CBS Corporation: Company Profile and SWOT Analysis - PDF - PDF by ICDResearch

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									CBS Corporation

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CBS Corporation                                                                      Financial Snapshot

                                                                                     Operating Performance
Fast Facts
                                        51 West 52nd Street, 35th Floor, New York,   The company reported revenue of US$14,059.80
Headquarters Address
                                        10019,United States of America               million during the fiscal year 2010 (2010). The
                                                                                     company's revenue declined at a compounded rate of
Telephone                               + 1 212 9754321
                                                                                     -0.46% during 2006–2010, with an annual growth of
                                                                                     8.03% over 2009. In 2010, the company recorded an
Fax                                     + 1 212 2586358                              operating margin of 12.34%, as against 7.54% in
                                                                                     2009.
Website                                 www.cbscorporation.com

                                        CBS, New York Stock ExchangeCBS.A,           Revenue and Margins
Ticker Symbol, Stock Exchange
                                        New York Stock Exchange

Number of Employees                     25,380

Fiscal Year End                         December

Revenue (in US$ million)                14,059.80




SWOT Analysis

Strengths                               Weaknesses
                                                                                     Return on Equity
Diversified operations                  Lawsuits
                                                                                     The company recorded a return on equity (ROE) of
                                                                                     7.37% for 2010, as compared to its peers, The Walt
Major radio operator in the US          Overdependence on the US                     Disney Company (Ticker: DIS), News Corporation
                                                                                     (Ticker: NWSA) and Viacom Inc. (Ticker: VIA.B),
Strong financial performance            Seasonality of the business                  which recorded ROEs of 10.56%, 10.11% and 9.20%
                                                                                     respectively. The company reported an operating
                                                                                     margin of 12.34% in 2010.
Opportunities                           Threats
Growth in entertainment and media                                                    Return on Equity
                                        Intellectual property risks
industry

Launch of iPad application              Piracy

Partnership with The Trust for Public
                                        Regulatory procedures
Land




                                                                                     Liquidity Position

                                                                                     The company reported a current ratio of 1.33 in 2010,
                                                                                     as compared to its peers, The Walt Disney Company,
                                                                                     News Corporation and Viacom Inc., which recorded
                                                                                     current ratios of 1.11, 2.03 and 1.30 respectively. As
                                                                                     of December 2010, the company recorded cash and
                                                                                     short-term investments of worth US$480.00 million,
                                                                                     against US$27.30 million current debt. The company
                                                                                     reported a debt to equity ratio of 0.61 in 2010 as
                                                                                     compared to its peers, The Walt Disney Company,
                                                                                     News Corporation and Viacom Inc., which recorded
                                                                                     debt to equity ratios of 0.34, 0.53 and 0.73
                                                                                     respectively.




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CBS Corporation - SWOT Profile                                                                                               Page 1
CBS Corporation

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TABLE OF CONTENTS

1     Business Analysis ................................................................................................................................... 5
    1.1       Company Overview ................................................................................................................................................5
    1.2       Business Description ..............................................................................................................................................5
    1.3       Major Products and Services .................................................................................................................................7
2     Analysis of Key Performance Indicators ............................................................................................... 8
    2.1       Five Year Snapshot: Overview of Financial and Operational Performance Indicators ..........................................8
    2.2       Key Financial Performance Indicators .................................................................................................................11
      2.2.1       Revenue and Operating Profit .........................................................................................................................11
      2.2.2       Asset, Liabilities and Capex .............................................................................................................................12
      2.2.3       Net Debt vs. Gearing Ratio ..............................................................................................................................13
      2.2.4       Operational Efficiency ......................................................................................................................................14
      2.2.5       Solvency ..........................................................................................................................................................15
      2.2.6       Valuation ..........................................................................................................................................................16
    2.3       Competitive Benchmarking ..................................................................................................................................17
      2.3.1       Market Capitalization .......................................................................................................................................17
      2.3.2       Efficiency ..........................................................................................................................................................18
      2.3.3       Capital Expenditure ..........................................................................................................................................19
      2.3.4       Valuation ..........................................................................................................................................................20
      2.3.5       Turnover – Inventory and Asset .......................................................................................................................21
      2.3.6       Liquidity ............................................................................................................................................................22
3     Mergers & Acquisitions and Partnerships ........................................................................................... 23
    3.1       M&A and Partnerships Strategy ...........................................................................................................................23
4     Recent Developments ..............................................................................
								
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