Elizabeth Arden, Inc.: Company Profile and SWOT Analysis by ICDResearch

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									Elizabeth Arden, Inc.

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Elizabeth Arden, Inc.                                                    Financial Snapshot

                                                                         Operating Performance
Fast Facts
                                   2400 SW 145th Avenue, Miramar,        The company reported revenues of US$1,175.50
Headquarters Address
                                   33027,United States of America        million during 2011, with a CAGR of 1.05% during
                                                                         2007–2011. Its revenue grew at an annual rate of
Telephone                              + 1 954 3646900
                                                                         6.50% over the previous fiscal year. In 2011, the
                                                                         company recorded an operating margin of 6.05%, as
Fax                                    + 1 954 3646910                   against 4.05% in 2010.

Website                            shop.elizabetharden.com
                                                                         Revenue and Margins
Ticker Symbol, Stock Exchange      RDEN, NASDAQ

Number of Employees                2,240

Fiscal Year End                    June

Revenue (in US$ million)           1,175.50




SWOT Analysis

Strengths                          Weaknesses
                                   Dependence on Third Party
Diversified Presence
                                   Manufacturers

Robust Fragrance Division          Reliance on Few Customers

                                   Under Performance Compared with its
Strong Brand Equity
                                   Peers

Opportunities                      Threats

New Product Launches               Changing Consumer Preferences

Rising Demand for Male Grooming
                                   Counterfeit Goods Market
Products

Strategic Agreements




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Elizabeth Arden, Inc. - SWOT Profile                                                                         Page 1
Elizabeth Arden, Inc.

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TABLE OF CONTENTS

1     Business Analysis ................................................................................................................................... 5
    1.1       Company Overview ................................................................................................................................................5
    1.2       Business Description ..............................................................................................................................................5
    1.3       Major Products and Services .................................................................................................................................7
2     Analysis of Key Performance Indicators ............................................................................................... 8
    2.1       Five Year Snapshot: Overview of Financial and Operational Performance Indicators ..........................................8
    2.2       Key Financial Performance Indicators .................................................................................................................11
      2.2.1       Revenue and Operating Profit .........................................................................................................................11
      2.2.2       Asset, Liabilities and Capex .............................................................................................................................12
      2.2.3       Net Debt vs. Gearing Ratio ..............................................................................................................................13
      2.2.4       Operational Efficiency ......................................................................................................................................14
      2.2.5       Solvency ..........................................................................................................................................................15
      2.2.6       Valuation ..........................................................................................................................................................16
    2.3       Key Competitors ...................................................................................................................................................17
3     Mergers & Acquisitions and Partnerships ........................................................................................... 18
    3.1       M&A and Partnerships Strategy ...........................................................................................................................18
4     Recent Developments ........................................................................................................................... 19
5     SWOT Analysis ...................................................................................................................................... 21
    5.1       SWOT Analysis - Overview ..................................................................................................................................21
    5.2       Strengths ..............................................................................................................................................................21
    5.3       Weaknesses .........................................................................................................................................................21
    5.4       Opportunities ........................................................................................................................................................22
    5.5       Threats .................................................................................................................................................................23
6     Elizabeth Arden, Inc. - Company Statement ........................................................................................ 24
7     History .................................................................................................................................................... 27
8     Elizabeth Arden, Inc. - Key Employees ................................................................................................ 28
9     Key Employee Biographies................................................................................................................... 29
10    Locations and Subsidiaries .................................................................................................................. 30
    10.1      Head Office ..........................................................................................................................................................30
    10.2      Other Locations and Subsidiaries ........................................................................................................................30
11    Appendix ................................................................................................................................................ 32
    11.1      Methodology .........................................................................................................................................................32
    11.2      Ratio Definitions ...................................................................................................................................................32
    11.3      Disclaimer.............................................................................................................................................................36




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Elizabeth Arden, Inc. - SWOT Profile                                                                                                                                        Page 2
Elizabeth Arden, Inc.

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List of Tables

Table 1: Major Products and Services....................................................................................................................................7
Table 2: Key Ratios - Annual ..................................................................................................................................................8
Table 3: Key Ratios - Interim ................................................................................................................................................10
Table 4: Key Capital Market Indicators ................................................................................................................................10
Table 5: Elizabeth Arden, Inc., History .................................................................................................................................27
Table 6: Elizabeth Arden, Inc., Key Employees ........................................
								
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