ORAL HYGIENE
Industry Forecast Report
The Future of the Oral Hygiene
Market in the US, to 2016
Reference code: CS0337MR
Published: April 2012
www.canadean.com
TABLE OF CONTENTS
TABLE OF CONTENTS
1 Introduction ..................................................................................................................... 10
1.1 What is this Report About? ............................................................................................................10
1.2 Definitions......................................................................................................................................10
1.2.1 This report provides 2011 actual sales; while forecasts are provided for 2012 – 2016. .................................. 10
1.2.2 Introduction....................................................................................................................................................... 10
1.2.3 Large scale, international, program of online consumer surveys .................................................................... 11
1.2.4 Nationally Representative results (age, gender) .............................................................................................. 11
1.2.5 Parents answered on their children’s behalf .................................................................................................... 11
1.2.6 Legal Drinking Age exclusions for alcoholic drinks categories ........................................................................ 11
1.2.7 Integrated with industry calling and secondary research ................................................................................. 12
2 US Oral Hygiene Market Analysis by Value .................................................................. 13
2.1 Overall Oral Hygiene Market Value, 2006–16 ................................................................................13
2.2 Oral Hygiene Market Growth Dynamics .........................................................................................14
2.3 Oral Hygiene Market Value by Category, 2006–16 ........................................................................15
2.4 Oral Hygiene Market Value - Trends and Forecasts, 2006 Vs. 2011 Vs. 2016 ...............................17
3 US Dental Floss Market Analysis ................................................................................... 18
3.1 Market Growth Dynamics-Dental Floss, 2006–16 ..........................................................................18
3.1.1 Dental Floss Growth Dynamics (Volume Analysis), 2006–16 ......................................................................... 18
3.1.2 Dental Floss Market Growth Dynamics by Value, 2006–16 ............................................................................ 19
3.2 Dental Floss Consumption Analysis, 2006–16 ...............................................................................20
3.2.1 Dental Floss Consumption by Volume, 2006–16 ............................................................................................. 20
3.2.2 Dental Floss Consumption by Segments, 2006–16 ......................................................................................... 21
3.3 Dental Floss Market Value Analysis, 2006–16 ...............................................................................23
3.3.1 Dental Floss Market by Value, 2006–16 .......................................................................................................... 23
3.3.2 Average Consumer Price/ Unit - Dental Floss, 2006–16 ................................................................................. 24
3.3.3 Dental Floss Market Value by Segments, 2006–16 ......................................................................................... 25
3.4 Flossing Tape Market Analysis, 2006–16 ......................................................................................27
3.4.1 Flossing Tape Market by Volume, 2006–16 .................................................................................................... 27
3.4.2 Flossing Tape Market by Value, 2006–16 ....................................................................................................... 28
3.5 Unwaxed Dental Floss Market Analysis, 2006–16 .........................................................................29
3.5.1 Unwaxed Dental Floss Market by Volume, 2006–16 ....................................................................................... 29
3.5.2 Unwaxed Dental Floss Market by Value, 2006–16 .......................................................................................... 30
3.6 Waxed Dental Floss Market Analysis, 2006–16 .............................................................................31
3.6.1 Waxed Dental Floss Market by Volume, 2006–16 ........................................................................................... 31
3.6.2 Waxed Dental Floss Market by Value, 2006–16 .............................................................................................. 32
3.7 Dental Floss Market Volume Analysis by Brands, 2008–11 ...........................................................33
The Future of the Oral Hygiene Market in the US, to 2016 Page 2
© Canadean. This product is licensed and is not to be photocopied Published: April 2012
TABLE OF CONTENTS
3.8 Dental Floss Market Value by Distribution Channel, 2008–11........................................................34
4 US Denture Care Market Analysis ................................................................................. 36
4.1 Market Growth Dynamics- Denture Care, 2006–16 .......................................................................36
4.1.1 Denture Care Growth Dynamics (Volume Analysis), 2006–16 ........................................................................ 36
4.1.2 Denture Care Market Growth Dynamics by Value, 2006–16 ........................................