Maritz Inc.: Leisure and Arts Company Profile, SWOT & Financial Report by ICDResearch

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									Maritz Inc.

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Maritz Inc.                                                                Key Employees
                                                                           Name                      Job Title
Fast Facts
                                                                                                     Vice President - Public
                                1375 North Highway Drive, Fenton, 63099,   Beth Rusert               Relations and
Headquarters Address
                                United States of America
                                                                                                     Communications
Telephone                       + 1 636 8274000                                                      Chief Executive Officer -
                                                                           Christine Duffy
                                                                                                     Maritz Travels
Fax                             + 1 636 8275505                            James W. Kienker          Chief Financial Officer

Website                         www.maritz.com                                                       Senior Vice President -
                                                                           Rick Buer
                                                                                                     Martiz Travel
Ticker Symbol, Stock Exchange   N/A                                                                  Chairman, Chief Executive
                                                                           Steve Maritz
                                                                                                     Officer
Number of Employees             N/A

Fiscal Year End                 December
                                                                           Company Overview

Revenue (in US$ million)        N/A                                        Maritz Inc. (Maritz) is a sales and marketing
                                                                           services company based in the US. The
                                                                           company provides various solutions related to
                                                                           market and customer research, sales incentives,
                                                                           meetings, events, and incentive travel, learning
                                                                           and coaching, sponsorship marketing and
SWOT Analysis                                                              experiential marketing. Martiz’s clients include
                                                                           American Express, AT&T, Bank of America,
Strengths                       Weaknesses                                 Cisco, General Motors, Hewlett-Packard, and
                                                                           Lexus among others. Its services enable the
Broad service portfolio         Private ownership                          clients to understand and motivate their
                                                                           employees, channel partners and customers,
Diverse industry base                                                      among others. The company operates its
                                                                           business under five divisions: Maritz Research,
Strong client base                                                         Maritz Travel, Maritz Motivation Solutions, Maritz
                                                                           Canada and Maritz Loyalty. It conducts business
Opportunities                   Threats                                    operations in Germany, Canada, South Africa,
                                                                           the UK and the US. Maritz is headquartered in
                                                                           Fenton, Missouri, the US.
Acquisition of Experient        Changing technology

New tool launches               Fluctuations in foreign exchange rates     Key Competitors
                                                                           Cannondale Associates, Inc.
Partnership with ViVOtech       Psychology of clients
                                                                           Franklin Covey Co.

                                                                           GfK Mediamark Research & Intelligence, LLC

                                                                           SymphonyIRI Group

                                                                           The Kantar Group




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Maritz Inc. - SWOT Profile                                                                                        Page 1
Maritz Inc.

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TABLE OF CONTENTS

1     Business Analysis ................................................................................................................................... 4
    1.1      Company Overview ................................................................................................................................................4
    1.2      Business Description ..............................................................................................................................................4
    1.3      Major Products and Services .................................................................................................................................6
2     SWOT Analysis ........................................................................................................................................ 7
    2.1      SWOT Analysis - Overview ....................................................................................................................................7
    2.2      Strengths ................................................................................................................................................................7
    2.3      Weaknesses ...........................................................................................................................................................7
    2.4      Opportunities ..........................................................................................................................................................8
    2.5      Threats ...................................................................................................................................................................8
3     History ...................................................................................................................................................... 9
4     Key Employees ...................................................................................................................................... 11
5     Key Employee Biographies................................................................................................................... 12
6     Locations and Subsidiaries .................................................................................................................. 13
    6.1      Head Office .............................
								
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