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Frito Lay North America Inc Company Profile and SWOT Analysis

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ICD Research's "Frito-Lay North America, Inc.: Company Profile and SWOT Analysis" contains in depth information and data about the company and its operations. The profile contains a company overview, business description, SWOT analysis, key facts, information on products and services plus information on key news events affecting the company.

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									Frito-Lay North America, Inc.

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Frito-Lay North America, Inc.                                             Key Employees
                                                                          Name                     Job Title
Fast Facts
                                                                                                   President, Chief Executive
                                     PO Box 660634, Dallas, 75266-0634,   Al Carey
Headquarters Address                                                                               Officer
                                     United States of America
                                                                                                   Chief Marketing Officer,
                                                                          Anindita Mukherjee
Telephone                            + 1 800 3524477                                               Senior Vice President
                                                                                                   Vice President - Public
                                                                          Christopher Wyse
Fax                                  N/A                                                           Affairs
                                                                                                   Senior Vice President -
Website                              N/A                                  Daniel Naor              Strategy & Business
                                                                                                   Innovation
Ticker Symbol, Stock Exchange        N/A                                                           Senior Vice President,
                                                                          Dave Scalera             General Manager - North
Number of Employees                  45,000                                                        Business Unit
                                                                                                   Chief Financial Officer -
                                                                          George Legge
Fiscal Year End                      December                                                      Frito-Lay North America
                                                                                                   Chief Information Officer,
                                                                          Jaime Montemayor
Revenue (in US$ million)             N/A                                                           Senior Vice President
                                                                                                   Senior Vice President -
                                                                          Leslie Starr Keating
                                                                                                   Operations
                                                                                                   President - PepsiCo Foods
                                                                          Marc Guay
                                                                                                   Canada
                                                                                                   Vice President - Frito-Lay
SWOT Analysis                                                             Marc Kesselman           North America, General
                                                                                                   Counsel

Strengths                            Weaknesses
                                                                          Company Overview
Leading Market Position              Private Ownership
                                                                          Frito-Lay North America, Inc. (Frito Lay) is one
Strong Product and Brand Portfolio   Product Recalls                      of the leading snack providers in North America.
                                                                          The company is principally engaged in
                                                                          manufacturing wide variety of snacks such as
                                                                          potato chips, Corn Chips, Fried Pork Cracklings,
Opportunities                        Threats                              Fried Pork Skins, Plantain Chips, Cheese
                                                                          Flavored Snacks, Cheese Dips, Dairy Dips,
Focus on Going Green                 Government Regulations               Bean Dips, Pita Chips, Roasted Almonds, and
                                                                          Salted Whole Cashews. Frito Lay operates as a
                                                                          subsidiary of PepsiCo International. The
New Product Launches                 Rising Counterfeit Goods Market
                                                                          company's products are marketed under its key
                                                                          brands which include Lays, Doritos, Tostitos,
Recovering economy                                                        Cheetos, Fritos, Sun Chips, and Baked.
                                                                          Moreover, the company offers various recipes
                                                                          that can be prepared using the company
                                                                          produced       snacks     on      its    website
                                                                          www.fritolay.com. Frito Lay is headquartered in
                                                                          Plano, Texas, US.

                                                                          Key Competitors
                                                                          CJ Vitner Co.

                                                                          Golden Flake Snack Foods Inc

                                                                          Inventure Foods, Inc.

                                                                          Kettle Foods, Inc.

                                                                          Shearer's Foods, Inc.




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Frito-Lay North America, Inc. - SWOT Profile                                                                   Page 1
Frito-Lay North America, Inc.

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TABLE OF CONTENTS

1     Business Analysis ................................................................................................................................... 4
    1.1      Company Overview ................................................................................................................................................4
    1.2      Business Description ..............................................................................................................................................4
    1.3      Major Products and Services .................................................................................................................................5
2     Mergers & Acquisitions and Partnerships ............................................................................................. 7
    2.1      M&A and Partnerships Strategy .............................................................................................................................7
3     Recent Developments ............................................................................................................................. 8
4     SWOT Analysis ...................................................................................................................................... 10
    4.1      SWOT Analysis - Overview ..................................................................................................................................10
    4.2      Strengths ............................................................................................................
								
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