Wendy s International Inc Company Profile and SWOT Analysis Wendy s International Inc Wendy s International

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Wendy s International Inc Company Profile and SWOT Analysis Wendy s International Inc Wendy s International
Wendy's International, Inc.



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Wendy's International, Inc. Key Employees

Name Job Title

Fast Facts

One Dave Thomas Blvd., Dublin, 43017, J. David Karam President

Headquarters Address

United States of America

Stephen D. Farrar Chief Operating Officer

Telephone + 1 614 7643100

Chief Financial Officer,

Stephen E. Hare

Fax N/A Senior Vice President



Website www.wendys.com

Company Overview

Ticker Symbol, Stock Exchange N/A

Wendy's International, Inc. (Wendy's) operates a

Number of Employees 6,000

chain of restaurants. The company became a

part of Wendy’s/Arby’s Restaurant Group in

Fiscal Year End December

September 2008, following its merger with Triarc

Revenue (in US$ million) N/A

Companies, Inc., a company that owned Arby’s

restaurant system. Wendy’s engages in

developing, and managing restaurant

franchises. In addition, it also serves beverages

such as iced tea, coffee and lemonade. The

company’s product offerings include hamburgers

SWOT Analysis and chicken sandwiches, chili, baked and

French fried potatoes, salads and dessert. As of

Strengths Weaknesses January 2011, the company had 6,576

restaurants principally in the US, Canada and 22

other countries of which 1,394 were owned and

Strong focus on quality Overdependence on the US

operated by the company while others were

franchised. Wendy’s is headquartered in Dublin,

Strong market Presence Ohio, the US.



Key Competitors

Opportunities Threats Burger King Holdings, Inc. (Ticker: BKC)



Expanding its franchisee network Fluctuations in foreign exchange rates Checkers Drive-In Restaurants, Inc.



Positive outlook for the company’s McDonald's Corporation (Ticker: MCD)

Increase in commodity prices

restaurants

Papa John's International, Inc. (Ticker: PZZA )

Wendy’s nutrition recipes Rise in labor costs

SUBWAY Restaurants









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Wendy's International, Inc. - SWOT Profile Page 1

Wendy's International, Inc.



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TABLE OF CONTENTS



1 Business Analysis ................................................................................................................................... 4

1.1 Company Overview ................................................................................................................................................4

1.2 Business Description ..............................................................................................................................................4

1.3 Major Products and Services .................................................................................................................................5

2 Mergers & Acquisitions and Partnerships ............................................................................................. 6

2.1 M&A and Partnerships Strategy .............................................................................................................................6

3 Recent Developments ............................................................................................................................. 7

4 SWOT Analysis ........................................................................................................................................ 9

4.1 SWOT Analysis - Overview ....................................................................................................................................9

4.2 Strengths ................................................................................................................................................................9

4.3 Weaknesses ...........................................................................................................................................................9

4.4 Opportunities ........................................................................................................................................................10

4.5 Threats .................................................................................................................................................................10

5 Wendy's International, Inc. - History .................................................................................................... 11

6 Wendy's International, Inc. - Key Employees ...................................................................................... 12

7 Wendy's International, Inc. - Locations and Subsidiaries................................................................... 13

7.1 Head Office ..........................................................................................................................................................13

7.2 Other Locations and Subsidiaries ........................................................................................................................13

8 Appendix ................................................................................................................................................ 15

8.1 Methodology .........................................................................................................................................................15

8.2 Disclaimer.............................................................................................................................................................15









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Wendy's International, Inc. - SWOT P

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