Consumer Trends in the Oral Hygiene Market in Italy , 2011

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					Consumer Trends in the Oral Hygiene Market in Italy , 2011
Marketers in the Oral Hygiene market in Italy face a major challenge. Understanding market size and
segmentation is valuable, but the keys to effective targeting is knowing just how valuable specific
consumer groups are, and being able to quantify the impact of consumer trends.
This report provides integrated data on consumer trends, consumer groups and market data which
show exactly the size of consumer groups, how much of the Oral Hygiene market in Italy they account
for and which consumer trends drive their behaviour, and as such allows marketers to develop strong
growth strategies.

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Consumers’ uptake of products and the influence of consumer trends are fundamental causes of
change in markets – and as such marketers need to know what these trends are and be able to quantify
their influence in the market.
This report provides highly detailed insight into exactly who the consumer is and how the latest
consumer trends are changing the market by examining over 20 consumer trends and the share of sales
across over 30 consumer groups."

Reasons To Buy
The data provided allows marketers to track consumer behaviour through to its actual value impact on
a product market. Unique in the market, this provides readers with a highly detailed data analysis of
the market allowing marketing tactics and strategy to be updated in line with the very latest consumer

Major points covered in Table of Contents of this report include
Table of Contents
1 Introduction
2 Consumer Segmentation, Group Value and Trend Influence
3 Consumption Analysis
4 Brand vs. Private Label Choices
5 The Share of Consumers influenced by Trends
6 Consumption Impact: Market Valuation
7 Retailer Choice, Switching and Category Share
8 Appendix
List of Tables

Explore Comprehensive list of more than 108 Tables & Figures available in the report Consumer
Trends in the Oral Hygiene Market in Italy , 2011
Report Details:
Published: January 2012
No. of Pages: 108
Price: Single User License – US$7495    Corporate User License – US$14990

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