Brand Perception Survey Marketing

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posted:1/4/2012
language:English
pages:5
Description: It is important for the survival of a brand in a competitive market to understand how customers perceive and select brands in a specific product category or market segment.  The purpose of conducting a brand perception survey is to understand how a particular brand is viewed in the market.  This survey is useful when an entity wants to know how the public views its product or service, or if an entity wants to know which marketing strategies are most effective for customers within a particular category.