Merle Norman Cosmetics Inc Company Profile and SWOT Analysis

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					Merle Norman Cosmetics, Inc.

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Merle Norman Cosmetics, Inc.                                                  Key Employees
                                                                              Name                       Job Title
Fast Facts
                                  9130 Bellanca Avenue, Los Angeles, 90045,   Art Armstrong              Chief Executive Officer
Headquarters Address
                                  United States of America
                                                                              Jack Nethercutt            Chairman, President
Telephone                         + 1 310 6413000
                                                                                                         Vice President -
                                                                              Robert Dunlap
Fax                               + 1 310 6417144                                                        Operations

Website                           www.merlenorman.com
                                                                              Company Overview
Ticker Symbol, Stock Exchange     N/A
                                                                              Merle Norman Cosmetics, Inc. (Merle Norman)
Number of Employees               611
                                                                              is a company that manufactures, develops and
                                                                              distributes a broad range of color cosmetic and
Fiscal Year End                   December
                                                                              skin care products, and is based in the US. The
Revenue (in US$ million)          N/A
                                                                              company’s product portfolio comprises a variety
                                                                              of skin care, make-up, sun care and body
                                                                              products such as cleansers, moisturizers,
                                                                              toners, foundations, eye shadows, mascaras,
                                                                              fragrance, body care, and sun care products.
                                                                              Merle Norman packages its products through
SWOT Analysis                                                                 over 2,000 independently owned and operated
                                                                              Merle Norman Cosmetic Studios, principally
Strengths                         Weaknesses                                  located in the US, Canada, Arab Emirates and
                                                                              Mexico. In addition to these products, the
                                                                              company also provides make-up, skincare and
Market Entry Strategies           Private Ownership
                                                                              bridal services, and franchising opportunities to
                                                                              own and operate Merle Norman Cosmetic
Own Operational Facilities                                                    Studios. Merle Norman headquarters can be
                                                                              found in Los Angeles, California.
Wide Business Operations

                                                                              Key Competitors
Opportunities                     Threats
                                                                              BeautiControl, Inc.
Potential Emerging Markets        Changing Consumer Preferences
                                                                              Mary Kay Inc.
Private Labels Gaining Momentum   Highly Competitive Environment
                                                                              Sally Beauty Holdings, Inc. (Ticker: SBH)
                                  Weak US Labor Market
                                                                              Sephora USA, Inc.

                                                                              The Estee Lauder Companies Inc. (Ticker: EL)




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Merle Norman Cosmetics, Inc. - SWOT Profile                                                                           Page 1
Merle Norman Cosmetics, Inc.

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TABLE OF CONTENTS

1     Business Analysis ................................................................................................................................... 4
    1.1      Company Overview ................................................................................................................................................4
    1.2      Business Description ..............................................................................................................................................4
    1.3      Major Products and Services .................................................................................................................................5
2     Recent Developments ............................................................................................................................. 7
3     SWOT Analysis ........................................................................................................................................ 8
    3.1      SWOT Analysis - Overview ....................................................................................................................................8
    3.2      Strengths ................................................................................................................................................................8
    3.3      Weaknesses ...........................................................................................................................................................8
    3.4      Opportunities ..........................................................................................................................................................9
    3.5      Threats ...................................................................................................................................................................9
4     Merle Norman Cosmetics, Inc. - Company Statement ........................................................................ 10
5  
				
DOCUMENT INFO
Description: ICD Research's "Merle Norman Cosmetics, Inc.: Company Profile and SWOT Analysis" contains in depth information and data about the company and its operations. The profile contains a company overview, business description, SWOT analysis, key facts, information on products and services, details of locations and subsidiaries, plus information on key news events affecting the company.
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