The Black & Decker Corporation
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The Black & Decker Corporation Financial Snapshot
Operating Performance
Fast Facts
701 East Joppa Road, Towson, The company reported revenue of US$4,775.10
Headquarters Address
21286,United States of America million during the fiscal year 2009 (2009). The
company's revenue declined at a compounded rate of
Telephone + 1 410 7163900
-7.50% during 2005–2009, with an annual decline of -
21.54% over 2008. In 2009, the company recorded an
Fax N/A operating margin of 5.22%, as against 6.94% in 2008.
Website www.bdk.com
Revenue and Margins
Ticker Symbol, Stock Exchange N/A
Number of Employees 19,900
Fiscal Year End December
Revenue (in US$ million) 4,775.10
SWOT Analysis
Strengths Weaknesses
Extensive product offerings Declining Market Share in Sector
Geographic diversification Declining Operating Margin
Leading market position Lawsuits
Overdependence on few customers
Opportunities Threats
Adverse Economic Conditions in the
Opportunities in emerging markets
US and Europe
Positive outlook for power tool market Environmental regulations
Proposed merger with Stanley Works Highly competitive market
Strategic Acquisition Rising manpower costs
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The Black & Decker Corporation - SWOT Profile Page 1
The Black & Decker Corporation
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TABLE OF CONTENTS
1 Business Analysis ................................................................................................................................... 5
1.1 Company Overview ................................................................................................................................................5
1.2 Business Description ..............................................................................................................................................5
1.3 Major Products and Services .................................................................................................................................7
2 Analysis of Key Performance Indicators ............................................................................................. 10
2.1 Five Year Snapshot: Overview of Financial and Operational Performance Indicators ........................................10
2.2 Key Financial Performance Indicators .................................................................................................................13
2.2.1 Revenue and Operating Profit .........................................................................................................................13
2.2.2 Asset, Liabilities and Capex .............................................................................................................................14
2.2.3 Net Debt vs. Gearing Ratio ..............................................................................................................................15
2.2.4 Operational Efficiency ......................................................................................................................................16
2.2.5 Solvency ..........................................................................................................................................................17
2.2.6 Valuation ..........................................................................................................................................................18
2.3 Key Competitors ...................................................................................................................................................19
3 SWOT Analysis ...................................................................................................................................... 20
3.1 SWOT Analysis - Overview ..................................................................................................................................20
3.2 Strengths ..............................................................................................................................................................20
3.3 Weaknesses .........................................................................................................................................................20
3.4 Opportunities ........................................................................................................................................................21
3.5 Threats .................................................................................................................................................................22
4 History .................................................................................................................................................... 23
5 The Black & Decker Corporation - Key Employees ............................................................................. 25
6 Locations and Subsidiaries .................................................................................................................. 27
6.1 Head Office ..........................................................................................................................................................27
6.2 Other Locations and Subsidiaries ........................................................................................................................27
7 Appendix ................................................................................................................................................ 29
7.1 Methodology .........................................................................................................................................................29
7.2 Ratio Definitions ...................................................................................................................................................29
7.3 Disclaimer.............................................................................................................................................................33
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The Black & Decker Corporation - SWOT Profile Page 2
The Black & Decker Corporation
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