Key Safety Systems, Inc.
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Key Safety Systems, Inc. Key Employees
Name Job Title
Fast Facts
Chief Financial Officer,
7000 Nineteen Mile Road, Sterling Heights, David M. Smith Senior Vice President -
Headquarters Address
48314, United States of America
Specialty Business Unit
Telephone + 1 586 7263800 Senior Vice President -
Greg Heald Business Development &
Fax + 1 586 7264150 Procurement
President, Chief Executive
Jason Luo
Website www.keysafetyinc.com Officer
Senior Vice President -
Larry Casey
Ticker Symbol, Stock Exchange N/A Global Human Resources
President - Safety
Mark Wehner
Number of Employees N/A
Products Business Unit
Senior Vice President -
Ronald Feldeisen Global Sales and
Fiscal Year End N/A
Marketing
Senior Vice President -
Revenue (in US$ million) 1,000.00
Thomas M. Dono, Jr. Legal Affairs, General
Counsel
Company Overview
SWOT Analysis
Key Safety Systems, Inc. (KSS), formerly known
as Breed Technologies, Inc., is a global supplier
Strengths Weaknesses
of advanced engineered safety products to
automotive and non-automotive markets. The
Global presence Poor product differentiation company designs, develops and produces
automotive safety critical components and
Process integration Private ownership systems such as airbags, inflators, seat belts,
and steering wheels. In addition, it offers
Strong customer base electronic assembly, metal finishing, and
precompliance EMI services. It supplies its
Opportunities Threats products across North America, Europe, and
Asia. The company’s products are featured in
Cost efficiency initiatives Growing competition over 300 vehicle models manufactured by more
than 60 well-diversified worldwide customers.
Growing potential in the emerging The company has a global network of 34 sales,
Volatile raw material prices
markets engineering, and manufacturing facilities in 12
countries across the globe. KSS owns and
Strategic alliance manages four principal technical centers in the
US, China, Japan and Germany as well as an
Strategic expansion initiatives Inflator Technical Center in the US. Key Safety
Systems, Inc. is headquartered in Sterling
Heights, Michigan, the US.
Key Competitors
Autoliv, Inc. (Ticker: 000270)
Delphi Automotive Systems LLC
Flexible Products Co., Inc.
Nihon Plast Co. Ltd.
Tokai Rika Co Ltd
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Key Safety Systems, Inc. - SWOT Profile Page 1
Key Safety Systems, Inc.
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TABLE OF CONTENTS
1 Business Analysis ................................................................................................................................... 4
1.1 Company Overview ................................................................................................................................................4
1.2 Business Description ..............................................................................................................................................4
1.3 Major Products and Services .................................................................................................................................5
2 Recent Developments ............................................................................................................................. 6
3 SWOT Analysis ........................................................................................................................................ 7
3.1 SWOT Analysis - Overview ....................................................................................................................................7
3.2 Strengths ................................................................................................................................................................7
3.3 Weaknesses ...........................................................................................................................................................7
3.4 Opportunities ..........................................................................................................................................................8
3.5 Threats ...................................................................................................................................................................8
4 Key Safety Systems, Inc. - Company Statement ................................................................................. 10
5 Key Safety Systems, Inc. - History ....................................