Annie's, Inc. - Company Capsule

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					Annie's, Inc.

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Annie's, Inc.                                                                  Key Employees
                                                                               Name                       Job Title
Fast Facts
                                  1610 Fifth Street, Berkeley, 94710, United   Aimee Sands                Equity Marketing Director
Headquarters Address
                                  States of America
                                                                                                          Director - Human
                                                                               Amy Barberi
Telephone                         + 1 800 2881089                                                         Resources
                                                                                                          Vice President - Research
                                                                               Bob Kaake
Fax                               N/A                                                                     and Development
                                                                               Chris Folena               Vice President - Finance
Website                           N/A

                                                                               John Foraker               Chief Executive Officer
Ticker Symbol, Stock Exchange     N/A

                                                                               Mark Mortimer              Chief Customer Officer
Number of Employees               75
                                                                                                          Senior Vice President -
                                                                               Sarah Bird
Fiscal Year End                   December                                                                Marketing
                                                                               Shauna Sadowski            Director - Sustainability
Revenue (in US$ million)          N/A
                                                                                                          Consumer Relations
                                                                               Sherrie
                                                                                                          Manager
                                                                               Steven Jackson             Chief Operating Officer


                                                                               Company Overview

                                                                               Annie's, Inc. (Annie’s) produces natural and
                                                                               organic pasta meals, snacks, and foods. The
                                                                               company’s product offerings include macaroni
                                                                               and cheese, breakfast cereals, crackers, canned
                                                                               pasta meals, and skillet meals, salad dressings,
                                                                               sauces, and flavored oils. These products are
                                                                               marketed through its two subsidiaries Annie's
                                                                               Homegrown and Annie's Naturals. Moreover, it
                                                                               also offers its products online, and through
                                                                               supermarkets, natural and organic food stores,
                                                                               club stores, and mass merchants in the US and
                                                                               Canada. Annie's is headquartered in California,
                                                                               the US.

                                                                               Key Competitors
                                                                               Manischewitz Food Products Corp.

                                                                               Mrs. Leeper's Pasta, Inc

                                                                               Newman's Own, Inc.




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Annie's, Inc. - Company Capsule                                                                                        Page 1
Annie's, Inc.

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TABLE OF CONTENTS

1     Business Analysis ................................................................................................................................... 4
    1.1 
				
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