Maxeda B.V.: Company Profile and SWOT Analysis

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					Maxeda B.V.

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Maxeda B.V.                                                             Key Employees
                                                                        Name                           Job Title
Fast Facts
                                       Eekholt 54                       Alain Vourch                   Director
Headquarters Address
                                       , Diemen, 1112 XH, Netherlands   Cheryl Potter                  Director
Telephone                              + 31 20 2109600
                                                                        Erik Thyssen                   Director
Fax                                    N/A                                                             Chief Executive Officer -
                                                                        Geert Verkest
                                                                                                       Brico Group
Website                                www.maxeda.com
                                                                        George Adams                   Chief Executive Officer
Ticker Symbol, Stock Exchange          N/A                                                             Chief Executive Officer -
                                                                        Jan van den Ham
                                                                                                       Formido
Number of Employees                    67,000                           Jean                    Paul
                                                                                                       Chief Financial Officer
                                                                        Descheemaeker
Fiscal Year End                        January
                                                                        Marc van Gelder                Director
Revenue (in US$ million)               1,822.67
                                                                        Rob ter Haar                   Director
Revenue (in EUR million)               1,367.00
                                                                        Ronald van der Mark            Director


                                                                        Company Overview

SWOT Analysis
                                                                        Maxeda B.V. (Maxeda) is a retailer of DIY, home
                                                                        improvement and home decoration products and
Strengths                              Weaknesses                       is based in the Netherlands. The company
Comprehensive product and service                                       operates stores under four formats: Brico, Brico
                                       Weak financial performance       Plan-It, Formido and Praxis. As of January 2011,
portfolio
                                                                        the company operated 362 stores across the
Wide network of stores                                                  Benelux region. Maxeda also sells products
                                                                        through website and catalogue. The company is
                                                                        headquartered in Diemen, the Netherlands.

Opportunities                          Threats                          Key Competitors
Increase in consumer spending in the                                    Blokker Holdings N.V.
                                       Increase in manpower cost
Netherlands
                                       Weak housing market in the       Blyth, Inc. (Ticker: BTH)
Increasing online opportunities
                                       Netherlands
                                                                        Bricorama SA (Ticker: BRICO)
Strategic restructuring
                                                                        Casino Guichard Perrachon & Cie SA (Ticker: CO)




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Maxeda B.V. - SWOT Profile                                                                                          Page 1
Maxeda B.V.

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TABLE OF CONTENTS

1     Business Analysis ................................................................................................................................... 4
    1.1     Company Overview .................................................................................................................................................4
    1.2     Business Description ...............................................................................................................................................4
    1.3     Major Products and Services ...................................................................................................................................5
2     SWOT Analysis ........................................................................................................................................ 6
    2.1     SWOT Analysis - Overview .....................................................................................................................................6
    2.2     Strengths .................................................................................................................................................................6
    2.3     Weaknesses ............................................................................................................................................................6
    2.4     Opportunities ...........................................................................................................................................................6
    2.5     Threats .....................................................................................................................................................................7
3     Maxeda B.V. - Company Statement ........................................................................................................ 8
4     Maxeda B.V. - History .............................................................................................................................. 9
5     Maxeda B.V. - Key Employees .............................................................................................................. 10
6     Maxeda B.V. - Key Employee Biographies ........................................................................................... 11
7     Maxeda B.V. - Locations and Subsidiaries .......................................................................................... 12
    7.1     Head Office ............................................................................................................................................................12
    7.2     Other Locations and Subsidiaries ..........................................................................................................................12
8     Appendix ................................................................................................................................................ 13
    8.1     Methodology ..........................................................................................................................................................13
    8.2     Disclaimer .........................................
				
DOCUMENT INFO
Description: ICD Research's "Maxeda B.V.: Company Profile and SWOT Analysis" contains in depth information and data about the company and its operations. The profile contains a company overview, business description, SWOT analysis, key facts, information on products and services, details of locations and subsidiaries, plus information on key news events affecting the company.
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