Alpha Baking Co., Inc. - Company Capsule

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					Alpha Baking Co., Inc.

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Alpha Baking Co., Inc.                                                    Key Employees
                                                                          Name                       Job Title
Fast Facts
                                                                                                     Sales Development
                                 5001 West Polk Street, Chicago, 60644,   Adam Hitchman
Headquarters Address                                                                                 Manager - Frozen
                                 United States of America
                                                                          Bob McGuire                Vice President
Telephone                         + 1 773 2616000

                                                                          David Granger              Treasurer - Operations
Fax                               + 1 773 2616065

                                                                          Don Scanlon                Regional Sales Manager
Website                          N/A
                                                                                                     Vice President - Frozen
Ticker Symbol, Stock Exchange    N/A                                      Gary D. Narcisi            Foodservice and Retail
                                                                                                     Division
Number of Employees              1,000                                                               Vice President -
                                                                          George A. Poulos
                                                                                                     Manufacturing
Fiscal Year End                  December                                                            Director - Information
                                                                          Jill Thornberg
                                                                                                     Technology
Revenue (in US$ million)         N/A                                                                 Vice President - Retail
                                                                          Joe Nemethy
                                                                                                     Sales and Operations
                                                                          Lawrence L. Marcucci       President

                                                                          Marc J. Zawicki            Chief Financial Officer


                                                                          Company Overview

                                                                          Alpha Baking Co., Inc (Alpha Baking) is a
                                                                          producer and distributor of fresh and frozen food
                                                                          products. The company primarily produces
                                                                          breads, rolls and buns. The wide product
                                                                          portfolio of the company includes jewish rye,
                                                                          sourdough, Italian, and french loaves, dinner
                                                                          rolls, hamburger, hot dog buns and bagels. Its
                                                                          products are sold to independent restaurants,
                                                                          school, hospitals, major league sports,
                                                                          warehouse club stores, franchises, national
                                                                          grocery chains, independent grocery stores and
                                                                          small, medium and large chain restaurants. It
                                                                          offers its products under S. Rosen's, Kreamo,
                                                                          Mary Ann, Golden Hearth and Natural Ovens
                                                                          brands. Alpha Baking is headquartered in
                                                                          Illinois, US.

                                                                          Key Competitors
                                                                          Campagna - Turano Bakery, Inc.

                                                                          Flowers Foods, Inc. (Ticker: FLO)

                                                                          Hostess Brands, Inc.

                                                                          Maple Leaf Bakery, Inc.

                                                                          Ralcorp Frozen Bakery Products, Inc.




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Alpha Baking Co., Inc. - Company Capsule                                                                          Page 1
Alpha Baking Co., Inc.

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TABLE OF CONTENTS

1     Business Analysis ................................................................................................................................... 4
    1.1      Company Overview ................................................................................................................................................4
    1.2      Major Products and Services .................................................................................................................................4
2     Recent Developments ............................................................................................................................. 5
3     Alpha Baking Co., Inc. - Key Employees .....
				
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