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Product Development Strategy Scorecard

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					This Product Development Strategy Scorecard is used by companies to ensure that
high levels of profitability, cost efficiency, excellent quality, and exceptional customer
service are maintained throughout the product development process. The scorecard is
used to evaluate business practices and performance by measuring actual
accomplishments against identified business metrics. It covers the four main stages of
product development, which are production, quality, marketability/sales, and customer
service. This document should be used by companies involved with product
development.
A Product Development Strategy Scorecard for [NAME OF PRODUCT]
(Instructions: Identify the main objective of the scorecard. It must be a specific aspect of the
product development process that requires thorough analysis and examination.)

This scorecard is used to ensure that high levels of profitability, cost efficiency, excellent quality,
and exceptional customer service are maintained throughout the product development process
and release of the new version of the BANG Online Popup Blocker.

(Instructions: Patterned on the strategic orientations identified by DRM Associates, this
scorecard makes use of four main perspectives that are deemed significant in keeping a balance
in a company’s overall performance, including the production stage, marketing, and as the
product reaches the consumer. For each of the main stages, specify the objective, main indicator,
target score, actual score, and rating:

       Production – This measures a company’s productivity and production cost-efficiency.

       Quality – This measures whether or not a company manufactures quality products.

       Marketability/Sales – This measures a company’s performance in the market, in terms of
        profit or sales.

       Customer – This measures the level of customer service provided by the company.

Once the scorecard has been filled out, provide a summary and complete the evaluation. Identify
areas that need to be improved or changes that need to be implemented.

Develop an action plan or a resolution to address the limitations and improve the company’s
overall performance.

For the next scorecard discussion, specify the devised action plan and indicate its status.)




© Copyright 2011 Docstoc Inc.                                                              2
                                           PRODUCTION
Previous Action Plan:                               Status:
Call for overtime and provide incentives            Completed
Objective(s):                                       Indicator(s):
                Increase productivity                                  Production logs
                    Reduce cost                                         Balance sheet
    Objective              Indicator         Target Score           Actual Score         Rating

     Increase                               15% more than
                       Production logs                               20% more            PASSED
   productivity                               last quarter’
                                           10% less than the
Reduce reduction
                        Balance sheet      previous month’s          15% less            PASSED
     cost
                                                expenses
Areas for Improvement:


Resolution:




                                              QUALITY

Previous Action Plan:                               Status:
Objective(s):                                       Indicator(s):
                Increase productivity                                  Production logs
                    Reduce cost                                         Balance sheet
    Objective              Indicator         Target Score           Actual Score         Rating

   Keep low             Records from
“product return”       stores or service     At most 2%        1.5% - PASSED             PASSED
      rate                  centers
Areas for Improvement:


Resolution:




© Copyright 2011 Docstoc Inc.                                                             3
                                       MARKETABILITY/SALES

Previous Action Plan:                              Status:
Objective(s):                                      Indicator(s):
                   Increase profit                                   Income statement


    Objective              Indicator        Target Score           Actual Score         Rating

                                           30% more than
 Increase profit      Income statement      last quarter’s            28%               FAILED
                                               income
Areas for Improvement:
Need to increase sales by at least 2%
Resolution:
Come up with promo deals and offer freebies.




                                            CUSTOMER

Previous Action Plan:                              Status:
Objective(s):                                      Indicator(s):
            Improve customer service                           Customer feedback form


    Objective              Indicator        Target Score           Actua
				
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Description: This Product Development Strategy Scorecard is used by companies to ensure that high levels of profitability, cost efficiency, excellent quality, and exceptional customer service are maintained throughout the product development process. The scorecard is used to evaluate business practices and performance by measuring actual accomplishments against identified business metrics. It covers the four main stages of product development, which are production, quality, marketability/sales, and customer service. This document should be used by companies involved with product development.