The Future of the Oral Hygiene Market in the US, to 2016

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					                           ORAL HYGIENE
                             Industry Forecast Report




The Future of the Oral Hygiene
Market in the US, to 2016
Reference code: CS0337MR

Published: April 2012




                                  www.canadean.com
 TABLE OF CONTENTS


TABLE OF CONTENTS

1         Introduction ..................................................................................................................... 10
1.1       What is this Report About? ............................................................................................................10
1.2       Definitions......................................................................................................................................10
1.2.1     This report provides 2011 actual sales; while forecasts are provided for 2012 – 2016. .................................. 10
1.2.2     Introduction....................................................................................................................................................... 10
1.2.3     Large scale, international, program of online consumer surveys .................................................................... 11
1.2.4     Nationally Representative results (age, gender) .............................................................................................. 11
1.2.5     Parents answered on their children’s behalf .................................................................................................... 11
1.2.6     Legal Drinking Age exclusions for alcoholic drinks categories ........................................................................ 11
1.2.7     Integrated with industry calling and secondary research ................................................................................. 12
2         US Oral Hygiene Market Analysis by Value .................................................................. 13
2.1       Overall Oral Hygiene Market Value, 2006–16 ................................................................................13
2.2       Oral Hygiene Market Growth Dynamics .........................................................................................14
2.3       Oral Hygiene Market Value by Category, 2006–16 ........................................................................15
2.4       Oral Hygiene Market Value - Trends and Forecasts, 2006 Vs. 2011 Vs. 2016 ...............................17
3         US Dental Floss Market Analysis ................................................................................... 18
3.1       Market Growth Dynamics-Dental Floss, 2006–16 ..........................................................................18
3.1.1     Dental Floss Growth Dynamics (Volume Analysis), 2006–16 ......................................................................... 18
3.1.2     Dental Floss Market Growth Dynamics by Value, 2006–16 ............................................................................ 19
3.2       Dental Floss Consumption Analysis, 2006–16 ...............................................................................20
3.2.1     Dental Floss Consumption by Volume, 2006–16 ............................................................................................. 20
3.2.2     Dental Floss Consumption by Segments, 2006–16 ......................................................................................... 21
3.3       Dental Floss Market Value Analysis, 2006–16 ...............................................................................23
3.3.1     Dental Floss Market by Value, 2006–16 .......................................................................................................... 23
3.3.2     Average Consumer Price/ Unit - Dental Floss, 2006–16 ................................................................................. 24
3.3.3     Dental Floss Market Value by Segments, 2006–16 ......................................................................................... 25
3.4       Flossing Tape Market Analysis, 2006–16 ......................................................................................27
3.4.1     Flossing Tape Market by Volume, 2006–16 .................................................................................................... 27
3.4.2     Flossing Tape Market by Value, 2006–16 ....................................................................................................... 28
3.5       Unwaxed Dental Floss Market Analysis, 2006–16 .........................................................................29
3.5.1     Unwaxed Dental Floss Market by Volume, 2006–16 ....................................................................................... 29
3.5.2     Unwaxed Dental Floss Market by Value, 2006–16 .......................................................................................... 30
3.6       Waxed Dental Floss Market Analysis, 2006–16 .............................................................................31
3.6.1     Waxed Dental Floss Market by Volume, 2006–16 ........................................................................................... 31
3.6.2     Waxed Dental Floss Market by Value, 2006–16 .............................................................................................. 32
3.7       Dental Floss Market Volume Analysis by Brands, 2008–11 ...........................................................33


The Future of the Oral Hygiene Market in the US, to 2016                                                                                                                Page 2

© Canadean. This product is licensed and is not to be photocopied                                                                                      Published: April 2012
 TABLE OF CONTENTS


3.8       Dental Floss Market Value by Distribution Channel, 2008–11........................................................34
4         US Denture Care Market Analysis ................................................................................. 36
4.1       Market Growth Dynamics- Denture Care, 2006–16 .......................................................................36
4.1.1     Denture Care Growth Dynamics (Volume Analysis), 2006–16 ........................................................................ 36
4.1.2     Denture Care Market Growth Dynamics by Value, 2006–16 ........................................
				
DOCUMENT INFO
Description: • The Future of the Oral Hygiene Market in the US, to 2016 is the result of Canadean’s extensive market research • The report presents detailed analysis on the Oral Hygiene consumption trends in the US, historic and forecast Oral Hygiene consumption volumes and values at market and category level, brand share and distribution channel data • This report brings together Canadean Intelligence's research, modeling and analysis expertise in order to develop uniquely detailed market data. This allows domestic and foreign companies to identify the market dynamics to account for Oral Hygiene sales overall and to know which categories and segments are showing growth in the coming years
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PARTNER Canadean
Canadean has long held a reputation with FMCG markets for providing specialist business information by conducting detailed industry and consumer research, supported by insightful value-added analysis. We cover the entire spectrum of the consumer value chain from suppliers, brand owners, distribution channels and consumer insight. By researching markets in a holistic way, Canadean’s research methodology enables clients to make informed strategical decisions that are founded on robust and reliable data and market insights. We specialise in online survey panels, qualitative and quantitative in-country research, industry analysis and consultancy. Canadean’s dedicated in-country researchers and analysts have an industry background in marketing, market research, consulting and advanced statistical expertise. They are well positioned in the industries themselves and therefore, best placed to ask the right questions of the right people. This network of professional researchers stretches across more than 80 countries, enabling Canadean to conduct unique research via our trusted business communities.