Maxeda B.V.
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Maxeda B.V. Key Employees
Name Job Title
Fast Facts
Eekholt 54 Alain Vourch Director
Headquarters Address
, Diemen, 1112 XH, Netherlands Cheryl Potter Director
Telephone + 31 20 2109600
Erik Thyssen Director
Fax N/A Chief Executive Officer -
Geert Verkest
Brico Group
Website www.maxeda.com
George Adams Chief Executive Officer
Ticker Symbol, Stock Exchange N/A Chief Executive Officer -
Jan van den Ham
Formido
Number of Employees 67,000 Jean Paul
Chief Financial Officer
Descheemaeker
Fiscal Year End January
Marc van Gelder Director
Revenue (in US$ million) 1,822.67
Rob ter Haar Director
Revenue (in EUR million) 1,367.00
Ronald van der Mark Director
Company Overview
SWOT Analysis
Maxeda B.V. (Maxeda) is a retailer of DIY, home
improvement and home decoration products and
Strengths Weaknesses is based in the Netherlands. The company
Comprehensive product and service operates stores under four formats: Brico, Brico
Weak financial performance Plan-It, Formido and Praxis. As of January 2011,
portfolio
the company operated 362 stores across the
Wide network of stores Benelux region. Maxeda also sells products
through website and catalogue. The company is
headquartered in Diemen, the Netherlands.
Opportunities Threats Key Competitors
Increase in consumer spending in the Blokker Holdings N.V.
Increase in manpower cost
Netherlands
Weak housing market in the Blyth, Inc. (Ticker: BTH)
Increasing online opportunities
Netherlands
Bricorama SA (Ticker: BRICO)
Strategic restructuring
Casino Guichard Perrachon & Cie SA (Ticker: CO)
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Maxeda B.V. - SWOT Profile Page 1
Maxeda B.V.
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TABLE OF CONTENTS
1 Business Analysis ................................................................................................................................... 4
1.1 Company Overview .................................................................................................................................................4
1.2 Business Description ...............................................................................................................................................4
1.3 Major Products and Services ...................................................................................................................................5
2 SWOT Analysis ........................................................................................................................................ 6
2.1 SWOT Analysis - Overview .....................................................................................................................................6
2.2 Strengths .................................................................................................................................................................6
2.3 Weaknesses ............................................................................................................................................................6
2.4 Opportunities ...........................................................................................................................................................6
2.5 Threats .....................................................................................................................................................................7
3 Maxeda B.V. - Company Statement ........................................................................................................ 8
4 Maxeda B.V. - History .............................................................................................................................. 9
5 Maxeda B.V. - Key Employees .............................................................................................................. 10
6 Maxeda B.V. - Key Employee Biographies ........................................................................................... 11
7 Maxeda B.V. - Locations and Subsidiaries .......................................................................................... 12
7.1 Head Office ............................................................................................................................................................12
7.2 Other Locations and Subsidiaries ..........................................................................................................................12
8 Appendix ................................................................................................................................................ 13
8.1 Methodology ..........................................................................................................................................................13
8.2 Disclaimer .........................................