From Wikipedia, the free encyclopedia Asian Paints
Asian Paints
Asian Paints pany in India. Asian Paints manufactures a wide range of
paints for Decorative and Industrial use.
Vertical integration has seen it diversify into prod-
ucts such as Phthalic Anhydride and Pentaerythritol,
which are used in the paint manufacturing process. Asian
Type Public Paints along with PPG Inc, USA, one of the largest auto-
motive coatings manufacturer in the world has begun a
Traded as BSE: 500820
50:50 joint venture, Asian PPG Industries to service the
NSE: ASIANPAINT
increasing requirements of the Indian automotive coat-
Industry Paint ings market. Another wholly owned subsidiary, Asian
Founded 1942 Paints Industrial Coatings Limited has been set up to
cater to the powder coatings market which is one of the
Headquarters Mumbai, India fastest growing segments in the industrial coatings mar-
Key people KBS Anand(w.e.f 01 April 2012), P M Murty ket. This wholly owned subsidiary of Asian Paints has en-
(MD & CEO)[1] tered into a tie-up with Canada-based Protech Chemicals
which is one of the top ten powder coatings companies
Products Ancillaries
Automotive in the world for technological know-how in the area of
Decorative paints powder coatings.
Industrial
Paint selector 1st February, 1942
Revenue 7,788.87 crore (US$1.48 billion)(2011) Armed with little knowledge and great determination,
6,680.94 crore (US$1.27 billion) (2009-10)[2] Champaklal H. Choksey, Chimanlal N. Choksi, Suryakant
Profit 1,256.09 crore (US$238.66 million) C. Dani and Arvind R. Vakil get together to manufacture
(2009-10) paint in a garage on Foras Road, Bombay. They name
their company ’The Asian Oil & Paint Company’, a name
Employees 4,382 (2009-10)
that they picked randomly from a telephone directory.
Website www.asianpaints.com
1945
Asian Paints (BSE: 500820, NSE: ASIANPAINT) is an Indian Asian Paints touches a turnover of Rs. 3,50,000, with an
paint company headquartered in Mumbai, India.[3] Asian innovative marketing strategy "to reach consumers in
Paints is India’s largest paint company and Asia’s third the remotest corners of the country with small packs."
largest paint company, with a turnover of Rs 77.06 bil-
lion.It is one of the largest paint corporation that oper- 1954
ates in 17 countries and has 23 paint manufacturing fa-
Asian Paints mascot, Gattu, the mischievous kid, is born.
cilities in the world servicing consumers in over 65 coun-
tries. Besides Asian Paints, the group operates around
the world through its subsidiaries Berger International
1957 - 66
Limited, Apco Coatings, SCIB Paints and Taubmans. The family-owned company makes the transition to a
professionally managed organisation. British company
Balmer Lawrie rejects the products of a giant British
paint company in favour of Asian Paints. Asian Paints em-
History barks on an ambitious grassroots marketing campaign,
partnering with thousands of dealers in small towns all
Origins over India.
Over the course of 25 years Asian Paints has become a
corporate force and India’s leading paints company. Driv- 1967
en by its strong consumer-focus and innovative spirit, Asian Paints emerges as India’s leading paint company
the company has been the market leader in paints since ahead of any international competition.
1968. Today it is double the size of any other paint com-
1
From Wikipedia, the free encyclopedia Asian Paints
Today be an associated company of BIL. Asian Paints, Ltd. (APL)
has entered into a 50:50 new joint venture agreement
Asian Paints becomes the 10th largest decorative paint
with PPG Industries, Inc. (PPG), a US-based provider of
company in the world Asian Paints is more than twice
paints, coatings and specialty products, to accelerate the
the size of its nearest competitor It is one of the most
growth of non-decorative coatings business in India.
admired companies in India Present in 22 countries with
This is the second joint venture between APL and
27 manufacturing locations, over 2500 SKU’s, Integrated
PPG. They currently have a 50-50 joint venture named
SAP - ERP & i2 - SCM solution Rated Best Employer by
Asian PPG Industries Ltd (APPG).
BT-Hewitt survey, 2000 Bluest of the blue chips by Hindu
APL and PPG have agreed that APL will take lead in
Business Line; Most admired company to work for by
the second venture, while PPG will take lead in APPG in
ET-BT survey, 2000 On the recommendations of Booz,
order to utilize their respective strengths to best capture
Allen and Hamilton, Asian Paints restructured itself into
the growth in infrastructure development and globally
Growth, Decorative and International business units and
driven markets in India.
adopted SCM and ERP technology Asian Paints aims to
APPG currently services the Indian transportation
bcome the 5th largest decorative paint company in the
coatings market and this change will expand its scope
world
to additionally service the industrial liquid, marine and
consumer markets. The second joint venture will service
Major Products and Services the protective, industrial power, industrial containers
and light industrial coating markets.
Asian Paints manufactures and markets industrial and
The transaction is subject to regulatory approvals
decorative coatings. The company’s key products and
and is expected to be completed during 2011.
brands include the following:
Products:
Decorative paints: Sales
Interior wall paints Exterior wall paints Wood surface
Most of its revenue from outside India come from the
paints Metals surface paints
Middle East.[4]
Industrial coatings:
Protective coatings Floor coatings Road markings
Automotive: Revenue
Body coatings Plastic coatings
The company recorded revenues of INR77,888.7 million
Ancillaries:
(approximately $1,708.1 million) in the fiscal year ended
Brands:
March 2011, an increase of 14.2% over 2010. The com-
Ace & Apex Apcolite Apex Apex Ultima Asian Paints
pany’s operating profit was INR13,956 million (approxi-
Colour Next Premium Gloss Enamel Royale Royale Play
mately $306.1 million) in fiscal 2011, an increase of 2%
Touchwood Tractor Emulsion Utsav
over 2010. Its net profit was INR8,432.4 million (approxi-
mately $184.9 million) in fiscal 2011, an increase of 0.9%
Forbes listing over 2010.
Forbes Global magazine USA ranked Asian Paints among
the 200 Best Small Companies in the World for 2002 and International operations
2003 and presented the ’Best under a Billion’ award, to
Asian Paints operates in 17 countries across the world.
the company. Asian Paints is the only paint company in
It has manufacturing facilities in each of these countries
the world to receive this recognition. One of the coun-
and is the largest paint company in eleven of these mar-
try’s leading business magazine "Business Today" in Feb
kets. Asian Paints operates in five regions across the
2001 ranked Asian Paints as the Ninth Best Employer.It
world viz. South Asia, Southeast Asia, South Pacific, Mid-
has been recognized by "Economic Times" as well. Forbes
dle East and Caribbean region through the five corporate
has also ranked Asian Paints among the Best under a
brands viz. Asian Paints, Berger International, SCIB
companies in Asia In 2005, 06 and 07.
Paints, Apco Coatings and Taubmans. The countries that
Asian Paints has presence are as follows:
Financial Deals Asian Paints in South Asia (India, Bangladesh, Nepal
and Sri Lanka) SCIB Paints in Egypt Berger in South East
Asian Paints has acquired 30% stake in Dutch Boy Philip-
Asia (Singapore), Middle East (UAE, Bahrain and Oman),
pines from Berger International Limited (BIL), an indirect
Caribbean (Jamaica, Barbados, Trinidad & Tobago) Apco
subsidiary of Asian Paints. Asian Paints executed a con-
Coatings in South Pacific (Fiji, Tonga, Solomon Islands
ditional stock purchase agreement relating to the sale of
and Vanuatu) Taubmans in South Pacific (Fiji and Samoa)
427,000 shares of Dutch Boy Philippines, which ceases to
The company has a dedicated Group R&D Centre in India
2
From Wikipedia, the free encyclopedia Asian Paints
and has been one of the pioneering companies in India Logo Change
for effectively harnessing Information Technology solu-
The brand also went in a brand overhaul. The logo was
tions to maximize efficiency in operations.
changed to a contemporary upmarket one designed by
Entreprise IG based in Singapore.The logo/design was
Group Subsidiaries to convey self expression, sophistication and Technolo-
gy.Thus came the birth of a wonderful positioning strat-
1) Apco Coatings is a subsidiary of Asian Paints in the
egy created by O&M. The insight was that the brand is
South Pacific islands. Asian Paints operates in Australia,
about people and homes and homes reflect the people
Fiji, Tonga, Solomon Islands and Vanuatu under the
living in it. Hence " Har Ghar Kuch Kehta Hai" translated
brand name of Apco Coatings.APCO COATINGS
to " Every Home has a story to tell". This campaign is
2) Asian Paints Industrial Coatings Limited has been
a perfect example of a brand laddering up and connect-
set up to cater to the powder coatings market which
ing to a higher level in the mind of the customer. The
is one of the fastest growing segments in the industrial
campaigns reinforced the brand as a premium emotional
coatings market.ASIAN PAINTS INDUSTRIAL COATINGS
brand. Along with the campaign Asian Paints also ran
3) In 1994, Berger units were brought under the single
parallel ads for its subbrands. Saif Ali Khan endorsed the
umbrella of the holding company ’Berger International
premium brand Royale .For Apex Ultima, the campaign
Limited (BIL)’ with headquarters in Singapore, which was
was highly localized and was different in different nar-
also listed on the Singapore stock exchange. In November
ket.
2002, BIL became a part of the Asian Paints Group. Inci-
dentally, Berger Paints Jamaica Limited, which is listed
on the Jamaican stock exchange, is amongst the top ten Activities
companies in the country in terms of market capitalisa-
Asian Paints sponsors the award Asian Paints Sharad
tion. In the Middle East too Berger is a well-respected
Shamman for the best decorated Durga Puja Pandal in
brand. It is the largest paint company in Bahrain. Using
Kolkata during the festival in October.
its state-of-the-art manufacturing facilities there, and in
United Arab Emirates, it exports to countries in the Com-
monwealth of Independent States, Gulf Cooperation References
Council and Africa. In South East Asia Berger enjoys a fine
[1] "Asian Paints". Asian Paints.
reputation and has operations in Singapore and Thai-
http://www.asianpaints.com/
land.BERGER
corporate_information/board_of_directors.aspx.
4) SCIB Paints ranks amongst the top five paint com-
Retrieved 2010-09-27.
panies in Egypt. SCIBPAINTS
[2] "BSE 2010 data". www.bseindia.com.
http://www.bseindia.com/qresann/
Campaigns detailedresult_cons.asp?scrip_cd=500820&qtr=65.5&compname=A
Retrieved 2010-09-27.
Late Nineties [3] "Asian Paints". Asian Paints.
http://www.asianpaints.com/contact_us/
During the late nineties the brand had to be reinvented.
address_numbers.aspx. Retrieved 2010-07-16.
Because no longer festivities formed an important part
[4] "Asian Paints To Exit Ops In Thailand, China By
in ones life. Since many brands went after festival sea-
Feb-End". Businessworld.in. 2010-01-25.
sons,the positioning platform has become clut-
http://www.businessworld.in/bw/
tered.More over the consumer buying behavior has
2010_01_25_Asian_Paints_To_Exit_Ops_In_Thailand_China_By_Fe
changed. The category was becoming less seasonal. Peo-
Retrieved 2010-07-16.
ple started associating more importance to home decor
and interiors. The choice of color became a high involve-
ment decision. From a low involvement category, paint
was increasingly becoming a high involvement category.
Retrieved from "http://en.wikipedia.org/w/index.php?title=Asian_Paints&oldid=468097764"
Categories:
• Companies listed on the Bombay Stock Exchange
• Companies listed on the National Stock Exchange of India
• Multinational companies headquartered in India
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From Wikipedia, the free encyclopedia Asian Paints
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