Publisher's Statement

P.O. Box 725 • Dubuque, IA 52004-0725 (563) 557-4495 • Toll Free 1-877-638-6190 Fax (563) 557-4499 • www.MHWmag.com Average Circulation: Oc†ober 2008-Sept. 2009 Analyzed Issue: Frequency: Established: Publisher: Field Served: Publisher’s Statement 9,154 September 2009, Circulation 8,945 12 times per year 1979 Specialty Publications International, Inc. Material handling equipment distributors/dealers, manufacturers, manufacturer’s representatives, service facility owners and systems engineers. Material Handling Wholesaler is distributed to qualified subscribers serving MHEDA and MHIA memberships, Industrial Truck Wholesalers (SIC 3537), Material Handling and Shop Equipment Wholesalers (SIC 5084), Material Handling Service and Repair Facilities (SIC 7699), and other qualified readers including consultants and engineers within the Material Handling Industry. 4,435 subscribers as of the September 2009 issue (60% of circulation). 2.07 people on average share on subscription, effectively making MHW circulation 18,949. 1. Material Handling Distributor/Dealer ......................................... 75.3% New Equipment Only ................................................. 19.4% Used Equipment Only .................................................. 6.4% New and Used Equipment ......................................... 49.5% 2. Material Handling Manufacturer ................................................ 16.5% Equipment, Parts and Components ............................. 12% Manufacturers Representative .................................... 4.5% 3. Other (Engineer, Consultant, etc.) ................................................ 8.2% Surplus, Liquidations, Auctions and Financial ............ 1.2% Other ............................................................................. 7.0% Total ...................................................................................... 100% Owner, President, Principal, CEO ..................................................... 27.9% Vice President or General Manager ................................................ 27.6% Sales Manager ................................................................................... 16.2% Service Manager.................................................................................. 5.0% Parts Manager ..................................................................................... 4.0% Sales Representative, Other ............................................................. 19.3% 71.5% 69.9% 64.1% 63.8% 58.2% 53.7% 48.5% 47.9% 46.5% 44.8% 42.9% 40.7% 38.8% 38.7% 36.9% 35.6% Dock Equipment . . . . . . . . . . . . . Safety products . . . . . . . . . . . . . Conveyors equipment and accessories . . . . . . . . . . . . . Scrubbers/sweepers . . . . . . . . . . Container storage . . . . . . . . . . . LP distributors . . . . . . . . . . . . . . Plant yard equipment . . . . . . . . Plant faciities equipment. . . . . . Automated storage systems . . . Transportation & hauling . . . . . Electrical/electronic controls . . . Warehouse management . . . . . Packaging . . . . . . . . . . . . . . . . . . Custom fabricators . . . . . . . . . . . Finance . . . . . . . . . . . . . . . . . . . . 33.4% 33.1% 32.2% 29.7% 26.4% 23.1% 22.5% 22.4% 19.4% 16.7% 16.4% 15.8% 15.0% 13.8% 12.3% Drug testing . . . . . . . . . . . . . . . . 10.5% Auctions . . . . . . . . . . . . . . . . . . . 10.5% Robots, automation equipment . 9.8% Fluid power equipment . . . . . . . . 9.8% Mechanical power transmission equipment . . . . . . . . . . . . . . . . . 9.7% Computers . . . . . . . . . . . . . . . . . . 8.0% Controls & information handling . . . . . . . . . . . . . . . . . . . 7.2% Inventory & production control systems . . . . . . . . . . . . . . . . . . . . 5.7% Auto identification equipment . . 5.6% Other . . . . . . . . . . . . . . . . . . . . . . . 5.5% Training & educational . . . . . . . . 4.2% Insurance. . . . . . . . . . . . . . . . . . . . 3.7% Reader Qualification: Subscribers Surveyed: Pass Along Copies Business/Industry Classification Title Classifications and Definitions Products/Services Offered* Power industrial trucks . . . . . . . Pallet jacks . . . . . . . . . . . . . . . . . Parts . . . . . . . . . . . . . . . . . . . . . . Attachments & accessories . . . . Batteries/chargers. . . . . . . . . . . . Tires/wheels . . . . . . . . . . . . . . . . Rack shelving . . . . . . . . . . . . . . . Seats . . . . . . . . . . . . . . . . . . . . . . Repair services . . . . . . . . . . . . . . Lift tables . . . . . . . . . . . . . . . . . . Storage equipment . . . . . . . . . . Drum handlers . . . . . . . . . . . . . . Engines . . . . . . . . . . . . . . . . . . . . Overhead lifting equipment . . . Non-powered floor equipment. Rentals . . . . . . . . . . . . . . . . . . . . *A majority of subscribers offer more than one product line and/or service, bringing the sum of percentages to greater than 100%. Publisher’s Affidavit I hereby make an oath and say that to the best of my knowledge and belief all data set forth in this report are true and correct. Date signed: September 1, 2009. State: Iowa. County: Dubuque. Publisher/General Manager P.O. Box 725 • Dubuque, IA 52004-0725 (563) 557-4495 • Toll Free 1-877-638-6190 Fax (563) 557-4499 • www.MHWmag.com Publication Profile Material Handling Wholesaler takes pride in its 30-year history as the material handling industry’s premier “buy and sell” forum. The tabloid-sized publication boasts a national and international circulation. With its mission to provide subscribers with the finest and most up-to-date tools to find suppliers, equipment, parts, and business-related services, Material Handling Wholesaler is much more than an ordinary shopper. The monthly magazine, which features sturdy, attractive, full-color glossy cover pages, has the look and feel of a professional business publication. Attention to production details assure that Wholesaler’s “shelf-life” is longer than other shoppers. In addition to the wide variety of advertisers in each issue, readers will find editorial content covering topics as diverse as marketing, financial matters, aftermarket issues, market updates, and human resource trends. Each month, the cover story highlights a topical, industry-related issue or event. Case studies, news items, personnel changes, and new products round out the editorial mix. The Source Directory and Classified Sections provide additional opportunities for readers to locate supplies and services. Wholesaler is also available on-line at www.MHWmag.com. The online presence offers not only current editorial features and an extensive archive of back issues, but the online Source Directory and Classified Section to help advertizers maximize their investment. The e-newsletter MHW Weekly reaches 1,200+ subscribers around the world. The Weekly carries breaking and current news and provides a variety of advertising options. Material Handling Wholesaler is the original publication in its niche. With its continuing emphasis on usability and industry diversity, it remains the most valuable “Tool of the Trade.” P.O. Box 725 • Dubuque, IA 52004-0725 (563) 557-4495 • Toll Free 1-877-638-6190 Fax (563) 557-4499 • www.MHWmag.com Reader Profile MHW Subscribers are buyers with money to spend! 74% 58% of Wholesaler’s subscribers* plan to buy products or services through Wholesaler in the next 12 months. of Wholesaler’s+ subscribers* plan to add new suppliers in the next 12 months. 3/4 of readers are looking to buy Subscribers represent large and small businesses! 61% 67% 74% 55% And. . . of Wholesaler’s subscribers* are owners, presidents, principals, general managers, or CEOs of their businesses. of Wholesaler’s subscriber firms* do more than $1,000,000 in sales annually. of Wholesaler’s subscribers’ businesses* sell new and/or used equipment. of Wholesaler’s subscribers’ businesses* employ between one and 50 people. since 2.56 people on average share one subscription, Wholesaler’s effective circulation is 23,552. * Statistics from publishers own data through September 2008. P.O. Box 725 • Dubuque, IA 52004-0725 (563) 557-4495 • Toll Free 1-877-638-6190 Fax (563) 557-4499 • www.MHWmag.com 2009 Editorial Calendar January – ProMat 2009 Before you go to the largest material handling show in North America, get all the information you need to make your ProMat experience the best ever. February – Training/Education The success of the future of material handling relies on how the industry recruits and trains our future leaders. MHW will take at what the industry is doing to bring new people into the material handling industry. March – Sales Excellence The primary focus of your company’s operations should be on having uniformly excellent customer service. Dr. Rick Johnson will share some thoughts on truly being great in excellent customer service. April – MHEDA 2009 A preview of the Material Handling Equipment Dealer Association’s annual convention. What to know before you go. May: Environment Issue How is your company responding to being more “green”? This issue will look at some of the industries most environmentally-conscious players and learn their strategies for the future. June – Sales and Marketing MHW will take a look at how you can increase market share and profitability by going back to the basics. July – Special Issue: Aftermarket The annual installment of MHW’s most popular issue, this feature will examine the parts and service departments as profit centers. August – MATTECH 2009 A preview of the International material handling show in Miami Beach, Florida. September – Finance Rising costs, lower margins. MHW will show you ways on how to tame the rising costs of doing business and increase margins. October – Salute to Women in the Industry This issue will profile female contributors to the industry and explore ongoing opportunities for women. November – Warehousing Warehouse management is one of the hottest segments of material handling. Explore the latest trends in this fast-paced technical world. December – Sales/Marketing New Year, new way of thinking. MHW will take a look of some sales strategies that you can implement right now and energize your sales staff to be more productive and profitable to the company’s bottom line. Deadlines: Advertisers deadlines are the first of the month preceding the issue month. *Although we will make every attempt to adhere to this calendar, all editorial content is subject to change without notice. P.O. Box 725 • Dubuque, IA 52004-0725 (563) 557-4495 • Toll Free 1-877-638-6190 Fax (563) 557-4499 • www.MHWmag.com 2009 Advertising Deadlines Issue Cover Copy/ Space Deadline Mon., Dec. 1, 2008 Ad Copy/ Space Deadline Tues., Dec. 2, 2008 Mailing Date January, 2009 Mon., Dec. 15, 2008 February Mon., Dec. 29, 2008 Fri., Jan. 2, 2009 Thurs., Jan. 15, 2009 March Fri., Jan. 30, 2009 Mon., Feb. 2, 2009 Mon., Feb. 16, 2009 April Fri., Feb. 27, 2009 Mon., March 2, 2009 Mon., March 16, 2009 May Mon., March 30, 2009 Weds., April 1, 2009 Weds., April 15, 2009 June Thurs., April 30, 2009 Fri., May 1, 2009 Fri., May 15. 2009 July Fri., May 29, 2009 Mon., June 1, 2009 Mon., June 15, 2009 August Tues., June 30, 2009 Weds., July 1, 2009 Weds., July 15, 2009 September Fri., July 31, 2009 Mon., Aug. 3, 2009 Mon., Aug. 17, 2009 October Fri., Aug. 28, 2009 Tues., Sept. 1, 2009 Tues., Sept. 15, 2009 November Weds., Sept. 30, 2009 Thurs., Oct. 1, 2009 Thurs., Oct. 15, 2009 December Fri., Oct. 30, 2009 Mon., Nov. 2, 2009 Mon., Nov. 16, 2009 January, 2010 Mon., Nov. 30, 2009 Tues., Dec. 1, 2009 Tues., Dec. 15, 2009 Deadlines: Advertiser deadlines are close of business on the deadline dates shown above unless the deadline is on a Friday. Deadline is then 12:00 noon. Your adherence to these deadlines is appreciated and helps assure accuracy. P.O. Box 725 • Dubuque, IA 52004-0725 (563) 557-4495 • Toll Free 1-877-638-6190 Fax (563) 557-4499 • www.MHWmag.com Art Specifications CURRENT VERSIONS OF MACINTOSH SOFTWARE at Wholesaler Quark Xpress 6.5 InDesign CS3 Word 2004 for Mac Acrobat 8.0 Photoshop CS3 Illustrator CS3 If you are running a two color ad… We will need the file sent to us in a very specific manner for One Spot color ads. Please call in advance for file creation guidelines. Ask for the production department. Trim Size 10.5 x 12˝ The easiest and most reliable way to submit your ad to us is via hi-res PDF. You may email the ad as long as it is less than 10 MB. Please be sure the PDF is v.1.3 compatible or it will be returned to you. We also accept applica†ion files. If you have Quark Xpress… Include the following • Quark Document • Images (jpg, tif, eps) 300 dpi, CMYK • Fonts – REQUIRED If you have InDesign… Keep in mind, we will have to convert to Quark to paginate, so your ad may look slightly different. Include the following • InDesign document OR • Whole ad saved as EPS • Images (jpg, tif, eps) 300 dpi, CMYK • Fonts (both screen and printer) – REQUIRED If you have Microsoft Word… Keep in mind, we will have to set up your ad in InDesign, so your ad may look slightly different. Include the following • Word document (as a guide and for text to build in InDesign) • Images DO NOT EMBED—SEND SEPARATELY (jpg, tif, eps) 300 dpi, CMYK) • Fonts (both screen and printer) • Also, send a fax of the layout, so we can confirm what you want your ad to look like. If you are sending whole ad as graphic… DO NOT save color separations as separate files as they’re difficult to register). Photoshop or other photo editing program Must be 300 dpi, CORRECT SIZE Send only tif, eps or jpg in CMYK color Illustrator/Freehand DO NOT use a vector program (such as Illustrator or Freehand) to lay out whole ads. This results in large files and color issues. Make sure you convert type to outlines in Illustrator graphics. To send text only files Use Simple Text, Rich Text, or Word. Also, we can scan type from laser, inkjet or typewritten copy into a text program. Inside Page sizes Ad Size Dimensions (W x H˝) Full Single Page Inside 9.75 x 11˝ Facing Inside Pages each 9.75 x 11˝ Center Spread Pages 20.25 x 11˝ 3/4 Page 9.75 x 8.125˝ 1/2 Page (Vertical) 4.75 x 11˝ 1/2 Page (Horizontal) 9.75 x 5.5˝ 1/4 Page 4.75 x 5.5˝ 1/8 Page 4.75 x 2.625˝ Glossy Covers Document size: 10.5 x 12˝ Image area: 9.75 x 11.625˝ Build bleeds .25 inch. Ad Size Dimensions (W x H˝) Glossy Cover Page 10.5 x 12˝ Glossy Facing (2 pages) 21 x 12˝ Front Cover Ad 6.75 x 3.5˝ SENDING ADS Via Mail—CD or Zip Disk P.O. Box 725, Dubuque, IA 52004-0725 Via Delivery Service—CD or Zip Disk 801 Bluff Street, Dubuque, IA 52001 Via E-Mail—Files less than 10 MB send to: art@mhwmag.com Via FTP—Files Compressed with ZipIt or Stuffit Go to www.MHWmag.com, click on the Ad Upload Center button type in the password wholesaler. Follow the simple instructions to use the site. If you have problems, call 877-638-6190. We CANNOT accept: Ads created In Microsoft Publisher, Powerpoint, or PaintShop. Ads submitted in these formats will be returned to the advertiser. Files that result in unreasonable amount of editing are subject to additional charges. P.O. Box 725 • Dubuque, IA 52004-0725 (563) 557-4495 • Toll Free 1-877-638-6190 Fax (563) 557-4499 • www.MHWmag.com “What’s New”? Advertising Supplement Advertise in MHW “What’s New” Supplement! It’s an innovative way to make your message stand out and the special section can be used as a quick reference viewed by over 23,500*. • Brand Association, Positioning and Imagery Show a relationship between your company and product. • New Product Development or Product Portfolio Announce, describe, and illustrate new products • Build Competitive Strength and Market Position Use positive customer comments to develop brand equity. Your investment is $775 which includes two-full pages with process color—one page for your new products and services and one page for your company contact information. Each ad page size is 7˝ by 10.˝ If you have advertised in Material Handling Wholesaler within the last 12 months, you receive a preferred customer discount of 25%. Your final net price is $581.25. November 2009 “What’s New” Supplement • Deadline: September 28, 2009 Advertising Supplement Issue and Deadline Call your Wholesaler sales representative today and reserve advertising space! Toll-free *MHW publishers statement September 2008 877-638-6190 P.O. Box 725 • Dubuque, IA 52004-0725 (563) 557-4495 • Toll Free 1-877-638-6190 Fax (563) 557-4499 • www.MHWmag.com MHEDA 2010 Advertising Opportunity It’s a unique way for your company to have their convention information stand out and can be used as a quick booth number reference viewed by over 23,500*. • A Special Convention Guide insert allowing for an affordable advertising venue for show exhibitors. Deale r to ture ufac Man LY r ON Pow Hom e New ssories der ed Coat nload Quick Rack Capa s FAQ iRak cities • Brand Association, Positioning and Imagery Show who, what and why you are exhibiting. • New Product Development or Product Portfolio Announce, describe, and illustrate new products that will be at the show. • Build Competitive Strength and Market Position Use positive customer comments to bring traffic to your booth. Acce n the site o k EST drop rac B The tear for web Liter at w ure Do s Sh oc ip St k Cont act Un Click tion int & alcula � Po ght C o Wei e � Aut Simpl that � It’s ww Materi al Ha ndlin uote ple Q 25 , Sim -348-72 Easy 00 I .com nirak Requests w.u TRY 1-8 lesale ril r, Ap 2008 T! g Who t of lemen A supp Your investment is $399.00 for a full page with process color, $799.00 for a front cover ad and $999.00 for a back cover ad. Ad page size is 7˝ by 10˝ for inside pages and back cover, front cover ad size is 7˝ by 7˝. April 2010 MHEDA 2010 Convention Guide • Deadline: April 1, 2010 MHEDA 2010 Issue and Deadline Call your Wholesaler sales representative today and reserve space in the MHEDA Convention 2010 Guide! Toll-free *MHW publishers statement September 2008 877-638-6190 P.O. Box 725 • Dubuque, IA 52004-0725 (563) 557-4495 • Toll Free 1-877-638-6190 Fax (563) 557-4499 • www.MHWmag.com NA2010 Advertising Opportunity It’s a unique way for your company to have their show information stand out and can be used as a quick booth number reference viewed by over 23,500*! • A Special Show Guide insert this year allowing for an affordable advertising venue for show exhibitors. • Brand Association, Positioning and Imagery Show who, what and why you are exhibiting. • New Product Development or Product Portfolio Announce, describe, and illustrate new products that will be at the show. • Build Competitive Strength and Market Position Use positive customer comments to bring traffic to your booth. Your investment is $399.00 for a full page with process color, $799.00 for a front cover ad and $999.00 for a back cover ad. Ad page size is 7˝ by 10˝ for inside pages and back cover, front cover ad size is 7˝ by 7˝. NA2010 Show Guide • Deadline: March 1, 2010 NA2010 Issue and Deadline Call your Wholesaler sales representative today and reserve space in the NA2010 Show Guide! Toll-free *MHW publishers statement September 2008 877-638-6190 P.O. Box 725 • Dubuque, IA 52004-0725 (563) 557-4495 • Toll Free 1-877-638-6190 Fax (563) 557-4499 • www.MHWmag.com MATTECH 10 Advertising Opportunity TM It’s a unique way for your company to have their show information stand out and can be used as a quick booth number reference viewed by over 23,000*. • A Special Show Guide insert this year allowing for an affordable advertising venue for show exhibitors. • Brand Association, Positioning and Imagery Show who, what and why you are exhibiting. • New Product Development or Product Portfolio Announce, describe, and illustrate new products that will be at the show. • Build Competitive Strength and Market Position Use positive customer comments to bring traffic to your booth. Your investment is $499.00 for a full page with process color, $479.00 for a front cover ad and $999.00 for a back cover ad. Ad page size is 7˝ by 10˝ for inside pages and back cover, front cover ad size is 7˝ by 7˝. July 2010 MATTECH 10 Show Guide • Deadline: June 1, 2010 TM MATTECH 10 Issue and Deadline TM Call your Wholesaler sales representative today and reserve space in the MATTECH 10 Show Guide! ™ Toll-free *MHW publishers statement September 2008 877-638-6190 P.O. Box 725 • Dubuque, IA 52004-0725 (563) 557-4495 • Toll Free 1-877-638-6190 Fax (563) 557-4499 • www.MHWmag.com Black Book - material handling’s tool for industry names Don’t get left out of the industry’s most unique directory! Published twice a year! Also available for downloading, go to www.MHWmag.com The Black Book will list a variety of industry categories with personal photo/s of company representative/s. A 50-word general description of the company with representative/s personal name, company name, company address, telephone numbers, email, website address, and member affiliations. Ad Deadline: Winter Edition: Tuesday, December 29, 2009 Summer Edition: Friday, June 25, 2010 Full Page Half Page Front Page Ad Back Cover Inside Front/Back Covers $399 $299 $699 $999 $799 Size: 7.25 wide x 9.50˝ high Size: 7.25 wide x 4.75˝ high horizontal Size: 6.25 wide x 3˝ high Size: 7.75 wide x 10.25˝ high Size: 7.75 wide x 10.25˝ high Display Ad Rates: Text Block Ads: One-three blocks $45 each Four-eight blocks $40 each Nine or more blocks $35 each Process color is included in all advertising above. E ADVERTISING RATES 12/1/2008 ffEcTIVE INSIDE PAGES—Display Ads Black and White Facing Inside Pages* Center Spread Pages Full Page 3/4 Page 1/2 Page H or V 1/4 Page 1/8 Page 1x 3x $1130 $1040 1300 1195 680 630 625 585 500 470 350 330 250 240 6x $995 1145 615 565 455 315 230 9x $940 1080 600 520 430 300 220 12x $855 985 570 495 415 280 205 AD LAYOUT INFORMATION GLOSSY COVER PAGES — 60 lb. coated; 300 dpi Trim Size: 10.5˝ x 12˝ , provide .25˝ bleed off all sides. Cover Spreads ONLY: 21˝ x 12˝, provide .25˝ bleed off all sides. FRONT COVER INSET AD — 60 lb. coated; 300 dpi Size: 6.75˝ x 3.5˝ INSIDE PAGES — Newsprint; 300 dpi See below for individual ad dimensions. If bleeding a full page ad, please build document 10.5˝ x 11.375˝, provide .25˝ bleed on 3 sides: outside edge, bottom and to fold. Do not bleed off top. Maintain .25˝ standoff between trim edge and any crucial elements in the ad. Color Process Add $300 net ($352.95 gross) Spot Add $100 net ($117.65 gross) **No bleeds or center alignments are allowed on facing pages. Position Request Charge Inside page position requests are space rate plus 15%. Center Spread 20.25˝ x 11˝ Facing Pages (each) 9.75˝ x 11˝ Full Page 9.75˝ x 11˝ Three-quarter Page 9.75˝ x 8.125˝ Eighth Page 4.75˝ x 2.625˝ Quarter Page 4.75˝ x 5.5˝ Half Page Horiz. 9.75˝ x 5.5˝ Half Page Vert. 4.75˝ x 11˝ GLOSSY COVER PAGES—Four Color Glossy Cover Page Glossy Facing* (2 pages) Foldout Cover Front Cover Ad 1x $1675 2385 3675 1340 3x $1620 2265 3555 1250 6x 9x $1575 $1505 2190 2055 3455 3285 1165 1140 12x $1400 1975 3045 1100 INSERTS 1x 3x 6x 12x Single Sheet 11” X 17” folded $930 $855 $775 $670 Larger inserts quoted on an individual basis. We also print inserts, flyers and brochures—call for a quote! SOURCE DIRECTORY The Source Directory is a monthly buyers’ guide for products and services relevant to the industry. Enhanced Listings: Size: 3”w x 1”h, room for company logo/other artwork, contact name, etc. Annual Rate—12 issues (display ad includes FREE link on website) Display Listing $765 Additional Listings 2 listings: $1145 3 listings: $1395 Any additional listings, add $100 Advertising design and typesetting are included in the Wholesaler’s ad rates for non-commissionable orders. Beyond these, some production services may be charged to the advertiser at the current market rate. Advertising art created by Material Handling Wholesaler is property of Specialty Publications International, Inc. CONTACT Toll-Free (877) 638-6190 Dean Millius • General Manager dmillius@mhwmag.com • (563) 557-4496 Dan Norton • Account Executive dnorton@mhwmag.com • (563) 557-4497 Alva Coffman • Account Executive acoffman@mhwmag.com • (563) 588-3855 Fax (563) 557-4499 • web site: www.MHWmag.com P.O. Box 725 • Dubuque, IA 52004-0725 801 Bluff Street, Dubuque, IA 52001 POLICIES Commissions—15% to recognized advertising agencies provided billings do not exceed 30 days past due. No cash discount. No commission on Source Directory, insert handling and binding or on internet web advertising. $30 service fee plus any additonal charges incurred due to a returned check. Terms of Payment—Cash with order unless credit established. Balance due by 25th of the following month. A 11/2% service charge monthly (18% annually) thereafter on unpaid balance. ONLINE/WEEKLY ADVERTISING RATES Website www.MHWmag.com Ad Unit: MHW Leaderboard Units Available: three rotating Dimensions: 728 x 90 pixels File Format: RGB in a GIF file (Flash also acceptable, call for details) Placement on web page: Top center-right of page 1x $755/mo 3x $695/mo 6x $635/mo 9x $565/mo 12x $495/mo EffEcTIVE 10/1/2008 MHW Email Blast Material Handling Wholesaler offers a unique opportunity to reach over 1,200 e-subscribers by advertising on a special email blast with your company information and offer. Please call for available days. $525 per blast. Wholesaler Weekly e-newsletter The Wholesaler Weekly is emailed to over 1,200 e-readers every Tuesday morning. Deadline is Friday at 3 p.m. for the following week’s publication. Ad Unit: Weekly Leaderboard Units Available: One Dimensions: 728 x 90 pixels File Format: RGB in a GIF file Placement on Weekly: Top center right of e-newsletter Open Rate $400 13x $325 26x $255 40x $195 52x issues $125 Ad Unit: MHW Home Page Vertical Rectangle Units Available: 10 rotating Dimensions: 240 x 400 pixels File Format: RGB in a GIF file (Flash also acceptable, call for details) Placement on web page: Right column of page 1x $625/mo 3x $565/mo 6x $495/mo 9x $425/mo 12x $365/mo Ad Unit: MHW Half Banner Units Available: 6 Dimensions: 234 x 60 pixels File Format: RGB in a GIF file Placement on web page: Left column of screen 1x $365/mo 3x $285/mo 6x $225/mo 9x $165/mo 12x $95/mo Ad Unit: Weekly Half Banner Units Available: 6 Dimensions: 234 x 60 pixels File Format: RGB in a GIF file Placement on Weekly: Right column of screen Open Rate $215 13x $185 26x $135 40x $105 52x issues $65 Ad Unit: MHW Article Sponsor Units Available: 10 Dimensions: 300 x 250 pixels File Format: RGB in a GIF file (Flash also acceptable, call for details) Placement on web page: Within the articles 1x $365/mo 3x $285/mo 6x $225/mo 9x $165/mo 12x $95/mo Ad Unit: Weekly Featured Product Units Available: 4 Dimensions: 184 x 261 pixels File Format: RGB in a GIF file Placement on Weekly: Right column, and bottom of newsletter Open Rate $385 13x $305 26x $245 40x $185 52x issues $125 Ad Unit: MHW Feature Sponsor Units Available: 10 Dimensions: 120 x 60 pixels File Format: RGB in a GIF file, no animation Placement on web page: Bottom of page 1x $165/mo 3x $135/mo 6x $115/mo 9x $95/mo 12x $75/mo Wholesaler Weekly Classifieds Each issue has FOR SALE, WANTED TO BUY and EMPLOYMENT ads available for sale. • $55 per listing without any print advertising • $25 per listing with any print advertising Wholesaler Weekly Weblinks Each link contains company name with link to website • Annual listing $55 Ad Unit: MHW Product Video Link Units Available: 10 Dimensions: Text link Copy: Company name and product name Placement on web page: Bottom right on page 1x $355/mo 3x $295/mo 6x $235/mo 9x $165/mo 12x $95/mo Policies Commissions — 15% to recognized advertising agencies provided billings do not exceed 30 days past due. No cash discount. No commission on Source Directory, insert handling and binding. Terms of Payment — Cash with order unless credit established. Balance due by 25th of the following month. A 1 1/2% service charge monthly (18% annually) thereafter on unpaid balance. $30 service fee plus any additonal charges incurred due to a returned check. CLASSIFIED ADVERTISING FORM Publication FOR SALE Lift truck, very good condition. WANTED TO BUY Used Rack Shelving Used Conveyors Call Mike at Weekly Classified Ad r Only $25 a week when placing an ad within the publication. r $55 a week with no placement of ad within the publication. Weekly E-Newsletter EMPLOYMENT MANUFACTURER’S REP WANTED! Great Price!! For more information, call Jim at: (800) 555-1212 1 col. x 2˝ = 2 col. in 2 col. x 3˝ = 6 col. in or e-mail mike@used.com 800-555-1212 Additional Options r Blind Box: $25.00 r Photo/Graphic: $25.00 r Spot Color Border/Background: $40.00 Established rack manufacturer seeks experienced Rep to call on existing dealer base and build new accounts. Mail resume to: Material Handling Wholesaler, PO Box 725, Dubuque, IA 52004-0725. r For sale r Looking to buy r Bus. opp. r Employment r Announcement r Box ad _______________________________________________________________________________________________ _________________________________________________________________________________ _________________________________________________________________________________ _________________________________________________________________________________ COLUMN WIDTHS Col. 1 2 3 4 5 Width 1.75˝ 3.75˝ 5.75˝ 7.75˝ 9.75˝ Providing Your Own Ad? See left for multiple column widths. To determine column inches, multiply number of columns wide by inches deep. See examples above. CLASSIFIED RATES Col. Inches 2 3 4 5 6 7 8 9 10 11 1X $65.00 $73.00 $81.00 $89.00 $97.00 $105.00 $113.00 $121.00 $129.00 $137.00 3X $62.75 $70.35 $77.95 $85.55 $93.15 $100.75 $108.35 $115.95 $123.55 $131.15 6X 12X $60.50 $58.25 $69.70 $65.05 $74.90 $71.85 $82.10 $78.65 $89.30 $85.45 $96.50 $92.25 $103.70 $99.05 $110.90 $105.85 $118.10 $112.65 $126.30 $119.45 Name ______________________________________________________ Company ___________________________________________________ Address ____________________________________________________ City _________________________State ______________ Zip ______ Phone( ) ____________________ Fax ( ) _________________ E-mail address _____________________________________________ Please remit payment with order: r Check r Money Order r VISA r MC r AMEX r DISCOVER Credit Card #__________________________________________ Security Code on back of card (3 digits) ________________ Cardholder name ____________________________________ Expiration date______________ FAX TO: 563-557-4499 P.O. Box 725 • Dubuque, IA 52004-0725