Retail
Company Profile
Toys R Us in Japan – Local Profile
Reference code: RT0137LP
Published: November 2011
ICD Research
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TABLE OF CONTENTS
TABLE OF CONTENTS
1 Introduction ........................................................................................................................... 6
1.1 What is this Report About? ............................................................................................................. 6
1.2 Scope ............................................................................................................................................. 6
2 Toys R Us Japan – Company Profile ................................................................................... 7
2.1 Company Overview......................................................................................................................... 7
2.2 Business Description ...................................................................................................................... 7
2.2.1 Store formats ...............................................................................................................................................8
2.2.2 Products ......................................................................................................................................................9
2.2.3 Private labels ...............................................................................................................................................9
2.2.4 Services offered at stores..........................................................................................................................11
2.3 Events and History ........................................................................................................................ 12
3 Toys R Us Japan – Key Information .................................................................................. 13
3.1 Financial Performance .................................................................................................................. 13
3.2 Operational Performance .............................................................................................................. 14
3.2.1 Store count ................................................................................................................................................14
3.2.2 Sales per store ..........................................................................................................................................15
3.2.3 Sales per square meters ...........................................................................................................................16
3.2.4 Revenue per employee .............................................................................................................................17
3.2.1 Employees per thousand square meters ..................................................................................................18
3.3 Key Employees ............................................................................................................................. 19
4 Toys R Us Japan – Corporate Strategy ............................................................................. 20
4.1 Developing Integrated Stores ........................................................................................................ 20
4.2 Increased Focus on E-commerce ................................................................................................. 20
4.3 Emphasis on Product Quality ........................................................................................................ 20
5 Toys R Us Japan – News .................................................................................................... 21
6 Competitive Environment ................................................................................................... 22
6.1 Main Toy Retailers in Japan .......................................................................................................... 22
6.2 Market Share of Toy Retailers in Japan ........................................................................................ 22
6.3 Expansion Plans and Product Launches of Competitors ............................................................... 24
6.3.1 Rakuten Inc ...............................................................................................................................................24
6.3.2 Nintendo ....................................................................................................................................................24
6.3.3 Seiyu..........................................................................................................................................................24
6.3.4 Tomy Co, Ltd .............................................................................................................................................24
7 Appendix .............................................................................................................................. 25