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Product Roadmap Template

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This Product Roadmap Template enables a product manufacturing company to plan and execute a strategy to achieve its objectives. Roadmaps link strategy to future actions and explicitly incorporate a plan for necessary capabilities and technologies to be in place at the right times. This document provides a template that will assist a company in devising an individualized roadmap for its product. It sets forth information regarding product vision, product roadmap, and product description and positioning statement. This document should be utilized by the business, technology, finance and marketing teams within a product manufacturing company.

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									This Product Roadmap Template enables a product manufacturing company to plan
and execute a strategy to achieve its objectives. Roadmaps link strategy to future
actions and explicitly incorporate a plan for necessary capabilities and technologies to
be in place at the right times. This document provides a template that will assist a
company in devising an individualized roadmap for its product. It sets forth information
regarding product vision, product roadmap, and product description and positioning
statement. This document should be utilized by the business, technology, finance and
marketing teams within a product manufacturing company.
Table of Contents

1    Product Vision ........................................................................................................ 3

2    Product Roadmap ................................................................................................... 3

3    Product Description & Positioning Statement .......................................................... 4




© Copyright 2011 Docstoc Inc.                                                                                           2
1 Product Vision
(Instructions: Please write your product vision here. Example details of a product vision
statement are given below.)

An outstanding product vision strives to define a breakthrough product. Its goals are to:

    •   define a product that satisfies important, unmet needs far better than the competition

    •   define a product customers love, which they will promote through word-of-mouth and
        positive reviews

    •   define a product that enhances the company’s brand reputation and hence facilitates
        future sales

    •   define a product that is highly profitable because of: lower development cost, increased
        sales, higher margin and longer lifespan before obsolescence


2 Product Roadmap
Key
    Testing         Release to manufacture      Final production release
Q1: Jan - Mar Q2: Apr - Jun Q3: Jul - Sep Q4: Oct - Dec


                                                  Calendar Quarter
      Products                  Q1 2012        Q2 2012            Q3 2012             Q4 2012




© Copyright 2011 Docstoc Inc.                                                                    3
3 Product Description & Positioning Statement
For…[target customer] who [state the problem],

[your company/product] is a [category of product or service]

That [high-level solution and benefit].

Unlike [competitors/alternatives], we [differentiator].




© Copyright 2011 Docstoc Inc.                                  4

								
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