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INTERNATIONAL RELATIONS INTERNATIONAL RELATIONS Chapter

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					INTERNATIONAL
RELATIONS
Chapter Sixteen
International Relations
 International public relations is the practice
  of public relations conducted globally.
 Public relations growth is largely due to
  the increase in technological
  communication, as well as marketplace
  expansion and awareness, and social and
  political changes.

                                              16-2
Reasons for International Public
Relations
 1. Expansion of communication
  technology has increased information
  capabilities.
 2. Realignment of economic power
  caused by the formation of multinational
  trading blocs, such as NAFTA
 3. Unification of countries pursuing
  common goals, such as AIDS.

                                             16-3
16-4
Need for Public Relations Globally

We need public relations to deal with challenges
 that multinational organizations face.
 Organizations need to communicate actively,
 show responsibility, operate legally and ethically.

   Social, economic, and political changes increase
    the need for organizations to communicate and
    support efforts in international settings.


                                                  16-5
Developments in Public Relations
Around the Globe
 Canada
 Europe
 Latin America
 Asia
 Eastern Europe
 Russia



                                   16-6
Developments Across the Globe
contd.
 Australia/New Zealand
 Middle East
 Africa




                                16-7
Professional Organization and
Growth
 International Public Relations Association
  was founded in 1955 and has members in
  92 countries.
 The Global Alliance for Public Relations
  and Communications Management was
  established in 2000, linking 27-member
  organizations and representing 75,000
  practitioners around the world.

                                          16-8
Communicating to the Global
Village
   Technological changes have converted the
    globe to a village.
   Nongovernmental organizations (NGOs), such
    as Greenpeace, operate around the world and
    as activists are influential in world affairs.
   Instant communication using words, images, and
    live satellite feeds shrink the world and increase
    the need for public relations.


                                                   16-9
Examples of International Relations
Problems

Problems can occur in multiple contexts with
  regard to government, industry, and health:
 World Summit, Johannesburg, South Africa
 American consumer backlash against French
  and German goods in the U.S.
 SARS Epidemic




                                                16-10
Examples of International Relations
Opportunities
Growth and development of organizations and
  commercial interests
Learning about local culture, customs and
  language, politics and laws
Representing foreign organizations in the U.S. and
  U.S. organizations abroad
Opening new lines of communication, furthering
  understanding, building and enhancing
  relationships

                                               16-11
Name that Tune….Whaz up???

   Which country got “dissed” in the Eurovision
    world music competition in May 2003 and some
    felt it was due to their country’s U.S. political
    connections?

   Hint: Twins didn’t know the score

   Answer: Great Britain's Jemini Twins

                                                   16-12
16-13
Question…..
   Who coined the phrase “Global Village”

   Hint: Profession: Communications
            professor


   Answer: Marshall McLuhan

                                             16-14
Exercise
   Match ups--match the right column with
    the organization/name on the left.

 Embeds                  Nike took the heat
 Sweatshop practices     Euro park hard sell
 Disney                  Helped U.S. tell
                          their story


                                             16-15
Question….
   Why do we need international relations?




                                              16-16
International Relations Professional
Preparation Should Include:

 Background in International Relations
 Strategic management
 Cross Cultural Communication
 Foreign language desirable




                                          16-17
European Public Relations
 Most growth in Great Britain
 Employs 30,000 practitioners
 Growth rate of 20% annually
 The Institute of Public Relations located in
  London is the largest professional
  organization in Europe with 7,000 public
  relations practitioner members.

                                            16-18
Our Neighbors to the North and
South
 Canadian Public Relations Society
  (CPRS) formed in 1948
 Mexico began public relations activities in
  the 1930’s. Many corporations have public
  relations departments and public relations
  is taught in many schools of higher
  learning.

                                           16-19
16-20

				
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