Brake Bros Foodservice Limited: Company Profile and SWOT Analysis by ICDResearch

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									Brakes Bros Foodservice Limited

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Brakes Bros Foodservice Limited                                            Key Employees
                                                                           Name                      Job Title
Fast Facts
                                 Swan House, Orpington, BR5 3QD , United   L Hughes                  Director, Finance Director
Headquarters Address
                                 Kingdom
                                                                                                     Chief Executive Officer -
                                                                           Philip Jansen
Telephone                        N/A                                                                 Brake Bros Limited

Fax                              N/A
                                                                           Company Overview
Website                          N/A
                                                                           Brakes Bros Foodservice Limited (Country
Ticker Symbol, Stock Exchange    N/A
                                                                           Choice) is a supplier of food products and
                                                                           equipment for in-store bakery and retail
Number of Employees              9,052
                                                                           foodservice operators in the UK and Europe.
Fiscal Year End                  December
                                                                           The company was founded in 1981, focused on
                                                                           offering craft bakery. Country Choice offers a
Revenue (in US$ million)         N/A                                       wide options of hot and frozen foods including
                                                                           savouries, breads, cakes, astries, sandwiches,
                                                                           beverages, burgers, pizzas, sandwich fillings,
                                                                           soups and ice creams. Furthermore, it also
                                                                           provides kitchen essentials, hand wash systems,
                                                                           food preparation equipment and cleaning
SWOT Analysis                                                              solutions. Its customer portfolio comprises
                                                                           various convenience stores, supermarkets,
Strengths                        Weaknesses                                forecourts, sandwich bars, butchers, holiday
                                                                           centers, delis and farm shops. The company
Diversified customer base        Limited presence of operations            operates as a subsidiary of Brake Bros Ltd., a
                                                                           foodservice supplier. Country Choice is
                                                                           headquartered in Orpington, Kent, the UK.
Product innovations

Opportunities                    Threats                                   Key Competitors
                                                                           A.F. Blakemore & Son Ltd (Foodservice)
Recovering UK economy            Food inflation
                                                                           Booker Group Plc (Foodservice) (Ticker: BOK)
                                 Intense competition
                                                                           Musgrave Group Plc

                                                                           Windrush Frozen Foods Ltd.




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Brakes Bros Foodservice Limited - SWOT Profile                                                                   Page 1
Brakes Bros Foodservice Limited

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TABLE OF CONTENTS

1     Business Analysis ................................................................................................................................... 4
    1.1     Company Overview .................................................................................................................................................4
    1.2     Business Description ...............................................................................................................................................4
    1.3     Major Products and Services ...................................................................................................................................5
2     SWOT Analysis ........................................................................................................................................ 6
    2.1     SWOT Analysis - Overview .....................................................................................................................................6
    2.2     Strengths .................................................................................................................................................................6
    2.3     Weaknesses ............................................................................................................................................................6
    2.4     Opportunities ...........................................................................................................................................................6
    2.5     Threats .....................................................................................................................................................................7
3     Brakes Bros Foodservice Limited - History ........................................................................................... 8
4     Brakes Bros Foodservice Limited - Key Employees ............................................................................. 9
5     Appendix ................................................................................................................................................ 10
    5.1     Methodology ..........................................................................................................................................................10
    5.2     Disclaimer ..............................................................................................................................................................10




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