The Black Decker Corporation The Black Decker Corporation by ICDResearch

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									The Black & Decker Corporation

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The Black & Decker Corporation                                                Financial Snapshot

                                                                              Operating Performance
Fast Facts
                                         701 East Joppa Road, Towson,         The company reported revenue of US$4,775.10
Headquarters Address
                                         21286,United States of America       million during the fiscal year 2009 (2009). The
                                                                              company's revenue declined at a compounded rate of
Telephone                                + 1 410 7163900
                                                                              -7.50% during 2005–2009, with an annual decline of -
                                                                              21.54% over 2008. In 2009, the company recorded an
Fax                                      N/A                                  operating margin of 5.22%, as against 6.94% in 2008.

Website                                  www.bdk.com
                                                                              Revenue and Margins
Ticker Symbol, Stock Exchange            N/A

Number of Employees                      19,900

Fiscal Year End                          December

Revenue (in US$ million)                 4,775.10




SWOT Analysis

Strengths                                Weaknesses

Extensive product offerings              Declining Market Share in Sector

Geographic diversification               Declining Operating Margin

Leading market position                  Lawsuits

                                         Overdependence on few customers

Opportunities                            Threats
                                         Adverse Economic Conditions in the
Opportunities in emerging markets
                                         US and Europe

Positive outlook for power tool market   Environmental regulations

Proposed merger with Stanley Works       Highly competitive market

Strategic Acquisition                    Rising manpower costs




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The Black & Decker Corporation - SWOT Profile                                                                       Page 1
The Black & Decker Corporation

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TABLE OF CONTENTS

1     Business Analysis ................................................................................................................................... 5
    1.1       Company Overview ................................................................................................................................................5
    1.2       Business Description ..............................................................................................................................................5
    1.3       Major Products and Services .................................................................................................................................7
2     Analysis of Key Performance Indicators ............................................................................................. 10
    2.1       Five Year Snapshot: Overview of Financial and Operational Performance Indicators ........................................10
    2.2       Key Financial Performance Indicators .................................................................................................................13
      2.2.1       Revenue and Operating Profit .........................................................................................................................13
      2.2.2       Asset, Liabilities and Capex .............................................................................................................................14
      2.2.3       Net Debt vs. Gearing Ratio ..............................................................................................................................15
      2.2.4       Operational Efficiency ......................................................................................................................................16
      2.2.5       Solvency ..........................................................................................................................................................17
      2.2.6       Valuation ..........................................................................................................................................................18
    2.3       Key Competitors ...................................................................................................................................................19
3     SWOT Analysis ...................................................................................................................................... 20
    3.1       SWOT Analysis - Overview ..................................................................................................................................20
    3.2       Strengths ..............................................................................................................................................................20
    3.3       Weaknesses .........................................................................................................................................................20
    3.4       Opportunities ........................................................................................................................................................21
    3.5       Threats .................................................................................................................................................................22
4     History .................................................................................................................................................... 23
5     The Black & Decker Corporation - Key Employees ............................................................................. 25
6     Locations and Subsidiaries .................................................................................................................. 27
    6.1       Head Office ..........................................................................................................................................................27
    6.2       Other Locations and Subsidiaries ........................................................................................................................27
7     Appendix ................................................................................................................................................ 29
    7.1       Methodology .........................................................................................................................................................29
    7.2       Ratio Definitions ...................................................................................................................................................29
    7.3       Disclaimer.............................................................................................................................................................33




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The Black & Decker Corporation - SWOT Profile                                                                                                                               Page 2
The Black & Decker Corporation

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