The Bonne Bell Company: Company Profile and SWOT Analysis by ICDResearch

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									The Bonne Bell Company

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The Bonne Bell Company                                                           Key Employees
                                                                                 Name                         Job Title
Fast Facts
                                                                                                              Chairman, Chief Executive
                                        18519 Detroit Avenue, Lakewood, 44107,   Jess Bell
Headquarters Address                                                                                          Officer
                                        United States of America
                                                                                                              Vice President -
                                                                                 Marion Walker
Telephone                               + 1 440 8352440                                                       Operations
                                                                                                              Chief Operating Officer,
                                                                                 Robert Evans
Fax                                     + 1 440 8082401                                                       Executive Vice President
                                                                                                              Vice President - North
Website                                 www.bonnebell.com                        Scott Sumser                 American Sales and Retail
                                                                                                              Marketing
Ticker Symbol, Stock Exchange           N/A

Number of Employees                     200
                                                                                 Company Overview

Fiscal Year End                         N/A                                      The Bonne Bell Company (Bonne Bell) is a
                                                                                 cosmetics company. It offers skin care products
Revenue (in US$ million)                N/A                                      to young girls. Bonne Bell’s product portfolio
                                                                                 includes lip gloss, eye liners, mascara, eye
                                                                                 definers, and other face products. The company
                                                                                 offers its products through supermarkets,
                                                                                 drugstores, beauty retailers, specialty shops.
                                                                                 Bonne Bell also offers its products online
SWOT Analysis
                                                                                 through                its              website
                                                                                 www.colorandflavorshop.com. The company
Strengths                               Weaknesses                               distributes its products to its customers in
                                                                                 various counties including Australia, Austria,
Strong Brand Equity                     Private Ownership                        Brazil, Canada, Germany, Egypt, Finland,
                                                                                 Nigeria, Guatemala, Jordan, Kuwait, the UK,
Wide geographic presence                                                         Sweden, Saudi Arabia, and New Zealand
                                                                                 among others. Its key brands include LipLITES,
                                                                                 lipLUSHous, VitaGloss, and Eye Style among
                                                                                 others.     Bonne Bell is headquartered in
Opportunities                           Threats                                  Lakewood, Ohio, the US.

Positive Global Outlook for Medicated
Skin Care
                                        Foreign Exchange Risk                    Key Competitors
Positive Outlook for Herbal Cosmetics                                            Blistex Inc.
                                      The Safe Cosmetics Act of 2010
Products
Positive Outlook for Men Grooming                                                L'Oréal USA, Inc.
Products
                                                                                 Prestige Cosmetics Corporation

                                                                                 Revlon, Inc. (Ticker: REV)

                                                                                 Vered Cosmetique Inc.




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The Bonne Bell Company - SWOT Profile                                                                                     Page 1
The Bonne Bell Company

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TABLE OF CONTENTS

1     Business Analysis ................................................................................................................................... 4
    1.1      Company Overview ................................................................................................................................................4
    1.2      Business Description ..............................................................................................................................................4
    1.3      Major Products and Services .................................................................................................................................5
2     Mergers & Acquisitions and Partnerships ............................................................................................. 6
    2.1      M&A and Partnerships Strategy .............................................................................................................................6
3     SWOT Analysis ........................................................................................................................................ 7
    3.1      SWOT Analysis - Overview ....................................................................................................................................7
    3.2      Strengths ................................................................................................................................................................7
    3.3      Weaknesses ...........................................................................................................................................................7
    3.4      Opportunities ..........................................................................................................................................................7
    3.5      Threats ...................................................................................................................................................................8
4     The Bonne Bell Company - History ........................................................................................................ 9
5     The Bonne Bell Company - Key Employees ........................................................................................ 10
6     Appendix .....................................................................................................................
								
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