New Balance Athletic Shoe, Inc.: Company Profile and SWOT Analysis

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					New Balance Athletic Shoe, Inc.

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New Balance Athletic Shoe, Inc.                                               Key Employees
                                                                              Name                          Job Title
Fast Facts
                                                                                                            Executive Vice President -
                                      Brighton Landing, Boston, 02135-2088,   Alan Hed
Headquarters Address                                                                                        International
                                      United States of America
                                                                              Alan Rosen                    Vice President, Treasurer
Telephone                              + 1 617 7834000
                                                                                                            Executive Vice President,
                                                                              Anne Davis
Fax                                    + 1 617 7879355                                                      Vice Chairman
                                                                              Bill Hayden                   Vice President - Finance
Website                               www.newbalance.com
                                                                                                            Vice President - Corporate
                                                                              Carol O'Donnell
Ticker Symbol, Stock Exchange         N/A                                                                   Human Resources
                                                                                                            Executive Vice President -
                                                                              Chris Quinn
Number of Employees                   4,000                                                                 North American Sales
                                                                                                            Vice President -
                                                                              Christine Madigan
Fiscal Year End                       December                                                              Responsible Leadership
                                                                                                            Executive Vice President -
                                                                              Dave Crosier
Revenue (in US$ million)              1,650.00                                                              Value Chain
                                                                                                            Vice President - Advanced
                                                                              Edith Harmon
                                                                                                            Concepts
                                                                                                            Vice President -
                                                                              Edward Haddad                 Intellectual Properties and
                                                                                                            Licensed Products
SWOT Analysis
                                                                              Company Overview
Strengths                             Weaknesses
                                      Declining Revenues from Domestic        New Balance Athletic Shoe. Inc. (New Balance)
Broad Product and Brand Portfolio
                                      Operations                              is a sports shoes and apparel retailer based in
                                                                              the US. The company produces and markets a
Global Presence                       Low Branding Activities
                                                                              range of athletic footwear and apparel for men,
Strong Focus on Research and                                                  women and children. It provides apparel,
                                      Private Ownership                       footwear, and accessories for a range of sports
Development
                                                                              categories such as walking, running, training,
Opportunities                         Threats                                 basketball, cleated, tennis, and childrenswear.
                                                                              New Balance sells its products under a number
Key Business Agreements               Changing Consumer Behavior              of brands including New Balance, Dunham, PF
                                                                              Flyers, Aravon, Warrior and Brine. In addition,
New Store Openings                    Increase in Counterfeit Products        the company sells its merchandise through third
                                                                              party distributors, retailers and its own website.
Positive Outlook for Sportswear Market Intense Competition                    The company, along with its subsidiaries,
                                                                              principally operates in the US, the UK, Germany,
                                                                              France, Sweden, Singapore, Hong Kong,
                                                                              Australia, South Africa, Mexico, New Zealand,
                                                                              Canada, and Brazil. New Balance distributes its
                                                                              products in over 125 countries on six continents.
                                                                              The company is headquartered in Boston,
                                                                              Massachusetts, US.

                                                                              Key Competitors
                                                                              Amer Sports Corporation (Ticker: AMEAS)

                                                                              NIKE, Inc. (Ticker: NKE)

                                                                              Reebok International Ltd.

                                                                              Saucony, Inc.

                                                                              The Stride Rite Corporation




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New Balance Athletic Shoe, Inc. - SWOT Profile                                                                          Page 1
New Balance Athletic Shoe, Inc.

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TABLE OF CONTENTS

1     Business Analysis ................................................................................................................................... 4
    1.1     Company Overview .................................................................................................................................................4
    1.2     Business Description ...............................................................................................................................................4
    1.3     Major Products and Services ...................................................................................................................................5
2     Mergers & Acquisitions and Partnerships ............................................................................................. 6
    2.1     M&A and Partnerships Strategy ..............................................................................................................................6
3     Recent Developments ............................................................................................................................. 9
4     SWOT Analysis ...................................................................................................................................... 10
    4.1     SWOT Analysis - Overview ...................................................................................................................................10
    4.2     Strengths ...
				
DOCUMENT INFO
Description: ICD Research's "New Balance Athletic Shoe, Inc.: Company Profile and SWOT Analysis" contains in depth information and data about the company and its operations. The profile contains a company overview, business description, SWOT analysis, key facts, information on products and services, details of locations and subsidiaries, plus information on key news events affecting the company.
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