This document is a template job description for an Outsides Sales Representative. This
job description includes an overview of the sales representative position and a list of
responsibilities, such as tracking sales activity and prospects using the company-
provided CRM and attending local networking events as part of lead generation. The
form also provides a list of qualifications, such as required experience, education, skills,
and competencies. This sample job description can be modified to fit the needs of any
company or human resources department seeking to hire an outside sales
Outside Sales Representative (Job Description)
The ___ (Instruction: Enter job title) will focus on new business development by selling ___'s
(Instruction: Name of company) full suite of ___ (Instruction: Enter product line) products to
___ (Instruction: Enter type of customer. Example: "business customers") in an assigned
territory. The ___ (Instruction: Enter job title) will be working with and selling to ___
(Instruction: Enter prospect role sold to, such as “company executives and business owners”) by
meeting with them, understanding their needs, and recommending a solution that helps the
customer ___ (Instruction: Enter goals here. Example: "grow/reduce risk/relevant major sales
Generating new revenue through closing sales by acquiring new business customers and
growing existing customers.
Responsible for daily cold calling appointment-setting with key decision makers.
Promote ___'s (Instruction: Enter company name) corporate image in all business
interactions with prospective customers.
Develop new business leads through networking.
Educate business community on ___'s (Instruction: Enter company name) product lines
in assigned territory.
Design effective proposals and quotations, and respond in a timely manner to Requests
for Proposals (RFP).
Present the proposal and product demonstrations in a professional manner using the
Enter all new sales orders utilizing the order management system.
Track sales activity and prospects using the company-provided Customer Relationship
Management tool (CRM).
Practice effective time management for sufficient sales activity.
Attend local networking events as part of lead generation.
2-5 years of outside sales experience.
Experience in the ___ (Instruction: Enter relevant industry) industry.
Ability to work independently and meet quota-level goals.
History of consistent success in high-activity sales.
Experienced in cold calling and lead generation.
Strong verbal and writing skills.
Experience networking for lead generation.
Competent office software skills, including Microsoft Word, Excel, PowerPoint.
Valid driver’s license, reliable transportation, and insurance.
_____ (Instruction: Enter company name) is an Equal Opportunity Employer.
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