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LEADERSHIP THROUGHOUT

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					    LEADERSHIP
  THROUGHOUT



 Richard Jeffery MA MNI




      How to create
successful enterprise
                 Leadership Throughout
Leadership is one of the most intriguing evolutionary attributes. Its purpose is to heighten
performance so producing a discernable measure of success. A leader makes a difference.

It is this last statement which becomes self-evident and points to the need for something extra.
However, charisma, integrity, dominance, self importance, which are some of the outward
manifestations of those in influential positions, may not be the defining attributes which engender
commitment and enterprise. So what does really set the scene alight? To answer this, the focus has to
shift to the followers who are the ones who deliver the results.

With this wider context in mind the author has divided the book into two parts. The first covers the
nature of leadership and the second part looks at the techniques and behaviour which need to become
part of the leadership style.

The introductory chapters examine the nature of leadership and the concepts which can be used to
articulate the qualities which underpin effective practices. To emphasise these attributes there is a
section devoted to cases of tyrannical and appalling leadership which help define the ethical
dimensions of power and provide benchmarks which can be used to assess whether or not the style
and methods are acceptable.

The author acknowledges that good management requires effective leadership, but he differentiates
between the two functions in such a way that the skills base of the two disciplines become apparent.
Managers have to be competent in their use of resources; leaders have to be inspiring in the way they
engender the commitment of their staff. Having made this conceptual divide the author demonstrates
how it is possible to identify the key attributes which make for effective leadership.

When moving from a specialist job to one which requires responsibility for a group of people
individuals have to adapt to the new situation. The change of emphasis may not be immediately
apparent to the individual concerned when making the transition, but the need for changed attributes
is explained and a section facilitates an insight into the process of self-actuation.

The final chapter in part 1 describes how to put leadership into practise. The author argues that leaders
need to be adaptable. To be inflexible in today’s fast moving competitive environment is likely to be
counter-productive. Leadership is then discussed in terms of theories, situational response, distributed
cooperation, transactional exchanges, transformational techniques, skills and behaviour.

Part 2 of the book could be entitled ‘self-awareness’. It is directed at enabling individuals to become
critically sensitive to the interaction between people in the context of achieving results. The chapters
cover; awareness of self; direction and guidance; projecting values and communicating a forward
looking vision.

When interacting with people communication is absolutely central to any leadership activity and
space is given to the essential skills of listening, questioning, giving reassurance, and providing clarity
of purpose. The value of trust is emphasised and techniques to deal with potentially destructive
dialogues are described in the context of typical work-based situations.

Motivation comes from within and the mistaken assumption that by shouting louder people will work
harder is completely buried. The role of the leader is to provide the conditions for people to grow to
their potential and practical examples are provided to demonstrate this.
The function of leadership is not confined only to the senior managers. It applies equally to line
managers, designers, masters, chief engineers, officers, supervisors, bosuns, pumpmen, and section
heads. All leaders need to support each other hence the title Leadership Throughout. To respond to the
challenges of the future an organisation needs a strong leadership culture which is fearless when
confronting change and positive when developing and implementing goal-based strategies. The book
will inspire readers of all disciplines. The author has a mariner’s background but works in the
multicultural environment of the Middle East so proving his thesis that good leadership transcends
specialisation and can be transferred between cultures.
‘Leadership Throughout’ is supported by the UK Maritime Forum representing some 45,000 maritime
professionals worldwide and is part of a series of publications on Maritime Futures.



                                      Contents
Foreword:        Professor Jonathan Gosling
Preface:         Julian Parker OBE
Author’s introduction

Part One
Chapter 1        Setting the leadership scene
Chapter 2        The environment and ethics – setting leadership benchmarks
Chapter 3        Leadership versus management
Chapter 4        The born leader – myth, false or true?
Chapter 5        Becoming a leader
Chapter 6        Creating leaders – a journey of discovery
Chapter 7        Leadership styles

Part Two
Chapter 8        Awareness of self and others
Chapter 9        Direction – goals and values
Chapter 10 Openness – two way communications
Chapter 11 Atmosphere – avoid de-motivating
Chapter 12 Developing a leadership culture
Conclusion – embracing change
Bibliography and index
                                                     About the Author
                  Richard Jeffery spent thirteen years at sea with Bibby Line of Liverpool, his last five
                  years as a chief officer on their LPG carriers. He then came ashore to manage the
                  Southampton office of a cargo inspection company so that he could spend more time
                  with his young family. After four years ashore gaining inspection and commercial
                  experience he moved on to work for the world’s largest inspection, testing and
                  certification business, where he spent sixteen years as a managing director. His first
                  assignment was in the UK, then in the Middle East and finally in South East Asia.
During this time he had plenty of opportunity to practice and improve his leadership skills as he
became more and more fascinated by the way others led. Late in 2004 he established his own
leadership development consultancy in Dubai Knowledge Village. People Plus FZ-LLC, focuses on
helping organisations in the region develop the leadership skills of their people, whatever their level
in the organisation.
      In early 2007 he set off to fulfil a life long ambition to sail his own yacht across an ocean. He
successfully completed the three thousand mile voyage from Thailand to Oman with his wife, who is
also his business partner, as the only other person onboard. They used the voyage to test many of the
leadership skills used in their development work.
      Richard is a master mariner with an MA in Leadership Studies from the University of Exeter. He
is also an ocean yachtmaster.



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