Brand Perception Survey Marketing

Document Sample
Brand Perception Survey Marketing Powered By Docstoc
					It is important for the survival of a brand in a competitive market to understand how
customers perceive and select brands in a specific product category or market
segment. The purpose of conducting a brand perception survey is to understand how a
particular brand is viewed in the market. This survey is useful when an entity wants to
know how the public views its product or service, or if an entity wants to know which
marketing strategies are most effective for customers within a particular category.
From what you know about [Company name], please answer the following questions and/or tick the
relevant boxes:

1. How long have you been a customer? Choose one.
          Less than 6 months
          6 months to less than a year
          1 year to less than 2 years
          2 years to less than 5 years
          5 or more years

2. When you hear our company’s name, what main idea comes to mind (something we stand for)?
Please be specific.
_____________________________________________________________________________________
_____________________________________________________________________________________
________________

3. What is it that makes us unique from our competitors? Please be specific.
_____________________________________________________________________________________
_____________________________________________________________________________________
________________

4. Compared with our competitors, where do we rank? Circle one.

       Much worse than competitors               Somewhat worse than competitors                 The same as competito

      4a. If you chose “somewhat better” or “much better” above, what is the most important thing about [Compan
      product/service? Please be specific.

      _____________________________________________________________________________________________

      4b. If you chose “somewhat worse” or “much worse” above, who is #1 and why? Please be specific.

      _____________________________________________________________________________________________


 5. Is there an unaddressed need that we should focus on? Choose one.
             Yes, please explain
__________________________________________________________________
             No

6. How satisfied are you with the quality of service you've received from us recently? Choose one.

 Very Satisfied – 7        6         5         4          3           2       Not at all Satisfied – 1




© Copyright 2013 Docstoc Inc.                                                             2
7. What could we do in the future to improve your satisfaction with [Company name]? Please be
specific.

_____________________________________________________________________________________________
_____________________________________________________________________________________________


8. What four (4) words from the following list would you use to describe [Company name]? Choose
FOUR only.
          Sincere
          Competent
          Sophisticated
          Open
          Conscientious
          Agreeable
          Reliable
          Innovative
          Successful
          Intelligent

The following questions are for classification purposes only.

9. Gender — Choose one.
          Female
          Male

10. Please indicate your age. _______

11. What is your employment status? Choose one.
          Employed full time (35 hours/week or more)
          Employed part time (less than 35 hours/week)
          Self-employed
          Temporarily unemployed
          Retired
          Full-time student
          Other, please specify ____________________________

12. What is the highest level of formal education you have completed? Choose one.
          Less than 12th grade
          High school graduate or equivalent grade
          Some college, but no degree
          Associate’s degree
          Bachelor's degree
          Graduate degree

13. Which of the following most accurately describes your personal relationship? Choose one.
          Married with children
          Married without children
          Single with children
          Single without children


© Copyright 2013 Docstoc Inc.                                                          3
14. Do you live… Choose all that apply.
          Alone
          With roommates
          With parents
          With boyfriend/girlfriend
          With spouse
          With children

15. Including yourself, how many people reside in your household? Choose one.
           1
           2
           3
           4
           5+

16. What is your total household income before taxes? Choose one.
          Under $15,000
          $15,000 - $24,999
          $25,000 - $34,999
          $35,000 - $44,999
          $45,000 - $54,999
          $55,000 - $64,999
          $65,000 - $74,999
          $75,000 - $99,999
          $100,000 or over
          Prefer not to respond

17. Which category best describes your ethnic background? Choose one.
          African American
          American Indian, Eskimo, or Aleut
          Asian or Pacific Islander
          Hispanic or Latino
          White or Caucasian
          Other, please specify ____________________________
          Prefer not to respond


18. Please enter any additional comments you would like to share with us.

_____________________________________________________________________________________________

_____________________________________________________________________________________________



                                    Thank you for your time!


© Copyright 2013 Docstoc Inc.                                                     4

				
DOCUMENT INFO
Shared By:
Tags:
Stats:
views:22873
posted:1/4/2012
language:English
pages:5
Description: It is important for the survival of a brand in a competitive market to understand how customers perceive and select brands in a specific product category or market segment.  The purpose of conducting a brand perception survey is to understand how a particular brand is viewed in the market.  This survey is useful when an entity wants to know how the public views its product or service, or if an entity wants to know which marketing strategies are most effective for customers within a particular category.
This document is also part of a package Building a Home Based Business 10 Documents Included