2012 U.S. Cable Television Networks Industry-Capital & Expenses Report

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Cable Television Networks
Industry (NAICS 51321)


          n Market Reports

          n Industry Trends

          n Demographic Data




   2012 Capital & Expenses Series
                   © C. Barnes & Co.
             Cable Television Networks Industry
                       (NAICS 51521)


                                      TABLE OF CONTENTS
          Users' Guide
          Industry Definition and Related Industries
          Industry Establishments, Sales & Employment Trends
          Industry Ratios
          2011 Establishments, Firms & Payroll
          2011 Industry Cost of Materials
          2011 Industry Rentals
          2011 Industry Capital Expenditures
          2011 Industry Other Expenses
          2012 U.S. States - Estimated Cost of Materials
          2012 U.S. States - Estimated Capital Expenditures
          2012 U.S. States - Estimated Other Expenses
          2013 U.S. States - Estimated Cost of Materials
          2013 U.S. States - Estimated Capital Expenditures
          2013 U.S. States - Estimated Other Expenses
          2012 U.S. Metropolitan Areas - Estimated Cost of Materials
          2012 U.S. Metropolitan Areas - Estimated Capital Expenditures
          2012 U.S. Metropolitan Areas - Estimated Other Expenses
          2013 U.S. Metropolitan Areas - Estimated Cost of Materials
          2013 U.S. Metropolitan Areas - Estimated Capital Expenditures
          2013 U.S. Metropolitan Areas - Estimated Other Expenses
          Definitions and Terms




2012 Barnes Reports: U.S. Cable Television Networks Industry-Capital and Expenses   1
                    Cable Television Networks Industry
                              (NAICS 51521)
                                                     USERS' GUIDE
The Barnes Reports are the leading publications on U.S. industries and estimates and forecasts
on sales and employment demographics. As a way of making the most of this information, we have
included a few suggestions and tips to aid you in processing and using this information.

Managers, planners, and market researchers use this information for a variety of activities:
     Sizing markets and segments – You can estimate the size of the regional markets you sell in
              and your company’s market penetration into that market. You can do the same with the market
              segments in which you participate.
     Sales territory potential – You can estimate your market penetration and also the market potential
              in any regional area or market segment.
     Sales forecasting – With the estimates on the size of the industry, market researchers supporting
              a sales force can then estimate and forecast the future size of the industry.
     Advertising strategies – You can use this information for forecasting and estimating sales potential
              and target advertising campaigns.
     Competitive analysis – You will use the information to locate your possible competitors (if it is
              not already known), to estimate their size, growth and strengths and weaknesses and to see what
              market segments in which they participate.

We recognize that many managers today are asked to provide detailed analysis of their markets,
sales territories, distribution channels, and product placements. We have organized these reports in a
logical format making your market analysis and research tasks easy to accomplish.




Copyright © 2012 By C. Barnes & Co.
Printed in USA

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     2012 Barnes Reports: U.S. Cable Television Networks Industry-Capital and Expenses                        2
                Cable Television Networks Industry
                          (NAICS 51521)
Industry Definition and Related Industries

NAICS 51521: Cable Networks . This industry comprises establishments
primarily engaged in operating studios and facilities for the broadcasting
of programs on a subscription or fee basis. The broadcast programming
is typically narrowcast in nature (e.g., limited format, such as news, sports,
education, or youth-oriented). These establishments produce programming
in their own facilities or acquire programming from external sources. The
programming material is usually delivered to a third party, such as cable
systems or direct-to-home satellite systems, for transmission to viewers.

Related Industries
          Wireless telecommunications services
          Wired telecommunications carriers
          Television broadcasting
          Radio broadcasting

U.S. Census Categories
NAICS 51521 – Cable Networks is
23% comparable to SIC 4841 – Cable Networks

Sub-Industries
Cable and other pay television services
Cable television services
Closed circuit television services
Direct broadcast satellite services (DBS)
Multipoint distribution systems services (MDS)
Satellite master antenna systems services (SMATV)
Subscription television services




   2012 Barnes Reports: U.S. Cable Television Networks Industry-Capital and Expenses   3
                       Cable Television Networks Industry
                                 (NAICS 51521)

Industry Establishments, Sales & Employment Trends

                                                         Year                                  Percent Chg. Year-to-Year
                                 2009        2010        2011        2012         2013        09-10 10-11 11-12 12-13
Establishments                         742         749         747         747         758        1.0%       -0.4%        0.1%       1.5%
Sales ($Millions)                  36,919       40,474      43,232      46,591      50,564        9.6%        6.8%        7.8%       8.5%
Employment                         38,845       39,183      39,059      39,078      39,648        0.9%       -0.3%        0.0%       1.5%




Industry Ratios

                                        Year                         Percent Chg. Year-to-Year
(Industry Averages) 2009 2010 2011 2012 2013 09-10 10-11 11-12 12-13
Sales ($M)/Estab.      49.76     54.01     57.90     62.37     66.71   8.6%   7.2%   7.7%   7.0%
Sales ($)/Emp.       950,429 1,032,938 1,106,835 1,192,266 1,275,317   8.7%   7.2%   7.7%   7.0%
Emps. per Estab.        52.4      52.3      52.3      52.3      52.3  -0.1%   0.0%   0.0%   0.0%




2011 Establishments, Firms & Payroll

                                               Employee Size of Firm or Establishment
                 2011                         1-4         5-9        10-19        20-99 100-499 500+                        Total
                                             Emps.       Emps.       Emps.        Emps. Emps. Emps.
Firms                                              229          99          56          55          30          33            502
Establishments                                     252         123         107         124          54          16            746
Payroll ($Millions)                                 21          24          28         101         374       3,702           4,250
HR Benefits ($M)                                   4.4         5.0          6.0       21.2        78.6       777.0           892.2
Health Insurance ($M)                              1.7         2.0          2.3         8.3       30.7       303.3           348.3
Pension Plans ($M)                                 0.6         0.6          0.7         2.7         9.9        97.4          111.8
Contribution Plans ($M)                            0.3         0.3          0.4         1.4         5.1        50.1          57.5
Other HR Benefits ($M)                             2.4         2.7          3.3       11.6        43.0       424.7           487.7



* Firms (total company) are represented by employee size of firm.
 Establishments (individual locations) are represented by employee size of establishments.
 "Total establishments" do not include "unknown employees" so will not match "total establishments" in other parts of the report.




      2012 Barnes Reports: U.S. Cable Television Networks Industry-Capital and Expenses                                                   4
                Cable Television Networks Industry
                          (NAICS 51521)

2011 Industry Cost of Materials

                                      Employee Size of Establishment
           2011                  1-4        5-9      10-19     20-99 100-499 500+        Total
                                Emps.      Emps.     Emps.     Emps. Emps. Emps.
Cost of Materials ($M)              35.2      34.3      74.6     263.7   497.6   702.9   1,608.3
Materials Used ($M)                  0.4       0.4       0.8       2.8     5.3     7.5    17.1
Commission Expense ($M)             32.2      31.4      68.2     241.1   454.9   642.7   1,470.4
Contract Work ($M)                   2.4       2.3       5.0      17.6    33.3    47.0   107.6
Cost of Fuels ($M)                   0.2       0.2       0.4       1.4     2.7     3.8     8.8
Electricity ($M)                     0.1       0.1       0.2       0.7     1.4     1.9     4.4




2011 Industry Rentals

                                      Employee Size of Establishment
           2011                  1-4        5-9      10-19     20-99 100-499 500+        Total
                                Emps.      Emps.     Emps.     Emps. Emps. Emps.
Total Rentals ($M)                  15.0      14.6      31.8     112.6   212.3   300.0   686.4
Building Rentals ($M)               14.4      14.0      30.5     107.8   203.3   287.2   657.1
Machinery Rentals ($M)               0.6       0.6       1.4       4.8     9.1    12.8    29.3




   2012 Barnes Reports: U.S. Cable Television Networks Industry-Capital and Expenses             5
                 Cable Television Networks Industry
                           (NAICS 51521)
2011 Industry Capital Expenditures

                                       Employee Size of Establishment
            2011                  1-4        5-9      10-19     20-99 100-499 500+        Total
                                 Emps.      Emps.     Emps.     Emps. Emps. Emps.
Capital Expenditure ($M)             17.4      17.0      36.9     130.5   246.2   347.9   795.9
Buildings/Structures ($M)             7.9       7.7      16.7      59.0   111.4   157.4   360.1
Machinery/Equip. ($M)                 9.5       9.3      20.2      71.5   134.8   190.5   435.8
Autos/Trucks ($M)                     0.2       0.2       0.3       1.2     2.2     3.1     7.1
Computer Equip ($M)                   0.8       0.8       1.8       6.3    11.9    16.9    38.6
Other Machinery ($M)                  8.5       8.3      18.1      64.0   120.7   170.5   390.2
Total Depreciation ($M)              16.0      15.6      33.9     119.8   225.9   319.2   730.3




2011 Industry Other Expenses

                                       Employee Size of Establishment
            2011                  1-4        5-9      10-19     20-99 100-499 500+        Total
                                 Emps.      Emps.     Emps.     Emps. Emps. Emps.
Other Expenses ($M)                  33.0      32.2      70.0     247.5   466.9   659.6   1,509.1
Expensed Equip. ($M)                  0.3       0.3       0.7       2.5     4.8     6.7    15.4
Software ($M)                         0.3       0.3       0.6       2.2     4.1     5.8    13.2
Repair/Maintenance ($M)               0.6       0.6       1.2       4.4     8.3    11.7    26.8
Advertising Expenses ($M)            11.5      11.3      24.5      86.5   163.2   230.6   527.6
Printing ($M)                         0.0       0.0       0.0       0.0     0.0     0.0     0.0
Taxes & Licenses ($M)                 0.3       0.3       0.7       2.3     4.4     6.2    14.3
All Other Expenses ($M)              19.9      19.5      42.3     149.5   282.1   398.5   911.8




    2012 Barnes Reports: U.S. Cable Television Networks Industry-Capital and Expenses             6
                       Cable Television Networks Industry
                                 (NAICS 51521)

                U.S. States – Estimated Cost of Materials ($Millions)
                                     Year: 2012
    Area Name          Materials Used   Commission     Contract Work   Cost of Fuels   Electricity     Total Cost of
                                         Expense                                                        Materials
U.S. Total                      19.4         1,664.8           121.8             9.9             5.0           1,820.9
Alabama                          0.0             0.8             0.1             0.0             0.0               0.8
Arizona                          0.1             7.5             0.5             0.0             0.0               8.2
Arkansas                         0.0             1.3             0.1             0.0             0.0               1.4
California                       3.1           267.2            19.6             1.6             0.8             292.3
Colorado                         0.6            51.3             3.8             0.3             0.2              56.1
Connecticut                      0.9            73.8             5.4             0.4             0.2              80.7
Delaware                         0.0             0.1             0.0             0.0             0.0               0.1
District of Columbia             0.5            46.7             3.4             0.3             0.1              51.1

Florida                           0.8          66.7              4.9             0.4             0.2             73.0
Georgia                           2.8         243.4             17.8             1.5             0.7            266.2
Hawaii                            0.0           0.1              0.0             0.0             0.0              0.1
Idaho                             0.0           1.4              0.1             0.0             0.0              1.5
Illinois                          0.4          38.2              2.8             0.2             0.1             41.8
Indiana                           0.0           0.3              0.0             0.0             0.0              0.3
Iowa                              0.0           0.1              0.0             0.0             0.0              0.1
Kansas                            0.0           2.6              0.2             0.0             0.0              2.8
Kentucky                          0.1           4.8              0.4             0.0             0.0              5.2
Louisiana                         0.0           1.7              0.1             0.0             0.0              1.8
Maine                             0.0           3.6              0.3             0.0             0.0              4.0
Maryland                          1.2         102.3              7.5             0
				
DOCUMENT INFO
Description: The 2012 U.S. Cable Television Networks Industry-Capital & Expenses Report, published annually by Barnes Reports, contains timely and accurage industry statistics, forecasts and demographics. The report features 2012 current and 2013 forecast estimates on the cost of materials, capital expenditures, inventories, rentals, and other expenses nationally and for all 50 U.S. States and up to 900 metro areas. Expenses categories include materials used, payroll, human resources benefits, health insurance, retirement/pension plans, advertising, taxes, depreciation, electricity, fuels, equipment, repair/maintenance, and software. Capital expenditures include building, machinery, vehicles, and computer equipment. The report also includes industry definition, a breakdown by establishments size and industry size estimates (establishments, sales and employment).
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