BReports
ARNES
Motion Pictures & Video Production
Industry (NAICS 51211)
n Market Reports
n Industry Trends
n Demographic Data
2012 Capital & Expenses Series
© C. Barnes & Co.
Motion Pictures & Video Production Industry
(NAICS 51211)
TABLE OF CONTENTS
Users' Guide
Industry Definition and Related Industries
Industry Establishments, Sales & Employment Trends
Industry Ratios
2011 Establishments, Firms & Payroll
2011 Industry Cost of Materials
2011 Industry Rentals
2011 Industry Capital Expenditures
2011 Industry Other Expenses
2012 U.S. States - Estimated Cost of Materials
2012 U.S. States - Estimated Capital Expenditures
2012 U.S. States - Estimated Other Expenses
2013 U.S. States - Estimated Cost of Materials
2013 U.S. States - Estimated Capital Expenditures
2013 U.S. States - Estimated Other Expenses
2012 U.S. Metropolitan Areas - Estimated Cost of Materials
2012 U.S. Metropolitan Areas - Estimated Capital Expenditures
2012 U.S. Metropolitan Areas - Estimated Other Expenses
2013 U.S. Metropolitan Areas - Estimated Cost of Materials
2013 U.S. Metropolitan Areas - Estimated Capital Expenditures
2013 U.S. Metropolitan Areas - Estimated Other Expenses
Definitions and Terms
2012 Barnes Reports: U.S. Motion Pictures and Video Production Industry-Capital and Expenses 1
Motion Pictures & Video Production Industry
(NAICS 51211)
USERS' GUIDE
The Barnes Reports are the leading publications on U.S. industries and estimates and forecasts
on sales and employment demographics. As a way of making the most of this information, we have
included a few suggestions and tips to aid you in processing and using this information.
Managers, planners, and market researchers use this information for a variety of activities:
Sizing markets and segments – You can estimate the size of the regional markets you sell in
and your company’s market penetration into that market. You can do the same with the market
segments in which you participate.
Sales territory potential – You can estimate your market penetration and also the market potential
in any regional area or market segment.
Sales forecasting – With the estimates on the size of the industry, market researchers supporting
a sales force can then estimate and forecast the future size of the industry.
Advertising strategies – You can use this information for forecasting and estimating sales potential
and target advertising campaigns.
Competitive analysis – You will use the information to locate your possible competitors (if it is
not already known), to estimate their size, growth and strengths and weaknesses and to see what
market segments in which they participate.
We recognize that many managers today are asked to provide detailed analysis of their markets,
sales territories, distribution channels, and product placements. We have organized these reports in a
logical format making your market analysis and research tasks easy to accomplish.
Copyright © 2012 By C. Barnes & Co.
Printed in USA
All rights reserved. This publication may not be reproduced, stored in any information or retrieval system
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any loss or damage to any party as a result of the information or errors in this publication.
2012 Barnes Reports: U.S. Motion Pictures and Video Production Industry-Capital and Expenses 2
Motion Pictures & Video Production Industry
(NAICS 51211)
Industry Definition and Related Industries
NAICS 51211: Motion Picture and Video Production Industry . This
industry comprises establishments primarily engaged in producing, or
producing and distributing motion pictures, videos, television programs,
or television and video commercials.
Related Industries
Advertising
Audio & Video Equipment
Broadcasting & Cable TV
Printing & Publishing
U.S. Census Categories
NAICS 51211 – Motion Picture and Video Production is 100% comparable to
SIC 7812 – Motion Picture and Video Production
Sub-Industries
Motion picture and video production Religious motion picture production
Motion picture production Television film production
Cartoon motion picture production Training motion picture production
Educational motion picture production Video production
Educational motion picture production, television Music video production
Industrial motion picture production Video tape production
Motion picture production and distribution Audio-visual program production
Motion picture production and distribution, television Cartoon production, television
Non-theatrical motion picture production Commercials, television: tape or film
Non-theatrical motion picture production, television
2012 Barnes Reports: U.S. Motion Pictures and Video Production Industry-Capital and Expenses 3
Motion Pictures & Video Production Industry
(NAICS 51211)
Industry Establishments, Sales & Employment Trends
Year Percent Chg. Year-to-Year
2009 2010 2011 2012 2013 09-10 10-11 11-12 12-13
Establishments 12,462 12,728 12,893 13,289 13,650 2.1% 1.3% 3.1% 2.7%
Sales ($Millions) 52,200 56,503 59,283 65,064 70,807 8.2% 4.9% 9.8% 8.8%
Employment 104,884 107,077 108,405 111,706 114,793 2.1% 1.2% 3.0% 2.8%
Industry Ratios
Year Percent Chg. Year-to-Year
(Industry Averages) 2009 2010 2011 2012 2013 09-10 10-11 11-12 12-13
Sales ($M)/Estab. 4.19 4.44 4.60 4.90 5.19 6.0% 3.6% 6.5% 5.9%
Sales ($)/Emp. 497,693 527,683 546,864 582,456 616,820 6.0% 3.6% 6.5% 5.9%
Emps. per Estab. 8.4 8.4 8.4 8.4 8.4 0.0% -0.1% 0.0% 0.0%
2011 Establishments, Firms & Payroll
Employee Size of Firm or Establishment
2011 1-4 5-9 10-19 20-99 100-499 500+ Total
Emps. Emps. Emps. Emps. Emps. Emps.
Firms 3,678 1,364 1,272 1,925 486 342 9,067
Establishments 10,516 1,106 593 469 100 29 12,892
Payroll ($Millions) 319 480 973 4,941 5,521 38,023 50,257
HR Benefits ($M) 31.7 47.6 96.5 490.1 547.6 3,771.6 4,985.2
Health Insurance ($M) 26.2 39.4 79.7 404.9 452.4 3,115.7 4,118.1
Pension Plans ($M) 8.4 12.6 25.6 130.0 145.3 1,000.5 1,322.4
Contribution Plans ($M) 4.3 6.5 13.2 66.8 74.7 514.3 679.8
Other HR Benefits ($M) 36.6 55.1 111.6 566.9 633.5 4,362.9 5,766.7
* Firms (total company) are represented by employee size of firm.
Establishments (individual locations) are represented by employee size of establishments.
"Total establishments" do not include "unknown employees" so will not match "total establishments" in other parts of the report.
2012 Barnes Reports: U.S. Motion Pictures and Video Production Industry-Capital and Expenses 4
Motion Pictures & Video Production Industry
(NAICS 51211)
2011 Industry Cost of Materials
Employee Size of Establishment
2011 1-4 5-9 10-19 20-99 100-499 500+ Total
Emps. Emps. Emps. Emps. Emps. Emps.
Cost of Materials ($M) 667.9 210.7 263.6 591.6 579.9 968.4 3,282.2
Materials Used ($M) 71.7 22.6 28.3 63.5 62.3 104.0 352.5
Commission Expense ($M) 533.8 168.4 210.7 472.9 463.5 774.0 2,623.3
Contract Work ($M) 57.8 18.2 22.8 51.2 50.2 83.8 284.0
Cost of Fuels ($M) 3.0 1.0 1.2 2.7 2.6 4.4 14.9
Electricity ($M) 1.5 0.5 0.6 1.3 1.3 2.2 7.4
2011 Industry Rentals
Employee Size of Establishment
2011 1-4 5-9 10-19 20-99 100-499 500+ Total
Emps. Emps. Emps. Emps. Emps. Emps.
Total Rentals ($M) 418.2 132.0 165.0 370.4 363.1 606.3 2,055.1
Building Rentals ($M) 400.4 126.3 158.0 354.6 347.6 580.5 1,967.4
Machinery Rentals ($M) 17.8 5.6 7.0 15.8 15.5 25.9 87.7
2012 Barnes Reports: U.S. Motion Pictures and Video Production Industry-Capital and Expenses 5
Motion Pictures & Video Production Industry
(NAICS 51211)
2011 Industry Capital Expenditures
Employee Size of Establishment
2011 1-4 5-9 10-19 20-99 100-499 500+ Total
Emps. Emps. Emps. Emps. Emps. Emps.
Capital Expenditure ($M) 289.0 91.2 114.0 256.0 250.9 418.9 1,420.0
Buildings/Structures ($M) 130.7 41.2 51.6 115.8 113.5 189.5 642.4
Machinery/Equip. ($M) 158.2 49.9 62.4 140.2 137.4 229.4 777.6
Autos/Trucks ($M) 2.6 0.8 1.0 2.3 2.2 3.7 12.6
Computer Equip ($M) 14.0 4.4 5.5 12.4 12.2 20.3 68.8
Other Machinery ($M) 141.7 44.7 55.9 125.5 123.0 205.4 696.1
Total Depreciation ($M) 287.8 90.8 113.6 255.0 249.9 417.3 1,414.5
2011 Industry Other Expenses
Employee Size of Establishment
2011 1-4 5-9 10-19 20-99 100-499 500+ Total
Emps. Emps. Emps. Emps. Emps. Emps.
Other Expenses ($M) 2,782.8 878.0 1,098.2 2,464.9 2,416.2 4,034.5 13,674.5
Expensed Equip. ($M) 9.8 3.1 3.9 8.7 8.5 14.2 48.2
Software ($M) 4.5 1.4 1.8 4.0 3.9 6.6 22.3
Repair/Maintenance ($M) 14.5 4.6 5.7 12.9 12.6 21.0 71.3
Advertising Expenses ($M) 351.9 111.0 138.9 311.7 305.6 510.3 1,729.4
Printing ($M) 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Taxes & Licenses ($M) 21.2 6.7 8.4 18.8 18.4 30.7 104.2
All Other Expenses ($M) 2,380.8 751.2 939.5 2,108.8 2,067.1 3,451.7 11,699.1
2012 Barnes Reports: U.S. Motion Pictures and Video Production Industry-Capital and Expenses 6
Motion Pictures & Video Production Industry
(NAICS 51211)
U.S. States – Estimated Cost of Materials ($Millions)
Year: 2012
Area Name Materials Used Commission Contract Work Cost of Fuels Electricity Total Cost of
Expense Materials
U.S. Total 381.1 2,835.5 307.0 16.1 8.0 3,547.6
Alabama 1.1 8.5 0.9 0.0 0.0 10.6
Alaska 0.2 1.7 0.2 0.0 0.0 2.2
Arizona 1.4 10.8 1.2 0.1 0.0 13.5
Arkansas 0.6 4.6 0.5 0.0 0.0 5.8
California 202.1 1,504.2 162.8 8.5 4.3 1,882.0
Colorado 5.2 38.8 4.2 0.2 0.1 48.5
Connecticut 2.9 21.5 2.3 0.1 0.1 26.9
Delaware 0.2 1.7 0.2 0.0 0.0 2.1
District of Columbia 2.4 18.0 1.9 0.1 0.1 22.5
Florida 12.7 94.8 10.3 0.5 0.3 118.7
Georgia 6.7 49.9 5.4 0.3 0.1 62.4
Hawaii 0.8 6.1 0.7 0.0 0.0 7.7
Idaho 0.2 1.4 0.1 0.0 0.0 1.7