Wine in New Zealand to 2015: Market Snapshot by ICDResearch

VIEWS: 1 PAGES: 18

More Info
									                                    WINE




WINE IN NEW ZEALAND TO 2015:
MARKET SNAPSHOT
Reference code: AD0603DB

Published: November 2011




                           www.icd-research.com
 TABLE OF CONTENTS



TABLE OF CONTENTS

1     Introduction ........................................................................................................................... 5
1.1      What is this Report About? ............................................................................................................... 5
1.2      Definitions ........................................................................................................................................ 5
1.3      Summary Methodology .................................................................................................................... 6
2     New Zealand Wine Market Analysis ..................................................................................... 8
2.1      Market Dynamics ............................................................................................................................. 8
2.2      Overall Wine Consumption, 2005–15 ............................................................................................... 9
2.3      Wine Consumption by Category Overview ......................................................................................11
2.4      Wine Consumption by Major Brands (Top 10) .................................................................................14
3     Appendix .............................................................................................................................. 16
3.1      Methodology ...................................................................................................................................18
3.2      Contact us .......................................................................................................................................18
3.3      About ICD Research .......................................................................................................................18
3.4      Disclaimer .......................................................................................................................................18




 Wine in New Zealand to 2015: Market Snapshot                                                                                                          Page 2

© ICD Research. This product is licensed and is not to be photocopied                                                                  Published: :Nov 2011
 TABLE OF CONTENTS



LIST OF FIGURES

Figure 1: New Zealand Wine Market Dynamics, By Category, 2005–15 ............................................................................................................... 8
Figure 2: New Zealand Wine Consumption (Liters m) and Growth (year on year), 2005–15 ................................................................................. 9
Figure 3: New Zealand Per-capita Wine Consumption (liters/head & year-on-year growth), 2005–15 ................................................................. 10
Figure 4: New Zealand Wine Consumption (% vol), by Category, 2010 .............................................................................................................. 11
Figure 5: New Zealand Wine Consumption (Liters m) by Category, 2005–15 ..................................................................................................... 12
Figure 6: New Zealand Wine Consumption Market Shares (% vol) by Category, 2005–15 ................................................................................. 13
Figure 7: New Zealand Wine Consumption (Liters m), by the Top 10 brands, 2005–10 ...................................................................................... 14




 Wine in New Zealand to 2015: Market Snapshot                                                                                                                               Page 3

© ICD Research. This product is licensed and is not to be photocopied                                                                                     Published: :Nov 2011
  TABLE OF CONTENTS



LIST OF TABLES

Table 1: ICD Research Wine Type/Category Definitions ....................................................................................................................................... 5
Table 2: New Zealand Wine Market Dynamics: past and future growth rates (2005–10 & 2010–15) and future market size (US$m 2015), by
category ............................................................................................................................................................................................................... 8
Table 3: New Zealand Wine Consumption (Liters m) and Growth (year on year), 2005–15 .................................................................................. 9
Table 4: New Zealand Per-capita Wine Consumption (liters/head & year-on-year growth), 2005–15 .................................................................. 10
Table 5: New Zealand Wine Consumption (Liters m), by Category, 2005–10...................................................................................................... 12
Table 6: New Zealand Wine Consumption (Liters m), by Category, 2010–15...................................................................................................... 12
Table 7: New Zealand Wine Consumption, Market Shares (% vol) by Category, 2005–15.................................................................................. 13
Table 8: New Zealand Wine Consumption (Liters m), by the Top 10 brands, 2005–10 ....................................................................................... 14
Table 9: New Zealand Win
								
To top