The Future of the Personal Hygiene Market in Germany, to 2016

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					                            PERSONAL
                              HYGIENE
                           Industry Forecast Report




The Future of the Personal Hygiene
Market in Germany, to 2016
Reference code: CS0309MR

Published: April 2012




                                www.canadean.com
 TABLE OF CONTENTS


TABLE OF CONTENTS

1         Introduction ....................................................................................................................... 8
1.1       What is this Report About? ..............................................................................................................8
1.2       Definitions........................................................................................................................................8
1.2.1     This report provides 2011 actual sales; while forecasts are provided for 2012 – 2016. ................................... 8
1.2.2     Introduction................................................................................................................................................... 8
1.2.3     Large scale, international, program of online consumer surveys .................................................................... 9
1.2.4     Nationally Representative results (age, gender) ............................................................................................ 9
1.2.5     Parents answered on their children’s behalf .................................................................................................. 9
1.2.6     Legal Drinking Age exclusions for alcoholic drinks categories........................................................................ 9
1.2.7     Integrated with industry calling and secondary research .............................................................................. 10
2         Germany Personal Hygiene Market Analysis by Value ................................................ 11
2.1       Overall Personal Hygiene Market Value, 2006–16 .........................................................................11
2.2       Personal Hygiene Market Value Growth Dynamics ........................................................................12
2.3       Personal Hygiene Market Value by Category, 2006–16 .................................................................13
2.4       Personal Hygiene Market Value - Trends and Forecasts, 2006 Vs. 2011 Vs. 2016........................15
3         Germany Bath & Shower Products Market Analysis ................................................... 17
3.1       Market Growth Dynamics-Bath & Shower Products, 2006–16 .......................................................17
3.1.1     Bath & Shower Products Growth Dynamics (Volume Analysis), 2006–16 .................................................... 17
3.1.2     Bath & Shower Products Market Growth Dynamics by Value, 2006-16, ....................................................... 18
3.2       Bath & Shower Products Consumption Analysis, 2006–16 ............................................................19
3.2.1     Bath & Shower Products Consumption by Volume, 2006–16 ....................................................................... 19
3.2.2     Bath & Shower Products Consumption by Segments, 2006–16 ................................................................... 20
3.3       Bath & Shower Products Market Value Analysis, 2006–16 ............................................................21
3.3.1     Bath & Shower Products Market by Value, 2006–16 ................................................................................... 21
3.3.2     Average Consumer Price/ Liter - Bath & Shower Products, 2006–16 ........................................................... 22
3.3.3     Bath & Shower Products Market Value by Segments, 2006–16 ................................................................... 23
3.4       Liquid Bath Products Market Analysis, 2006–16 ............................................................................25
3.4.1     Liquid Bath Products Market by Volume, 2006–16 ...................................................................................... 25
3.4.2     Liquid Bath Products Market by Value, 2006–16 ......................................................................................... 26
3.5       Other Bath Products Market Analysis, 2006–16.............................................................................27
3.5.1     Other Bath Products Market by Volume, 2006–16 ....................................................................................... 27
3.5.2     Other Bath Products Market by Value, 2006–16 .......................................................................................... 28
3.6       Shower Products Market Analysis, 2006–16 ..................................................................................29
3.6.1     Shower Products Market by Volume, 2006–16 ............................................................................................ 29
3.6.2     Shower Products Market by Value, 2006–16 ............................................................................................... 30
3.7       Bath & Shower Products Market Volume Analysis by Brands, 2008-11 .........................................31


The Future of the Personal Hygiene Market in Germany, to 2016                                                                                                     Page 2

© Canadean. This product is licensed and is not to be photocopied                                                                                Published: April 2012
 TABLE OF CONTENTS


3.8       Bath & Shower Products Market Value by Distribution Channel, 2008-11......................................32
4         Germany Anti-Perspirants & Deodorants Market Analysis ......................................... 34
4.1       Market Growth Dynamics- Anti-Perspirants & Deodorants, 2006–16 .............................................34
4.1.1     Anti-Perspirants & Deodorants Growth Dynamics (Volume Analysis), 2006–16 ........................................... 34
4.1.2     Anti-Perspirants & Deodorants Market Growth Dynamics by Value, 2006-16 ............................................... 35
4.2       Anti-Perspirants & Deodorants Consumption Analysis, 2006–16 ...................................................36
4.2.1     Anti-Perspirants & Deodorants Consumption by Volume, 2006–16 .............................................................. 36
4.2.2     Anti-Perspirants & Deodorants Consumption by Segments, 2006–16 .......................................................... 37
4.3       Anti-Perspirants & Deodorants Market Value Analysis, 2006–16 ...................................................39
4.3.1     Anti-Perspirants & Deodorants Market by Value, 2006–16 .......................................................................... 39
4.3.2     Average Consumer Price/ Liter – Anti-Perspirants & Deodorants, 2006–16 ................................................. 40
4.3.3     Anti-Perspirants & Deodorants Market Value by Segments, 2006–16 .......................................................... 41
4.4       Aerosol Anti-Perspirant Market Analysis, 2006–16 ...............................
				
DOCUMENT INFO
Description: • The Future of the Personal Hygiene Market in Germany, to 2016 is the result of Canadean’s extensive market research • The report presents detailed analysis on the Personal Hygiene consumption trends in Germany, historic and forecast Personal Hygiene consumption volumes and values at market and category level, brand share and distribution channel data • This report brings together Canadean Intelligence's research, modeling and analysis expertise in order to develop uniquely detailed market data. This allows domestic and foreign companies to identify the market dynamics to account for Personal Hygiene sales overall and to know which categories and segments are showing growth in the coming years
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Canadean has long held a reputation with FMCG markets for providing specialist business information by conducting detailed industry and consumer research, supported by insightful value-added analysis. We cover the entire spectrum of the consumer value chain from suppliers, brand owners, distribution channels and consumer insight. By researching markets in a holistic way, Canadean’s research methodology enables clients to make informed strategical decisions that are founded on robust and reliable data and market insights. We specialise in online survey panels, qualitative and quantitative in-country research, industry analysis and consultancy. Canadean’s dedicated in-country researchers and analysts have an industry background in marketing, market research, consulting and advanced statistical expertise. They are well positioned in the industries themselves and therefore, best placed to ask the right questions of the right people. This network of professional researchers stretches across more than 80 countries, enabling Canadean to conduct unique research via our trusted business communities.