MAKE-UP
Industry Forecast Report
The Future of the Make-up Market
in Germany, to 2016
Reference code: CS0306MR
Published: April 2012
www.canadean.com
TABLE OF CONTENTS
TABLE OF CONTENTS
1 Introduction .......................................................................................................................................9
1.1 What is this Report About? .................................................................................................................. 9
1.2 Definitions ............................................................................................................................................. 9
1.2.1 This report provides 2011 actual sales; while forecasts are provided for 2012 – 2016. ................................. 9
1.2.2 Introduction............................................................................................................................................. 9
1.2.3 Large scale, international, program of online cons umer surveys ............................................................... 10
1.2.4 Nationally Representative results (age, gender) ...................................................................................... 10
1.2.5 Parents answered on their children’s behalf ............................................................................................ 10
1.2.6 Legal Drinking Age exclusions for alcoholic drinks categories ................................................................... 10
1.2.7 Integrated wit h industry calling and secondary research ........................................................................... 11
2 Germany Make-up Market Analysis by Value ....................................................................... 12
2.1 Overall Make-up Market Value, 2006–16 .......................................................................................... 12
2.2 Make-up Market Value Growth Dynamics ......................................................................................... 13
2.3 Make-up Market Value by Category, 2006–16 .................................................................................. 14
2.4 Make-up Market Value - Trends and Forecasts, 2006 Vs. 2011 Vs. 2016 ....................................... 16
3 Germany Eye Make-up Market Analysis................................................................................. 18
3.1 Market Growth Dynamics-Eye Make-up, 2006–16 ............................................................................ 18
3.1.1 Eye Make-up Growth Dynamics (Volume Analysis), 2006–16................................................................... 18
3.1.2 Eye Make-up Market Growth Dynamics by Value, 2006–16 ..................................................................... 19
3.2 Eye Make-up Consumption Analysis, 2006–16 ................................................................................. 20
3.2.1 Eye Make-up Consumption by Volume, 2006–16 .................................................................................... 20
3.2.2 Eye Make-up Consumption by Segments, 2006–16................................................................................. 21
3.3 Eye Make-up Market Value Analysis, 2006–16 ................................................................................. 22
3.3.1 Eye Make-up Market by Value, 2006–16................................................................................................. 22
3.3.2 A verage Consumer Price/ Kg - Eye Make-up, 2006–16 ........................................................................... 23
3.3.3 Eye Make-up Market Value by Segments, 2006–16................................................................................. 24
3.4 Eyeliner Market Analysis, 2006–16.................................................................................................... 26
3.4.1 Eyeliner Market by Volume, 2006–16 ..................................................................................................... 26
3.4.2 Eyeliner Market by Value, 2006–16 ........................................................................................................ 27
3.5 Eye shadow Market Analysis, 2006–16 ............................................................................................. 28
3.5.1 Eye shadow Market by Volume, 2006–16 ............................................................................................... 28
3.5.2 Eye shadow Market by Value, 2006–16 .................................................................................................. 29
3.6 Mascara Market Analysis, 2006–16 ................................................................................................... 30
3.6.1 Mascara Market by Volume, 2006–16..................................................................................................... 30
3.6.2 Mascara Market by Value, 2006–16 ....................................................................................................... 31
3.7 Other Eye Make-up Market Analysis, 2006–16 ................................................................................. 32
The Future of the Make-up Market in Germany, to 2016 Page 2
© Canadean This product is licensed and is not to be photocopied Published: April2012
TABLE OF CONTENTS
3.7.1 Other Eye Make-up Market by Volume, 2006–16..................................................................................... 32
3.7.2 Other Eye Make-up Market by Value, 2006–16 ....................................................................................... 33
3.8 Eye Make-up Market Volume Analysis by Brands, 2008–11 ............................................................ 34
3.9 Eye Make-up Market Value by Distribution Channel, 2008–11......................................................... 35
4 Germany Face Make-up Market Analysis............................................................................... 37
4.1 Market Growth Dynamics- Face Make-up, 2006–16 ......................................................................... 37
4.1.1 Face Make-up Growth Dynamics (Volume Analysis), 2006–16 ................................................................. 37
4.1.2 Face Make-up Market Growth Dynamics by Value, 2006 –16.................................................................... 38
4.2 Face Make-up Consumption Analysis, 2006–16 ............................................................................... 39
4.2.1 Face Make-up Cons umption by Volume, 2006–16................................................................................... 39
4.2.2 Face Make-up Cons umption by Segments, 2006 –16 .....................................