The Future of the Haircare Market in Germany, to 2016

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					                             HAIRCARE
                           Industry Forecast Report




The Future of the Haircare Market
in Germany, to 2016
Reference code: CS0305MR

Published: April 2012




                                www.canadean.com
 TABLE OF CONTENTS


TABLE OF CONTENTS

1         Introduction ..................................................................................................................... 11
1.1       What is this Report About? ............................................................................................................11
1.2       Definitions......................................................................................................................................11
1.2.1     This report provides 2011 actual sales; while forecasts are provided for 2012 – 2016. ................................. 11
1.2.2     Introduction................................................................................................................................................. 11
1.2.3     Large scale, international, program of online consumer surveys .................................................................. 12
1.2.4     Nationally Representative results (age, gender) .......................................................................................... 12
1.2.5     Parents answered on their children’s behalf ................................................................................................ 12
1.2.6     Legal Drinking Age exclusions for alcoholic drinks categories...................................................................... 12
1.2.7     Integrated with industry calling and secondary research .............................................................................. 13
2         Germany Haircare Market Analysis by Value ............................................................... 14
2.1       Overall Haircare Market Value, 2006–16 .......................................................................................14
2.2       Haircare Market Value Growth Dynamics ......................................................................................15
2.3       Haircare Market Value by Category, 2006–16 ...............................................................................16
2.4       Haircare Market Value - Trends and Forecasts, 2006 Vs. 2011 Vs. 2016 ......................................18
3         Germany Conditioner Market Analysis ......................................................................... 20
3.1       Market Growth Dynamics- Conditioner, 2006–16...........................................................................20
3.1.1     Conditioner Growth Dynamics (Volume Analysis), 2006–16 ........................................................................ 20
3.1.2     Conditioner Market Growth Dynamics by Value, 2006–16 ........................................................................... 21
3.2       Conditioner Consumption Analysis, 2006–16.................................................................................22
3.2.1     Conditioner Consumption by Volume, 2006–16 ........................................................................................... 22
3.2.2     Conditioner Consumption by Segments, 2006–16 ....................................................................................... 23
3.3       Conditioner Market Value Analysis, 2006–16.................................................................................24
3.3.1     Conditioner Market by Value, 2006–16........................................................................................................ 24
3.3.2     Average Consumer Price/ Liter - Conditioner, 2006–16 ............................................................................... 25
3.3.3     Conditioner Market Value by Segments, 2006–16 ....................................................................................... 26
3.4       Intensive Conditioner Market Analysis, 2006–16 ...........................................................................28
3.4.1     Intensive Conditioner Market by Volume, 2006–16 ...................................................................................... 28
3.4.2     Intensive Conditioner Market by Value, 2006–16 ......................................................................................... 29
3.5       Other Conditioner Market Analysis, 2006–16 .................................................................................30
3.5.1     Other Conditioner Market by Volume, 2006–16 ........................................................................................... 30
3.5.2     Other Conditioner Market by Value, 2006–16 .............................................................................................. 31
3.6       Traditional Conditioner Market Analysis, 2006–16 .........................................................................32
3.6.1     Traditional Conditioner Market by Volume, 2006–16 ................................................................................... 32
3.6.2     Traditional Conditioner Market by Value, 2006–16 ...................................................................................... 33
3.7       Conditioner Market Volume Analysis by Brands, 2008-11 .............................................................34


The Future of the Haircare Market in Germany, to 2016                                                                                                             Page 2

© Canadean. This product is licensed and is not to be photocopied                                                                                 Published: April 2012
 TABLE OF CONTENTS


3.8       Conditioner Market Value by Distribution Channel, 2008-11 ..........................................................35
4         Germany Hair Colorants Market Analysis ..................................................................... 37
4.1       Market Growth Dynamics- Hair Colorants, 2006–16 ......................................................................37
4.1.1     Hair Colorants Growth Dynamics (Volume Analysis), 2006–16 .................................................................... 37
4.1.2     Hair Colorants Market Growth Dynamics by Value, 2006–16 ....................................................................... 38
4.2       Hair Colorants Consumption Analysis, 2006–16 ............................................................................39
4.2.1     Hair Colorants Consumption by Volume, 2006–16 ...................................................................................... 39
4.2.2     Hair Colorants Consumption by Segments, 2006–16................................................................................... 40
4.3       Hair Colorants Market Value Analysis, 2006–16 ............................................................................42
4.3.1     Hair Colorants Market by Value, 2006–16 ................................................................................................... 42
4.3.2     Average Consumer Price/ Unit – Hair Colorants, 2006–16 .......................................................................... 43
4.3.3     Hair Colorants Market Value by Segments, 2006–16...........................................................................
				
DOCUMENT INFO
Description: • The Future of the Haircare Market in Germany, to 2016 is the result of Canadean’s extensive market research • The report presents detailed analysis on the Haircare consumption trends in Germany historic and forecast Haircare consumption volumes and values at market and category level, brand share and distribution channel data • This report brings together Canadean Intelligence's research, modeling and analysis expertise in order to develop uniquely detailed market data. This allows domestic and foreign companies to identify the market dynamics to account for Haircare sales overall and to know which categories and segments are showing growth in the coming years
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Canadean has long held a reputation with FMCG markets for providing specialist business information by conducting detailed industry and consumer research, supported by insightful value-added analysis. We cover the entire spectrum of the consumer value chain from suppliers, brand owners, distribution channels and consumer insight. By researching markets in a holistic way, Canadean’s research methodology enables clients to make informed strategical decisions that are founded on robust and reliable data and market insights. We specialise in online survey panels, qualitative and quantitative in-country research, industry analysis and consultancy. Canadean’s dedicated in-country researchers and analysts have an industry background in marketing, market research, consulting and advanced statistical expertise. They are well positioned in the industries themselves and therefore, best placed to ask the right questions of the right people. This network of professional researchers stretches across more than 80 countries, enabling Canadean to conduct unique research via our trusted business communities.