Oriflame Cosmetics SA: Company Profile and SWOT Analysis by ICDResearch

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ICD Research's "Oriflame Cosmetics SA: Company Profile and SWOT Analysis" contains in depth information and data about the company and its operations. The profile contains a company overview, business description, financial ratios, SWOT analysis, key facts, information on products and services, details of locations and subsidiaries, plus information on key news events affecting the company.

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									Oriflame Cosmetics SA

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Oriflame Cosmetics SA                                                         Financial Snapshot

                                                                              Operating Performance
Fast Facts
                                      20 rue Philippe II, Luxembourg,         The company reported revenue of US$2,018.13
Headquarters Address
                                      2340,Luxembourg                         million during the fiscal year 2010 (2010). The
                                                                              company's revenue grew at a CAGR of 15.16%
Telephone                              + 352 26 203232
                                                                              during 2006–2010, with an annual growth of 10.36%
                                                                              over 2009. In 2010, the company recorded an
Fax                                    + 352 26 203234                        operating margin of 10.40%, as against 11.05% in
                                                                              2009.
Website                               www.oriflame.com

Ticker Symbol, Stock Exchange         ORI, Stockholms Fondboers               Revenue and Margins

Number of Employees                   8,432

Fiscal Year End                       December

Revenue (in US$ million)              2,018.13

Revenue (in EUR million)              1,513.60




SWOT Analysis

Strengths                             Weaknesses

Product Development Capabilities      Limited Liquidity Position

Strong Operational Performance        Overdependence on Europe

                                      Weak Solvency Position

Opportunities                         Threats

Growing E-Retailing Market in Europe Economic Instability of the EU Nations

Growing Health and Beauty Market      Intense Competition

Growing Personal Care Market in India Shortage of Skilled Labor




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Oriflame Cosmetics SA - SWOT Profile                                                                              Page 1
Oriflame Cosmetics SA

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TABLE OF CONTENTS

1     Business Analysis ................................................................................................................................... 5
    1.1       Company Overview ................................................................................................................................................5
    1.2       Business Description ..............................................................................................................................................5
    1.3       Major Products and Services .................................................................................................................................6
2     Analysis of Key Performance Indicators ............................................................................................... 7
    2.1       Five Year Snapshot: Overview of Financial and Operational Performance Indicators ..........................................7
    2.2       Key Financial Performance Indicators .................................................................................................................10
      2.2.1       Revenue and Operating Profit .........................................................................................................................10
      2.2.2       Asset, Liabilities and Capex .............................................................................................................................11
      2.2.3       Operational Efficiency ......................................................................................................................................12
      2.2.4       Solvency ..........................................................................................................................................................13
      2.2.5       Valuation ..........................................................................................................................................................14
    2.3       Key Competitors ...................................................................................................................................................15
3     SWOT Analysis ...................................................................................................................................... 16
    3.1       SWOT Analysis - Overview ..................................................................................................................................16
    3.2       Strengths ..............................................................................................................................................................16
    3.3       Weaknesses .........................................................................................................................................................16
    3.4       Opportunities ........................................................................................................................................................17
    3.5       Threats .................................................................................................................................................................17
4     History .................................................................................................................................................... 18
5     Oriflame Cosmetics SA - Key Employees ............................................................................................ 19
6     Key Employee Biographies................................................................................................................... 21
7     Locations and Subsidiaries .................................................................................................................. 22
    7.1       Head Office ..........................................................................................................................................................22
    7.2       Other Locations and Subsidiaries ........................................................................................................................22
8     Appendix ................................................................................................................................................ 24
    8.1       Methodology .........................................................................................................................................................24
    8.2       Ratio Definitions ...................................................................................................................................................24
    8.3       Disclaimer.............................................................................................................................................................28




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Oriflame Cosmetics SA - SWOT Profile                                                                                                                                        Page 2
Oriflame Cosmetics SA

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List of Tables

Table 1: Major Products and Services....................................................................................................................................6
Table 2: Key Ratios - Annual ..................................................................................................................................................7
Table 3: Key Ratios - Interim ..................................................................................................................................................9
Table 4: Key Capital Market Indicators ..................................................................................................................................9
Table 5: Oriflame Cosmetics SA, History ............................................................................................................................
								
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