Perfetti Van Melle SpA Company Profile and SWOT Analysis by ICDResearch

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									Perfetti Van Melle SpA

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Perfetti Van Melle SpA                                                         Key Employees
                                                                               Name                         Job Title
Fast Facts
                                                                               Augusto Perfetti             Chairman
Headquarters Address                   Via xxv aprile 7, Milan, 20020, Italy

                                                                               Ubaldo Traldi                Chief Executive Officer
Telephone                              + 39 02 935351

Fax                                    + 39 02 9373279
                                                                               Company Overview
Website                                www.perfettivanmelle.com
                                                                               Perfetti Van Melle (Perfetti) is a confectionery
Ticker Symbol, Stock Exchange          N/A
                                                                               and chewing gum manufacturing company. The
                                                                               company engages in manufacturing and
Number of Employees                    17,000
                                                                               distribution of candies and chewing gum
Fiscal Year End                        December
                                                                               products. The key products offered by the
                                                                               company include high boiled candies and
Revenue (in US$ million)               2,772.00                                contemporary candies of several types, shapes
                                                                               and flavors such as hard, chewy, soft candies,
Revenue (in EUR million)               2,079.00                                lollypops, mints, power mints, toffees and
                                                                               gummies in over 40 different flavors with health
                                                                               benefits. Perfetti operates through 35 companies
                                                                               and 27 manufacturing facilities. The company’s
                                                                               products are marketed in more than 150
                                                                               countries across Asia Pacific, Europe, Middle
SWOT Analysis                                                                  East, Africa and North and South America.
                                                                               Perfetti is headquartered in Lainate, Italy.
Strengths                              Weaknesses
                                                                               Key Competitors
Well Known Brands                      Private Ownership
                                                                               Ferrero S.p.A.
Wide Geographical Presence
                                                                               Mars, Incorporated
Opportunities                          Threats
                                                                               Nestle S.A. (Ticker: NESN)

Growing Confectionery Market           Increasing Raw Material Prices          Wm. Wrigley Jr. Company

Recovering Economy                     Industry consolidation                  Wrigley

Rising Demand for Functional Chewing
Gums




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Perfetti Van Melle SpA - SWOT Profile                                                                                   Page 1
Perfetti Van Melle SpA

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TABLE OF CONTENTS

1     Business Analysis ................................................................................................................................... 4
    1.1      Company Overview ................................................................................................................................................4
    1.2      Business Description ..............................................................................................................................................4
    1.3      Major Products and Services .................................................................................................................................5
2     Recent Developments ............................................................................................................................. 6
3     SWOT Analysis ........................................................................................................................................ 7
    3.1      SWOT Analysis - Overview ....................................................................................................................................7
    3.2      Strengths ................................................................................................................................................................7
    3.3      Weaknesses ...........................................................................................................................................................7
    3.4      Opportunities ..........................................................................................................................................................7
    3.5      Threats ...................................................................................................................................................................8
4     Perfetti Van Melle SpA - Company Statement ....................................................................................... 9
5     Perfetti Van Melle SpA - History ........................................................................................................... 10
6     Perfetti Van Melle SpA - Key Employees ............................................................................................. 11
7     Perfetti Van Melle SpA - Locations and Subsidiaries .......................................................................... 12
    7.1      Head Office ..........................................................................................................................................................12
    7.2      Other Locations and Subsidiaries ........................................................................................................................12
8     Appendix ................................................................................................................................................ 13
    8.1      Methodology ..................................................................................................................................
								
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