BReports
ARNES
Breweries & Beer-Making
Industry (NAICS 31212)
n Market Reports
n Industry Trends
n Demographic Data
2012 Capital & Expenses Series
© C. Barnes & Co.
Breweries & Beer-Making Industry
(NAICS 31212)
TABLE OF CONTENTS
Users' Guide
Industry Definition and Related Industries
Industry Establishments, Sales & Employment Trends
Industry Ratios
2011 Establishments, Firms & Payroll
2011 Industry Cost of Materials
2011 Industry Inventories
2011 Industry Rentals
2011 Industry Capital Expenditures
2011 Industry Other Expenses
2012 U.S. States - Estimated Cost of Materials
2012 U.S. States - Estimated Capital Expenditures
2012 U.S. States - Estimated Other Expenses
2013 U.S. States - Estimated Cost of Materials
2013 U.S. States - Estimated Capital Expenditures
2013 U.S. States - Estimated Other Expenses
2012 U.S. Metropolitan Areas - Estimated Cost of Materials
2012 U.S. Metropolitan Areas - Estimated Capital Expenditures
2012 U.S. Metropolitan Areas - Estimated Other Expenses
2013 U.S. Metropolitan Areas - Estimated Cost of Materials
2013 U.S. Metropolitan Areas - Estimated Capital Expenditures
2013 U.S. Metropolitan Areas - Estimated Other Expenses
Definitions and Terms
2012 Barnes Reports: U.S. Breweries and Beer-Making Industry-Capital and Expenses 1
Breweries & Beer-Making Industry
(NAICS 31212)
USERS' GUIDE
The Barnes Reports are the leading publications on U.S. industries and estimates and forecasts
on sales and employment demographics. As a way of making the most of this information, we have
included a few suggestions and tips to aid you in processing and using this information.
Managers, planners, and market researchers use this information for a variety of activities:
Sizing markets and segments – You can estimate the size of the regional markets you sell in
and your company’s market penetration into that market. You can do the same with the market
segments in which you participate.
Sales territory potential – You can estimate your market penetration and also the market potential
in any regional area or market segment.
Sales forecasting – With the estimates on the size of the industry, market researchers supporting
a sales force can then estimate and forecast the future size of the industry.
Advertising strategies – You can use this information for forecasting and estimating sales potential
and target advertising campaigns.
Competitive analysis – You will use the information to locate your possible competitors (if it is
not already known), to estimate their size, growth and strengths and weaknesses and to see what
market segments in which they participate.
We recognize that many managers today are asked to provide detailed analysis of their markets,
sales territories, distribution channels, and product placements. We have organized these reports in a
logical format making your market analysis and research tasks easy to accomplish.
Copyright © 2012 By C. Barnes & Co.
Printed in USA
All rights reserved. This publication may not be reproduced, stored in any information or retrieval system
or transmitted in whole or in part, in any form or by any means - electronic, mechanical, photocopying,
recording or otherwise - without the express written permission of C. Barnes & Co.
Note: Every effort has been made to verify and ensure the accuracy of the information within this
publication. However, if any errors exist in this publication C. Barnes & Co. disclaims any liability for
any loss or damage to any party as a result of the information or errors in this publication.
2012 Barnes Reports: U.S. Breweries and Beer-Making Industry-Capital and Expenses 2
Breweries & Beer-Making Industry
(NAICS 31212)
Industry Definition and Related Industries
NAICS 31212: Breweries. This industry comprises establishments primarily
engaged in brewing beer, ale, malt liquors, and nonalcoholic beer.
Related Industries
Wineries
Alcoholic Beverages and Spirits
Soft drink beverages
Bottled water beverages
U.S. Census Categories
NAICS 31212 – Breweries is 100% comparable to
SIC 2082 – Malt Beverages
Sub-Industries
Malt beverages
Malt beverage products
Brewers' grain
Extract, malt
Syrups, malt
Ale (alcoholic beverage)
Beer (alcoholic beverage)
Liquors, malt
Near beer
2012 Barnes Reports: U.S. Breweries and Beer-Making Industry-Capital and Expenses 3
Breweries & Beer-Making Industry
(NAICS 31212)
Industry Establishments, Sales & Employment Trends
Year Percent Chg. Year-to-Year
2009 2010 2011 2012 2013 09-10 10-11 11-12 12-13
Establishments 575 556 576 586 595 -3.4% 3.7% 1.7% 1.5%
Sales ($Millions) 9,842 9,737 10,210 10,649 11,001 -1.1% 4.9% 4.3% 3.3%
Employment 28,316 27,315 28,368 29,183 29,532 -3.5% 3.9% 2.9% 1.2%
Industry Ratios
Year Percent Chg. Year-to-Year
(Industry Averages) 2009 2010 2011 2012 2013 09-10 10-11 11-12 12-13
Sales ($M)/Estab. 17.12 17.52 17.72 18.18 18.49 2.4% 1.1% 2.6% 1.7%
Sales ($)/Emp. 347,570 356,469 359,917 364,898 372,517 2.6% 1.0% 1.4% 2.1%
Emps. per Estab. 49.2 49.2 49.2 49.8 49.6 -0.2% 0.1% 1.2% -0.3%
2011 Establishments, Firms & Payroll
Employee Size of Firm or Establishment
2011 1-4 5-9 10-19 20-99 100-499 500+ Total
Emps. Emps. Emps. Emps. Emps. Emps.
Firms 234 83 72 113 29 7 537
Establishments 202 79 61 99 21 17 576
Payroll ($Millions) 9 9 17 118 141 0 293
HR Benefits ($M) 6.1 6.2 11.5 81.5 96.8 0.0 202.0
Health Insurance ($M) 1.9 1.9 3.5 25.0 29.7 0.0 62.1
Pension Plans ($M) 0.4 0.4 0.7 4.8 5.8 0.0 12.0
Contribution Plans ($M) 0.9 1.0 1.8 12.6 14.9 0.0 31.2
Other HR Benefits ($M) 2.9 3.0 5.5 39.0 46.4 0.0 96.8
* Firms (total company) are represented by employee size of firm.
Establishments (individual locations) are represented by employee size of establishments.
"Total establishments" do not include "unknown employees" so will not match "total establishments" in other parts of the report.
2012 Barnes Reports: U.S. Breweries and Beer-Making Industry-Capital and Expenses 4
Breweries & Beer-Making Industry
(NAICS 31212)
2011 Industry Cost of Materials
Employee Size of Establishment
2011 1-4 5-9 10-19 20-99 100-499 500+ Total
Emps. Emps. Emps. Emps. Emps. Emps.
Cost of Materials ($M) 145.1 170.2 306.6 1,573.8 1,528.6 4,237.0 7,961.3
Materials Used ($M) 134.6 157.9 284.6 1,460.5 1,418.5 3,932.0 7,388.2
Cost of Resales ($M) 2.5 2.9 5.2 26.8 26.0 72.1 135.5
Contract Work ($M) 0.3 0.3 0.6 3.1 3.0 8.3 15.7
Cost of Fuels ($M) 4.3 5.0 9.0 46.4 45.0 124.8 234.5
Electricity ($M) 3.4 4.0 7.2 37.0 36.0 99.7 187.3
2011 Industry Inventories
Employee Size of Establishment
2011 1-4 5-9 10-19 20-99 100-499 500+ Total
Emps. Emps. Emps. Emps. Emps. Emps.
End of Year Inventories
Total EOY Inventories 7.0 8.2 14.8 75.8 73.6 204.1 383.5
Finished Goods ($M) 1.0 1.1 2.0 10.3 10.0 27.8 52.2
Work-in-Process ($M) 3.3 3.8 6.9 35.6 34.5 95.8 179.9
Materials/Supplies ($M) 2.8 3.2 5.8 29.9 29.1 80.6 151.4
Beginning of Year Inv.
Total EOY Inventories 7.0 8.2 14.9 76.2 74.0 205.2 385.6
Finished Goods ($M) 1.0 1.2 2.1 10.8 10.5 29.1 54.6
Work-in-Process ($M) 3.2 3.8 6.8 34.9 33.9 93.9 176.5
Materials/Supplies ($M) 2.8 3.3 6.0 30.5 29.7 82.2 154.5
2011 Industry Rentals
Employee Size of Establishment
2011 1-4 5-9 10-19 20-99 100-499 500+ Total
Emps. Emps. Emps. Emps. Emps. Emps.
Total Rentals ($M) 0.5 0.6 1.2 5.9 5.8 16.0 30.1
Building Rentals ($M) 0.4 0.4 0.8 4.1 4.0 11.0 20.6
Machinery Rentals ($M) 0.2 0.2 0.4 1.9 1.8 5.0 9.4
2012 Barnes Reports: U.S. Breweries and Beer-Making Industry-Capital and Expenses 5
Breweries & Beer-Making Industry
(NAICS 31212)
2011 Industry Capital Expenditures
Employee Size of Establishment
2011 1-4 5-9 10-19 20-99 100-499 500+ Total
Emps. Emps. Emps. Emps. Emps. Emps.
Capital Expenditure ($M) 15.6 18.3 33.0 169.2 164.3 455.5 855.9
Buildings/Structures ($M) 2.1 2.5 4.5 23.3 22.6 62.7 117.8
Machinery/Equip. ($M) 13.4 15.8 28.4 145.9 141.7 392.8 738.1
Autos/Trucks ($M) 0.0 0.1 0.1 0.5 0.5 1.4 2.6
Computer Equip ($M) 0.5 0.6 1.1 5.8 5.6 15.6 29.4
Other Machinery ($M) 12.9 15.1 27.2 139.6 135.6 375.8 706.2
Total Depreciation ($M) 15.4 18.1 32.6 167.5 162.7 451.1 847.6
2011 Industry Other Expenses
Employee Size of Establishment
2011 1-4 5-9 10-19 20-99 100-499 500+ Total
Emps. Emps. Emps. Emps. Emps. Emps.
Other Expenses ($M) 23.7 27.8 50.2 257.5 250.1 693.2 1,302.6
Temp Staff ($M) 0.1 0.1 0.2 0.9 0.9 2.5 4.7
Computer Equip. ($M) 0.1 0.1 0.1 0.7 0.7 1.8 3.4
Software ($M) 0.0 0.0 0.0 0.2 0.2 0.5 0.9
Data Processing ($M) 0.0 0.0 0.0 0.1 0.1 0.2 0.3
Communication Svcs. ($M) 0.2 0.2 0.4 2.0 1.9 5.4 10.1
Repair/Maintenance ($M) 1.7 2.0 3.6 18.4 17.8 49.5 92.9
Waste Removal ($M) 2.1 2.4 4.4 22.4 21.8 60.4 113.5
Advertising Expenses ($M) 0.2 0.2 0.4 2.2 2.2 6.1 11.4
Professional Svcs. ($M) 0.4 0.4 0.8 3.9 3.8 10.6 19.9
Taxes & Licenses ($M) 3.1 3.6 6.5 33.6 32.6 90.4 169.8
All Other Expenses ($M) 16.0 18.7 33.7 173.1 168.1 466.0 875.7
2012 Barnes Reports: U.S. Breweries and Beer-Making Industry-Capital and Expenses 6
Breweries & Beer-Making Industry
(NAICS 31212)
U.S. States – Estimated Cost of Materials ($Millions)
Year: 2012
Area Name Materials Used Cost of Resales Contract Work Cost of Fuels Electricity Total Cost of
Materials
U.S. Total 9,701.9 178.0 20.6 308.0 246.0 10,454.4
Alaska 84.9 1.6 0.2 2.7 2.2 91.5
Arizona 67.3 1.2 0.1 2.1 1.7 72.6
Arkansas 6.8 0.1 0.0 0.2 0.2 7.3
California 1,248.8 22.9 2.7 39.6