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Krispy Kreme Doughnuts, Inc.: Company Profile and SWOT Analysis

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Krispy Kreme Doughnuts, Inc.: Company Profile and SWOT Analysis
Krispy Kreme Doughnuts, Inc.



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Krispy Kreme Doughnuts, Inc. Financial Snapshot



Operating Performance

Fast Facts

370 Knollwood Street, Winston-Salem, The company reported revenue of US$361.95 million

Headquarters Address

27103,United States of America during the fiscal year 2011 (2011). The company's

revenue declined at a compounded rate of -5.88%

Telephone + 1 336 7252981

during 2007–2011, with an annual growth of 4.45%

over 2010. In 2011, the company recorded an

Fax + 1 336 7333794 operating margin of 3.90%, as against 3.25% in 2010.



Website www.krispykreme.comhome

Revenue and Margins

Ticker Symbol, Stock Exchange KKD, New York Stock Exchange



Number of Employees 3,700



Fiscal Year End January



Revenue (in US$ million) 361.95









SWOT Analysis



Strengths Weaknesses



Global Presence Closures of Franchise Stores



Research and Development Activities Wage Litigation



Opportunities Threats



Strategic Growth Initiatives Growing Competition in the Market



Strong Growth Opportunities in

Slow Growth in the US

Emerging Markets



Stringent Regulations









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Krispy Kreme Doughnuts, Inc. - SWOT Profile Page 1

Krispy Kreme Doughnuts, Inc.



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TABLE OF CONTENTS



1 Business Analysis ................................................................................................................................... 5

1.1 Company Overview ................................................................................................................................................5

1.2 Business Description ..............................................................................................................................................5

1.3 Major Products and Services .................................................................................................................................7

2 Analysis of Key Performance Indicators ............................................................................................... 8

2.1 Five Year Snapshot: Overview of Financial and Operational Performance Indicators ..........................................8

2.2 Key Financial Performance Indicators .................................................................................................................11

2.2.1 Revenue and Operating Profit .........................................................................................................................11

2.2.2 Asset, Liabilities and Capex .............................................................................................................................12

2.2.3 Net Debt vs. Gearing Ratio ..............................................................................................................................13

2.2.4 Operational Efficiency ......................................................................................................................................14

2.2.5 Solvency ..........................................................................................................................................................15

2.2.6 Valuation ..........................................................................................................................................................16

2.3 Key Competitors ...................................................................................................................................................17

3 Mergers & Acquisitions and Partnerships ........................................................................................... 18

3.1 M&A and Partnerships Strategy ...........................................................................................................................18

Recent Developments ................................................................................................................................... 19

4 SWOT Analysis ...................................................................................................................................... 21

4.1 SWOT Analysis - Overview ..................................................................................................................................21

4.2 Strengths ..............................................................................................................................................................21

4.3 Weaknesses .........................................................................................................................................................21

4.4 Opportunities ........................................................................................................................................................21

4.5 Threats .................................................................................................................................................................22

5 Krispy Kreme Doughnuts, Inc. - Company Statement ........................................................................ 23

6 History .................................................................................................................................................... 25

7 Krispy Kreme Doughnuts, Inc. - Key Employees ................................................................................ 26

8 Key Employee Biographies................................................................................................................... 27

9 Locations and Subsidiaries .................................................................................................................. 28

9.1 Head Office ..........................................................................................................................................................28

9.2 Other Locations and Subsidiaries ........................................................................................................................28

10 Appendix ................................................................................................................................................ 29

10.1 Methodology .........................................................................................................................................................29

10.2 Ratio Definitions ...................................................................................................................................................29

10.3 Disclaimer.............................................................................................................................................................33









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Krispy Kreme Doughnuts, Inc. - SWOT Profile Page 2

Krispy Kreme Doughnuts, Inc.



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List of Tables



Table 1: Major Products and Services....................................................................................................................................7

Table 2: Key Ratios - Annual ..........................................................................

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