ASDA Stores Limited: Company Profile and SWOT Analysis by ICDResearch

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ICD Research's "ASDA Stores Limited: Company Profile and SWOT Analysis" contains in depth information and data about the company and its operations. The profile contains a company overview, business description, SWOT analysis, key facts, information on products and services, details of locations and subsidiaries, plus information on key news events affecting the company.

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									ASDA Stores Limited

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ASDA Stores Limited                                                      Key Employees
                                                                         Name                         Job Title
Fast Facts
                                 Great Wilson Street, Leeds, LS11 5AD,   Andy Bond                    Chairman
Headquarters Address
                                 United Kingdom
                                                                                                      Chief Executive Officer,
                                                                         Andy Clarke
Telephone                        + 13032859885                                                        President
                                                                         Darren Blackhurst            Managing Director
Fax                              + 13032859882
                                                                                                      Director - Financial
                                                                         Gev Lynott
Website                          www.asda.co.uk                                                       Services
                                                                         Judith McKenna               Chief Financial Officer
Ticker Symbol, Stock Exchange    N/A

                                                                         Paul Kelly                   Director - Corporate Affairs
Number of Employees              165,000

Fiscal Year End                  January
                                                                         Company Overview
Revenue (in US$ million)         N/A
                                                                         Asda Stores Ltd. (Asda) is an in-store and online
                                                                         retailer of food and non-food products. The
                                                                         company’s product portfolio includes groceries,
                                                                         clothing, electrical products, furniture, garden,
SWOT Analysis                                                            house wares, toys, baby items, DIY products,
                                                                         sports and leisure, jewelry, gifts, mobile phones
                                                                         and other consumer products. Asda also
Strengths                        Weaknesses
                                                                         provides a range of financial services through its
                                                                         stores and website. In addition to national and
Extensive Product Line           Low Market Penetration                  global brands, the company offers private
                                                                         brands, including George and Asda. The
Leading Market Position          Product Recalls                         company operates through 371 stores including
                                                                         29 supercenters, 24 Asda Living stores, 261
Strong Social Image                                                      hypermarkets and 57 supermarkets across the
                                                                         UK. The company is headquartered in Leeds,
Opportunities                    Threats                                 UK.

                                 Increase in Market Share of
Acquisitions Driving Growth
                                 Competitors                             Key Competitors

Demand For In-House Brands       Increase in Value Added Tax             Co-operative Group Limited

                                                                         J Sainsbury plc (Ticker: SBRY)
Growth in E-Business             Rising Manpower Costs
                                                                         John Lewis Partnership plc
New Product Launches
                                                                         SPAR (UK) Limited

                                                                         The Midcounties Co-operative




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ASDA Stores Limited - SWOT Profile                                                                                 Page 1
ASDA Stores Limited

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TABLE OF CONTENTS

1     Business Analysis ................................................................................................................................... 4
    1.1     Company Overview .................................................................................................................................................4
    1.2     Business Description ...............................................................................................................................................4
    1.3     Major Products and Services ...................................................................................................................................5
2     Recent Developments ............................................................................................................................. 6
3     SWOT Analysis ........................................................................................................................................ 7
    3.1     SWOT Analysis - Overview .....................................................................................................................................7
    3.2     Strengths .................................................................................................................................................................7
    3.3     Weaknesses ............................................................................................................................................................7
    3.4     Opportunities ...........................................................................................................................................................8
    3.5     Threats .....................................................................................................................................................................8
4     ASDA Stores Limited - History ............................................................................................................. 10
5     ASDA Stores Limited - Key Employees ............................................................................................... 11
6     ASDA Stores Limited - Key Employee Biographies ............................................................................ 12
7     ASDA Stores Limited - Locations and Subsidiaries............................................................................ 13
    7.1     Head Office ............................................................................................................................................................13
    7.2     Other Locations and Subsidiaries ..........................................................................................................................13
8     Appendix ................................................................................................................................................ 14
    8.1     Methodology ..........................................................................................................................................................14
    8.2     Disclaimer ..............................................................................................................................................................14




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