Consumer
Consumer Panel Report
Consumer Trends in the
Fragrances Market in Spain, 2011
Reference code: CS0167IS
Published: March 2012
www.canadean.com
TABLE OF CONTENTS
TABLE OF CONTENTS
1 Introduction ........................................................................................................................... 7
1.1 What is this Report About? ............................................................................................................... 7
1.2 Definitions ........................................................................................................................................ 7
1.2.1 Consumer Trends ....................................................................................................................................... 7
1.2.2 Consumer Groups and Legal Drinking Age Consumption (for Alcoholic Drinks coverage) ..................... 10
1.2.3 End Consumers ........................................................................................................................................ 11
1.2.4 Volume Units and Aggregations ............................................................................................................... 12
1.2.5 Exchange Rates ....................................................................................................................................... 12
1.2.6 Population Profiles (for interpretation of tables and charts) ..................................................................... 13
1.3 Methodology ...................................................................................................................................14
1.3.1 Introduction ............................................................................................................................................... 14
1.3.2 Large scale, international, program of online consumer surveys ............................................................. 14
1.3.3 Nationally Representative results (age, gender) ...................................................................................... 14
1.3.4 Parents answered on their children’s behalf............................................................................................. 14
1.3.5 Legal Drinking Age exclusions for alcoholic drinks categories ................................................................. 14
1.3.6 Integrated with industry calling and secondary research ......................................................................... 15
2 Consumer Segmentation, Group Value and Trend Influence .......................................... 16
2.1 Cohort Groups and Fragrances Market Value .................................................................................16
2.1.1 Age Groups ............................................................................................................................................... 16
2.1.2 Gender Groups ......................................................................................................................................... 17
2.1.3 Location Groups ....................................................................................................................................... 18
2.1.4 Education Achieved Groups ..................................................................................................................... 19
2.1.5 Wealth Groups .......................................................................................................................................... 20
2.1.6 Busy Lives Groups .................................................................................................................................... 21
2.2 Cohort Groups and Market Value by Category ................................................................................22
2.2.1 Female Fragrances ................................................................................................................................... 22
2.2.2 Male Fragrances ....................................................................................................................................... 23
2.2.3 Unisex Fragrances .................................................................................................................................... 24
2.3 Behavioral Trends and Market Value ..............................................................................................25
2.3.1 Female Fragrances ................................................................................................................................... 25
2.3.2 Male Fragrances ....................................................................................................................................... 26
2.3.3 Unisex Fragrances .................................................................................................................................... 27
3 Consumption Analysis ....................................................................................................... 28
3.1 Consumption Frequencies by Age and Gender ...............................................................................28