
• A one-page complete listing of all winning raffle claimed at retailers.
numbers will be mailed to you shortly after the • All Millionaire Raffle prizes must be claimed by
drawing. you should post this flyer immediately Oct. 11, 2008.
in your store for your players.
millionaire raffle Commercial
The Lottery’s Millionaire Raffle commercial was filmed in Addis, Brusly,
Downtown Baton Rouge, as well as outside Lottery retailer Mid-City Mart
on Florida Boulevard in Baton Rouge. The commercial features a truck
emblazoned with the Millionaire Raffle logo driving through Louisiana towns,
where it attracts the attention and excitement of curious residents.
Right: An overhead shot gives
an aerial view of the Millionaire
Raffle commercial.
Far Left: Actor Eric Street plays the truck
driver that opens the Millionaire Raffle
truck doors to a crowd of “players”
wanting a ticket.
Left: Lottery retailer Mid-City Mart
in Baton Rouge hosted a group of actors
as they show their enthusiasm for
Millionaire Raffle.
louisianalottery.com 5
Reason to Smile
Player Comments
“I love Reason to Smile. I could
hear it on TV and not be in
front of the TV and visualize
the whole commercial.”
“I always sing along with
this commercial. It’s so joyful
The Lottery’s television advertising and catchy.”
program is playing a significant role
in reminding loyal customers to play, “When the commercial comes on,
according to a recent survey of members of it really gets my attention. It makes
the Lottery’s online players’ club, Club Lotteaux. me want to dance and sing along.”
Nearly half of players indicated they “frequently”
or “always” purchase a ticket after viewing a Lottery “The song stays in your head
commercial. and when I’m getting ready to go
“This survey helped confirm that the Lottery’s advertising purchase my tickets, I sing the song
program benefits retailers,” explained Bonny Botts, vice president to let my husband know what
of marketing and public relations. “When advertising drives I’m getting ready to do!”
players to retailers to purchase their tickets, retailers then have
an opportunity to sell them other items.” “That song just sticks in your head,
Players also gave a very high approval rating of the Lottery’s television commercials. and it’s true -- people do need a
4% 3%
About 90 percent of survey respondents rated the Lottery’s commercials as “excellent” reason to smile, to be winners of
or “good.” 421000 something at one time in their life.
8% 22%
It makes life more worth while….
“Even more importantly, players don’t just enjoy the creativity or entertainment
Winning is like, Yesssss! I won! I did
aspect of our ads, they also appreciate the game information provided in the ads,”
it...me, out of all people, I WON!”
Botts said.
The number one reason players gave for their high rating of the Lottery’s TV
10% “I like to sing it when I
commercials was that the ads kept them informed of new games and prize amounts.
scratch my ticket!”
The next most popular reasons were that Lottery ads were
entertaining and that they reminded the viewer to play.
“It’s very entertaining to me.
Recall of past Lottery television advertising campaigns was I always get up and dance
also high, with the majority of commercials being recalled by when it comes on.
at least 20 percent of respondents. However, the favorite ad 19%
I LOVE IT TO DEATH!!!!”
by far, with 48 percent of the “vote,” was the Lottery’s16%
Reason to Smile music video branding
commercial. 306004
Favorite Thing About
18%
4% 3% Lottery TV
8% 22% Commercials*
Keeps me informed of
games and prize amounts
10%
Entertaining
Reminds me to play
Gets my attention
19%
Creative
16%
Funny
Easy to Understand
18%
* December 2007- February 2008 Club Lotteaux survey, None
6 575 respondents
Bryan Barras Sr. of Covington won the Grand Prize World Poker Tour® Experience
for the $100,000 Hold ‘Em Poker® scratch-off game’s fourth and final second-chance
drawing held in January. 238003
As the winner, Barras was awarded the opportunity to compete in an actual WPT™
tournament in the U.S., including round-trip airfare for two, hotel accommodations,
$1,000 spending cash and up to a maximum $10,000 buy-in to participate in the
tournament of his choice. His prize also includes a World Poker Tour® Merchandise
Package and two tickets to the taping of the World Poker Tour® finals of the
tournament attended, unless he’s already at the table! Barras has the option
of receiving a cash prize of $15,515, taxes paid, in lieu of the grand prize trip
experience. 105160
Past Grand Prize World Poker Tour® Experience winners were Leon Williams
of Geismar, Terry McNeal of New Orleans, and Phillip Freeman of Anacoco.
In addition to Barras’s prize, 191 other second-chance drawing entrants won
a World Poker Tour® Merchandise Package, which included a quad-folding
poker game table top that seats eight, a WPT™ 300 Poker Chip Set, a WPT™
Clock, WPT™ Drink Tumblers and a WPT™ Ball Cap. World Poker Tour®
Merchandise Packages were shipped directly to the winners.
Le Festival de Mardi Gras was held at Cajun Field in Lafayette Feb. 1
through Mardi Gras day, Feb. 5. The Louisiana Lottery treated festival-goers to
Lottery merchandise for purchasing $5 worth of scratch-offs. As an added bonus for visitors, New Orleans artist
Darrin Butler was on-hand to sign and sell prints of his award-winning work, Let the Good Times Roll. Butler’s art was
also featured on the Lottery’s $2 Mardi Gras scratch-off with the same name. The event was free and included lots
of food, great music, carnival rides, games and parades. Now, that’s how you celebrate Mardi Gras, Lafayette style!
Above Left: Let the Good Times Roll Artist Darrin Butler speaks with festival visitors as they admire his art exhibit.
Above Right: Lottery retailer Kenneth Cook of Cajun Mart (standing in trailer); Lafayette Regional Manager Cal Tabor (in front of the trailer);
Yolanda Butler, wife of Darrin Butler; Robert Dozier, visiting Lottery retailer from Baton Rouge; Lottery Special Events Coordinator Temeka McCree-
Perrin; and artist Darrin Butler enjoy the festival.
louisianalottery.com 7
End of
Redemption
April 30, 2008
Cash Reward ($2)
Triple Fortune ($2)
Barrel of Bucks ($2)
A Gift for You ($2)
Black Jack ($2)
Lucky Symbols
Aces High
Wild 7’s
Lucky 7’s
Roll the Dice
Scratch
Double Time ($2) Hoola Moola
Diamonds & 7’s ($2) Line ‘Em Up
TIC TAC WOW Doubler
May 7, 2008
Emerald Green 7’s ($10)
May 18, 2008
Jack Frost ($2)
June 13, 2008
Break the Bank ($5)
June 17, 2008
Let the Good Times Roll ($2)
June 23, 2008
Turkey Tripler ($2)
June 29, 2008
Jumbo Bucks ($2)
July 8, 2008
Pieces of Eight ($5) Scary Money
Block Bingo ($3) Peppermint Twist
3-D Tic-Tac-Toe ($3) Merry Money
Sizzlin’ 7’s ($2) 2008 Doubler
Mistle Deaux ($2)
Coming
Soon
Red Hot 7’s ($5) Match 3 Tripler
Chips & Salsa ($2) Sunny Money
Cherry Twist ($2) Double Doubler
Mystery Crossword ($3)
8
h-offs $1
Ticket
Menu
Quick $20
Triple Win
The Number Game
Double Doubler (#413)
Easy Money Roll with the Change
Find the 9’s Carnival Win
Amazing 8’s $5,000 Spin
Super 7’s Crawfish 2008
7-11-21 Croc Cash
$2 Lucky Horseshoes
Money Mania
Fat Cat Doubler
Luck of the Draw
Super Deuces
Bedazzled
Fire ‘N’ Dice
10X the Money
Shamrock Green
Lucky Hearts
Jazzin’ 7s
$3 Goldbar Crossword
Cash Bingo
Lucky Crossword
Green Line Bingo
$5 Chili Days & Chili Nights
Take 5
$100,000 Payout
Gold ‘n Glitter
Fabulous Fortune
Slots of Money
Extreme Green
$10 Cash Blowout
Mega Money®
louisianalottery.com 9
The Power Play 10X® promotion has found its niché Be sure to remind Powerball players to add the
as the Lottery’s spring promotion due to its popularity Power Play option to their ticket, especially during the
with players and its ability to generate awareness of the Power Play 10X® promotion, for the chance to multiply
$1 per play multiplier feature. The promotion will once any nonjackpot-related* prize up to 10 times. The
again run from March 30 – April 30, 2008, with one of promotion will run March 30 – April 30, 2008, no matter
the “5s” on the Power Play wheel being replaced with a how many times the “10” is selected on the Power Play
“10.” wheel. However, if the “10” is not selected during that
This means that players who purchase the Power Play time frame, the promotion will be extended until it is
option with their Powerball ticket could have their selected once.
nonjackpot-related* prize multiplied up to 10 times! For
example, if the “10” is selected on the Power Play wheel, *Power Play does not apply to the jackpot prize or to the Match 5
match 5 winners who purchased the Power Play option Bonus prize when in effect.
would win $2 million, or 10 times the usual $200,000
prize for matching the five white ball numbers drawn. Tanya Adams, manager
Since retailers earn a 1 percent bonus on the match 5 of Adam’s Enterprises
Powerball prize, they stand to earn up to $20,000 for in Jackson, purchased
selling a winning match 5 Powerball Power Play ticket her $600,000 winning
Powerball Power Play
during the promotion. 333075
ticket from her store. In
addition to her prize, the
store received a one-time
How Power Play Works bonus of $6,000 for
selling the winning ticket.
The Power Play multiplier is randomly selected
on the Power Play wheel during the Powerball
drawing. The Power Play wheel has 16 slots which
are typically numbered with equal slots of 2, 3, 4
and 5. During the 10X® promotion, one of the “5s”
on the wheel will be replaced with a “10”.
“Power Play sales increased by 36 percent during
last year’s 10X® promotion. Now that’s motivation
to ask for the sale!” explained Vice President of
Sales Dianne Brandon. “It’s the perfect opportunity
to introduce Power Play to regular Powerball
players to double the sale and your commission.
Plus, you can earn a larger selling bonus.”
Energy Express in Denham Springs sold a $1 million winning Powerball Power Play
ticket and received a one-time selling bonus of $10,000. Manager Karen Hebert
proudly stands beside the store’s “We Sold the Winning Ticket Here!” banner.
10
Club
Lotteaux
Members
Get a Little
Lagniappe!
Krewe of Thor parade ride winner Neva Ferguson of New Roads (left)
and friend, Karen Houston, couldn’t wait for the parade to roll.
It’s FREE to Residents 21 and Older!
Over the past few months, the Lottery has offered special, members-
Tracy Bramlett of Cotton Valley won a $100 bank card only promotions through its online players’ club, Club Lotteaux.
after entering the Lucky Hearts Second-Chance drawing! “Market research indicates that players’ affinity with our brand can be
increased when we offer them added value for their Lottery purchases,”
explained Vice President of Marketing and Public Relations Bonny Botts. “These web-based giveaways and second-chance
drawings do just that and also give players a reason to keep coming back to our Web site.” 472006
To celebrate the Mardi Gras season, Club Lotteaux members were given the opportunity to register for a chance to ride on
a superfloat in the 2008 Krewe of Thor parade in Metairie on Jan. 30. The giveaway included a ride on the float for the winner
and one friend, as well as costumes and throws for the parade. Parade ride winner Neva Ferguson of New Roads said that
although she had ridden in parades before, the opportunity to ride in a New Orleans area parade was entirely new. “Mardi
Gras is one of my favorite holidays,” Ferguson said. “We had a blast and I want to thank the Lottery for giving me
this wonderful opportunity!”
In addition to the parade ride giveaway, members could mail in nonwinning $2 Lucky Hearts scratch-off tickets to a
designated drawing address posted on the Club Lotteaux Web site to enter a second-chance drawing for a $100 bank card.
Tracy Bramlett of Cotton Valley won the Lucky Hearts Valentine’s Day drawing just in time to treat his sweetheart
for Valentine’s Day. 122957
Interested in becoming a member? Look for the Club Lotteaux logo on the Lottery’s Web site,
www.louisianalottery.com, to sign up and watch for other seasonal “members-only” promotions coming soon!
louisianalottery.com 11
For the first time since the Louisiana Lottery launched Pick 4 in March 1999, the
numbers 5-5-5-5 were randomly selected with more than $1.6 million won for the
Jan. 27 drawing. 121431
“This is the largest amount won on a Pick 4 drawing in which straight identical
digits were selected,” said Lottery President Rose Hudson. “In the lobby at
headquarters, there was standing room only for players waiting to claim prizes on
Jan. 28. It was exciting to see that many winners all at once.”
Winners claimed Pick 4 prizes ranging from $2,500 to $115,000 at the Lottery’s
headquarters in Baton Rouge, as well as its regional offices in New Orleans,
Lafayette, Alexandria, Monroe, and Shreveport.
Here are just a few Lottery retailers that sold 5-5-5-5 winning Pick 4 tickets*:
In the New Orleans region:
Diane’s Grocery & Deli on Highway 437 in
Covington ($2,500 ticket), Cigarette Express on
Westbank Expressway in Marrero ($5,000 ticket)
and BJ’s Country Corner #2 on W. Main Street in
Houma (12 $5,000 tickets).
In the Lafayette region:
“I don’t know what I’m goi
Calcasieu Exxon on Broad St. in Lake Charles ng to do with the
money yet, but it feels goo
d to win!” said Hillary
($2,500 ticket), Longhorn Truck & Car Plaza on James Dehart (right) of Ho
uma who claimed a
Highway 109 South in Vinton (two $5,000 tickets) said total of $25,000 at the Ne
“I was just feeling lucky,” w Orleans regional
and Valero Corner Store #372 on Creswell Lane in lliams of Shreveport office. His sister, Belinda
Torrance Wi Dehart (center), also
won $15,000 and his nep
Opelousas ($2,500 ticket). who claimed $5,000 at the hew, Jonathan Foret,
“I will
Shreveport regional office. Sr. (left), won $20,000.
In the Alexandria region: definitely play again!”
Texaco Alexandria on Jackson Street in Alexandria
(two $5,000 tickets), Rainbow Mini Mart on Carter
Street in Vidalia ($5,000 ticket) and Uncle Harvey’s
#113 on Fairbanks Street in Jonesville ($2,500
ticket).
New Year Brings
3, 2, 1….Start Selling Tickets!
In the Shreveport region ($2,500 tickets): sam’s Discount Zone on Behrman Hwy. in Gretna joined
Dixie Mart #8 on Highway 79 South in Haynesville, the Lottery “team” as a new retailer on Jan. 9. The store held an
Stop N Fly on Jewella Avenue in Shreveport, “impromptu” promotion with a Mardi Gras theme on Feb. 1 to let
Coushatta Truckstop on Cutoff Road in Coushatta, customers know they were ready to start selling tickets. “This is a
Thrifty Liquor #5 on Bert Kouns Industrial Loop in jump start to get
Shreveport and Plain Dealing 66 on Highway 2 & 3 in their sales going,”
Plain Dealing. said New Orleans
Regional Trainer
In the Shreveport region ($5,000 tickets): Jacquelyn Hunter.
B & B Mart on Blanchard Street in Shreveport, In “We’re very
& Out on Flournoy Lucas Avenue in Shreveport, excited to have
Shelby’s 66 on McArthur Drive in Mansfield, Deli them aboard as a
Stop on N. Main Street in Sibley and Jewella Quick Lottery retailer.”
Stop on Jewella Avenue in Shreveport. Sam’s Discount Zone Owner Adnan Alrashed and New Orleans
* This list represents retailers who sold 5-5-5-5 winning Pick 4 tickets Regional Trainer Jacquelyn Hunter pose for a picture during the promotion
12 to players who agreed to the Lottery’s publicity policy. while a customer spins the wheel for a free Lottery prize.
1. Cracker
Barrel Store
Nov. 3 Lotto #43 in Slidel
drawing. Crac l received two
“We Sold Th ker Barrel As bonuses of $2
sistant Store ,5
e Winning Ti
cket” banner Managers Rich 65 for selling two jackpot-w
2. Smoker’ with cashiers ard Robertso inning tickets
s Choice in Amanda Turg n and Lori Pa from the
New Iberia so eau and Tina rfait are pictur
Blowout winne ld a top-prize Eymard. ed behind the
r, Randy Her winning $10
with Manager bert (left), is Cash Blowou
Tonia Finley, pictured with t scratch-off on
Cash Blowou Assistant Man Smoker’s Choi Jan. 28. The
t ticket, Smok ager Scott La ce Clerk Crys $200,000 Ca
er’s Choice al ndry and Lafa tal Dore, who sh
so recently so yette CSR Kim sold the winni
3. Hammo ld a $12,000 Thibodeaux. ng ticket, alon
nd Travel C top-prize win In addition to g
Jan. 19 Easy enter received ning Jack Fros selling the
5 drawing. H a one-time bo t scratch-off.
store’s “We So ammond Trav nus of $250
ld The Winni el Center Ow for selling one
ng Ticket” ba ner Marc Bee of two jackpo
4. Ace Conv nner. and Manager t-winning ticke
enient Serv Melissa Bright ts from the
Ace Convenie ice in Marre are pictured
nt Service Man ro sold a $60, next to the
time bonus fo agers John Vu 000 Easy 5 ja
r selling the ja and Mary Ngu ckpot-winning
ckpot-winning yen are pictur ticket from th
5. Lakeside ticket. ed holding a e Dec. 22, 20
“big check” fo 07 drawing.
Country Sto r $600, the st
tickets from th p in Campti ore’s one-
e Jan. 12 Lotto received a on
drawing. e-time bonus
6. Driftwoo of $3,750 for
d Spur in Ken selling one of
ner sold a $2 two jackpot-w
Feb. 13 draw 00,000 match inning
ing. Driftwoo
CSR Denise Re d Spur Owne 5 Powerball w
id are pictured r David Spee inning ticket
store’s one-tim holding a “big d and New O from the
e bonus for se check” for $2 rleans
lling the winni ,000, the
ng ticket.
retailer
New Retailers
Buzz Buy #24 on Highway 80 in Minden also joined the
The New
“Buzz” is
About
bonuses
Cracker Barrel #43,
Slidell • $500, Easy 5
Hammond travel
Center, Hammond
Lottery “team” as a new retailer on Jan. 9. The truck stop • $250, Easy 5
is open 24 hours a day, 7 days a week and has Buzz Buy! Ace Convenient
service, Marrero • Energy Express,
$600, Easy 5 Denham Springs
a 24-game instant ticket dispenser near Adams Enterprises,
• $10,000, Powerball
the terminal. “We’re thrilled to be a Jackson • $6,000, Kajun Express, Oberlin
Powerball • $2,000, Powerball
Lottery retailer,” said Store Manager
Shop Rite #54, Abbeville Driftwood spur,
Markus Watson. “We carry all • $2,000, Powerball Kenner • $2,000,
the games and have signs Lakeside Country
Powerball
throughout the store to let stop, Campti Claiborne
• $3,820, Lotto supermarket,
players know that we are now Circle K #7773,
New Orleans
• $1,856, Easy 5
a Lottery retailer. Hopefully, Jonesboro • $3,820, Lotto
Maxi Mart, Abbeville
we’ll sell some winning racetrac Petroleum
• $764, Easy 5
#296, Denham Springs
tickets!” 113662 • $1,005, Easy 5 West Metairie shell,
Metairie • $25,000,
shop N Bag, Houma
Powerball
Front, left to right: Clerk Martha Mckenzie, Clerk Sara Brady and Store • $250, Easy 5
Manager Markus Watson. Back, left to right: Clerks Connie Fulk, Clifford
Lewis and Milton Lewis. louisianalottery.com 13
top new
retailers
5
New orleans (region 1)
1. riverside travel Center,
Pearl river
2. Racetrac Petroleum, Inc. #380, Slidell
3. Get & Go, Gretna
4. Gentilly Spur, New Orleans
Retailers
New orleans
Area
Happy Land Food Market - 35949 Highway 11, Buras
Ideal Discount Market #4 - 3340 Orleans Avenue, New Orleans
Kangaroo Express #3991 - 61104 Airport Drive, Slidell
Jemworks #4 - 4483 Highway 21 South, Bogalusa
Robert Fresh Market #131 - 135 Robert E. Lee Boulevard, New Orleans
Quick Check #4 - 617 Bayou Road, St. Bernard
Sam’s Discount Zone - 451 Behrman Highway, Gretna
Bayou Boys Grocery - 42939 Highway 23, Venice
Minnie’s Discount - 28082 Highway 190, Lacombe
Jubilee #3934 - 1418 Gause Boulevard, Slidell
Shamsan Plus - 5587 West Main Street, Houma
Brothers Food Mart #109 - 148 Carondelet Street, New Orleans
A-3-A Petroleum - 3296 Pontchartrain Drive, Slidell
Kenilworth Spur - 6501 I-10 South Service Road, New Orleans
Terry Parkway Seafood & Poboy - 434 Terry Parkway, Gretna
Riverbend Market 173 - Hwy. 22 East, Madisonville
5. General DeGaulle E-Z Mart,
New Orleans
Jemworks #6 - 19009 Highway 22 East, Ponchatoula
Baton rouge (region 2) No Delay - 17122 Greenwell Springs Road, Greenwell Springs
Baton rouge
Canazaro Market - 76185 Rosedale Road, Rosedale
1. Kangaroo Express #3988, Main Street Market & Deli - 5716 E. Commerce Street, St. Francisville
Area
Kentwood Millerville Food Mart - 3015 Millerville Road, Baton Rouge
2. Express Mini Mart, Baton Rouge The Village Market - 14448 Highway 73, Prairieville
3. Side Stop Store, Baton Rouge Texaco Express - 7337 John LeBlanc Boulevard, Sorrento
Cracker Barrel #59 - 32150 Walker Road North, Walker
4. United Food Mart, Baton Rouge
Community Market - 1535 Gardere Lane, Baton Rouge
5. St. Helena Stop ‘N’ Go, Greensburg
Lafayette (region 3)
1. 190 Kwik stop, inc., Deridder Tiger Trax #6 - 971 E Landry Street, Opelousas
Centerville Market - 9206 Highway 182, Centerville
2. Smokers Choice, New Iberia Fisherman’s Headquarters - 5340 Hwy. 27 South, Sulphur
Lafayette
3. Tobacco Plus #5, Vinton Acadia Food Mart - 2122 W. Northern Avenue, Crowley
Area
4. Dave’s Self Service, St. Martinville S & J Mini Mart - 1400 Grand Point Highway, Breaux Bridge
5. USA Food Express, Lafayette Harold’s Grocery & Speciality - 7212 Johnston Street, Lafayette
Jubilee #4627 - 1734 North University, Lafayette
Alexandria (Region 4) First Stop #3 - 1783 Highway 171 North, Lake Charles
Tobacco Express - 2311 W. Pinhook Road, Lafayette
1. B-Kwik Food Mart #7, Vidalia
2. Tobacco Plus #16, Alexandria
3. Raceway, Vidalia
Alexandria
4. Rainbow Mini Mart, Vidalia Super Sams - 3417 Jackson Street, Alexandria
Area
5. Cenla Express #4401, Winnfield
Aden Grocery - 321 E Wallace Boulevard, Ferriday
Tony’s Food Mart - 802 S. Jones Street, Winnfield
Q’s Stop - 4806 Lee Street, Alexandria
Monroe (region 5)
1. Delta Discount, Delta
2. Norsworthy’s Truck Stop, Bastrop
Monroe
Cajun One Stop - 1534 Highway 594, Monroe
Area
3. The World, Delta Higginbotham Place Deli - #1 Higginbotham Place Suite A, Waterproof
4. Kilbourne Deli Mart, Kilbourne Now Save Travel Center #14 - 1511 Texas Center Avenue, Monroe
5. Vienna U-Pak, Ruston
Shreveport (Region 6)
Buzz Buy #24 - 12155 Highway 80, Minden
shreveport
1. Harde’ Mart #227, Junction City Raceway #6731 - 1920 N. Market Street, Shreveport
Area
2. J-Mart Auto Parts, Shreveport Relay Station - 10281 Hwy 1 South, Shreveport
3. Homer Road 66, Minden Midway Food Mart - 2709 Midway Street, Shreveport
4. Plain Dealing 66, Plain Dealing Stonewall Mini Mart - 757 Linwood Avenue, Stonewall
5. The Derrick, Greenwood
Based on Sales period Jan. 2, 2008 - Feb. 28, 2008 louisianalottery.com 15
outgoing,
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too much of it. So
you can never have
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PRSRT STD
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Baton Rouge, LA
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