PERSONAL
HYGIENE
Industry Forecast Report
The Future of the Personal Hygiene
Market in the US, to 2016
Reference code: CS0338MR
Published: April 2012
www.canadean.com
TABLE OF CONTENTS
TABLE OF CONTENTS
1 Introduction .......................................................................................................................................8
1.1 What is this Report About? .................................................................................................................. 8
1.2 Definitions ............................................................................................................................................. 8
1.2.1 This report provides 2011 actual sales; while forecasts are provided for 2012 – 2016. ................................. 8
1.2.2 Introduction............................................................................................................................................. 8
1.2.3 Large scale, international, program of online cons umer surveys ................................................................. 9
1.2.4 Nationally Representative results (age, gender) ........................................................................................ 9
1.2.5 Parents answered on their children’s behalf .............................................................................................. 9
1.2.6 Legal Drinking Age exclusions for alcoholic drinks categories ..................................................................... 9
1.2.7 Integrated wit h industry calling and secondary research ........................................................................... 10
2 US Personal Hygiene Market Analysis by Value .................................................................. 11
2.1 Overall Personal Hygiene Market Value, 2006–16............................................................................ 11
2.2 Personal Hygiene Market Value Growth Dynamics........................................................................... 12
2.3 Personal Hygiene Market Value by Category, 2006–16 ................................................................... 13
2.4 Personal Hygiene Market Value - Trends and Forecasts, 2006 Vs. 2011 Vs. 2016 ........................ 15
3 US Bath & Shower Products Market Analysis ...................................................................... 16
3.1 Market Growth Dynamics-Bath & Shower Products, 2006–16 ......................................................... 16
3.1.1 Bath & Shower Products Growth Dynamics (Volume Analysis), 2006–16 .................................................. 16
3.1.2 Bath & Shower Products Market Growt h Dynamics by Value, 2006 -16,..................................................... 17
3.2 Bath & Shower Products Consumption Analysis, 2006–16............................................................... 18
3.2.1 Bath & Shower Products Consumption by Volume, 2006–16.................................................................... 18
3.2.2 Bath & Shower Products Consumption by Segments, 2006–16 ................................................................ 19
3.3 Bath & Shower Products Market Value Analysis, 2006–16............................................................... 21
3.3.1 Bath & Shower Products Market by Value, 2006–16 ................................................................................ 21
3.3.2 A verage Consumer Price/ Liter - Bath & Shower Products, 2006–16 ........................................................ 22
3.3.3 Bath & Shower Products Market Value by Segments, 2006 –16 ................................................................ 23
3.4 Liquid Bath Products Market Analysis, 2006–16 ............................................................................... 25
3.4.1 Liquid Bath Products Market by Volume, 2006 –16................................................................................... 25
3.4.2 Liquid Bath Products Market by Value, 2006 –16 ..................................................................................... 26
3.5 Other Bath Products Market Analysis, 2006–16................................................................................ 27
3.5.1 Other Bat h Products Market by Volume, 2006 –16 ................................................................................... 27
3.5.2 Other Bat h Products Market by Value, 2006–16 ...................................................................................... 28
3.6 Shower Products Market Analysis, 2006–16 ..................................................................................... 29
3.6.1 Shower Products Market by Volume, 2006–16 ........................................................................................ 29
3.6.2 Shower Products Market by Value, 2006–16 ........................................................................................... 30
3.7 Bath & Shower Products Market Volume Analysis by Brands, 2008-11 ........................................... 31
The Future of the Personal Hygiene Market in the US, to 2016 Page 2
© Canadean. This product is licensed and is not to be photocopied Published: April 2012
TABLE OF CONTENTS
3.8 Bath & Shower Products Market Value by Distribution Channel, 2008-11 ....................................... 32
4 US Anti-Perspirants & Deodorants Market Analysis .......................................................... 34
4.1 Market Growth Dynamics- Anti-Perspirants & Deodorants, 2006–16 ............................................... 34
4.1.1 Anti-Perspirants & Deodorants Growth Dynamics (Volume Analysis), 2006–16 ......................................... 34
4.1.2 Anti-Perspirants & Deodorants Market Growth Dynamics by Value, 2006 -16............................................. 35
4.2 Anti-Perspirants & Deodorants Consumption Analysis, 2006–16 ..................................................... 36
4.2.1 Anti-Perspirants & Deodorants Consumption by Volume, 2006–16 .................