2012 U.S. Spectator Sports Industry-Capital & Expenses Report by BarnesReports

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The 2012 U.S. Spectator Sports Industry-Capital & Expenses Report, published annually by Barnes Reports, contains timely and accurage industry statistics, forecasts and demographics. The report features 2012 current and 2013 forecast estimates on the cost of materials, capital expenditures, inventories, rentals, and other expenses nationally and for all 50 U.S. States and up to 900 metro areas. Expenses categories include materials used, payroll, human resources benefits, health insurance, retirement/pension plans, advertising, taxes, depreciation, electricity, fuels, equipment, repair/maintenance, and software. Capital expenditures include building, machinery, vehicles, and computer equipment. The report also includes industry definition, a breakdown by establishments size and industry size estimates (establishments, sales and employment).

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									BReports
     ARNES
Spectator Sports
Industry (NAICS 71121)


           n Market Reports

           n Industry Trends

           n Demographic Data




  2012 Capital & Expenses Series
                     © C. Barnes & Co.
                       Spectator Sports Industry
                             (NAICS 71121)


                                      TABLE OF CONTENTS
          Users' Guide
          Industry Definition and Related Industries
          Industry Establishments, Sales & Employment Trends
          Industry Ratios
          2011 Establishments, Firms & Payroll
          2011 Industry Cost of Materials
          2011 Industry Rentals
          2011 Industry Capital Expenditures
          2011 Industry Other Expenses
          2012 U.S. States - Estimated Cost of Materials
          2012 U.S. States - Estimated Capital Expenditures
          2012 U.S. States - Estimated Other Expenses
          2013 U.S. States - Estimated Cost of Materials
          2013 U.S. States - Estimated Capital Expenditures
          2013 U.S. States - Estimated Other Expenses
          2012 U.S. Metropolitan Areas - Estimated Cost of Materials
          2012 U.S. Metropolitan Areas - Estimated Capital Expenditures
          2012 U.S. Metropolitan Areas - Estimated Other Expenses
          2013 U.S. Metropolitan Areas - Estimated Cost of Materials
          2013 U.S. Metropolitan Areas - Estimated Capital Expenditures
          2013 U.S. Metropolitan Areas - Estimated Other Expenses
          Definitions and Terms




2012 Barnes Reports: U.S. Spectator Sports Industry-Capital and Expenses   1
                               Spectator Sports Industry
                                     (NAICS 71121)

                                                     USERS' GUIDE
The Barnes Reports are the leading publications on U.S. industries and estimates and forecasts
on sales and employment demographics. As a way of making the most of this information, we have
included a few suggestions and tips to aid you in processing and using this information.

Managers, planners, and market researchers use this information for a variety of activities:
     Sizing markets and segments – You can estimate the size of the regional markets you sell in
              and your company’s market penetration into that market. You can do the same with the market
              segments in which you participate.
     Sales territory potential – You can estimate your market penetration and also the market potential
              in any regional area or market segment.
     Sales forecasting – With the estimates on the size of the industry, market researchers supporting
              a sales force can then estimate and forecast the future size of the industry.
     Advertising strategies – You can use this information for forecasting and estimating sales potential
              and target advertising campaigns.
     Competitive analysis – You will use the information to locate your possible competitors (if it is
              not already known), to estimate their size, growth and strengths and weaknesses and to see what
              market segments in which they participate.

We recognize that many managers today are asked to provide detailed analysis of their markets,
sales territories, distribution channels, and product placements. We have organized these reports in a
logical format making your market analysis and research tasks easy to accomplish.




Copyright © 2012 By C. Barnes & Co.
Printed in USA

All rights reserved. This publication may not be reproduced, stored in any information or retrieval system
or transmitted in whole or in part, in any form or by any means - electronic, mechanical, photocopying,
recording or otherwise - without the express written permission of C. Barnes & Co.

Note: Every effort has been made to verify and ensure the accuracy of the information within this
publication. However, if any errors exist in this publication C. Barnes & Co. disclaims any liability for
any loss or damage to any party as a result of the information or errors in this publication.



     2012 Barnes Reports: U.S. Spectator Sports Industry-Capital and Expenses                                 2
                             Spectator Sports Industry
                                   (NAICS 71121)

Industry Definition and Related Industries

NAICS 71121: Spectator Sports . This industry comprises (1) sports
teams or clubs primarily participating in live sporting events before a paying
audience; (2) establishments primarily engaged in operating racetracks;
(3) independent athletes engaged in participating in live sporting or racing
events before a paying audience; (4) owners of racing participants, such
as cars, dogs, and horses, primarily engaged in entering them in racing
events or other spectator sports events; and (5) establishments, such as
sports trainers, primarily engaged in providing specialized services to
support participants in sports events or competitions. The sports teams
and clubs included in this industry may or may not operate their own arena,
stadium, or other facility for presenting their games or other spectator sports
events.

Related Industries
          Fitness Clubs
          Golf Courses and Country Clubs
          Weight Loss Centers
          Fitness Equipment Manufacturing

U.S. Census Categories
NAICS 71121 – Spectator Sports is:
87% comparable to SIC 7941 – Sports Teams & Clubs

Sub-Industries
Sports clubs, managers, and promoters                        Soccer club
Professional and semi-professional sports clubs              Stadium event operator services
Baseball club, professional and semi-professional            Boxing and wrestling arena
Basketball club                                              Sports field or stadium operator, promoting sports events
Football club                                                Manager of individual professional athletes
Ice hockey club                                              Sports promotion




     2012 Barnes Reports: U.S. Spectator Sports Industry-Capital and Expenses                                   3
                                     Spectator Sports Industry
                                           (NAICS 71121)


Industry Establishments, Sales & Employment Trends

                                                         Year                                  Percent Chg. Year-to-Year
                                 2009        2010        2011        2012         2013        09-10 10-11 11-12 12-13
Establishments                       4,483       4,541       4,499       4,558       4,661        1.3%       -0.9%        1.3%        2.3%
Sales ($Millions)                  17,924       19,628      20,744      22,542      24,589        9.5%        5.7%        8.7%        9.1%
Employment                        121,318     122,930     121,784     123,366      126,267        1.3%       -0.9%        1.3%        2.4%




Industry Ratios

                                                         Year                                  Percent Chg. Year-to-Year
(Industry Averages) 2009 2010                            2011        2012         2013        09-10 10-11 11-12 12-13
Sales ($M)/Estab.       4.00    4.32                          4.61        4.95        5.28        8.1%        6.7%        7.3%        6.7%
Sales ($)/Emp.       147,740 159,670                      170,333     182,723      194,736        8.1%        6.7%        7.3%        6.6%
Emps. per Estab.        27.1    27.1                          27.1        27.1        27.1        0.0%        0.0%        0.0%        0.1%




2011 Establishments, Firms & Payroll

                                               Employee Size of Firm or Establishment
                 2011                         1-4         5-9        10-19        20-99 100-499 500+                        Total
                                             Emps.       Emps.       Emps.        Emps. Emps. Emps.
Firms                                            2,719         547         378         408         160          97           4,309
Establishments                                   2,760         537         390         460         196          57           4,499
Payroll ($Millions)                                361         162         255         524       8,202       7,192          16,695
HR Benefits ($M)                                  54.9        24.6        38.7        79.7     1,246.4     1,092.9          2,537.1
Health Insurance ($M)                             29.6        13.3        20.9        43.0       672.1       589.3          1,368.0
Pension Plans ($M)                                 9.5         4.3          6.7       13.8       215.8       189.2           439.3
Contribution Plans ($M)                            4.9         2.2          3.4         7.1      110.9         97.3          225.8
Other HR Benefits ($M)                            41.4        18.6        29.2        60.2       941.1       825.2          1,915.7



* Firms (total company) are represented by employee size of firm.
 Establishments (individual locations) are represented by employee size of establishments.
 "Total establishments" do not include "unknown employees" so will not match "total establishments" in other parts of the report.




      2012 Barnes Reports: U.S. Spectator Sports Industry-Capital and Expenses                                                             4
                          Spectator Sports Industry
                                (NAICS 71121)


2011 Industry Cost of Materials

                                      Employee Size of Establishment
           2011                  1-4        5-9      10-19     20-99 100-499 500+        Total
                                Emps.      Emps.     Emps.     Emps. Emps. Emps.
Cost of Materials ($M)              65.2      38.1      64.6     217.0   461.6   516.9   1,363.4
Materials Used ($M)                 42.2      24.6      41.8     140.5   298.8   334.6   882.6
Commission Expense ($M)              8.5       4.9       8.4      28.2    59.9    67.1   176.9
Contract Work ($M)                  12.4       7.2      12.2      41.1    87.5    98.0   258.4
Cost of Fuels ($M)                   1.4       0.8       1.4       4.8    10.3    11.5    30.3
Electricity ($M)                     0.7       0.4       0.7       2.4     5.1     5.7    15.1




2011 Industry Rentals

                                      Employee Size of Establishment
           2011                  1-4        5-9      10-19     20-99 100-499 500+        Total
                                Emps.      Emps.     Emps.     Emps. Emps. Emps.
Total Rentals ($M)                 109.8      64.1     108.7     365.3   776.8   869.9   2,294.5
Building Rentals ($M)              105.1      61.3     104.0     349.7   743.7   832.8   2,196.6
Machinery Rentals ($M)               4.7       2.7       4.6      15.6    33.2    37.1    97.9




   2012 Barnes Reports: U.S. Spectator Sports Industry-Capital and Expenses                      5
                           Spectator Sports Industry
                                 (NAICS 71121)

2011 Industry Capital Expenditures

                                       Employee Size of Establishment
            2011                  1-4        5-9      10-19     20-99 100-499 500+             Total
                                 Emps.      Emps.     Emps.     Emps. Emps. Emps.
Capital Expenditure ($M)             24.2      14.1      23.9      80.4     171.0     191.5    505.0
Buildings/Structures ($M)            10.9       6.4      10.8      36.4      77.4      86.6    228.5
Machinery/Equip. ($M)                13.2       7.7      13.1      44.0      93.6     104.8    276.5
Autos/Trucks ($M)                     0.2       0.1       0.2        0.7       1.5       1.7     4.5
Computer Equip ($M)                   1.2       0.7       1.2        3.9       8.3       9.3    24.5
Other Machinery ($M)                 11.8       6.9      11.7      39.4      83.8      93.9    247.6
Total Depreciation ($M)              81.6      47.6      80.8     271.6     577.6     646.8    1,706.1




2011 Industry Other Expenses

                                       Employee Size of Establishment
            2011                  1-4        5-9      10-19     20-99 100-499 500+             Total
                                 Emps.      Emps.     Emps.     Emps. Emps. Emps.
Other Expenses ($M)                 393.7     229.8     389.8    1,310.3   2,786.7   3,120.6   8,230.9
Expensed Equip. ($M)                  4.7       2.7       4.6      15.5      32.9      36.9     97.2
Software ($M)                         2.2       1.3       2.2        7.2     15.4      17.2     45.4
Repair/Maintenance ($M)              17.3      10.1      17.1      57.5     122.2     136.9    361.0
Advertising Expenses ($M)            35.7      20.8      35.4     118.8     252.7     283.0    746.5
Taxes & Licenses ($M)                37.0      21.6      36.6     123.0     261.5     292.9    772.5
All Other Expenses ($M)             297.0     173.3     294.0     988.3    2,101.9   2,353.7   6,208.3




    2012 Barnes Reports: U.S. Spectator Sports Industry-Capital and Expenses                           6
                                Spectator Sports Industry
                                      (NAICS 71121)

                U.S. States – Estimated Cost of Materials ($Millions)
                                     Year: 2012
    Area Name          Materials Used   Commission    Contract Work   Cost of Fuels     Electricity     Total Cost of
                                         Expense                                                         Materials
U.S. Total                     943.6          189.2           276.3            32.4              16.2           1,457.7
Alabama                         17.3            3.5             5.1             0.6               0.3              26.8
Alaska                           0.5            0.1             0.1             0.0               0.0               0.7
Arizona                         18.0            3.6             5.3             0.6               0.3              27.7
Arkansas                         9.8            2.0             2.9             0.3               0.2              15.2
California                     115.0           23.1            33.7             3.9               2.0             177.7
Colorado                        10.5            2.1             3.1             0.4               0.2              16.2
Connecticut                      3.4            0.7             1.0             0.1               0.1               5.2
Delaware                         3.9            0.8             1.1             0.1               0.1               6.0

District of Columbia             6.3            1.3             1.8               0.2             0.1              9.7
Florida                        100.6           20.2            29.5               3.5             1.7            155.4
Georgia                         25.4            5.1             7.4               0.9             0.4             39.2
Hawaii                           0.2            0.0             0.1               0.0             0.0        
								
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