ORAL HYGIENE
Industry Forecast Report
The Future of the Oral Hygiene
Market in Germany, to 2016
Reference code: CS0308MR
Published: April 2012
www.canadean.com
TABLE OF CONTENTS
TABLE OF CONTENTS
1 Introduction .................................................................................................................................... 11
1.1 What is this Report About? ................................................................................................................ 11
1.2 Definitions ........................................................................................................................................... 11
1.2.1 This report provides 2011 actual sales; while forecasts are provided for 2012 – 2016. ............................... 11
1.2.2 Introduction........................................................................................................................................... 11
1.2.3 Large scale, international, program of online cons umer surveys ............................................................... 12
1.2.4 Nationally Representative results (age, gender) ...................................................................................... 12
1.2.5 Parents answered on their children’s behalf ............................................................................................ 12
1.2.6 Legal Drinking Age exclusions for alcoholic drinks categories ................................................................... 12
1.2.7 Integrated wit h industry calling and secondary research ........................................................................... 13
2 Germany Oral Hygiene Market Analysis by Value ............................................................... 14
2.1 Overall Oral Hygiene Market Value, 2006–16 ................................................................................... 14
2.2 Oral Hygiene Market Growth Dynamics............................................................................................. 15
2.3 Oral Hygiene Market Value by Category, 2006–16 ........................................................................... 16
2.4 Oral Hygiene Market Value - Trends and Forecasts, 2006 Vs. 2011 Vs. 2016 ................................ 19
3 Germany Dental Floss Market Analysis ................................................................................. 21
3.1 Market Growth Dynamics-Dental Floss, 2006–16 ............................................................................. 21
3.1.1 Dent al Floss Growth Dynamics (Volume A nalysis), 2006 –16.................................................................... 21
3.1.2 Dent al Floss Market Growth Dynamics by Value, 2006–16 ...................................................................... 22
3.2 Dental Floss Consumption Analysis, 2006–16 .................................................................................. 23
3.2.1 Dent al Floss Consumption by Volume, 2006 –16 ..................................................................................... 23
3.2.2 Dent al Floss Consumption by Segments, 2006 –16 .................................................................................. 24
3.3 Dental Floss Market Value Analysis, 2006–16 .................................................................................. 26
3.3.1 Dent al Floss Market by Value, 2006–16.................................................................................................. 26
3.3.2 A verage Consumer Price/ Unit - Dent al Floss, 2006–16 ........................................................................... 27
3.3.3 Dent al Floss Market Value by Segments, 2006 –16 .................................................................................. 28
3.4 Flossing Tape Market Analysis, 2006–16 .......................................................................................... 30
3.4.1 Flossing Tape Mark et by Volume, 2006–16............................................................................................. 30
3.4.2 Flossing Tape Mark et by Value, 2006–16 ............................................................................................... 31
3.5 Unwaxed Dental Floss Market Analysis, 2006–16 ............................................................................ 32
3.5.1 Unwaxed Dental Floss Market by Volume, 2006–16 ................................................................................ 32
3.5.2 Unwaxed Dental Floss Market by Value, 2006–16 ................................................................................... 33
3.6 Waxed Dental Floss Market Analysis, 2006–16 ................................................................................ 34
3.6.1 Waxed Dental Floss Market by Volume, 2006–16.................................................................................... 34
3.6.2 Waxed Dental Floss Market by Value, 2006–16 ...................................................................................... 35
3.7 Dental Floss Market Volume Analysis by Brands, 2008–11.............................................................. 36
The Future of the Oral Hygiene Market in Germany, to 2016 Page 2
© Canadean. This product is licensed and is not to be photocopied Published: April 2012
TABLE OF CONTENTS
3.8 Dental Floss Market Value by Distribution Channel, 2008–11 .......................................................... 37
4 Denture Care Market Analysis .................................................................................................. 39
4.1 Market Growth Dynamics- Denture Care, 2006–16 .......................................................................... 39
4.1.1 Dent ure Care Growth Dynamics (Volume Analysis), 2006 –16 .................................................................. 39
4.1.2 Dent ure Care Market Growth Dynamics by Value, 2006 –16 ..................................................................... 40
4.2 Denture Care Consumption Analysis, 2006–16 ................................................................................ 41
4.2.1 Dent ure Care Consumption by Volume, 2006 –16 .................................................................................... 41
4.2.2 Dent ure