ASDA Stores Limited
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ASDA Stores Limited Key Employees
Name Job Title
Fast Facts
Great Wilson Street, Leeds, LS11 5AD, Andy Bond Chairman
Headquarters Address
United Kingdom
Chief Executive Officer,
Andy Clarke
Telephone + 13032859885 President
Darren Blackhurst Managing Director
Fax + 13032859882
Director - Financial
Gev Lynott
Website www.asda.co.uk Services
Judith McKenna Chief Financial Officer
Ticker Symbol, Stock Exchange N/A
Paul Kelly Director - Corporate Affairs
Number of Employees 165,000
Fiscal Year End January
Company Overview
Revenue (in US$ million) N/A
Asda Stores Ltd. (Asda) is an in-store and online
retailer of food and non-food products. The
company’s product portfolio includes groceries,
clothing, electrical products, furniture, garden,
SWOT Analysis house wares, toys, baby items, DIY products,
sports and leisure, jewelry, gifts, mobile phones
and other consumer products. Asda also
Strengths Weaknesses
provides a range of financial services through its
stores and website. In addition to national and
Extensive Product Line Low Market Penetration global brands, the company offers private
brands, including George and Asda. The
Leading Market Position Product Recalls company operates through 371 stores including
29 supercenters, 24 Asda Living stores, 261
Strong Social Image hypermarkets and 57 supermarkets across the
UK. The company is headquartered in Leeds,
Opportunities Threats UK.
Increase in Market Share of
Acquisitions Driving Growth
Competitors Key Competitors
Demand For In-House Brands Increase in Value Added Tax Co-operative Group Limited
J Sainsbury plc (Ticker: SBRY)
Growth in E-Business Rising Manpower Costs
John Lewis Partnership plc
New Product Launches
SPAR (UK) Limited
The Midcounties Co-operative
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ASDA Stores Limited - SWOT Profile Page 1
ASDA Stores Limited
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TABLE OF CONTENTS
1 Business Analysis ................................................................................................................................... 4
1.1 Company Overview .................................................................................................................................................4
1.2 Business Description ...............................................................................................................................................4
1.3 Major Products and Services ...................................................................................................................................5
2 Recent Developments ............................................................................................................................. 6
3 SWOT Analysis ........................................................................................................................................ 7
3.1 SWOT Analysis - Overview .....................................................................................................................................7
3.2 Strengths .................................................................................................................................................................7
3.3 Weaknesses ............................................................................................................................................................7
3.4 Opportunities ...........................................................................................................................................................8
3.5 Threats .....................................................................................................................................................................8
4 ASDA Stores Limited - History ............................................................................................................. 10
5 ASDA Stores Limited - Key Employees ............................................................................................... 11
6 ASDA Stores Limited - Key Employee Biographies ............................................................................ 12
7 ASDA Stores Limited - Locations and Subsidiaries............................................................................ 13
7.1 Head Office ............................................................................................................................................................13
7.2 Other Locations and Subsidiaries ..........................................................................................................................13
8 Appendix ................................................................................................................................................ 14
8.1 Methodology ..........................................................................................................................................................14
8.2 Disclaimer ..............................................................................................................................................................14
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