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                    A Growing Industry
                     Dr. Greg Combs
        Director, Sport Management Concentration
                Reeves School of Business
                   Methodist University
                Fayetteville, North Carolina

 Photos and statistics by the Sports Business Journal, Street & Smith’s Sports Group
     You must understand the Sports
     Industry to be a successful Sports
   What is sport?
 Well… Sports is a source of diversion or physical activity
  engaged in for pleasure
 Sports are also a form of entertainment… Reebok
  president Robert Meers said, “We’ve recognized for
  several years that sport is part of entertainment. The
  market now is really sports, fashion and music. We can’t
  expect to ignore reality and survive.”
  A Successful Sports Manager Understands
  the Growth of the Sports Industry
 Sports are the 11th largest businesses of all U.S. industry groups
 Nation’s output for sports goods and services is estimated at $213-350
  billion annually
 Sports Managers measure growth in the sports industry by:
       Team Operating Expenses ($22.9 Billion)
       Attendance Figures ($26.7 Billion)
       Media Coverage (Broad Cast rights $6.9 Billion)
       Employment Figures (4.5 million jobs)
       Global Markets (Advertising $27.4 Billion)
       Sports Goods ($36.1 Billion)
       Sports Information ($ 2.3 Billion)
       Sponsorships ($6.5 Billion)
        Growth of the Sports Industry
 Attendance is increasing:
       The NFL experienced a record number of fans in the 2003 season (regular-
        season total paid attendance of 16,913,584 and the average of 66,328 per
        game were both all-time records)
       The NBA 2003-2004 season also produced a record increase
       NASCAR continues to increase
 Sports Sponsorship Spending will Exceed $9 Billion Mark in 2005
 New Leagues (AF2, NWFL, NLL, WHA)
        Growth of Sports Industry
 Sporting Good Industry
       Sports Equipment ($17.5 billion)
       Sports Apparel ($22.3 billion)
       Footwear ($9.3 billion)
 Sports Information
       3.2 million circulation of Sports Illustrated
       34% use Internet for sports Information
     reaches 15 million unique users
Growth of Sports Industry

    Media Coverage is Increasing
         200 million people watched NBC coverage of the Summer Olympic Games
          and 3.7 billion people watched worldwide
          ESPN, the original sports-only network launched in 1979, reaches some 76
          million homes with its 4900 hours of sports programming and, ESPN2 reaches
          65 million viewers.
         $2.3 billion to secure the broadcast and cable rights for the Olympic Games
          in 2004, 2006, and 2008 and additional $2.2 billion for 2010 and 2012.
         Overall for the week, NBC averaged 26.7 million viewers in primetime during
          the Olympic Games.
         $2.64 billion paid by NBC and Turner Sports to televise NBA contests, $18
          billion paid by the networks for the NFL, $2.5 billion for post season MLB
         New sports networks, such as the College Sports Television, Tennis Channel,
          Blackbelt TV, and the Women’s Sports Network
         Internet, satellite stations, and pay-per-view cable television are growing in
     Opportunities in the Sports Industry
 There are 13 major career areas in sport: event suppliers, event
  management and marketing, sports media, sports sponsorship, athlete
  services, sports commissions, sports lawyers, manufacturers and
  distribution, facilities and facility suppliers, teams, leagues, college
  athletics, and finance
 Marketing & Public Relations
                                    Professional Sports
                                    Intercollegiate Sports
                                    Youth Sports
                                    Olympic Sports Organizations
                                    Sport Commissions
                                    Amateur Sports
                                    Corporate Sports Marketing
                                    Sports Marketing Firms
                                    Licensing Firms
For Further Information Regarding
Getting Your Sport Management Career
Started at Methodist University
Please Contact:
  Dr. Greg Combs
   Director, Sport Management
  Reeves School of Business
   (910) 630-7660 or

    Photos and statistics provided by the Sports Business Journal, Street & Smith’s Sports Group

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