BReports
ARNES
Cable Television Networks
Industry (NAICS 51321)
n Market Reports
n Industry Trends
n Demographic Data
2012 Capital & Expenses Series
© C. Barnes & Co.
Cable Television Networks Industry
(NAICS 51521)
TABLE OF CONTENTS
Users' Guide
Industry Definition and Related Industries
Industry Establishments, Sales & Employment Trends
Industry Ratios
2011 Establishments, Firms & Payroll
2011 Industry Cost of Materials
2011 Industry Rentals
2011 Industry Capital Expenditures
2011 Industry Other Expenses
2012 U.S. States - Estimated Cost of Materials
2012 U.S. States - Estimated Capital Expenditures
2012 U.S. States - Estimated Other Expenses
2013 U.S. States - Estimated Cost of Materials
2013 U.S. States - Estimated Capital Expenditures
2013 U.S. States - Estimated Other Expenses
2012 U.S. Metropolitan Areas - Estimated Cost of Materials
2012 U.S. Metropolitan Areas - Estimated Capital Expenditures
2012 U.S. Metropolitan Areas - Estimated Other Expenses
2013 U.S. Metropolitan Areas - Estimated Cost of Materials
2013 U.S. Metropolitan Areas - Estimated Capital Expenditures
2013 U.S. Metropolitan Areas - Estimated Other Expenses
Definitions and Terms
2012 Barnes Reports: U.S. Cable Television Networks Industry-Capital and Expenses 1
Cable Television Networks Industry
(NAICS 51521)
USERS' GUIDE
The Barnes Reports are the leading publications on U.S. industries and estimates and forecasts
on sales and employment demographics. As a way of making the most of this information, we have
included a few suggestions and tips to aid you in processing and using this information.
Managers, planners, and market researchers use this information for a variety of activities:
Sizing markets and segments – You can estimate the size of the regional markets you sell in
and your company’s market penetration into that market. You can do the same with the market
segments in which you participate.
Sales territory potential – You can estimate your market penetration and also the market potential
in any regional area or market segment.
Sales forecasting – With the estimates on the size of the industry, market researchers supporting
a sales force can then estimate and forecast the future size of the industry.
Advertising strategies – You can use this information for forecasting and estimating sales potential
and target advertising campaigns.
Competitive analysis – You will use the information to locate your possible competitors (if it is
not already known), to estimate their size, growth and strengths and weaknesses and to see what
market segments in which they participate.
We recognize that many managers today are asked to provide detailed analysis of their markets,
sales territories, distribution channels, and product placements. We have organized these reports in a
logical format making your market analysis and research tasks easy to accomplish.
Copyright © 2012 By C. Barnes & Co.
Printed in USA
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2012 Barnes Reports: U.S. Cable Television Networks Industry-Capital and Expenses 2
Cable Television Networks Industry
(NAICS 51521)
Industry Definition and Related Industries
NAICS 51521: Cable Networks . This industry comprises establishments
primarily engaged in operating studios and facilities for the broadcasting
of programs on a subscription or fee basis. The broadcast programming
is typically narrowcast in nature (e.g., limited format, such as news, sports,
education, or youth-oriented). These establishments produce programming
in their own facilities or acquire programming from external sources. The
programming material is usually delivered to a third party, such as cable
systems or direct-to-home satellite systems, for transmission to viewers.
Related Industries
Wireless telecommunications services
Wired telecommunications carriers
Television broadcasting
Radio broadcasting
U.S. Census Categories
NAICS 51521 – Cable Networks is
23% comparable to SIC 4841 – Cable Networks
Sub-Industries
Cable and other pay television services
Cable television services
Closed circuit television services
Direct broadcast satellite services (DBS)
Multipoint distribution systems services (MDS)
Satellite master antenna systems services (SMATV)
Subscription television services
2012 Barnes Reports: U.S. Cable Television Networks Industry-Capital and Expenses 3
Cable Television Networks Industry
(NAICS 51521)
Industry Establishments, Sales & Employment Trends
Year Percent Chg. Year-to-Year
2009 2010 2011 2012 2013 09-10 10-11 11-12 12-13
Establishments 742 749 747 747 758 1.0% -0.4% 0.1% 1.5%
Sales ($Millions) 36,919 40,474 43,232 46,591 50,564 9.6% 6.8% 7.8% 8.5%
Employment 38,845 39,183 39,059 39,078 39,648 0.9% -0.3% 0.0% 1.5%
Industry Ratios
Year Percent Chg. Year-to-Year
(Industry Averages) 2009 2010 2011 2012 2013 09-10 10-11 11-12 12-13
Sales ($M)/Estab. 49.76 54.01 57.90 62.37 66.71 8.6% 7.2% 7.7% 7.0%
Sales ($)/Emp. 950,429 1,032,938 1,106,835 1,192,266 1,275,317 8.7% 7.2% 7.7% 7.0%
Emps. per Estab. 52.4 52.3 52.3 52.3 52.3 -0.1% 0.0% 0.0% 0.0%
2011 Establishments, Firms & Payroll
Employee Size of Firm or Establishment
2011 1-4 5-9 10-19 20-99 100-499 500+ Total
Emps. Emps. Emps. Emps. Emps. Emps.
Firms 229 99 56 55 30 33 502
Establishments 252 123 107 124 54 16 746
Payroll ($Millions) 21 24 28 101 374 3,702 4,250
HR Benefits ($M) 4.4 5.0 6.0 21.2 78.6 777.0 892.2
Health Insurance ($M) 1.7 2.0 2.3 8.3 30.7 303.3 348.3
Pension Plans ($M) 0.6 0.6 0.7 2.7 9.9 97.4 111.8
Contribution Plans ($M) 0.3 0.3 0.4 1.4 5.1 50.1 57.5
Other HR Benefits ($M) 2.4 2.7 3.3 11.6 43.0 424.7 487.7
* Firms (total company) are represented by employee size of firm.
Establishments (individual locations) are represented by employee size of establishments.
"Total establishments" do not include "unknown employees" so will not match "total establishments" in other parts of the report.
2012 Barnes Reports: U.S. Cable Television Networks Industry-Capital and Expenses 4
Cable Television Networks Industry
(NAICS 51521)
2011 Industry Cost of Materials
Employee Size of Establishment
2011 1-4 5-9 10-19 20-99 100-499 500+ Total
Emps. Emps. Emps. Emps. Emps. Emps.
Cost of Materials ($M) 35.2 34.3 74.6 263.7 497.6 702.9 1,608.3
Materials Used ($M) 0.4 0.4 0.8 2.8 5.3 7.5 17.1
Commission Expense ($M) 32.2 31.4 68.2 241.1 454.9 642.7 1,470.4
Contract Work ($M) 2.4 2.3 5.0 17.6 33.3 47.0 107.6
Cost of Fuels ($M) 0.2 0.2 0.4 1.4 2.7 3.8 8.8
Electricity ($M) 0.1 0.1 0.2 0.7 1.4 1.9 4.4
2011 Industry Rentals
Employee Size of Establishment
2011 1-4 5-9 10-19 20-99 100-499 500+ Total
Emps. Emps. Emps. Emps. Emps. Emps.
Total Rentals ($M) 15.0 14.6 31.8 112.6 212.3 300.0 686.4
Building Rentals ($M) 14.4 14.0 30.5 107.8 203.3 287.2 657.1
Machinery Rentals ($M) 0.6 0.6 1.4 4.8 9.1 12.8 29.3
2012 Barnes Reports: U.S. Cable Television Networks Industry-Capital and Expenses 5
Cable Television Networks Industry
(NAICS 51521)
2011 Industry Capital Expenditures
Employee Size of Establishment
2011 1-4 5-9 10-19 20-99 100-499 500+ Total
Emps. Emps. Emps. Emps. Emps. Emps.
Capital Expenditure ($M) 17.4 17.0 36.9 130.5 246.2 347.9 795.9
Buildings/Structures ($M) 7.9 7.7 16.7 59.0 111.4 157.4 360.1
Machinery/Equip. ($M) 9.5 9.3 20.2 71.5 134.8 190.5 435.8
Autos/Trucks ($M) 0.2 0.2 0.3 1.2 2.2 3.1 7.1
Computer Equip ($M) 0.8 0.8 1.8 6.3 11.9 16.9 38.6
Other Machinery ($M) 8.5 8.3 18.1 64.0 120.7 170.5 390.2
Total Depreciation ($M) 16.0 15.6 33.9 119.8 225.9 319.2 730.3
2011 Industry Other Expenses
Employee Size of Establishment
2011 1-4 5-9 10-19 20-99 100-499 500+ Total
Emps. Emps. Emps. Emps. Emps. Emps.
Other Expenses ($M) 33.0 32.2 70.0 247.5 466.9 659.6 1,509.1
Expensed Equip. ($M) 0.3 0.3 0.7 2.5 4.8 6.7 15.4
Software ($M) 0.3 0.3 0.6 2.2 4.1 5.8 13.2
Repair/Maintenance ($M) 0.6 0.6 1.2 4.4 8.3 11.7 26.8
Advertising Expenses ($M) 11.5 11.3 24.5 86.5 163.2 230.6 527.6
Printing ($M) 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Taxes & Licenses ($M) 0.3 0.3 0.7 2.3 4.4 6.2 14.3
All Other Expenses ($M) 19.9 19.5 42.3 149.5 282.1 398.5 911.8
2012 Barnes Reports: U.S. Cable Television Networks Industry-Capital and Expenses 6
Cable Television Networks Industry
(NAICS 51521)
U.S. States – Estimated Cost of Materials ($Millions)
Year: 2012
Area Name Materials Used Commission Contract Work Cost of Fuels Electricity Total Cost of
Expense Materials
U.S. Total 19.4 1,664.8 121.8 9.9 5.0 1,820.9
Alabama 0.0 0.8 0.1 0.0 0.0 0.8
Arizona 0.1 7.5 0.5 0.0 0.0 8.2
Arkansas 0.0 1.3 0.1 0.0 0.0 1.4
California 3.1 267.2 19.6 1.6 0.8 292.3
Colorado 0.6 51.3 3.8 0.3 0.2 56.1
Connecticut 0.9 73.8 5.4 0.4 0.2 80.7
Delaware 0.0 0.1 0.0 0.0 0.0 0.1
District of Columbia 0.5 46.7 3.4 0.3 0.1 51.1
Florida 0.8 66.7 4.9 0.4 0.2 73.0
Georgia 2.8 243.4 17.8 1.5 0.7 266.2
Hawaii 0.0 0.1 0.0 0.0 0.0 0.1
Idaho 0.0 1.4 0.1 0.0 0.0 1.5
Illinois 0.4 38.2 2.8 0.2 0.1 41.8
Indiana 0.0 0.3 0.0 0.0 0.0 0.3
Iowa 0.0 0.1 0.0 0.0 0.0 0.1
Kansas 0.0 2.6 0.2 0.0 0.0 2.8
Kentucky 0.1 4.8 0.4 0.0 0.0 5.2
Louisiana 0.0 1.7 0.1 0.0 0.0 1.8
Maine 0.0 3.6 0.3 0.0 0.0 4.0
Maryland 1.2 102.3 7.5 0