SPIRITS
SPIRITS IN AUSTRIA TO 2015:
DATABOOK
Reference code: AD0068DB
Published: November 2011
www.icd-research.com
TABLE OF CONTENTS
TABLE OF CONTENTS
1 Introduction .......................................................................................................................... 5
1.1 What is this Report About? ............................................................................................................. 5
1.2 Definitions....................................................................................................................................... 5
1.3 Summary Methodology ................................................................................................................... 9
2 Austria Spirits Market Analysis ........................................................................................ 11
2.1 Market Dynamics by Volume .........................................................................................................11
2.1.1 Overall Spirits Consumption, 2005–15 ............................................................................................................ 11
2.1.2 Per-capita Spirits consumption, 2005–15 ........................................................................................................ 12
2.1.3 Overall Spirits Market Growth Dynamics by Volume ....................................................................................... 13
2.1.4 Spirits Consumption by Category, 2010–15 .................................................................................................... 14
2.1.5 Spirits Consumption – Trends and Forecasts .................................................................................................. 15
2.1.6 Austria Spirits Consumption by Price Segment, 2005–15 ............................................................................... 16
2.1.7 Austria Spirits Consumption by Alcoholic Strength, 2005–15 .......................................................................... 18
2.1.8 Spirits distribution – Off and On-premise Trade, 2005–15 .............................................................................. 19
2.1.9 Overall Off-premise Spirits Consumption by Category .................................................................................... 20
2.1.10 Overall On-premise Spirits Consumption by Category .................................................................................... 22
2.2 Market Dynamics by Value ............................................................................................................24
2.2.1 Overall Spirits Market Value, 2005–15 ............................................................................................................ 24
2.2.2 Spirits Per-capita Spend, 2005–15 .................................................................................................................. 25
2.2.3 Overall Spirits Growth Dynamics by Market Value .......................................................................................... 27
2.2.4 Spirits Market Value by Category, 2010–15 .................................................................................................... 28
2.2.5 Spirits Market Value - Trends and Forecasts ................................................................................................... 30
2.2.6 Spirits Distribution – Off and On-premise Market Value, 2005–15 .................................................................. 32
2.2.7 Overall Off-premise Spirits Sales by Category ................................................................................................ 34
2.2.8 Overall On-premise Spirits Sales by Category ................................................................................................ 37
3 Appendix ............................................................................................................................ 40
4 Methodology ...................................................................................................................... 47
4.1 Contact us .....................................................................................................................................47
4.2 About ICD Research ......................................................................................................................47
4.3 Disclaimer......................................................................................................................................47
Spirits in Austria to 2015: Databook Page 2
© ICD Research. This product is licensed and is not to be photocopied Published: Nov 2011
TABLE OF CONTENTS
LIST OF FIGURES
Figure 1: Austria Spirits Consumption (Liters m) and Growth (year on year), 2005–15 ....................................................................................... 11
Figure 2: Austria Per-capita Spirits Consumption (liters/head & year-on-year growth), 2005–15 ......................................................................... 12
Figure 3: Austria Spirits Market Dynamics, by Volume 2005–15 ......................................................................................................................... 13
Figure 4: Austria Spirits Consumption (Liters m) by Category, 2005–15 ............................................................................................................. 14
Figure 5: Austria Spirits Consumption by Category – Trends & Forecasts, 2005 Vs. 2010 Vs. 2015 ................................................................... 15
Figure 6: Austria Spirits Consumption (Liters m) by Price Segment, 2005–15..................................................................................................... 16
Figure 7: Austria Spirits Consumption (Liters m) by Alcoholic Strength, 2005–15 ............................................................................................... 18
Figure 8: Spirits Distribut