The Future of the Personal Hygiene Market in Italy, to 2016 by Canadean

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									                            PERSONAL
                              HYGIENE
                           Industry Forecast Report




The Future of the Personal Hygiene
Market in Italy, to 2016
Reference code: CS0106MR

Published: April 2012




                                www.canadean.com
 TABLE OF CONTENTS


TABLE OF CONTENTS

1         Introduction ....................................................................................................................... 8
1.1       What is this Report About? ..............................................................................................................8
1.2       Definitions........................................................................................................................................8
1.2.1     This report provides 2011 actual sales; while forecasts are provided for 2012 – 2016. ................................... 8
1.2.2     Introduction................................................................................................................................................... 8
1.2.3     Large scale, international, program of online consumer surveys .................................................................... 9
1.2.4     Nationally Representative results (age, gender) ............................................................................................ 9
1.2.5     Parents answered on their children’s behalf .................................................................................................. 9
1.2.6     Legal Drinking Age exclusions for alcoholic drinks categories........................................................................ 9
1.2.7     Integrated with industry calling and secondary research .............................................................................. 10
2         Italy Personal Hygiene Market Analysis by Value ........................................................ 11
2.1       Overall Personal Hygiene Market Value, 2006–16 .........................................................................11
2.2       Personal Hygiene Market Value Growth Dynamics ........................................................................12
2.3       Personal Hygiene Market Value by Category, 2006–16 .................................................................13
2.4       Personal Hygiene Market Value - Trends and Forecasts, 2006 Vs. 2011 Vs. 2016........................15
3         Italy Bath & Shower Products Market Analysis ............................................................ 17
3.1       Market Growth Dynamics-Bath & Shower Products, 2006–16 .......................................................17
3.1.1     Bath & Shower Products Growth Dynamics (Volume Analysis), 2006–16 .................................................... 17
3.1.2     Bath & Shower Products Market Growth Dynamics by Value, 2006-16, ....................................................... 18
3.2       Bath & Shower Products Consumption Analysis, 2006–16 ............................................................19
3.2.1     Bath & Shower Products Consumption by Volume, 2006–16 ....................................................................... 19
3.2.2     Bath & Shower Products Consumption by Segments, 2006–16 ................................................................... 20
3.3       Bath & Shower Products Market Value Analysis, 2006–16 ............................................................21
3.3.1     Bath & Shower Products Market by Value, 2006–16 ................................................................................... 21
3.3.2     Average Consumer Price/ Liter - Bath & Shower Products, 2006–16 ........................................................... 22
3.3.3     Bath & Shower Products Market Value by Segments, 2006–16 ................................................................... 23
3.4       Liquid Bath Products Market Analysis, 2006–16 ............................................................................25
3.4.1     Liquid Bath Products Market by Volume, 2006–16 ...................................................................................... 25
3.4.2     Liquid Bath Products Market by Value, 2006–16 ......................................................................................... 26
3.5       Other Bath Products Market Analysis, 2006–16.............................................................................27
3.5.1     Other Bath Products Market by Volume, 2006–16 ....................................................................................... 27
3.5.2     Other Bath Products Market by Value, 2006–16 .......................................................................................... 28
3.6       Shower Products Market Analysis, 2006–16 ..................................................................................29
3.6.1     Shower Products Market by Volume, 2006–16 ............................................................................................ 29
3.6.2     Shower Products Market by Value, 2006–16 ............................................................................................... 30
3.7       Bath & Shower Products Market Volume Analysis by Brands, 2008-11 .........................................31


The Future of the Personal Hygiene Market in Italy, to 2016                                                                                                       Page 2

© Canadean. This product is licensed and is not to be photocopied                                                                                Published: April 2012
 TABLE OF CONTENTS


3.8       Bath & Shower Products Market Value by Distribution Channel, 2008-11......................................32
4         Italy Anti-Perspirants & Deodorants Market Analysis ................................................. 35
4.1       Market Growth Dynamics- Anti-Perspirants & Deodorants, 2006–16 .............................................35
4.1.1     Anti-Perspirants & Deodorants Growth Dynamics (Volume Analysis), 2006–16 ........................................... 35
4.1.2     Anti-Perspirants & Deodorants Market Growth Dynamics by Value, 2006-16 ............................................... 36
4.2       Anti-Perspirants & Deodorants Consumption Analysis, 2006–16 ...................................................37
4.2.1     Anti-Perspirants & Deodorants Consumption by Volume, 2006–16 .............................................................. 37
4.2.2     Anti-Perspirants & Deodorants Consumption by Segments, 2006–16 .......................................................... 38
4.3       Anti-Perspirants & Deodorants Market Value Analysis, 2006–16 ...................................................40
4.3.1     Anti-Perspirants & Deodorants Market by Value, 2006–16 .......................................................................... 40
4.3.2     Average Consumer Price/ Liter – Anti-Perspirants & Deodorants, 2006–16 ................................................. 41
4.3.3     Anti-Perspirants & Deodorants Market Value by Segments, 2006
								
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