P.O. Box 725 • Dubuque, IA 52004-0725
(563) 557-4495 • Toll Free 1-877-638-6190
Fax (563) 557-4499 • www.MHWmag.com
Publisher’s Statement
Average Circulation:
Oc†ober 2008-Sept. 2009 9,154
Analyzed Issue: September 2009, Circulation 8,945
Frequency: 12 times per year
Established: 1979
Publisher: Specialty Publications International, Inc.
Field Served: Material handling equipment distributors/dealers, manufacturers,
manufacturer’s representatives, service facility owners and
systems engineers.
Reader Qualification: Material Handling Wholesaler is distributed to qualified subscribers serving MHEDA and
MHIA memberships, Industrial Truck Wholesalers (SIC 3537), Material Handling and Shop
Equipment Wholesalers (SIC 5084), Material Handling Service and Repair Facilities (SIC
7699), and other qualified readers including consultants and engineers within the Material
Handling Industry.
Subscribers Surveyed: 4,435 subscribers as of the September 2009 issue
(60% of circulation).
Pass Along Copies 2.07 people on average share on subscription, effectively making MHW circulation 18,949.
Business/Industry 1. Material Handling Distributor/Dealer ......................................... 75.3%
Classification New Equipment Only ................................................. 19.4%
Used Equipment Only .................................................. 6.4%
New and Used Equipment ......................................... 49.5%
2. Material Handling Manufacturer ................................................ 16.5%
Equipment, Parts and Components ............................. 12%
Manufacturers Representative .................................... 4.5%
3. Other (Engineer, Consultant, etc.) ................................................ 8.2%
Surplus, Liquidations, Auctions and Financial ............ 1.2%
Other ............................................................................. 7.0%
Total ...................................................................................... 100%
Title Classifications Owner, President, Principal, CEO ..................................................... 27.9%
and Definitions Vice President or General Manager ................................................ 27.6%
Sales Manager ................................................................................... 16.2%
Service Manager.................................................................................. 5.0%
Parts Manager ..................................................................................... 4.0%
Sales Representative, Other ............................................................. 19.3%
Products/Services Offered*
Power industrial trucks . . . . . . . 71.5% Dock Equipment . . . . . . . . . . . . . 33.4% Drug testing . . . . . . . . . . . . . . . . 10.5%
Pallet jacks . . . . . . . . . . . . . . . . . 69.9% Safety products . . . . . . . . . . . . . 33.1% Auctions . . . . . . . . . . . . . . . . . . . 10.5%
Parts . . . . . . . . . . . . . . . . . . . . . . 64.1% Conveyors equipment Robots, automation equipment . 9.8%
Attachments & accessories . . . . 63.8% and accessories . . . . . . . . . . . . . 32.2% Fluid power equipment . . . . . . . . 9.8%
Batteries/chargers. . . . . . . . . . . . 58.2% Scrubbers/sweepers . . . . . . . . . . 29.7% Mechanical power transmission
Tires/wheels . . . . . . . . . . . . . . . . 53.7% Container storage . . . . . . . . . . . 26.4% equipment . . . . . . . . . . . . . . . . . 9.7%
Rack shelving . . . . . . . . . . . . . . . 48.5% LP distributors . . . . . . . . . . . . . . 23.1% Computers . . . . . . . . . . . . . . . . . . 8.0%
Seats . . . . . . . . . . . . . . . . . . . . . . 47.9% Plant yard equipment . . . . . . . . 22.5% Controls & information
Repair services . . . . . . . . . . . . . . 46.5% Plant faciities equipment. . . . . . 22.4% handling . . . . . . . . . . . . . . . . . . . 7.2%
Lift tables . . . . . . . . . . . . . . . . . . 44.8% Automated storage systems . . . 19.4% Inventory & production control
Storage equipment . . . . . . . . . . 42.9% Transportation & hauling . . . . . 16.7% systems . . . . . . . . . . . . . . . . . . . . 5.7%
Drum handlers . . . . . . . . . . . . . . 40.7% Electrical/electronic controls . . . 16.4% Auto identification equipment . . 5.6%
Engines . . . . . . . . . . . . . . . . . . . . 38.8% Warehouse management . . . . . 15.8% Other . . . . . . . . . . . . . . . . . . . . . . . 5.5%
Overhead lifting equipment . . . 38.7% Packaging . . . . . . . . . . . . . . . . . . 15.0% Training & educational . . . . . . . . 4.2%
Non-powered floor equipment. 36.9% Custom fabricators . . . . . . . . . . . 13.8% Insurance. . . . . . . . . . . . . . . . . . . . 3.7%
Rentals . . . . . . . . . . . . . . . . . . . . 35.6% Finance . . . . . . . . . . . . . . . . . . . . 12.3%
*A majority of subscribers offer more than one product line and/or service, bringing the sum of percentages to greater than 100%.
Publisher’s Affidavit
I hereby make an oath and say that to the best of my knowledge and belief all data set forth
in this report are true and correct. Date signed: September 1, 2009. State: Iowa. County: Dubuque.
Publisher/General Manager
P.O. Box 725 • Dubuque, IA 52004-0725
(563) 557-4495 • Toll Free 1-877-638-6190
Fax (563) 557-4499 • www.MHWmag.com
Publication Profile
Material Handling Wholesaler takes pride in its 30-year history as the
material handling industry’s premier “buy and sell” forum. The tabloid-sized
publication boasts a national and international circulation. With its mission
to provide subscribers with the finest and most up-to-date tools to find
suppliers, equipment, parts, and business-related services, Material
Handling Wholesaler is much more than an ordinary shopper.
The monthly magazine, which features sturdy, attractive, full-color glossy
cover pages, has the look and feel of a professional business publication.
Attention to production details assure that Wholesaler’s “shelf-life” is lon-
ger than other shoppers.
In addition to the wide variety of advertisers in each issue, readers will
find editorial content covering topics as diverse as marketing, financial
matters, aftermarket issues, market updates, and human resource trends.
Each month, the cover story highlights a topical, industry-related issue or
event. Case studies, news items, personnel changes, and new products
round out the editorial mix. The Source Directory and Classified Sections
provide additional opportunities for readers to locate supplies and services.
Wholesaler is also available on-line at www.MHWmag.com. The online
presence offers not only current editorial features and an extensive archive
of back issues, but the online Source Directory and Classified Section to
help advertizers maximize their investment. The e-newsletter MHW Weekly
reaches 1,200+ subscribers around the world. The Weekly carries breaking
and current news and provides a variety of advertising options.
Material Handling Wholesaler is the original publication in its niche. With
its continuing emphasis on usability and industry diversity, it remains the
most valuable “Tool of the Trade.”
P.O. Box 725 • Dubuque, IA 52004-0725
(563) 557-4495 • Toll Free 1-877-638-6190
Fax (563) 557-4499 • www.MHWmag.com
Reader Profile
MHW Subscribers are buyers
with money to spend!
74% of Wholesaler’s subscribers* plan to buy products or ser-
vices through Wholesaler in the next 12 months.
58% of Wholesaler’s+ subscribers* plan to add
new suppliers in the next 12 months.
3/4 of readers are looking to buy
Subscribers represent large and small businesses!
61% of Wholesaler’s subscribers* are owners, presidents,
principals, general managers, or CEOs of their businesses.
67% of Wholesaler’s subscriber firms* do more
than $1,000,000 in sales annually.
74% of Wholesaler’s subscribers’ businesses*
sell new and/or used equipment.
55% And. . .
of Wholesaler’s subscribers’ businesses* employ
between one and 50 people.
since 2.56 people on average share one subscription,
Wholesaler’s effective circulation is 23,552.
* Statistics from publishers own data through September 2008.
P.O. Box 725 • Dubuque, IA 52004-0725
(563) 557-4495 • Toll Free 1-877-638-6190
Fax (563) 557-4499 • www.MHWmag.com
2009 Editorial Calendar
January – ProMat 2009 Before you go to the largest material handling show in North America, get all
the information you need to make your ProMat experience the best ever.
February – Training/Education The success of the future of material handling relies on how the industry
recruits and trains our future leaders. MHW will take at what the industry is doing to bring new people
into the material handling industry.
March – Sales Excellence The primary focus of your company’s operations should be on having
uniformly excellent customer service. Dr. Rick Johnson will share some thoughts on truly being great in
excellent customer service.
April – MHEDA 2009 A preview of the Material Handling Equipment Dealer Association’s annual conven-
tion. What to know before you go.
May: Environment Issue How is your company responding to being more “green”? This issue will look at
some of the industries most environmentally-conscious players and learn their strategies for the future.
June – Sales and Marketing MHW will take a look at how you can increase market share and profitability
by going back to the basics.
July – Special Issue: Aftermarket The annual installment of MHW’s most popular issue, this feature will
examine the parts and service departments as profit centers.
August – MATTECH 2009 A preview of the International material handling show in Miami Beach, Florida.
September – Finance Rising costs, lower margins. MHW will show you ways on how to tame the rising
costs of doing business and increase margins.
October – Salute to Women in the Industry This issue will profile female contributors to the industry
and explore ongoing opportunities for women.
November – Warehousing Warehouse management is one of the hottest segments of material handling.
Explore the latest trends in this fast-paced technical world.
December – Sales/Marketing New Year, new way of thinking. MHW will take a look of some sales strate-
gies that you can implement right now and energize your sales staff to be more productive and profitable
to the company’s bottom line.
Deadlines: Advertisers deadlines are the first of the month preceding the issue month.
*Although we will make every attempt to adhere to this calendar, all editorial content is subject to change without notice.
P.O. Box 725 • Dubuque, IA 52004-0725
(563) 557-4495 • Toll Free 1-877-638-6190
Fax (563) 557-4499 • www.MHWmag.com
2009 Advertising Deadlines
Issue Cover Copy/ Ad Copy/ Mailing Date
Space Deadline Space Deadline
January, 2009 Mon., Dec. 1, 2008 Tues., Dec. 2, 2008 Mon., Dec. 15, 2008
February Mon., Dec. 29, 2008 Fri., Jan. 2, 2009 Thurs., Jan. 15, 2009
March Fri., Jan. 30, 2009 Mon., Feb. 2, 2009 Mon., Feb. 16, 2009
April Fri., Feb. 27, 2009 Mon., March 2, 2009 Mon., March 16, 2009
May Mon., March 30, 2009 Weds., April 1, 2009 Weds., April 15, 2009
June Thurs., April 30, 2009 Fri., May 1, 2009 Fri., May 15. 2009
July Fri., May 29, 2009 Mon., June 1, 2009 Mon., June 15, 2009
August Tues., June 30, 2009 Weds., July 1, 2009 Weds., July 15, 2009
September Fri., July 31, 2009 Mon., Aug. 3, 2009 Mon., Aug. 17, 2009
October Fri., Aug. 28, 2009 Tues., Sept. 1, 2009 Tues., Sept. 15, 2009
November Weds., Sept. 30, 2009 Thurs., Oct. 1, 2009 Thurs., Oct. 15, 2009
December Fri., Oct. 30, 2009 Mon., Nov. 2, 2009 Mon., Nov. 16, 2009
January, 2010 Mon., Nov. 30, 2009 Tues., Dec. 1, 2009 Tues., Dec. 15, 2009
Deadlines: Advertiser deadlines are close of business on the deadline dates shown above unless the deadline is on a
Friday. Deadline is then 12:00 noon. Your adherence to these deadlines is appreciated and helps assure accuracy.
P.O. Box 725 • Dubuque, IA 52004-0725
(563) 557-4495 • Toll Free 1-877-638-6190
Fax (563) 557-4499 • www.MHWmag.com
Art Specifications
CURRENT VERSIONS OF MACINTOSH SOFTWARE at Wholesaler
Quark Xpress 6.5 Word 2004 for Mac Photoshop CS3
InDesign CS3 Acrobat 8.0 Illustrator CS3
The easiest and most reliable way to submit your ad If you are running a two color ad…
to us is via hi-res PDF. You may email the ad as long We will need the file sent to us in a very specific manner for
as it is less than 10 MB. Please be sure the PDF is v.1.3 One Spot color ads. Please call in advance for file creation
compatible or it will be returned to you. guidelines. Ask for the production department.
We also accept applica†ion files. Trim Size 10.5 x 12˝
If you have Quark Xpress…
Include the following Inside Page sizes
• Quark Document Ad Size Dimensions (W x H˝)
Full Single Page Inside 9.75 x 11˝
• Images (jpg, tif, eps) 300 dpi, CMYK
Facing Inside Pages each 9.75 x 11˝
• Fonts – REQUIRED
Center Spread Pages 20.25 x 11˝
If you have InDesign… 3/4 Page 9.75 x 8.125˝
Keep in mind, we will have to convert to Quark to paginate, 1/2 Page (Vertical) 4.75 x 11˝
so your ad may look slightly different. 1/2 Page (Horizontal) 9.75 x 5.5˝
1/4 Page 4.75 x 5.5˝
Include the following
1/8 Page 4.75 x 2.625˝
• InDesign document OR
• Whole ad saved as EPS Glossy Covers
• Images (jpg, tif, eps) 300 dpi, CMYK Document size: 10.5 x 12˝ Image area: 9.75 x 11.625˝
• Fonts (both screen and printer) – REQUIRED Build bleeds .25 inch.
Ad Size Dimensions (W x H˝)
If you have Microsoft Word…
Glossy Cover Page 10.5 x 12˝
Keep in mind, we will have to set up your ad in InDesign, so
Glossy Facing (2 pages) 21 x 12˝
your ad may look slightly different. Front Cover Ad 6.75 x 3.5˝
Include the following
• Word document (as a guide and for text to build in InDesign) SENDING ADS
• Images DO NOT EMBED—SEND SEPARATELY Via Mail—CD or Zip Disk
(jpg, tif, eps) 300 dpi, CMYK) P.O. Box 725, Dubuque, IA 52004-0725
• Fonts (both screen and printer) Via Delivery Service—CD or Zip Disk
• Also, send a fax of the layout, so we can confirm what you 801 Bluff Street, Dubuque, IA 52001
want your ad to look like. Via E-Mail—Files less than 10 MB
send to: art@mhwmag.com
If you are sending whole ad as graphic… Via FTP—Files Compressed with ZipIt or Stuffit
DO NOT save color separations as separate files as they’re Go to www.MHWmag.com, click on the Ad Upload Center
difficult to register). button type in the password wholesaler. Follow the simple
instructions to use the site.
Photoshop or other photo editing program
If you have problems, call 877-638-6190.
Must be 300 dpi, CORRECT SIZE
Send only tif, eps or jpg in CMYK color We CANNOT accept:
Illustrator/Freehand Ads created In Microsoft Publisher, Powerpoint, or
DO NOT use a vector program (such as Illustrator or PaintShop. Ads submitted in these formats will be returned
Freehand) to lay out whole ads. This results in large files to the advertiser.
and color issues. Make sure you convert type to outlines in Files that result in unreasonable amount of editing are
Illustrator graphics. subject to additional charges.
To send text only files
Use Simple Text, Rich Text, or Word. Also, we can scan type
from laser, inkjet or typewritten copy into a text program.
P.O. Box 725 • Dubuque, IA 52004-0725
(563) 557-4495 • Toll Free 1-877-638-6190
Fax (563) 557-4499 • www.MHWmag.com
“What’s New”? Advertising Supplement
Advertise in MHW “What’s New” Supplement!
It’s an innovative way to make your message stand out and the special
section can be used as a quick reference viewed by over 23,500*.
• Brand Association, Positioning and Imagery Show a
relationship between your company and product.
• New Product Development or Product Portfolio
Announce, describe, and illustrate new products
• Build Competitive Strength and Market Position
Use positive customer comments to develop brand equity.
Your investment is $775 which includes two-full pages with process color—one
page for your new products and services and one page for your company contact information.
Each ad page size is 7˝ by 10.˝
If you have advertised in Material Handling Wholesaler
within the last 12 months, you receive a preferred customer discount of 25%.
Your final net price is $581.25.
Advertising Supplement Issue and Deadline
November 2009 “What’s New” Supplement • Deadline: September 28, 2009
Call your Wholesaler sales representative today and
reserve advertising space!
Toll-free 877-638-6190
*MHW publishers statement September 2008
P.O. Box 725 • Dubuque, IA 52004-0725
(563) 557-4495 • Toll Free 1-877-638-6190
Fax (563) 557-4499 • www.MHWmag.com
MHEDA 2010 Advertising Opportunity
It’s a unique way for your company to have their convention information
stand out and can be used as a quick booth number reference
viewed by over 23,500*.
• A Special Convention Guide insert allowing for an
affordable advertising venue for show exhibitors.
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Your investment is $399.00 for a full page with process color,
$799.00 for a front cover ad and $999.00 for a back cover ad.
Ad page size is 7˝ by 10˝ for inside pages and back cover, front cover ad size is 7˝ by 7˝.
MHEDA 2010 Issue and Deadline
April 2010 MHEDA 2010 Convention Guide • Deadline: April 1, 2010
Call your Wholesaler sales representative today and
reserve space in the MHEDA Convention 2010 Guide!
Toll-free 877-638-6190
*MHW publishers statement September 2008
P.O. Box 725 • Dubuque, IA 52004-0725
(563) 557-4495 • Toll Free 1-877-638-6190
Fax (563) 557-4499 • www.MHWmag.com
NA2010 Advertising Opportunity
It’s a unique way for your company to have their show information
stand out and can be used as a quick booth number reference
viewed by over 23,500*!
• A Special Show Guide insert this year allowing for
an affordable advertising venue for show exhibitors.
• Brand Association, Positioning and Imagery Show
who, what and why you are exhibiting.
• New Product Development or Product Portfolio
Announce, describe, and illustrate new products that
will be at the show.
• Build Competitive Strength and Market Position
Use positive customer comments to bring traffic to your booth.
Your investment is $399.00 for a full page with process color,
$799.00 for a front cover ad and $999.00 for a back cover ad.
Ad page size is 7˝ by 10˝ for inside pages and back cover, front cover ad size is 7˝ by 7˝.
NA2010 Issue and Deadline
NA2010 Show Guide • Deadline: March 1, 2010
Call your Wholesaler sales representative today and
reserve space in the NA2010 Show Guide!
Toll-free 877-638-6190
*MHW publishers statement September 2008
P.O. Box 725 • Dubuque, IA 52004-0725
(563) 557-4495 • Toll Free 1-877-638-6190
Fax (563) 557-4499 • www.MHWmag.com
MATTECH 10 Advertising Opportunity
TM
It’s a unique way for your company to have their show information
stand out and can be used as a quick booth number reference viewed by
over 23,000*.
• A Special Show Guide insert this year allowing for
an affordable advertising venue for show exhibitors.
• Brand Association, Positioning and Imagery Show
who, what and why you are exhibiting.
• New Product Development or Product Portfolio
Announce, describe, and illustrate new products that
will be at the show.
• Build Competitive Strength and Market Position
Use positive customer comments to bring traffic to your booth.
Your investment is $499.00 for a full page with process color,
$479.00 for a front cover ad and $999.00 for a back cover ad.
Ad page size is 7˝ by 10˝ for inside pages and back cover, front cover ad size is 7˝ by 7˝.
MATTECH 10 Issue and Deadline
TM
July 2010 MATTECH 10 Show Guide • Deadline: June 1, 2010
TM
Call your Wholesaler sales representative today and
reserve space in the MATTECH 10 Show Guide! ™
Toll-free 877-638-6190
*MHW publishers statement September 2008
P.O. Box 725 • Dubuque, IA 52004-0725
(563) 557-4495 • Toll Free 1-877-638-6190
Fax (563) 557-4499 • www.MHWmag.com
Black Book - material handling’s tool for industry names
Don’t get left out of the
industry’s most unique directory!
Published twice a year!
Also available for downloading,
go to www.MHWmag.com
The Black Book will list a variety of industry categories with personal photo/s of company representative/s.
A 50-word general description of the company with representative/s personal name, company name,
company address, telephone numbers, email, website address, and member affiliations.
Ad Deadline: Winter Edition: Tuesday, December 29, 2009
Summer Edition: Friday, June 25, 2010
Display Ad Rates: Full Page $399 Size: 7.25 wide x 9.50˝ high
Half Page $299 Size: 7.25 wide x 4.75˝ high horizontal
Front Page Ad $699 Size: 6.25 wide x 3˝ high
Back Cover $999 Size: 7.75 wide x 10.25˝ high
Inside Front/Back Covers $799 Size: 7.75 wide x 10.25˝ high
Text Block Ads:
One-three blocks $45 each
Four-eight blocks $40 each
Nine or more blocks $35 each
Process color is included in all advertising above.
E
ADVERTISING RATES 12/1/2008 ffEcTIVE
INSIDE PAGES—Display Ads AD LAYOUT INFORMATION
GLOSSY COVER PAGES — 60 lb. coated; 300 dpi
Black and White 1x 3x 6x 9x 12x Trim Size: 10.5˝ x 12˝ , provide .25˝ bleed off all sides.
Facing Inside Pages* $1130 $1040 $995 $940 $855 Cover Spreads ONLY: 21˝ x 12˝, provide .25˝ bleed off all sides.
Center Spread Pages 1300 1195 1145 1080 985 FRONT COVER INSET AD — 60 lb. coated; 300 dpi
Full Page 680 630 615 600 570 Size: 6.75˝ x 3.5˝
3/4 Page 625 585 565 520 495 INSIDE PAGES — Newsprint; 300 dpi
1/2 Page H or V 500 470 455 430 415 See below for individual ad dimensions. If bleeding a full page ad,
1/4 Page 350 330 315 300 280 please build document 10.5˝ x 11.375˝, provide .25˝ bleed on 3 sides:
1/8 Page 250 240 230 220 205 outside edge, bottom and to fold. Do not bleed off top. Maintain .25˝
standoff between trim edge and any crucial elements in the ad.
Color
Process
Add $300 net ($352.95 gross) Center Spread
Spot 20.25˝ x 11˝
Add $100 net ($117.65 gross) Facing Pages (each)
**No bleeds or center alignments are allowed on facing pages. 9.75˝ x 11˝
Position Request Charge
Inside page position requests are space rate plus 15%. Full Page
9.75˝ x 11˝
GLOSSY COVER PAGES—Four Color Three-quarter Page
1x 3x 6x 9x 12x 9.75˝ x 8.125˝
Glossy Cover Page $1675 $1620 $1575 $1505 $1400
Glossy Facing* (2 pages) 2385 2265 2190 2055 1975 Eighth Page
4.75˝ x 2.625˝
Foldout Cover 3675 3555 3455 3285 3045
Front Cover Ad 1340 1250 1165 1140 1100 Quarter Page
4.75˝ x 5.5˝
INSERTS 1x 3x 6x 12x
Single Sheet 11” X 17” folded $930 $855 $775 $670 Half Page Horiz.
9.75˝ x 5.5˝
Larger inserts quoted on an individual basis.
We also print inserts, flyers and brochures—call for a quote! Half Page Vert.
4.75˝ x 11˝
SOURCE DIRECTORY
The Source Directory is a monthly buyers’ guide for products and Advertising design and typesetting are included in
services relevant to the industry. the Wholesaler’s ad rates for non-commissionable
Enhanced Listings: Size: 3”w x 1”h, room for company orders. Beyond these, some production services may
logo/other artwork, contact name, etc. be charged to the advertiser at the current market rate.
Annual Rate—12 issues Advertising art created by Material Handling Wholesaler is
(display ad includes FREE link on website) property of Specialty Publications International, Inc.
Display Listing $765
Toll-Free (877) 638-6190
CONTACT
Additional Listings 2 listings: $1145
3 listings: $1395 Dean Millius • General Manager
Any additional listings, add $100 dmillius@mhwmag.com • (563) 557-4496
Dan Norton • Account Executive
dnorton@mhwmag.com • (563) 557-4497
Alva Coffman • Account Executive
acoffman@mhwmag.com • (563) 588-3855
Fax (563) 557-4499 • web site: www.MHWmag.com
P.O. Box 725 • Dubuque, IA 52004-0725
801 Bluff Street, Dubuque, IA 52001
POLICIES
Commissions—15% to recognized advertising agencies provided billings do not exceed 30 days past due. No cash discount. No commission on Source Directory, insert handling and
binding or on internet web advertising. $30 service fee plus any additonal charges incurred due to a returned check.
Terms of Payment—Cash with order unless credit established. Balance due by 25th of the following month. A 11/2% service charge monthly (18% annually) thereafter on unpaid balance.
ONLINE/WEEKLY ADVERTISING RATES EffEcTIVE 10/1/2008
Website www.MHWmag.com MHW Email Blast
Ad Unit: MHW Leaderboard Material Handling Wholesaler offers a unique opportunity to reach
Units Available: three rotating over 1,200 e-subscribers by advertising on a special email blast with
Dimensions: 728 x 90 pixels your company information and offer. Please call for available days.
File Format: RGB in a GIF file (Flash also acceptable, call for details)
Placement on web page: Top center-right of page $525 per blast.
1x 3x 6x 9x 12x Wholesaler Weekly e-newsletter
$755/mo $695/mo $635/mo $565/mo $495/mo
The Wholesaler Weekly is emailed to over 1,200 e-readers every
Tuesday morning. Deadline is Friday at 3 p.m. for the following
Ad Unit: MHW Home Page Vertical Rectangle week’s publication.
Units Available: 10 rotating
Dimensions: 240 x 400 pixels Ad Unit: Weekly Leaderboard
File Format: RGB in a GIF file (Flash also acceptable, call for details) Units Available: One
Placement on web page: Right column of page Dimensions: 728 x 90 pixels
1x 3x 6x 9x 12x File Format: RGB in a GIF file
$625/mo $565/mo $495/mo $425/mo $365/mo Placement on Weekly: Top center right of e-newsletter
Open Rate 13x 26x 40x 52x issues
$400 $325 $255 $195 $125
Ad Unit: MHW Half Banner
Units Available: 6 Ad Unit: Weekly Half Banner
Dimensions: 234 x 60 pixels Units Available: 6
File Format: RGB in a GIF file Dimensions: 234 x 60 pixels
Placement on web page: Left column of screen File Format: RGB in a GIF file
Placement on Weekly: Right column of screen
1x 3x 6x 9x 12x
$365/mo $285/mo $225/mo $165/mo $95/mo Open Rate 13x 26x 40x 52x issues
$215 $185 $135 $105 $65
Ad Unit: MHW Article Sponsor Ad Unit: Weekly Featured Product
Units Available: 10 Units Available: 4
Dimensions: 300 x 250 pixels Dimensions: 184 x 261 pixels
File Format: RGB in a GIF file (Flash also acceptable, call for details) File Format: RGB in a GIF file
Placement on web page: Within the articles Placement on Weekly: Right column, and bottom of newsletter
1x 3x 6x 9x 12x Open Rate 13x 26x 40x 52x issues
$365/mo $285/mo $225/mo $165/mo $95/mo $385 $305 $245 $185 $125
Wholesaler Weekly Classifieds
Ad Unit: MHW Feature Sponsor
Units Available: 10 Each issue has FOR SALE, WANTED TO BUY and EMPLOYMENT ads
Dimensions: 120 x 60 pixels available for sale.
File Format: RGB in a GIF file, no animation • $55 per listing without any print advertising
Placement on web page: Bottom of page • $25 per listing with any print advertising
1x 3x 6x 9x 12x Wholesaler Weekly Weblinks
$165/mo $135/mo $115/mo $95/mo $75/mo
Each link contains company name with link to website
• Annual listing $55
Ad Unit: MHW Product Video Link
Units Available: 10
Dimensions: Text link
Policies
Copy: Company name and product name Commissions — 15% to recognized advertising agencies provided bill-
Placement on web page: Bottom right on page ings do not exceed 30 days past due. No cash discount. No commission on
Source Directory, insert handling and binding.
1x 3x 6x 9x 12x
$355/mo $295/mo $235/mo $165/mo $95/mo Terms of Payment — Cash with order unless credit established.
Balance due by 25th of the following month. A 1 1/2% service charge
monthly (18% annually) thereafter on unpaid balance. $30 service fee
plus any additonal charges incurred due to a returned check.
CLASSIFIED ADVERTISING FORM
Publication Weekly
E-Newsletter
FOR SALE Weekly
Lift truck, very
WANTED TO BUY Classified Ad
good condition. Used Rack Shelving EMPLOYMENT
r Only $25 a week
MANUFACTURER’S
Great Price!! Used Conveyors when placing an
REP WANTED!
For more information, ad within the
call Jim at: Call Mike at publication.
Established rack manufac-
turer seeks experienced Rep
(800) 555-1212 800-555-1212 r $55 a week with
no placement
to call on existing dealer base
and build new accounts. Mail
1 col. x 2˝ = 2 col. in or e-mail mike@used.com of ad within the resume to: Material Handling
2 col. x 3˝ = 6 col. in publication. Wholesaler, PO Box 725,
Dubuque, IA 52004-0725.
Additional Options
r Blind Box: $25.00 r Photo/Graphic: $25.00 r Spot Color Border/Background: $40.00
r For sale r Looking to buy r Bus. opp. r Employment r Announcement
r Box ad
_______________________________________________________________________________________________
_________________________________________________________________________________
_________________________________________________________________________________
_________________________________________________________________________________
COLUMN Providing Your CLASSIFIED RATES
WIDTHS Col. Inches 1X 3X 6X 12X
Own Ad?
Col. Width 2 $65.00 $62.75 $60.50 $58.25
See left for
1 1.75˝ 3 $73.00 $70.35 $69.70 $65.05
multiple column
2 3.75˝ 4 $81.00 $77.95 $74.90 $71.85
widths.
3 5.75˝ 5 $89.00 $85.55 $82.10 $78.65
To determine
4 7.75˝ 6 $97.00 $93.15 $89.30 $85.45
column inches,
5 9.75˝ 7 $105.00 $100.75 $96.50 $92.25
multiply number of
8 $113.00 $108.35 $103.70 $99.05
columns wide by 9 $121.00 $115.95 $110.90 $105.85
inches deep. See 10 $129.00 $123.55 $118.10 $112.65
examples above. 11 $137.00 $131.15 $126.30 $119.45
Name ______________________________________________________ Please remit payment with order: r Check r Money Order
r VISA r MC
Company ___________________________________________________ r AMEX r DISCOVER
Credit Card #__________________________________________
Address ____________________________________________________
Security Code on back of card (3 digits) ________________
City _________________________State ______________ Zip ______
Cardholder name ____________________________________
Phone( ) ____________________ Fax ( ) _________________
E-mail address _____________________________________________ Expiration date______________
FAX TO: 563-557-4499
P.O. Box 725 • Dubuque, IA 52004-0725