PERSONAL
HYGIENE
Industry Forecast Report
The Future of the Personal Hygiene
Market in Germany, to 2016
Reference code: CS0309MR
Published: April 2012
www.canadean.com
TABLE OF CONTENTS
TABLE OF CONTENTS
1 Introduction ....................................................................................................................... 8
1.1 What is this Report About? ..............................................................................................................8
1.2 Definitions........................................................................................................................................8
1.2.1 This report provides 2011 actual sales; while forecasts are provided for 2012 – 2016. ................................... 8
1.2.2 Introduction................................................................................................................................................... 8
1.2.3 Large scale, international, program of online consumer surveys .................................................................... 9
1.2.4 Nationally Representative results (age, gender) ............................................................................................ 9
1.2.5 Parents answered on their children’s behalf .................................................................................................. 9
1.2.6 Legal Drinking Age exclusions for alcoholic drinks categories........................................................................ 9
1.2.7 Integrated with industry calling and secondary research .............................................................................. 10
2 Germany Personal Hygiene Market Analysis by Value ................................................ 11
2.1 Overall Personal Hygiene Market Value, 2006–16 .........................................................................11
2.2 Personal Hygiene Market Value Growth Dynamics ........................................................................12
2.3 Personal Hygiene Market Value by Category, 2006–16 .................................................................13
2.4 Personal Hygiene Market Value - Trends and Forecasts, 2006 Vs. 2011 Vs. 2016........................15
3 Germany Bath & Shower Products Market Analysis ................................................... 17
3.1 Market Growth Dynamics-Bath & Shower Products, 2006–16 .......................................................17
3.1.1 Bath & Shower Products Growth Dynamics (Volume Analysis), 2006–16 .................................................... 17
3.1.2 Bath & Shower Products Market Growth Dynamics by Value, 2006-16, ....................................................... 18
3.2 Bath & Shower Products Consumption Analysis, 2006–16 ............................................................19
3.2.1 Bath & Shower Products Consumption by Volume, 2006–16 ....................................................................... 19
3.2.2 Bath & Shower Products Consumption by Segments, 2006–16 ................................................................... 20
3.3 Bath & Shower Products Market Value Analysis, 2006–16 ............................................................21
3.3.1 Bath & Shower Products Market by Value, 2006–16 ................................................................................... 21
3.3.2 Average Consumer Price/ Liter - Bath & Shower Products, 2006–16 ........................................................... 22
3.3.3 Bath & Shower Products Market Value by Segments, 2006–16 ................................................................... 23
3.4 Liquid Bath Products Market Analysis, 2006–16 ............................................................................25
3.4.1 Liquid Bath Products Market by Volume, 2006–16 ...................................................................................... 25
3.4.2 Liquid Bath Products Market by Value, 2006–16 ......................................................................................... 26
3.5 Other Bath Products Market Analysis, 2006–16.............................................................................27
3.5.1 Other Bath Products Market by Volume, 2006–16 ....................................................................................... 27
3.5.2 Other Bath Products Market by Value, 2006–16 .......................................................................................... 28
3.6 Shower Products Market Analysis, 2006–16 ..................................................................................29
3.6.1 Shower Products Market by Volume, 2006–16 ............................................................................................ 29
3.6.2 Shower Products Market by Value, 2006–16 ............................................................................................... 30
3.7 Bath & Shower Products Market Volume Analysis by Brands, 2008-11 .........................................31
The Future of the Personal Hygiene Market in Germany, to 2016 Page 2
© Canadean. This product is licensed and is not to be photocopied Published: April 2012
TABLE OF CONTENTS
3.8 Bath & Shower Products Market Value by Distribution Channel, 2008-11......................................32
4 Germany Anti-Perspirants & Deodorants Market Analysis ......................................... 34
4.1 Market Growth Dynamics- Anti-Perspirants & Deodorants, 2006–16 .............................................34
4.1.1 Anti-Perspirants & Deodorants Growth Dynamics (Volume Analysis), 2006–16 ........................................... 34
4.1.2 Anti-Perspirants & Deodorants Market Growth Dynamics by Value, 2006-16 ............................................... 35
4.2 Anti-Perspirants & Deodorants Consumption Analysis, 2006–16 ...................................................36
4.2.1 Anti-Perspirants & Deodorants Consumption by Volume, 2006–16 .............................................................. 36
4.2.2 Anti-Perspirants & Deodorants Consumption by Segments, 2006–16 .......................................................... 37
4.3 Anti-Perspirants & Deodorants Market Value Analysis, 2006–16 ...................................................39
4.3.1 Anti-Perspirants & Deodorants Market by Value, 2006–16 .......................................................................... 39
4.3.2 Average Consumer Price/ Liter – Anti-Perspirants & Deodorants, 2006–16 ................................................. 40
4.3.3 Anti-Perspirants & Deodorants Market Value by Segments, 2006–16 .......................................................... 41
4.4 Aerosol Anti-Perspirant Market Analysis, 2006–16 ...............................