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Pre-Printed Inserts Top Ten Reasons to Advertise Using Newspaper

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Pre-Printed Inserts Top Ten Reasons to Advertise Using Newspaper Powered By Docstoc
					     Pre-Printed Inserts
  81⁄2 × 11                                        Insertions per year                    4 Page Tab                           Insertions per year
  Quantity                       1-5          6 - 11 12 - 23 24 - 36 37 - 48              Quantity               1-5      6 - 11 12 - 23 24 - 36 37 - 48
  5,000 - 9,999                  $ 42           $ 41             $ 40   $ 39   $ 38       5,000 - 9,999          $ 44      $ 43      $ 42      $ 41     $ 40
  10,000 - 24,999                  40             39               38     37     36       10,000 - 24,999          42        41        40        39       38
  25,000 - 49,999                  38             37               36     35     34       25,000 - 49,999          40        39        38        37       36
  50,000 - 74,999                  36             35               34     33     32       50,000 - 74,999          38        37        36        35       34
  75,000 - 99,999                  34             33               32     31     30       75,000 - 99,999          36        35        34        33       32
  100,000 - 149,999                32             31               30     29     28       100,000 - 149,999        34        33        32        31       30
  150,000 - 199,999                30             29               28     27     26       150,000 - 199,999        32        31        30        29       28
  200,000 or more                  28             27               26     25     24       200,000 or more          30        29        28        27       26


  8 Page Tab                                       Insertions per year                    16 Page Tab                          Insertions per year
  Quantity                       1-5          6 - 11 12 - 23 24 - 36 37 - 48              Quantity               1-5      6 - 11 12 - 23 24 - 36 37 - 48
  5,000 - 9,999                  $ 46           $ 45             $ 44   $ 43   $ 42       5,000 - 9,999          $ 54      $ 52      $ 51      $ 50     $ 49
  10,000 - 24,999                  44             43               42     41     40       10,000 - 24,999          52        50        49        48       47
  25,000 - 49,999                  42             41               40     39     38       25,000 - 49,999          50        48        47        46       45
  50,000 - 74,999                  40             39               38     37     36       50,000 - 74,999          48        46        45        44       43
  75,000 - 99,999                  38             37               36     35     34       75,000 - 99,999          46        44        43        42       41
  100,000 - 149,999                36             35               34     33     32       100,000 - 149,999        44        42        41        40       39
  150,000 - 199,999                34             33               32     31     30       150,000 - 199,999        42        40        39        38       37
  200,000 or more                  32             31               30     29     28       200,000 or more          40        38        37        36       35
 All rates are per 1,000 inserts. Minimum Insert Charge: $200.

 Insert prices listed are per 1,000 inserts for pre-printed inserts up to 16 tabloid size (10″ × 12″) pages. All other pre-prints are by quotation. Overall
 size of pre-printed inserts must not exceed 10″ × 12″. Minimum size for all inserts is 81⁄2″ × 51⁄2″. All single sheet inserts weighing less than 7 pt.
 card stock or measuring larger than 10″ × 12″ must be half-folded. There is a $200.00 minimum insert charge.

 Pre-prints must be in our plant 5 days before the date of insertion. Deadline for notification by the advertiser of pre-print size, date insertion, quan-
 tity and area of distribution is 7 days before the insertion date. Inserts cannot have any postal mailing permits printed on them. All inserts must
 have prior approval regarding content and printing specifications.

 Warehouse location, insert drop off only: Liberty Suburban Chicago Newspapers
                                           7545 Santa Fe Drive
                                           Hodgkins, IL 60525-5053
                                           708-352-9852




 Top Ten Reasons to Advertise Using Newspaper Preprints
 1. Impact. Preprints tend to slide out of the paper, demanding to be                 7. Environment. Subscribers welcome newspapers into their homes;
    read.                                                                                therefore newspaper inserts are more likely to be seen and read.
 2. Control. Greater control of size, color, pages, items and reproduc-               8. Response and Results. Preprinted inserts have a proven results
    tion.                                                                                track record with redemption rates of up to 10%, depending upon
 3. Targeting. With newspaper inserts, distribution is accomplished by                   the offer.
    ZIP code or by total market, and anything in between.                             9. Deadlines and Timing. Newspapers can accept preprints on a
 4. Flexibility. Newspapers can deliver single sheets, cards, catalogs,                  shorter lead time than other distribution vehicles, allowing the ul-
    that are large or small in format, on heavy or light stock, on the day               timate in advertiser responsiveness to market conditions, product
    needed.                                                                              and pricing needs.
 5. Efficiency. Newspaper inserts are cost-efficient and can often be                   10. Saturation. Newspapers distribute preprints to the masses. Both
    distributed for less than 5¢ per household.                                           subscribers and nonsubscribers can be reached through the typical
                                                                                          newspaper's program.
 6. Date-Specific Delivery. Newspapers deliver inserts on the day cho-
    sen as opposed to within a window of time.
8246105-07




                             1101 W 31st Street, Suite 100, Downers Grove, IL 60515 • (630) 368-1100 • fax (630) 969-0258 • www.libertysuburban.com
 Create, Print, & Deliver
 Standard Inserts
 It couldn’t be easier. We will work with you to create an effective flyer that will generate business for you. We will handle all aspects of creating
 and printing it and then distribute it into the areas you request. You have your choice of paper, paper color, and inks.

                                  Ink                    Ink                   5,000-           10,000-            15,000-          25,000-            30,000-            50,000- 60,000- 105,000
             Size                 Side 1                 Side 2                 9,999            14,999             24,999           29,999             49,999             59,999 104,999 or more
                          Black                                                    $ 69                $ 67               $ 65             $ 58               $ 57              $ 53               $ 52               $ 47
                          Black + 1                                                 111                  82                 76               63                 62                56                 55                 49
                          Full Color                                                128                  90                 84               71                 70                63                 61                 53
              81⁄2″ × 11″ Black                          Black                      111                  82                 76               63                 62                56                 55                 49
                          Black + 1                      Black                      122                  87                 82               67                 66                58                 57                 51
                          Black + 1                      Black + 1                  128                  90                 84               71                 70                63                 61                 53
                          Black                          Black                      159                 109                 98               86                 83                76                 73                 65
               4 page     Black +1                       Black                      170                 124                112               93                 91                80                 78                 69
              81⁄2″ × 11″ Black + 1                      Black + 1                  179                 126                115               97                 94                82                 81                 72
             All rates are net. Rates above are for white 75# hi-bulk paper. For 60# white offset paper, subtract $3 per thousand for 8 1/2″ x 11″, and $4 per thousand for 11″ x 17″.
             60# offset paper can also be ordered in goldenrod, canary, ivory, pink, blue and green paper at the same rates as listed above. Colored paper subject to availability.
             Colored paper is not available on 75# hi-bulk. Standard ink colors include black, red, yellow, cyan, reflex blue, light green, dark green, orange, dark orange, magenta
             and brown.

 Premium Inserts
 Our premium inserts can make your business stand out. They are printed on glossy paper in full color on both sides. We still do
 all the work so you can reap the rewards.
                                Ink        Ink      5,000- 15,000- 30,000- 60,000- 105,000
                    Size        Side 1     Side 2   14,999 29,999 59,999 109,999 or more
                                    81⁄2″ × 11″            Full Color             Full Color               $ 132             $ 95               $ 74                $ 65               $ 57
                                    4 page                 Full Color             Full Color                 222              136                101                  85                 76

                                    All rates are net. Rates above are for white 70# coated enamel paper. A single sheet, non-bleed is trimmed to 8.25 x 11.25
                                    inches and a bleed is trimmed to 8.25 x 10.875 inches. A 4-page, non-bleed is trimmed to 8.1875 x 11.25 inches and a
                                    bleed is trimmed to 8.25 x 10.875 inches.

 Deadlines                                                                                                                All the flyers can be printed at once and inserted over several dates,
 Orders and copy must be received at least 17 days prior to insertion                                                     earning a lower cost-per-thousand rate.
 date.
                                                                                                                          Additional Copies
 Minimum Order                                                                                                            You will receive 100 copies of your flyer. If you would like additional
 The minimum order quantity is 5,000 inserts.You can qualify for lower                                                    copies for in-store use or for insertion into other media, we can supply
 rates by ordering multiple placement dates from the same print order.                                                    you with additional copies at a reduced rate.



 Advertising Policies
 Payment Terms                                                                                                            Rate Policy
 Payment is required before publication, unless prior approval from credit department. A $20 charge will be               All rates listed are net. No discounts will be applied with the exceptions of contract discounts.The publisher
 assessed on each returned check.                                                                                         reserves the right to change advertising rates at any time with a 30-day notice in writing. All agreements are
 Ad Cancellation                                                                                                          accepted with provision. If such revisions are not acceptable to the advertiser, the advertiser shall have the right
 Display ads can be cancelled at any time up to the published ad reservation deadline without charge. Any can-            to terminate the agreement in writing prior to the date of change.
 cellations after that time will be charged 25% of the cost of the ad. Create, Print & Deliver may be cancelled at        Billing and Credit
 any time up to two weeks prior to insertion without charge. Between that time and one week prior to insertion,           Payment is due with acceptance of advertising unless credit has been established. Payments are due on
 you may cancel a Create, Print & Deliver, but will incur 50% of the total price. Preprinted inserts may be cancelled     billed accounts within 15 days of receipt of invoice. A 1.5% monthly finance charge will be added to all past
 at any time prior to five days before insertion. Any cancellation of front page premium advertising less than 2 weeks    due balances.
 before publication date will be subject to a 50% cancellation fee.                                                       Political Advertising
 Position Reservation                                                                                                     All political advertising requires cash with copy and must comply with all regulations pertaining to such
 An advertiser may request a specific position within a paper for an additional 25% of the price of the ad. The ad        advertising.
 must be a 1/4 page or larger. Reservations are based on a first-come, first-served basis.                                Liability
 Other Publications                                                                                                       Liberty Suburban Chicago Newspapers will not be liable for slight changes or typographical errors that do
 Liberty Suburban Chicago Newspapers maintains ownership of any advertisement that it creates. A camera-                  not lessen the value of the advertisement. Ad errors must be reported within 30 days of publication. Liberty
 ready or electronic version of your advertisement can be obtained for submission to another publication for              Suburban Chicago Newspapers will not be liable or responsible for any error in advertisement except to give the
 $25 plus the cost of media.                                                                                              Advertiser credit for so much of the space occupied by the advertisement as is materially affected by the error.
 Tearsheets                                                                                                               Credit shall be by refund or re-publication of the advertisement at the election of Liberty Suburban Chicago
 Tearsheets can be provided for proof of publication upon request.                                                        Newspapers. Such credit shall not be given for more than one incorrect insertion unless the Publisher is given
 Proofs                                                                                                                   written notice of the error before the repetition of the insertion. Every advertisement requires signature approval
 Proofs are for error corrections only. Layout revisions from the proof may result in an additional charge.               of the content by the Advertiser stating either “Approved As Is” or “Approved with Indicated Copy Changes.”
                                                                                                                          Liberty Suburban Chicago Newspapers will not be liable for errors on approved ads not otherwise indicated.
 Ad Approval
 All advertising is accepted subject to approval by the Publisher. Liberty Suburban Chicago Newspapers reserves the       Indemnity Agreement
 right to refuse or cancel any advertisement at any time, including that which, in its sole opinion, is not in the best   The advertiser represents and warrants that all statements contained in copy submitted by advertiser are true,
 interest of its readers or public decency.                                                                               and advertiser agrees that it will indemnify and hold harmless publisher from liability, including reasonable
                                                                                                                          attorney’s fees and other costs of defense, arising from any actions or claims of libel, slander, disparagement,
 Editorial Style Advertisement                                                                                            trade libel, invasion of privacy, or other causes of action resulting from the publication of advertiser’s copy.
 Ads submitted in an editorial format will be marked “Advertisement” at the top and will be separated from Liberty
 Suburban Chicago Newspaper editorial copy by rules.
8246105-07




                               1101 W 31st Street, Suite 100, Downers Grove, IL 60515 • (630) 368-1100 • fax (630) 969-0258 • www.libertysuburban.com
General Display & Insert
 Net Advertising Rates
          January 2007



    1101 W 31st Street, Suite 100
      Downers Grove, IL 60515
           (630) 368-1100
         fax (630) 969-0258
      www.libertysuburban.com
                                                                                                                                                                                         12
                                                                           Algonquin                                                                                                                                              Buffalo Grove                  45
                                                                                                                                                                                    Deer Park
                                                                                                                                                            Barrington

                            Huntley
                                                                                                                              Barrington Hills                                                                                                  68         Wheeling
                            60142                                                               31                       62
                                                                                                               25                                                68
                                                                                                                                                                                              14
             20                                                                            Carpentersville
                                                                                                                                                                            Inverness
                                                                                                                                                                                                      Palatine
                                                                                                                                                                                                                                                                                                                                      94
                                            90                                                                                                                                                                       290
                                                        Gilberts                72                West      East                                                                                                             Arlington
                                                                                                 Dundee    Dundee                       59                                                                                   Heights            12
                                                                                Sleepy
                                                                                Hollow
                                                                                                                                                                       62                                                                                                         45                                             43
                                                                                                                                              South Barrington                                                Rolling                14
                                                                                                                                                                                                             Meadows
                                                                                                                                                                                                                                                       Mount
                                   Pingree Grove                                                                                                                       90                                                                             Prospect                              294 21
                                                                                                                                                     Hoffman Estates                                                                                                                                              58                                 41
                                                                                                                                                       58                                                                                  58
                       47                                                                                                                                                                      72                                                                                                                      14
                                                                                                                                                                                                                                                       83            Des Plaines
                                                                                                 Elgin
                                                                                                                                                                                                                                                                               45
                                                                                            20                                         Streamwood                                                            290
                                                                                                                                           60107                             Schaumburg
                                                                                                                                                                                                                                                                90              12                                                              94
                                                                                                                                                          19                                                              Elk Grove Village
                                                                                                                                                                                                                                                                                              Park Ridge                    43         14
                                                                                  South Elgin             25
                                                                                                                                                                                                                                                                                                   72
                                                                                                31                                                       Hanover                                             53                              83                          O’Hare
                                                                                                                                                          Park
                                                                                                                                                                               Roselle                             Itasca
                                                                                                                                                                                                                                                                       Int’l Airport                                                   90
                                                                                                                                 59
                                                                                                                                   Bartlett
                                                                                                                                    60103                   60133
                                                                                                                                                                                60172
                                                                                                                                                                                                   60157
                                                                                                                                                                                                                    60143
                                                                                                                                                                                                                                    Northeast
                                                                                                                                                                                                                                  WoodDuPage
                                                                                                               Wayne
                                                                                                                                              Northwest        20
                                                                                                                                                      Bloomingdale
                                                                                                                                                                                                                                  Dale
                                                                                                                                                                                                                                         19                                             Schiller
                                                                                                                                                                                                                                                                                         Park
                                                                                                                                                                                                                                                                                                                                           19
                                                    60175
                                                                  Kane                                                                         DuPage 60108                                                                        60191        Bensenville
                                                                                                                                                                                                                                                  60106
                                                                                                                                                                                                                                                                            294                          171
                                                                                                                                                                                                                                                                                       Franklin
                                                                                          60174
                                                                                                                                                                                    Glendale                                                                                            Park            River               43
                                                            64                 St. Charles                                                                                          Heights
                                                                                                                                                                                                                     Addison                    290                                    45               Grove
                                                                                                                                                          Carol Stream                                                60101
                                                                                                                                                              60188
                                                                                                                                                                                     60139                                                                                             12                         Elmwood
                                                                                                                                                                                                                                                                                                                    Park
                                                                                                                                                                                                                                                                           Northlake    Melrose                                       64
                                                             38                                                                                                   64                                                        64                                                     Stone Park
                                                                                                                         West Chicago
                                                                                                                                                                                                                                                  Elmhurst
                                                                                                                                                                                                                                                                              20   Park                           River
                                                                                                                                                                                                                                                   60126                                                          Forest
                                                                                                                            60185                                                                          355                       Villa                      Berkeley
                                                                               Geneva                                     West                                                                                                      Park
                                                                                                                                                                                                                                             83
                                                                                                                                                                                                                                                                   60163           Bellwood                                       Oak Park
                                                                                                                                                                                                                                                                                                                                                60644
                                                                                60134
                                                                                                                         DuPage
                                                                                                                                                 Winfield
                                                                                                                                                 60190                CentralGlen Ellyn                            Lombard
                                                                                                                                                                                                                    60148
                                                                                                                                                                                                                                    60181
                                                                                                                                                                                                                                                           56              Hillside
                                                                                                                                                                                                                                                                                                  Maywood
                                                                                                                                                                                                                                                                                                                  Forest               290
                                                                                                                                                            38
                                                                                                                                                                      DuPage 60137                                 East DuPage
                                                                                                                                                                                                                     38
                                                                                                                                                                                                                                                                           60162
                                                                                                                                                                                                                                                                                    Broadview             171
                                                                                                                                                                                                                                                                                                                   Park

                                                                                                                                                                       Wheaton                                                     Oakbrook                                Westchester60155
                       47                                                  Batavia         25                                                                                                                                       Terrace                                   60154
                                                                                                                                                                                                                                                                                                           Berwyn Cicero
                                                                                                                                                                                                                                                                                                                                                        50
                                                                            60510
                                                                                      31                                           59
                                                                                                                                                                        60187
                                                                                                                                                                                                    53                                    88 Oak Brook                                    North Riverside 60402
                                                                                                                                                                                                                                                                                                                      60804

                                                                                                                                   Warrenville                                                                                                       60523
                                                                                                                                                                                                                                                                     294  La Grange Park         Riverside
                                                                                                                                                                                                                                                                                                   60546
                                                                                                                                                                                                                                                                                                                                      East
                                                                                                                                                                               56
                                                                                                                                    60555
                                                                                                                                                                                                                    60515
                                                                                                                                                                                                                                                                              60526    Brookfield
                                                                                                                                                                                                                                                                                         60513                Stickney
                                                                                                                                                                                                                                                                                                                        34            Cook                     55
                                                                                                          56                                                                                                                                                            Western La Grange        Lyons
                                                                                                                                                                       88                                             34                                                Springs                  60534      Forest View
                                                                   North Aurora                                                                                                                                                         Clarendon                           60558
                                                                                                                                                                                       Lisle                                            Hills                                                   McCook
                                                                     88                                                                                                                                          Downers
                                                                                                                                                                                                                                        60514 Hinsdale                                        60525
                                                                                                                                                                                                            South
                                                                                                                                                                                       60532                      Grove
                                                                                                                                                 60563                                                                           Westmont       60521                                                              Summit
                                Sugar                                                                                                           34                                                                                60559               83                       Central
                                                                                                                                                                                                                                                                              Countryside                               171
                                Grove
                                                                                                                                                                                                           DuPage
                                                                                                                                                                                                             60516                              Willowbrook
                                                                                                                                                                                                                                                                            Indian
                                                                                                                                                                                                                                                                                Cook
                                                                                                                                                                                                                                                                             Head       Hodgkins
                                                                                                                                                                                                                                                                                                                              Bedford Park

                                                                                  Aurora
                                                                                                                                                      60540                                                355                       DuPage
                                                                                                                                                                                                                                          Burr
                                                                                                                                                                                                                                                                             Park
                                                                                                                                                                                                                                                                                                                                 43
                                                                                                                                                 Naperville
                                                                                                                                                                                                                                                            Ridge                                       Justice
                                                                                 25                                                                                                            53Woodridge                          Darien
                                                                          31                                                                                                                      60517                                                     60527                                                                                                   7
                                                                                                                                                                                                                                    60561       55                                                                294
                                                                     Montgomery                                                                                  60565
                                            30                                                                                                       Will – South                                                 60516
                                                                                                                                                                                                                                                                                Willow
                                                                                                                                                                                                                                                                                Springs                   12 20
                                                                  Boulder Hill                                                     60564
                                                                                                                                                      DuPage 60440                                                                                     83            171         60480
                                                                                       34                                                                                                                                                                                                          45                                                     50
                                                                      Oswego
                                                                                                                                  59                                         Bolingbrook
                                                                                                                                                             60490
                              47                                                                                                                                                                                                                                                                         83
                                                                                                                                                                                                                                    Lemont
                                                                                                                    30                                                                                                               60439
                                                                                                                                                                               55
                  34
                                                   71
                                                                                                                                                                                                                            Lemont                                                                            7

                                                                                                                                                                            Romeoville                                      171
                                                                                                                                                                              60446
                                                                                                                                                                                                                                                                                                                                                                    294

 Central Cook                                                        Riverside Lawn                                      60546             South DuPage                                                            West DuPage Post & Press                                                       Northeast DuPage Press
 Suburban Life                                                       Westchester                                         60154             Reporter & Progress                                                     West Chicago       60185                                                       Addison            60101
 Berkeley                                        60163               Western Springs                                     60558             Downers Grove       60515                                               Winfield           60190                                                       Bensenville        60106
 Broadview                                       60155               Willow Springs                                      60480                                 60516                                               Warrenville        60555                                                       Wood Dale          60191
 Brookfield                                      60513                                                                                     Westmont            60559
                                                                     East Cook Life                                                                                                                                Kane Republican                                                                Northwest DuPage Press
 Burr Ridge                                      60525
                                                                     Berwyn                                              60402             DuPage Suburban Life                                                    Batavia                                                 60510                  Bartlett           60103
 Countryside                                     60525
                                                                     Cicero                                              60804             Burr Ridge         60527                                                Geneva                                                  60134                  Bloomingdale       60108
 Hillside                                        60162
                                                                     Chicago Is. Nbrhd                                   60804             Clarendon Hills    60514                                                St. Charles                                             60174                  Carol Stream       60188
 Hodgkins                                        60525
                                                                     Forest View                                         60402             Darien             60561                                                                                                        60175                  Glendale Heights   60139
 Indian Head Park                                60525
                                                                     Stickney                                            60402             Hinsdale           60521                                                                                                                               Hanover Park       60133
 La Grange                                       60525                                                                                                                                                             McHenry Farmside
                                                                                                                                           Oak Brook          60523                                                                                                                               Itasca             60143
 La Grange Park                                  60526               East DuPage Press,                                                                                                                            Huntley                                                 60142
                                                                                                                                           Willowbrook        60527                                                                                                                               Roselle            60172
 La Grange Highlands                             60525               Spectator & Argus                                                                                                                             Marengo                                                 60152                  Streamwood         60107
 Lyons                                           60534               Elmhurst                                            60126             Will-South DuPage Reporter                                              Union                                                   60180
 Mc Cook                                         60525               Lombard                                             60148             Bolingbrook         60440
 North Riverside                                 60546               Oakbrook Terrace                                    60181                                 60490
 Pleasantdale                                    60525               Villa Park                                          60181             Lisle               60532                                               Central DuPage News &
 Riverside                                       60546                                                                                     Woodridge           60517                                               Leader
                                                                     Lemont Reporter/Met                                                   Naperville          60540                                               Glen Ellyn         60137
                                                                     Lemont             60439
8246105-07




                                                                                                                                           Romeoville          60446                                               Wheaton            60187

                                                 1101 W 31st Street, Suite 100, Downers Grove, IL 60515 • (630) 368-1100 • fax (630) 969-0258 • www.libertysuburban.com
Net Display Advertising rates
                                         Open         6 week 13 week              26 week        52 week          Front      Color Charges per zone
E Dupage Wednesday        $35                           $33           $31            $28            $26            $115      Full Color           16 units or Greater        $ 125
E Dupage Weekend           43                            41           39             35              32             149                           Less than 16 units           100
E Cook Wednesday           42                            40           38             34              30              88      Standard Color 16 units or Greater                  50
E Cook Weekend             42                            40           38             34              30              88
                                                                                                                                                  Less than 16 units             30
Central Cook Wednesday     50                            48           46             40              35             155      Color prices are per zone. Standard color is subject to
Central Cook Weekend       50                            48           46             40              35             155      change from week to week. Contact your sales representa-
                                                                                                                             tive for the color of the week.
Central Dupage Thursday    28                            26           25             22              20             129
NE Dupage Thursday         23                            22           21             19              16              82      Multiple Publications
                                                                                                                             Full run display advertising discounts are avail-
NW Dupage Thursday         23                            22           21             19              16              82
                                                                                                                             able. Contact your National Advertising Repre-
Dupage Sub Life Wednesday 29                             28           25             23              20             101      sentative for details.
Dupage Sub Life Sunday     29                            28           25             23              20             101
                                                                                                                             Back Page
S Dupage Wednesday         43                            41           39             35              31             113      Place a full page ad on the back page for only
S Dupage Weekend           54                            52           49             43              38             125      $300 more per zone.
Will South Dupage Weekend 32                             30           29             25              22              78
                                                                                                                             Any cancellation of front page premium adver-
Lemont Weekend             25                            24           23             21              19              99      tising less than 2 weeks before publication
West Dupage Thursday      24                             23           22             20              18             103      date will be subject to a 50% cancellation fee.
Kane Thursday              48                            46           43             38              34             122
McHenry Thursday           23                            22           21             19              16             101
All prices are net and per unit. There are 32 units per page, creating a 4 x 8 grid. Front pages are only sold as 4 units.


Submission Guidelines
For best reproduction                                            • InDesign                                                  • Color or grayscale images should be saved
• Allow for 20% dot gain                                         • PhotoShop                                                   as TIFF or EPS.
• Black type should by 100% black not                            Fonts                                                       • We do not use images used on websites.
  process black                                                  • Please supply copies of all screen and                      These images are low resolution images
• Keep black type at 6 points or larger and                        printer fonts used in EPS, QuarkXPress,                     meant for screen viewing not for printing.
  color type 12 points or larger                                   InDesign, Illustrator and Photoshop files.                Do not supply your images as a jpeg or gif
• Use an 150 line screen                                           These fonts will be used solely for the pur-              file formats.
• Page dimensions should be final ad size.                         pose of outputting the ad.                                Electronic file transfer
• Type reversed out of a single-ink should be                    • For PDFs, the fonts should be embedded                    • Adsend: ILOLP
  no less than 10 point.                                           and included in the document.                             • E-mail: ads@libertysuburban.com
• Type reversed out of two or more overprint-                    • Avoid TrueType fonts. These fonts can cause               • Zip disks, CD’s
  ing colors should be no less than 14 point.                      problems on our high-end output devices.                  • Submit a signed hard copy of the job, in
  This allows for variances in register, while                     We cannot be responsible for any reflow or                  color if applicable, for proofreading and
  maximizing legibility.                                           font substitution that occurs as a result of                backup
Accepted electronic file formats                                   the use of TrueType fonts.
• Acrobat/PDF                                                    Preparing image files                                       *The above guidelines are an abbreviated
• EPS                                                            • Line art images should be 600-1200 dpi.                    version. Your advertising representative can
• QuarkXPress                                                    • Color or grayscale images should be 300 dpi.               furnish complete guidelines for newspaper
• Illustrator                                                    • Color images should be in CMYK mode.                       and glossy magazine (inserts) publications.

Ad Sizes                                                         Deadlines
Size                  Units        Dimensions                    E DuPage Press, Spectator & Argus                           DuPage Suburban Life
Full Page               32         4x8                           Wednesday Edition              4pm Friday                   Wednesday Edition                      4pm Friday
3/4 Page                24         4x6, 3x8                      Weekend Edition              4pm Tuesday                    Weekend Edition                    4pm Wednesday
10/16 Page              20         4x5                                                                                       South DuPage Reporter & Progress
                                                                 East Cook Life
9/16 Page               18         3x6                           Wednesday Edition                             4pm Friday    Wednesday Edition            4pm Friday
1/2 Page                16         4x4, 2x8                      Weekend Edition                             4pm Tuesday     Weekend Edition            4pm Tuesday
15/32 Page              15         3x5
3/8 Page                12         4x3, 3x4, 2x6                 Central Cook Suburban Life                                  Will-South DuPage Reporter
                                                                 Wednesday Edition            4pm Friday                     Weekend Edition          4pm Wednesday
5/16 Page               10         2x5
                                                                 Weekend Edition          4pm Wednesday
9/32 Page                 9        3x3                                                                                       Lemont Reporter/Met
1/4 Page                  8        4x2, 2x4, 1x8                 Central DuPage News & Leader                                Weekend Edition                        4pm Tuesday
3/16 Page                 6        3x2, 2x3, 1x6                 Thursday Edition           4pm Monday
                                                                                                                             Kane Republican
5/32 Page                 5        1x5                           Northeast DuPage Press                                      Thursday Edition                        4pm Monday
1/8 Page                  4        4x1, 2x2, 1x4                 Thursday Edition                            4pm Monday
                                                                                                                             West DuPage Post & Press
3/32 Page                 3        3x1, 1x3                      Northwest DuPage Press                                      Thursday Edition                        4pm Monday
1/16 Page                 2        2x1, 1x2                      Thursday Edition                            4pm Monday
1/32 Page                 1        1x1                                                                                       McHenry Farmside
                                                                                                                             Thursday Edition                         Noon Friday
                                                                                                                                                                                   8246105-07




1101 W 31st Street, Suite 100, Downers Grove, IL 60515 • (630) 368-1100 • fax (630) 969-0258 • www.libertysuburban.com
             Mechanicals




                 Full Page              3/4 Page Vertical           3/4 Page Horiz.               9/16 Page               1/2 Page Vertical
             10.125″w × 12.25″h         7.522″w × 12.25″h         10.125″w × 9.156″h          7.522″w × 9.156″h           4.979″w × 12.25″h
                  32 units                   24 units                   24 units                   18 units                    16 units




               1/2 Page Horiz.          3/8 Page Vertical          3/8 Page Square              3/8 Page Horiz.           1/4 Page Vertical
             10.125″w × 6.063″h         4.979″w × 9.156″h          7.522″w × 6.063″h          10.125″w × 4.516″h          2.406″w × 12.25″h
                   16 units                  12 units                   12 units                    12 units                   8 units




             1/4 Page Square             1/4 Page Horiz.           3/16 Page Vertical         3/16 Page Square             3/16 Page Horiz.
             4.979″w × 6.063″h         10.125″w × 2.969″h          2.406″w × 9.156″h          4.979″w × 4.516″h           7.522″w × 2.969″h
                  8 units                     8 units                    6 units                    6 units                     6 units




             1/8 Page Vertical          1/8 Page Square             1/8 Page Horiz.              1/16 Page                  1/32 Page
             2.406″w × 6.063″h          4.979″w × 2.969″h         10.125″w × 1.422″h         2.406″w × 2.969″h          2.406″w × 1.422″h
                  4 units                    4 units                     4 units             4.979″w × 1.422″h                1 unit
                                                                                                   2 units
                                                                                  Front Page Strip: use measurements for 1/8 Page Horizontal
8246105-07




                            1101 W 31st Street, Suite 100, Downers Grove, IL 60515 • (630) 368-1100 • fax (630) 969-0258 • www.libertysuburban.com

				
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