IDEAS TO INCREASE AVON SALES
Recycle-I recycle old books by putting a sticker on the front that says, “For a current book, please call me
at…” This way, I recycle old books while keeping current books circulating. Ask DM if you can purchase
expired books, she may give them to you for free.
Random mailings. Open a phone book and randomly choose.
Postcard/Index card system to remind customers when it is time to reorder certain products. Either send
a card or give a call.
Give products as donations for church and school raffles. Make sure to include your business card
Leave either one regular size tube or several smaller or sample size tubes of hand lotion along with some
brochures in places like garages, hair salons, nail salons, construction companies. On the back of the tube,
put a sticker that says "To order contact:" <insert your contact information> One girl on this list leaves
them in garages and says that the mechanics love the Silicone Glove.
THE GUESSING GAME. I filled an empty mayonnaise jar with old lipstick samples. Went around one
campaign and the customers had to guess how many samples were in the jar. The winner won a bag with
some stuff in it. If someone got right one, which never happened, I gave him or her a gift certificate for
$5.00. I advertised this in brochures before I did it to get the interest going. I did the guessing game in
only one campaign, but did it two years in a row. It was fun.
Christmas time I give everyone a Christmas card with a $1.00 Avon buck in it.
TURN BRIDES INTO CUSTOMERS!
Let the bride and groom select fabulous last-minute gifts for the wedding
party. Call the bride-to-be and offer exciting ideas for their upcoming wedding,
such as personal beauty consultation for the entire wedding party!
TURN YOUR CAR INTO A ROLLING ADVERTISEMENT FOR AVON! You can get the bumper banner, a
license plate frame with your info on it, put a flyer in your back window, get a car magnet for the side or
back of your car, or anything else you can think of.
USE YOUR BUSINESS CARD TO GROW SALES!
Create business card flyers by taping a small pocket on the bottom right side of a sheet of paper. Write
„Take One‟ on the small pocket with your business cards inside. Add headings such as "For buying or Selling
Opportunities, Please Call..."
FUND-RAISERS ARE AN OPPORTUNITY FOR NEW CUSTOMERS!
Team with local organizations such as school and church groups and help them
raise money by selling Avon products. After the fund-raiser is over, follow-up with people who placed
orders and convert them to regular customers. Super way to build your customer base!
TURN BINGO INTO CALLS FOR AVON BROCHURES!
Donate prizes for local organizations that sponsor bingo games to use as
prizes; see if they will let you put free product samples on each player's
chair-and make sure you provide your name and phone number so people can call
for brochures and service.
Tell them WHY they should buy gifts from you: "You can do ALL your holiday shopping here tonight... and
avoid the mall altogether!"
10% Fund Raising Cards – These are fundraisers that don‟t have to hurt – "NO begging, NO bagging." Have
business cards printed up with the following saying- "Present or mention this card with your next order and
10% of the profits will be donated to (the given Charity) in your name." Make the date valid for 1 year. Give
these to a local organization to pass out to everyone and they will be passing your name around to hundreds
of new people.
FULL COMMISSION FUND RAISER – Set up a fundraiser using an example Avon Gund Bear. Sell a bear
paper cutout to people for $1.00 and tell them that it takes 17 $1.00 bears to Purchase one Bear – then
donate those Bears to the Police or Fire Departments to give to children in need. Have the police and fire
department and local business also selling the cutouts. When the bears arrive contact the local newspaper
to cover the story of you presenting the bears to the Police and Fire Departments.
Fair/Flea Markets/Job Fairs – Purchase tables or booths – these are the best places to pass out samples –
sell gift baskets – products and talk to people to get new customers and new recruits.
Business Card Magnets – Turn your business cards into magnets to give to customers but also to leave
everywhere – ATM Machines – Restroom Stall Doors – Just about anywhere they will stick.
As we all know, Campaign 2 and 3 are pretty slim for most of us. I just had a good idea to help with that. I
purchased the calendars and a bunch of calendar lip balms for Christmas gifts for my customers. However,
I decided not to give them out that way. Instead, I've made a label for my C2 and C3 brochures that says:
Out with the old and in with the new!
Orders of $5 or more placed between
December 20 and January 10 will
include a free gift! Limit 2 per customer.
Then, when I get C2 and C3 orders of $5 or more, those customers will receive an Avon calendar or the lip
balm. If they order in both campaigns, they'll get one of each. I haven't told anyone what the gifts are and
won't. They'll have to order if they want to know what the gift is! I figure I spent $.54 each on the
calendars and $.35 each on the lip balms. That's only a 7-11% investment if the order is just $5. My hope is
that they will be inspired to purchase more than $5 (which they usually do anyway!) I think the big slump
comes because people are just tired of shopping and don't want to deal with it for awhile, plus the lack of
funds doesn't help. Hopefully, with the free gift incentive for just a $5 purchase, they'll order and I can
beat last year's sales for C2. I had a whopping $128 order last C2, and if just 26 people order $5 worth,
I'll beat it by $2. Of course, that doesn't include my brochures and demos. I usually have 40+ customers,
so hopefully I can coerce 26 into ordering in C2. We'll see! Just thought I'd share what I'm doing to boost
sales for slump-time. What about the rest of you?
Ask to set up at the grocery store on any given Saturday...I managed this by just going in and
approaching the store manager...explained that I would like permission to set up for maybe a couple of
hours with brochures and promotional info regarding fundraising, and recruiting reps, customers...he was
very nice and immediately told me yes without listening to my whole spiel...LOL...I will do this in other areas
I looked in the Yellow Pages of the phone book for Insurance Companies. I called every single one of them
and said, "Hi! My name is Tami. I'm calling to find out if there is an Avon Representative currently servicing
the staff in your office." If they said no then I asked them if I could bring in a brochure for the staff to
look at. Four offices said I could. I then turned to the Dentists section and did the same with them. I had
13 offices say that I could. I called all the banks and had six say I could. I called all of the doctors offices.
I didn't have as good of luck with them. Somebody had already had that idea and hit almost all of the
offices. I got several customers from doing this. I had 16 new customers just this last campaign. This next
week I'm going to call the Title Insurance Companies and Attorney's offices. This has worked so great for
me because I have four children (9,5,3 1/2 & 2) so I don't have a lot of time to pound the pavement but I
can make a bazillion calls during nap time. Then all I have to do is go to the offices run in real quick,
introduce myself and give them the brochure. It doesn't take very long and I tell my kids if they get along
and mind until I'm done dropping of the brochures that they will get a treat when I'm done. It works great.
Have a booth at a school fair
Advertise on your answering machine
Flea market booth: Hi everyone - several people emailed me about my flea market post,
so I decided to cut and paste the email I sent here. Let me know if
there you have a question if there was an area that I didn't
address. It's a pretty long post. I hope it's helpful to you. If
you do a flea market, let me know how you do. I'd love more tips
I've paid anywhere from $10 to $50 for a space. Make sure to ask if
chairs will be provided. A lot of places will give you a table, but
not the chairs (it's nice to have at least one extra chair for
customers that want to place a catalogue order on the spot). If
they charge extra for a table, bring or borrow one. Most places
only charge $5 to rent the table itself, but if the event turns out
to be a bust, $5 will seem like a lot (At the worst event I did, I
sold a total of $50 worth of product - my table was $15 and my lunch
cost $5, so it was basically a wash). For my first event, I
invested about $100 including my cash box and my Avon products. I
usually do the set up and clean up alone, but I have my husband come
for the middle of the day. It helps to have someone there to sell
items off the table while others want to place brochure orders. It
also gives me some time to eat a quick lunch, use the ladies room,
and browse other tables. BRING A CALCULATOR to make order totaling
and tax calculations quickly! I get a new tablecloth for every
event; I get them cheap at the dollar store. If you decide to do
more flea markets I suggest investing in a nice cash box and
small rolling cart with drawers. Mine is plastic, 3' tall, has 4
drawers, and has wheels. I think it was $12 at Lowe‟s. Most of my
table items fit in it and it makes loading and unloading my table
My biggest tip is to arrive as early as possible. I like to get to
the site before it opens. It lets me do two things - (1) if the
tables are first come first serve, I can choose the best location -
entrances and concession areas are REALLY good (2) I can set up
early and before the event opens to the public, I can spend time
talking to other vendors. At some events I've sold more to other
vendors than I have to customers!
Things to bring - Most the cash & carry items I bring are $5 or
less. Lip Balms sell really well, so make sure you have a variety
of types (the Christmas cinnamon has not been a big seller because
it has a very obvious red tint, so I suggest just getting a couple
of those). Since they are on sale I have been selling them for 70
cents each. I also bring:
1. The 99 cent holiday Avon basics (Silicone glove has been my most
popular, so I bring twice as many of those as the rest). I sell
them for $1 including tax
2. The 99 cent bubble baths. I sell them for $1 including tax
3. Full size Moisture Therapy hand lotions - I only bring 5 or so
each time, but they always sell out.
4. The 99 cent SSS body lotions.
5. Nail Enamel - I bring several of just a few shades. I like to
get 5 of each color and sell them a little cheaper than the brochure
price. Limited edition shades work well. Great for teenagers bored
by shopping with their parents.
6. Naturals petite gift sets - the $5.99 ones.
7. If after packing your car you still have room - bring any other
items that you keep on hand or "abandoned" orders. You never know
what people will be looking for.
8. Bring tons of brochures.
Other things I bring:
1. Tester bottles of each of the Naturals Body Sprays. Also make a
tester of each of the hand and body lotions. I make Tester labels
on the computer. When I set up my table, I like to display a
brochure open to the page that offers the Naturals Products 3/9.99.
I've made a lot of sales off that page.
2. Signs that let shoppers know the price of each displayed item.
I also have signs that give the deadline for brochure and let
customers know they can pay by credit card.
3. Display items for special or seasonal brochure items. If you
have a display that requires electricity, call ahead to make sure it
4. Bags - Handle bags are preferable b/c they are easy to carry
while shopping. Good alternatives to the tote bags, which can be
expensive, are the What‟s New door hanger plastic bags. Also, since
they are clear other shoppers can see the items and brochure.
Ideas that have been big hits:
1. Shelly's Samplers - these are my favorite b/c I make them
myself. I get pretty baskets and gift boxes (and stockings for
Christmas) from craft stores or dollar stores and make sampler
baskets. I mix and match hand lotions, body lotions, lip balms,
nail enamel, etc. and offer it at a small discount from the brochure
value. Add a gift tag and it's a ready to give gift.
2. Prize drawing - on the computer make slips of paper asking for
name, address, phone number, email, and birthday. Collect the
drawing entries in a basket or jar. Call your winners the next day
to set up a delivery time. Since Natural products are on sale right now, I have been making prizes out of
those. Your winner can pick the scent. My sampler baskets make good prizes too, and I can use items from
abandoned orders or stuff that didn't sell off my table. I also like to use items out of the What's New b/c
they are cheap. Tomorrow I
am offering the 7-piece beauty collection from the C26 what‟s new.
It's $14.99, which is more expensive than I usually do for a prize,
but I am hoping that it will boost sales.
3. Vendor discounts. Before the event opens I like to walk around
and pass out brochures and special discount coupons to other
vendors. If it is a large event, I just do the coupons, b/c the
brochures can get expensive.
4. Free roll of gift-wrap with orders over $25. I get full size
rolls, gift bags, and gift boxes at the dollar store and keep them
in my trunk. When I deliver my order the customer can pick and
choose which they prefer. I think I read this suggestion on the
youravon.com message boards, but I don't remember.
I have done several full brochure fundraisers. I prepared a special form on my computer with the same
items from the order books on it, item no., no. ordered., size, color, description, price.
I have had a lot of success with it, but be sure that the club is aware that there is not full commission on
every item. To keep people from looking at the book from getting confused about a regular book and the
fundraiser, I place little labels on the front of all the books a saying something like " This is a fundraiser
for _______. Profits from this sale will benefit _______. Thank you for taking a look."
When the order comes back and I am putting it together, I order enough books to place a new book in with
each persons fundraiser order, with my business card attached, a flyer asking them if they know of an
organization that would like to hold a fundraiser like this and for them to contact me, and a Thank You note
from the group holding the fundraiser.
Have an Avon Raffle
I just had a chance to participate in a school fundraiser by purchasing a raffle ticket. The prizes are cash.
I thought....I could do the same thing with Avon and have the prize be Avon Products!
Here is my idea...
I am going to let all my customers know that I am sponsoring an Avon Raffle with the Grand Prize being
$100 in AVON, winners choice.
Here is how I will set it up:
Anyone wishing to participate will automatically get 1 entry for every 20 tickets they sale. I will have a
prize for anyone who sells over 50 tickets and a prize for the most tickets sold.
Prizes will be as follows:
$100 in Avon Products, winners choice.
For every 20 tickets sold:
Seller gets their name in the drawing 1 time.
Sell 50 or more tickets:
Get $10 in FREE Avon.
Most tickets sold:
Get an additional $10 in FREE Avon.
Lets take a look at how this can increase your sales and your profit:
If you have 10 people selling 10 tickets each at $1 per ticket you would have collected $100. The prizes will
cost retail...$100 grand prize PLUS $10 most tickets sold = $110. If this is the total of your PO you would
be at 30% earnings level, which means that it would cost you $77.00 for the prizes. That leaves a total of
$23.00 profit! The above is at the lowest earnings you can achieve for the example. Think about if you sold
twice as many tickets (200 total). The prizes would cost you at the most $120 retail(figuring that you would
give away a prize for selling 50 tickets). Your sales for your PO would now be at $200, which puts you at
35% earnings level. It would cost you $78 for the prizes and I would take the left over $122 and buy
product at a discount which I can turn around an sell for a 35% profit. That means you will make $122 your
original earnings Plus $42.70 profit on the sales = $164.70.
If all my figures are correct in the above example an Avon Raffle would be an excellent way to not only gain
new customers but to also increase your sales!
I am not in any way an expert on math...but I do like to play with numbers. So, before you undertake a
contest like the above you need to sit down and do your own figuring...just to make sure my figures are not
Also, this type of contest is a "chance". If the people you have selling raffle tickets only sell $10
worth...you still have to give away $100 worth of Avon products. If you are worried about not selling enough
tickets I would turn the raffle into a 50/50 raffle. Meaning that 50% of the money collected will be the
amount of Avon they can choose and 50% will be used for prizes for the raffle ticket sellers.
Dollars and Scents
I keep a sample of Elige on a cotton square in with my money. When I pay for something, it is amazing how
many people ask why my money smells so good. I offer them a sample, a book, and a business card. I‟ve
gotten a lot of sales this way.
LEAVE IT WHERE THEY'LL USE IT. Sharon Love of Ossining, NY has a great way to get women to try
Avon soap and moisturizing products: she leaves them in the ladies' room at her job
MAKE IT EASY. Peri Howard of Memphis, TN invites her Customers to relax during the hectic holiday
shopping season. She puts each brochure in a plastic bag with a package of soothing cocoa mix and this
Remember the time
Just a little ways back,
You promised yourself
You'd sit and relax?
Well sit down now
And visit with me --
Browse the brochure
And sip your cocoa.
Jot down ideas
Along the way --
And any questions
You'd like to say.
When you have a chance
After reading this all,
Pick up the phone
And give me a call.
ORDER FROM YOUR SEAT. NOT YOUR FEET!!
"I attached an herbal tea bag to the cover of the brochure," Norma tells us, "with a small note saying,
'Relax and enjoy a stress-free holiday: Shop Avon!' I also gave them a checklist of people they might need
to buy gifts for, such as grandparents, babysitters, etc."
Keeping with the stressless-shopping theme, Norma suggested three "favorite" Avon products from the
brochure. "If they just bought those three products," she says, "I had an easy $58 sale."
She believes her big sales jump proves that "personalizing your fundraiser for the Customers and showing
how they will benefit makes a difference."
BARGAIN HUNTING. Inspired by a shipment of 10 Haiku samples, Yvette Zaragoza of Youngstown, AZ
invented a cute promotion a few campaigns back. "I wrote on each sample, 'If you find me, turn me in for
10% off your order,'" says Yvette. "I then stuck them inside 10 of my brochures, so it would be like finding
Ten Customers called to claim their discounts -- and to place big orders they might not otherwise have
GIVE A LITTLE, GET A LOT. Brenda Tarr of Girard, OH knows the power of the word "Free." She
recently put a sticker on the back of her brochures that simply read "Ask Me What's Free" and included
her phone number, and dozens of curious Customers called. Brenda offered them free items with an order
of $20 or more. "So far," says Brenda, "that idea alone has earned me 27 orders of at least $20!"
A GOOD TRADE. Jenny Fortner of Westfield, NY knows you sometimes have to give a little to get a lot,
and has proven it with a recent sale.
Determined to bring her average campaign order up from $330 and make President's Club, Jenny offered a
big discount for her fifth campaign: 10% off any order over $25. She announced this on the back of a
business card included with her Customers' brochures, and reinforced the message with follow-up e-mails.
Jenny gave $50.78 in discounts -- but she more than doubled her campaign order! She also got 10 new
Customers from regulars who were inspired to tell their friends about the sale. President's Club seems
much closer now!
WRAP STAR. Here's a great holiday tip: In the 4th Quarter, Vicki Wolak of East Bethany, NY offers her
Customers a free roll of gift wrap for every $25 they spend (pre-tax and -processing fee). The wrapping
paper, purchased from a local discount store, doesn't cost Vicki much, but she says "the response has been
BOO! Halloween is coming and, as she does every year, April Weissler of Chicago, IL is going to turn it into
an Avon business opportunity. "I make all of my Customers little Halloween baskets filled with candy,
confetti and of course Avon products," April says. She especially favors the Halloween Soap and Trick or
Treat Lip Balm for these gift baskets. "It is my way of saying thank you, and it keeps them coming back,"
STOCK UP FOR HALLOWEEN! When mothers bring their kids to trick-or-treat at the home of Japhia
Burrell in West Lafayette, IN, she plans to give candy to the kids, and samples and brochures to the moms.
"Halloween is usually all about the kids," says Japhia, "but moms deserve treats too!"
IT'S THE THOUGHT THAT SELLS. Tara Hawkins of San Diego, DA gives her Customers a discount when
they fill out her "Favorite Things" questionnaire. She asks them for their favorite color, holiday, Avon
product, and birthday. With this information, Tara can acknowledge their birthdays with "a present they'll
really love," she says.
POLITENESS PAYS. When was the last time you sent your Customers a Thank You card? Tonya Collins is a
new Representative in Morristown, TN, and she just placed her first orders. She then went to the local
"Dollar Den" and bought Thank You cards at a dime apiece, and sent one to each of her Customers. Each
card contained a handwritten message, a coupon for 10 percent off one item in the Customer's next order,
and another coupon offering another price break for a new Customer referral. It looks as if these
Customers won't forget their Avon Representative anytime soon. Tonya just sent the cards, and has
received two new referrals already.
HERE'S THE DEAL. The bargain Connie Knave of Phoenix City, AL offers her Customers gets a lot of
sales. "I also passed this tip along to my Downline and their sales have really improved," she says.
Connie puts a sticker on her brochures that says, "When you purchase $25 or more from this brochure, tax
and processing fee not included, you will receive ______ on page ___ free." She fills in the blanks for
each campaign. "I like to use products out of What's New that are 50 percent off with no limit," she says.
As an added incentive to her Downline, Connie does the math for them: If they sell this special to just 14
people each campaign for a year (26 campaigns), she says, they can make President's Club.
GIFTS FOR THEM, BUSINESS FOR YOU. Every quarter, Dorothea Taylor of Ponder, TX has an
"unannounced Customer appreciation campaign." What that means, she tells us, is that "everyone who
placed an order that campaign gets a free gift. I make sure I put a sticker on the product letting them
know it was a gift from me to thank them for their order. My customers never know when it will happen, so
they tend to order more often to try to get in on the free gifts."
WRITE YOUR OWN SALES PITCH. Sales promotions can be about anything you want. When Mercy
Walker of Midland, TX was just starting out, she did all sorts of incentives -- "For example, during July, my
incentive was, 'Buy anything red, white or blue and receive 10% off your entire order.' During my birthday
month -- not their birthday, but mine -- I said, 'Your gift from me is 15% off your order.'" Not your usual
promotions, sure -- but creativity can work for you. It worked for Mercy, who says, "That's how my
business grew from a slow-paced 50-60 customers to a fast-paced 500 customers within a year!"
CLIP JOB. AnneGale Nester of Largo, FL has a great way to convert Slim-Fast users to SlimWell: she lets
her Customers know that she'll accept Slim-Fast price-off coupons (up to one dollar) for SlimWell
products. "It's worth the small discount to get the SlimWell business," she says. "Once they taste
SlimWell there's no going back to Slim-Fast. My husband found that out. He loves SlimWell!" AnneGale has
had such a good response to this, she's considering doing the same thing with coupons from Avon's beauty
""NO" TO SOME, "YES" TO AVON. Mike and Yvonne Baughman of Shelbyville, KY came with their Avon
brochures to the door of the industrial building. They saw the large and prominent "No Soliciting" sign.
Mike was ready to leave. Yvonne wasn't. She got out her cell phone and called the number on the sign. When
the people at the other end heard she was from Avon, they wanted to know how soon she could come up
with her brochures. "Right now," she said.
The moral of the story is: Let them say "No" first -- don't say it for them! The Avon name is a powerful
door-opener, and you'll be surprised how often a business' attitude will change when you upgrade yourself
from "some salesperson" to an Avon Representative.
SELLING MESSAGE. Chris Carroll of Atwater, CA says this is such a good idea "that I kick myself
sometimes for not thinking of it sooner."
Like many of us, Chris mentions Avon in her outgoing answering machine message. But recently she also
started listing "unadvertised specials" on her tape. "It can be things I have on overstock that I'd rather
not return, such as a stock-up on perfume," she says. "I also did a small discount on bulk sales of Cellu-
The response, she says, "has been remarkable. A lot of Customers call in just to take advantage of 'this
BOWL THEM OVER. Like a lot of office workers, people at Susan McNeil's day job in Fairbanks, AK like
to put out bowls of candy or snacks for their colleagues to sample. "Now that it's coming on summer time
and everyone is on a diet," says Susan, "I fill my candy bowl with Avon samples. It sits on my cabinet in plain
sight by my door. Everyone stops by to get a sample and try something new. They appreciate the "non-
fattening" treat. It's turning out lots of orders and is becoming the favorite candy bowl in our center!"
FLOWER POWER. Here's a neat twist on Laura Bailey's idea last week of spraying perfumes on strips of
construction paper to make samples: "Get a box of fabric flower petals," advises Norma Haskins of
Hallandale Beach, FL. "They're usually in the wedding department of the craft stores, or at Walmart, and
contain approximately 300 petals. You can spray the petals and put a couple in the order, or hand them out
with your brochures." The advantage over paper strips, she says, is that they look nicer and tend to stick
around, reminding Customers of where they got them. "I know people put these petals in their underwear
drawer," she says, "And some of my Customers have even said that they keep them in their pockets for a
AVON PEN: with your name, phone number, email address on it.
LABEL ON FRONT OF BOOK FOR UNADVERTISED SPECIALS: Tammy Helms of North Dakota
recommends using customized address label stickers: "Print out the specials you are running for that
campaign on the address labels and stick them to the front of all of the books. Carry extra labels with you,
so when you get to a customer's house you can mark a page that you think she/he might be interested in by
using the sticker as a 'tab' -- that is, folding it over on itself and sticking into to the page. And you can
save money by using neon or colored labels instead of colored ink!"
GET A MODEL. The big fashion companies get models to wear their goods, and so can you. Just find a
Customer who's very social and give her Avon to try out -- and show off. Angela Cockrill of Nashville, TN
has a friend who is "highly visible" to many of her other Customers. "For example, I gave her a jar of Anew
Clinical on the condition that she use it faithfully," says Angela. "She does, and they notice. And whenever
someone compliments her skin, she gets that person in touch with me. She even carries Clinical samples for
those she knows are interested. I get new Customers, and she gets a free product."
Angela has also done this with a teenage friend. "I've been giving her mark products," she says, "and her
friends have been placing orders with me."
COMMUNITY EFFORT. Ruthie Solis of San Diego, CA is, like most Representatives, a "people person." And
she knows how to make it count. Recently she made friends with her local florist, and got the woman to
leave Avon brochures on a table in her shop. Then she approached the local printing shop... and the local
chiropractor... and the lady who owns the doughnut shop...
Now several businesses near Ruthie are helping her sell, mainly because she was nice and took the trouble
to ask. (In some cases, Ruthie does make a trade: she told the florist, for example, that she would give
premiums to people who bought flowers from her. And, of course, that brings Ruthie new, prospective
SELLING BY SAMPLE. Cheryl has also used samples inside her brochures to boost sales. One campaign,
she taped samples onto their corresponding pages in the brochure. It did cost some money and time, but
that campaign Cheryl tripled her sales from about $200 to nearly $1,000.
WATCH THE CLOCK! Rose Circle Representative Rachel Moler of Laurel, MD has been selling Avon for 12
years. She keeps her business fresh with time-sensitive "Customer Appreciation" sales that literally have
her Customers setting their alarms to save.
On sale days, Customers who call Rachel between 6 and 8 a.m. receive a discount on the price of their
orders. If they call between 8 and 10 a.m., they get a slightly smaller discount. The discount keeps going
down as the day wears on.
The last time she did this, Rachel's answering machine started to fill up with orders early in the morning --
and orders kept coming in throughout the day. By day's end her sales total was $2,500.
The discount cuts into Rachel's profit margin, but thanks to the high sales volume, she still makes good
money. Besides, she says, having the Customer Appreciation sales encourages Customer loyalty. "It gives a
boost to my long-term Customers," she says, "and helps keep them around for the long term."
Happy Birthday Sales
I keep a list of all my customers with their birthdays recorded next to their names. I let them know that
with any orders they place in the month of their birthday, they receive a 10% discount. It has really helped
increase my sales.
Cash and Carry Baskets
I carry these cash and carry baskets with me everywhere I go, like to the Laundromat and the beauty shop.
I have found that this is a really good way to get rid of the old pink items. I just put the items in this
simply decorated basket and have a sign attached that says 40% off. That way I get back what I paid for
plus tax. People really think that they are getting a good bargain! It has really increased my sales from last
Whenever I go to deliver an order to a customer I carry a basket of discount items of products that I have
in stock, usually things that other customers have ordered and changed their minds about later on. I usually
discount the items 10-20%. I will also include Section 2 items like the small sized hand creams and lotions
and sell them at cost.
Leave a Book
I leave books on the ATM machine in the local convenience store. As a result I usually get one or two
customers a month.
I like to a give free sample with every order. That way, customers are always tempted with something new,
and I‟m practically guaranteed future orders.
I‟ve established a referral bonus. Each time one of my customers refers someone new to me, I credit their
next order. It‟s a one time credit per referral and my customers love to see the credit on their receipt. I
have definitely gotten more customers this way! (The credit is usually 0.50 per referral.)
Chew on This
When eating out at restaurants, I wrap my tip along with a business card and a Beauty book around a purse
size tube of hand cream. This has brought the many new customers, and recruits! The recruits think of it
as getting paid to eat!
OPEN THEIR EYES TO WEDDING & SHOWER GIFTS.
The latest in Avon Fashion, jewelry and giftables make ideal wedding and shower gifts. Ask Customers to
consider Avon for thank you gifts for bridesmaids, ushers, flower girls, etc.
DON'T LEAVE HOME WITHOUT YOUR BROCHURE.
It's summer! It's time to be outdoors. You never know who you'll bump into, so always have a few current
Brochures in your purse. That's smart business.
Teacher Appreciation Gifts anytime
Satin Hands. A wonderful way to pamper the teachers!
CLEAN UP WITH BATH SALES!
Families take more baths and showers in the summer. Suggest Skin-So-Soft, Advance Techniques styling
products, or any of our fragranced shower gels, lotions and creams.
HELP CUSTOMERS GET 'STOCKED-UP' FOR THEIR VACATION.
You'll be doing them a favour! Before they leave, make sure your Customers have plenty of family size Avon
Sun or Sun Seekers lotions, Aloe Spray or Gel, deodorant and lip balm.
Happy Valentine's Day !
Make your parties fun and lively using the Valentine theme! Play Valentine games and decorate your display
table with red hearts and bows! Show off items that go with Valentines Day! Cut a shape, etc...
Line up guests in two rows: Give first lady on each team an ordinary table knife. She puts as many red
hearts on it as she can and races across the room and puts the hearts into her team bowl. If red hearts
drop on the floor, they cannot be picked up. The team with the most red hearts in their bowl wins.
Happy St. Patrick's Day !
How about playing....Find the Lucky Shamrock
Buy some shamrock stickers and place them in the brochures somewhere, if they find it and tell you the
page number, you decide if they win a prize or entry into a raffle.
Hey folks, we're having a Easter Egg hunt (which will be written on a sticker with easter eggs on it)....the
same kind of eggs will be hidden in
their brochures somewhere and the customer has to hunt for the eggs and will win a prize.
MOTHER'S DAY GIFT BASKETS:
Put together a basket containing everything she would want for several long, leisurely soaks in the tub,
including pretty soaps, a scented votive candle, lush towels, lotions, and a wood-handled hairbrush.
Assemble a basket of treats for your favorite horticulturist: First, choose a sturdy basket that will
withstand a long life of service in the garden. Add a pair of garden clogs, gloves, an apron, pruning snips and
shears, seed packets, and plant labels. Round out the selection with a small plant.
Fill a basket with quality replacements for worn kitchen basics, such as measuring cups and spoons,
spatulas, and pastry brushes. Or, give her everything she will need to make an exotic meal, including
recipes, hard-to-find spices or condiments, and special tools or utensils.
Give Mom the equipment and materials she will need to start a new craft, or some supplies for one she has
already mastered. If she sews, give her a pretty basket loaded with sewing supplies, such as new
scissors, pinking shears, an assortment of pins and needles, a rainbow of threads, a tape measure, and
perhaps even an antique thimble.
Buying Gifts for Men
Buying gifts for men is not nearly as complicated as it is for women. Follow these rules and you should have
Rule #1: When in doubt - buy him a cordless drill. It does not matter if he already has one. I have a friend
who owns 17 and he has yet to complain. As a man, you can never have too many cordless drills. No one
Rule #2: If you cannot afford a cordless drill, buy him anything with the word ratchet or socket in
it. Men love saying those two words "Hey George, can I borrow your ratchet?" "OK". By-the-way, are you
through with my 3/8-inch socket yet?" Again, no one knows why.
Rule #3: If you are really, really broke, buy him anything for his car, a 99 cent ice scraper, a small
bottle of deicer or something to hang from his rear view mirror. Men love gifts for their cars. No
one knows why.
Rule #4: Never buy men bathrobes. Once I was told that if God had wanted men to wear bathrobes, he
wouldn't have invented Jockey shorts.
Rule #5: You can buy men new remote controls to replace the ones they have worn out. If you have a lot of
money buy your man a big-screen TV with the little picture in the corner. Watch him go wild as he flips, and
flips, and flips.
Rule #6: Do not buy any man industrial-sized canisters of after-shave or deodorant. I'm told they do not
stink - they are earthy.
Rule #7: Buy men label makers. Almost as good as cordless drills. Within a couple of weeks there
will be labels absolutely everywhere. "Socks. Shorts. Cups. saucers. Door. Lock. Sink." You get
the idea. No one knows why. (ABSOLUTELY TRUE!!)
Rule #8: Never buy a man anything that says "some assembly required" on the box. It will ruin his
Special Day and he will always have parts left over. No one knows why.
Rule #9: Good places to shop for men include Angela's Avon, Millwork Lumber, Home Depot, John Deere,
Snap-On Tools, and Canadian Tire. (NAPA Auto Parts and Sears Clearance Centers are also excellent men's
stores.) It doesn't matter if he doesn't know what it is.
("From Snap-On Tools, eh? Must be something I need. Hey! Isn't this a starter for a '68 FordFairlane?
Rule #10: Men enjoy danger. That's why they never cook - but they will barbecue. (No one knows why) Get
him a monster barbecue with a 100-pound propane tank. Tell him the gas line leaks. "Oh the thrill! The
challenge! Who wants a hamburger?"
Rule #11: Tickets to a Bluejays game are a smart gift. However, he will not appreciate tickets to"A
Retrospective of 19th Century Quilts." Everyone knows why.
Rule #12: Men love chain saws. Never, ever, buy a man you love a chain saw. If you don't know why - please
refer to Rule #7 and what happens when he gets a label maker.
Rule #13: It's hard to beat a really good wheelbarrow or an aluminum extension ladder. Never buy a real
man a stepladder. It must be an extension ladder. No one knows why.
Rule #14: Rope. Men love rope. It takes us back to our cowboy origins, or at least The Boy Scouts. Nothing
says love like a hundred feet of 3/8" manila rope. No one knows why.
Happy Halloween !
You're Invited ... To a very special Avon Party with a Halloween theme.
To help you enjoy the season and have some ghoulish fun ... earn as many game
you can by doing the following:
1. Wear something black or orange
2. Bring a colored leaf
3. Bring a friend who places an order
4. Wear a Halloween mask
5. Arrive on time
6. Bring a Jack-O-Lantern
8. Bring an outside order from someone else
9. Bring this invitation & brochure
10. Book your own ______ Show
11. Bring a Halloween Treat to share
12. Bring a dressed-up gourd
DATE & TIME:.
I have some fabulous fall items to show you that are sure to warm up your alls
and cozy up
your home. I'm looking forward to meeting you so hope to see you there!
10 Reason's To Holiday Shop With AVON !
10. No need to fight the crowds at malls and toy stores.
9. Save money on parking and gas.
8. Everything you need in one place: Avon brochure.
7. Great toys from Mattel, Disney, Sesame Street and more.
6. No tempting food court.....save money and calories.
5. Shop anytime, anywhere.....even in the tub.
4. 100% money back guarantee.
3. Scent samples right in many brochures.
2. Orders delivered to you!
1. Great service from a friendly, knowledgeable Avon Representative...... ME!!
RUBBER STAMP SPECIAL - When I was working to get my sales up for the last contest period (campaigns
5, 6, & 7), I decided I needed something to get people to look through the brochures. Samples are great
but I wanted something more fun. I decided to use a rubberstamp of lips and I stamped 5 books with
cherry red lips. I then made address labels that said, "If you find a stamp of lips in this brochure, call me
(phone number)." So Customers knew what to look for, I stamped a sample set of lips on the front of the
brochures this worked wonders! I give away five of our new line of lipstick, and boy did the Customers
enjoy hunting for those lips. I gained six new customers in campaign 5 that had not ordered before, four in
C-6 and five in C-7. I was able to meet my goals in both numbers of customers and dollar increase. Give this
fun idea a try and use whatever type of stamp you like. During the holidays use a festive theme, or try your
favorite symbol- like a rose or a unicorn. Good Luck and Happy Selling.
BEAUTY BAGGIES - To show my regular Customers, who don't normally purchase Avon cosmetics, what
Avon has to offer, I use the Avon Color Chart to determine what colors they could wear for a "beautiful
you." I then create personalized sample beauty baggies. Going by the colors, I determine what would work
for each Customer. I choose the following samples: a nail polish, lipstick, single eyeshadow and a blush. I
then place the samples in a plastic sandwich bag, along with a sample of one of the newest Fragrance pads,
like Haiku or Incandessence. If the Customer is married or had a significant other, I also include a
Fragrance pad of say, Uomo or Perceive for Men. I close each beauty baggy with a long, pretty piece of
curled ribbon that coordinates with their color pallet, i.e. pink ribbon for Pinks/Roses, and purple ribbon for
Mauves/Berries. I then make tags on my computer that say:
To: Customer's Name
From: Renee, your Avon Representative
Enclosed is Your Beauty System
Corals & Reds (for example)All my customers love the beauty baggies, and they purchase cosmetics in the
AVON "BOOK" PARTY
Show this brochure to your Family and friends, get a total of $125.00 in orders (before tax) and you can
select $25.00 FREE AVON! For every $25.00 over the $125.00 $5.00 FREE AVON