BReports
ARNES
Breakfast Cereal Manufacturing
Industry (NAICS 31123)
n Market Reports
n Industry Trends
n Demographic Data
2012 Capital & Expenses Series
© C. Barnes & Co.
Breakfast Cereal Manufacturing Industry
(NAICS 31123)
TABLE OF CONTENTS
Users' Guide
Industry Definition and Related Industries
Industry Establishments, Sales & Employment Trends
Industry Ratios
2011 Establishments, Firms & Payroll
2011 Industry Cost of Materials
2011 Industry Inventories
2011 Industry Rentals
2011 Industry Capital Expenditures
2011 Industry Other Expenses
2012 U.S. States - Estimated Cost of Materials
2012 U.S. States - Estimated Capital Expenditures
2012 U.S. States - Estimated Other Expenses
2013 U.S. States - Estimated Cost of Materials
2013 U.S. States - Estimated Capital Expenditures
2013 U.S. States - Estimated Other Expenses
2012 U.S. Metropolitan Areas - Estimated Cost of Materials
2012 U.S. Metropolitan Areas - Estimated Capital Expenditures
2012 U.S. Metropolitan Areas - Estimated Other Expenses
2013 U.S. Metropolitan Areas - Estimated Cost of Materials
2013 U.S. Metropolitan Areas - Estimated Capital Expenditures
2013 U.S. Metropolitan Areas - Estimated Other Expenses
Definitions and Terms
2012 Barnes Reports: U.S. Breakfast Cereal Mfg. Industry-Capital and Expenses 1
Breakfast Cereal Manufacturing Industry
(NAICS 31123)
USERS' GUIDE
The Barnes Reports are the leading publications on U.S. industries and estimates and forecasts
on sales and employment demographics. As a way of making the most of this information, we have
included a few suggestions and tips to aid you in processing and using this information.
Managers, planners, and market researchers use this information for a variety of activities:
Sizing markets and segments – You can estimate the size of the regional markets you sell in
and your company’s market penetration into that market. You can do the same with the market
segments in which you participate.
Sales territory potential – You can estimate your market penetration and also the market potential
in any regional area or market segment.
Sales forecasting – With the estimates on the size of the industry, market researchers supporting
a sales force can then estimate and forecast the future size of the industry.
Advertising strategies – You can use this information for forecasting and estimating sales potential
and target advertising campaigns.
Competitive analysis – You will use the information to locate your possible competitors (if it is
not already known), to estimate their size, growth and strengths and weaknesses and to see what
market segments in which they participate.
We recognize that many managers today are asked to provide detailed analysis of their markets,
sales territories, distribution channels, and product placements. We have organized these reports in a
logical format making your market analysis and research tasks easy to accomplish.
Copyright © 2012 By C. Barnes & Co.
Printed in USA
All rights reserved. This publication may not be reproduced, stored in any information or retrieval system
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2012 Barnes Reports: U.S. Breakfast Cereal Mfg. Industry-Capital and Expenses 2
Breakfast Cereal Manufacturing Industry
(NAICS 31123)
Industry Definition and Related Industries
NAICS 31123: Breakfast Cereal Manufacturing. This industry
comprises establishments primarily responsible for manufacturing
cereal breakfast foods and related preparations, except breakfast
bars. Establishments primarily engaged in manufacturing granola
bars and other types of breakfast bars are classified in 2064.
Related Industries
Packaged Foods Manufacturing
Frozen Foods Manufacturing
Beverage Manufacturing
Snack Foods Manufacturing
U.S. Census Categories
NAICS 31123 – Breakfast Cereal Manufacturing is almost comparable to:
100% of SIC 2043 – Breakfast Cereal Manufacturing
Sub-Industries
Cereal breakfast foods
Coffee substitutes, made from grain
Corn flakes: prepared as cereal breakfast food
Granola and muesli, except bars and clusters
Infants' foods, cereal type
Oatmeal: prepared as cereal breakfast food
Oats, rolled: prepared as cereal breakfast food
Soy: prepared as cereal breakfast food
Wheat flakes: prepared as cereal breakfast food
2012 Barnes Reports: U.S. Breakfast Cereal Mfg. Industry-Capital and Expenses 3
Breakfast Cereal Manufacturing Industry
(NAICS 31123)
Industry Establishments, Sales & Employment Trends
Year Percent Chg. Year-to-Year
2009 2010 2011 2012 2013 09-10 10-11 11-12 12-13
Establishments 66 66 68 70 72 0.3% 3.3% 3.0% 2.7%
Sales ($Millions) 21,054 22,007 23,501 25,207 26,850 4.5% 6.8% 7.3% 6.5%
Employment 12,428 12,507 12,948 13,341 13,760 0.6% 3.5% 3.0% 3.1%
Industry Ratios
Year Percent Chg. Year-to-Year
(Industry Averages) 2009 2010 2011 2012 2013 09-10 10-11 11-12 12-13
Sales ($M)/Estab. 318.99 332.58 343.87 357.94 371.33 4.3% 3.4% 4.1% 3.7%
Sales ($)/Emp. 1,694,046 1,759,577 1,814,935 1,889,463 1,951,284 3.9% 3.1% 4.1% 3.3%
Emps. per Estab. 188.3 189.0 189.5 189.4 190.3 0.4% 0.2% 0.0% 0.5%
2011 Establishments, Firms & Payroll
Employee Size of Firm or Establishment
2011 1-4 5-9 10-19 20-99 100-499 500+ Total
Emps. Emps. Emps. Emps. Emps. Emps.
Firms 13 1 2 3 8 11 39
Establishments 14 1 5 6 30 10 68
Payroll ($Millions) 1 0 0 13 50 738 802
HR Benefits ($M) 0.4 0.0 0.0 4.8 18.3 271.3 294.8
Health Insurance ($M) 0.2 0.0 0.0 2.2 8.5 126.6 137.6
Pension Plans ($M) 0.0 0.0 0.0 0.4 1.6 24.4 26.5
Contribution Plans ($M) 0.0 0.0 0.0 0.4 1.4 20.4 22.1
Other HR Benefits ($M) 0.2 0.0 0.0 1.8 6.7 99.9 108.6
* Firms (total company) are represented by employee size of firm.
Establishments (individual locations) are represented by employee size of establishments.
"Total establishments" do not include "unknown employees" so will not match "total establishments" in other parts of the report.
2012 Barnes Reports: U.S. Breakfast Cereal Mfg. Industry-Capital and Expenses 4
Breakfast Cereal Manufacturing Industry
(NAICS 31123)
2011 Industry Cost of Materials
Employee Size of Establishment
2011 1-4 5-9 10-19 20-99 100-499 500+ Total
Emps. Emps. Emps. Emps. Emps. Emps.
Cost of Materials ($M) 10.7 1.5 16.6 89.7 1,325.3 1,727.5 3,171.3
Materials Used ($M) 9.9 1.4 15.3 82.8 1,223.9 1,595.3 2,928.6
Cost of Resales ($M) 0.1 0.0 0.2 1.2 17.0 22.2 40.7
Contract Work ($M) 0.1 0.0 0.1 0.5 7.3 9.5 17.4
Cost of Fuels ($M) 0.3 0.0 0.5 2.5 37.1 48.4 88.9
Electricity ($M) 0.3 0.0 0.5 2.7 40.0 52.1 95.7
2011 Industry Inventories
Employee Size of Establishment
2011 1-4 5-9 10-19 20-99 100-499 500+ Total
Emps. Emps. Emps. Emps. Emps. Emps.
End of Year Inventories
Total EOY Inventories 1.3 0.2 2.1 11.2 165.2 215.3 395.3
Finished Goods ($M) 0.6 0.1 1.0 5.3 78.1 101.9 187.0
Work-in-Process ($M) 0.1 0.0 0.1 0.5 8.1 10.6 19.4
Materials/Supplies ($M) 0.6 0.1 1.0 5.3 78.9 102.9 188.9
Beginning of Year Inv.
Total EOY Inventories 1.1 0.2 1.8 9.5 140.6 183.3 336.5
Finished Goods ($M) 0.5 0.1 0.8 4.1 61.2 79.7 146.3
Work-in-Process ($M) 0.1 0.0 0.1 0.4 6.6 8.7 15.9
Materials/Supplies ($M) 0.6 0.1 0.9 4.9 72.8 94.9 174.2
2011 Industry Rentals
Employee Size of Establishment
2011 1-4 5-9 10-19 20-99 100-499 500+ Total
Emps. Emps. Emps. Emps. Emps. Emps.
Total Rentals ($M) 0.0 0.0 0.1 0.4 5.9 7.6 14.0
Building Rentals ($M) 0.0 0.0 0.0 0.2 3.4 4.4 8.1
Machinery Rentals ($M) 0.0 0.0 0.0 0.2 2.5 3.2 5.9
2012 Barnes Reports: U.S. Breakfast Cereal Mfg. Industry-Capital and Expenses 5
Breakfast Cereal Manufacturing Industry
(NAICS 31123)
2011 Industry Capital Expenditures
Employee Size of Establishment
2011 1-4 5-9 10-19 20-99 100-499 500+ Total
Emps. Emps. Emps. Emps. Emps. Emps.
Capital Expenditure ($M) 0.8 0.1 1.2 6.3 93.4 121.7 223.4
Buildings/Structures ($M) 0.1 0.0 0.1 0.7 10.8 14.0 25.7
Machinery/Equip. ($M) 0.7 0.1 1.0 5.6 82.6 107.7 197.7
Autos/Trucks ($M) 0.0 0.0 0.0 0.2 2.4 3.2 5.8
Computer Equip ($M) 0.0 0.0 0.0 0.2 2.9 3.8 7.0
Other Machinery ($M) 0.6 0.1 1.0 5.2 77.3 100.7 184.9
Total Depreciation ($M) 0.9 0.1 1.4 7.8 114.8 149.6 274.7
2011 Industry Other Expenses
Employee Size of Establishment
2011 1-4 5-9 10-19 20-99 100-499 500+ Total
Emps. Emps. Emps. Emps. Emps. Emps.
Other Expenses ($M) 1.2 0.2 1.9 10.3 151.8 197.9 363.3
Temp Staff ($M) 0.1 0.0 0.1 0.5 8.1 10.6 19.4
Computer Equip. ($M) 0.0 0.0 0.0 0.1 1.0 1.3 2.5
Software ($M) 0.0 0.0 0.0 0.0 0.6 0.8 1.5
Data Processing ($M) 0.0 0.0 0.0 0.1 1.8 2.3 4.2
Communication Svcs. ($M) 0.0 0.0 0.0 0.1 1.5 2.0 3.6
Repair/Ma