BReports
ARNES
Book Stores Retailing
Industry (NAICS 451211)
n Market Reports
n Industry Trends
n Demographic Data
2012 Capital & Expenses Series
© C. Barnes & Co.
Book Stores Retailing Industry
(NAICS 451211)
TABLE OF CONTENTS
Users' Guide
Industry Definition and Related Industries
Industry Establishments, Sales & Employment Trends
Industry Ratios
2011 Establishments, Firms & Payroll
2011 Industry Cost of Materials
2011 Industry Inventories
2011 Industry Rentals
2011 Industry Capital Expenditures
2011 Industry Other Expenses
2012 U.S. States - Estimated Cost of Materials
2012 U.S. States - Estimated Capital Expenditures
2011 U.S. States - Estimated Other Expenses
2013 U.S. States - Estimated Cost of Materials
2013 U.S. States - Estimated Capital Expenditures
2013 U.S. States - Estimated Other Expenses
2012 U.S. Metropolitan Areas - Estimated Cost of Materials
2012 U.S. Metropolitan Areas - Estimated Capital Expenditures
2012 U.S. Metropolitan Areas - Estimated Other Expenses
2013 U.S. Metropolitan Areas - Estimated Cost of Materials
2013 U.S. Metropolitan Areas - Estimated Capital Expenditures
2013 U.S. Metropolitan Areas - Estimated Other Expenses
Definitions and Terms
2012 Barnes Reports: U.S. Book Stores Retailing Industry-Capital and Expenses 1
Book Stores Retailing Industry
(NAICS 451211)
USERS' GUIDE
The Barnes Reports are the leading publications on U.S. industries and estimates and forecasts
on sales and employment demographics. As a way of making the most of this information, we have
included a few suggestions and tips to aid you in processing and using this information.
Managers, planners, and market researchers use this information for a variety of activities:
Sizing markets and segments – You can estimate the size of the regional markets you sell in
and your company’s market penetration into that market. You can do the same with the market
segments in which you participate.
Sales territory potential – You can estimate your market penetration and also the market potential
in any regional area or market segment.
Sales forecasting – With the estimates on the size of the industry, market researchers supporting
a sales force can then estimate and forecast the future size of the industry.
Advertising strategies – You can use this information for forecasting and estimating sales potential
and target advertising campaigns.
Competitive analysis – You will use the information to locate your possible competitors (if it is
not already known), to estimate their size, growth and strengths and weaknesses and to see what
market segments in which they participate.
We recognize that many managers today are asked to provide detailed analysis of their markets,
sales territories, distribution channels, and product placements. We have organized these reports in a
logical format making your market analysis and research tasks easy to accomplish.
Copyright © 2012 By C. Barnes & Co.
Printed in USA
All rights reserved. This publication may not be reproduced, stored in any information or retrieval system
or transmitted in whole or in part, in any form or by any means - electronic, mechanical, photocopying,
recording or otherwise - without the express written permission of C. Barnes & Co.
Note: Every effort has been made to verify and ensure the accuracy of the information within this
publication. However, if any errors exist in this publication C. Barnes & Co. disclaims any liability for
any loss or damage to any party as a result of the information or errors in this publication.
2012 Barnes Reports: U.S. Book Stores Retailing Industry-Capital and Expenses 2
Book Stores Retailing Industry
(NAICS 451211)
Industry Definition and Related Industries
NAICS 451211: Book Stores. This industry comprises
establishments primarily engaged in the retail sale of new books and
magazines. Establishments primarily engaged in the retail sale of used
books are classified in 5932.
Related Industries
Book Publishing
Book Printing
Magazine Publishing
Newspaper Publishing
U.S. Census Categories
NAICS 451211 – Book Stores is almost comparable to:
100% of SIC 5942 – Book Stores
Sub-Industries
Book stores
Books, foreign
Books, religious
Children's books
College book stores
Comic books
2012 Barnes Reports: U.S. Book Stores Retailing Industry-Capital and Expenses 3
Book Stores Retailing Industry
(NAICS 451211)
Industry Establishments, Sales & Employment Trends
Year Percent Chg. Year-to-Year
2009 2010 2011 2012 2013 09-10 10-11 11-12 12-13
Establishments 9,472 9,372 9,072 8,856 8,666 -1.1% -3.2% -2.4% -2.1%
Sales ($Millions) 16,367 17,022 17,086 17,447 17,794 4.0% 0.4% 2.1% 2.0%
Employment 138,624 137,216 132,800 129,624 126,886 -1.0% -3.2% -2.4% -2.1%
Industry Ratios
Year Percent Chg. Year-to-Year
(Industry Averages) 2009 2010 2011 2012 2013 09-10 10-11 11-12 12-13
Sales ($M)/Estab. 1.73 1.82 1.88 1.97 2.05 5.1% 3.7% 4.6% 4.2%
Sales ($)/Emp. 118,069 124,056 128,657 134,600 140,238 5.1% 3.7% 4.6% 4.2%
Emps. per Estab. 14.6 14.6 14.6 14.6 14.6 0.0% 0.0% 0.0% 0.0%
2011 Establishments, Firms & Payroll
Employee Size of Firm or Establishment
2011 1-4 5-9 10-19 20-99 100-499 500+ Total
Emps. Emps. Emps. Emps. Emps. Emps.
Firms 2,714 1,017 0 305 76 32 4,145
Establishments 3,782 2,144 1,265 1,729 70 2 9,072
Payroll ($Millions) 79 85 0 162 165 1,512 2,004
HR Benefits ($M) 15.2 16.2 0.0 31.1 31.7 289.9 384.2
Health Insurance ($M) 6.5 6.9 0.0 13.3 13.6 123.9 164.2
Pension Plans ($M) 2.1 2.2 0.0 4.3 4.4 39.8 52.7
Contribution Plans ($M) 1.1 1.1 0.0 2.2 2.2 20.5 27.1
Other HR Benefits ($M) 9.1 9.7 0.0 18.6 19.0 173.5 230.0
* Firms (total company) are represented by employee size of firm.
Establishments (individual locations) are represented by employee size of establishments.
"Total establishments" do not include "unknown employees" so will not match "total establishments" in other parts of the report.
2012 Barnes Reports: U.S. Book Stores Retailing Industry-Capital and Expenses 4
Book Stores Retailing Industry
(NAICS 451211)
2011 Industry Cost of Materials
Employee Size of Establishment
2011 1-4 5-9 10-19 20-99 100-499 500+ Total
Emps. Emps. Emps. Emps. Emps. Emps.
Cost of Materials ($M) 151.2 171.5 236.0 976.7 134.9 32.0 1,702.3
Materials Used ($M) 58.3 66.2 91.1 376.9 52.1 12.4 656.9
Commission Expense ($M) 17.4 19.7 27.2 112.4 15.5 3.7 195.9
Contract Work ($M) 12.3 13.9 19.1 79.2 10.9 2.6 138.1
Cost of Fuels ($M) 8.0 9.1 12.5 51.8 7.2 1.7 90.3
Electricity ($M) 55.2 62.6 86.1 356.3 49.2 11.7 621.1
2011 Industry Rentals
Employee Size of Establishment
2011 1-4 5-9 10-19 20-99 100-499 500+ Total
Emps. Emps. Emps. Emps. Emps. Emps.
Total Rentals ($M) 225.6 255.9 352.2 1,457.4 201.3 47.8 2,540.3
Building Rentals ($M) 216.0 244.9 337.2 1,395.2 192.7 45.7 2,431.8
Machinery Rentals ($M) 9.6 10.9 15.0 62.2 8.6 2.0 108.4
2012 Barnes Reports: U.S. Book Stores Retailing Industry-Capital and Expenses 5
Book Stores Retailing Industry
(NAICS 451211)
2011 Industry Capital Expenditures
Employee Size of Establishment
2011 1-4 5-9 10-19 20-99 100-499 500+ Total
Emps. Emps. Emps. Emps. Emps. Emps.
Capital Expenditure ($M) 4.6 5.2 7.2 29.7 4.1 1.0 51.8
Buildings/Structures ($M) 1.1 1.3 1.8 7.3 1.0 0.2 12.7
Machinery/Equip. ($M) 3.5 3.9 5.4 22.4 3.1 0.7 39.1
Autos/Trucks ($M) 0.1 0.1 0.1 0.4 0.1 0.0 0.6
Computer Equip ($M) 0.3 0.3 0.5 2.0 0.3 0.1 3.5
Other Machinery ($M) 3.1 3.5 4.9 20.1 2.8 0.7 35.0
Total Depreciation ($M) 123.4 139.9 192.7 797.2 110.1 26.1 1,389.4
2010 Industry Other Expenses
Employee Size of Establishment
2010 1-4 5-9 10-19 20-99 100-499 500+ Total
Emps. Emps. Emps. Emps. Emps. Emps.
Other Expenses ($M) 582.8 660.9 909.8 3,764.6 520.0 123.4 6,561.6
Shipping/Storage ($M) 50.3 57.1 78.6 325.1 44.9 10.7 566.6
Expensed Equip. ($M) 9.1 10.4 14.3 59.1 8.2 1.9 102.9
Software ($M) 5.3 6.0 8.3 34.4 4.7 1.1 59.9
Data Processing ($M) 10.0 11.4 15.7 64.9 9.0 2.1 113.1
Communication Svcs. ($M) 18.8 21.3 29.3 121.3 16.7 4.0 211.3
Repair/Maintenance ($M) 40.1 45.4 62.5 258.8 35.7 8.5 451.1
Waste Removal ($M) 9.8 11.1 15.2 63.0 8.7 2.1 109.8
Advertising Expenses ($M) 136.1 154.4 212.5 879.4 121.5 28.8 1,532.7
Professional Svcs. ($M) 43.1 48.9 67.4 278.7 38.5 9.1 485.8
Taxes & Licenses ($M) 45.5 51.5 71.0 293.6 40.6 9.6 511.8
All Other Expenses ($M) 214.6 243.4 335.1 1,386.4 191.5 45.5 2,416.5
2012 Barnes Reports: U.S. Book Stores Retailing Industry-Capital and Expenses 6
Book Stores Retailing Industry
(NAICS 451211)
U.S. States – Estimated Cost of Materials ($Millions)
Year: 2012
Area Name Materials Used Commission Contract Work Cost of Fuels Electricity Total Cost of
Expense Materials
U.S. Total 666.6 198.8 140.1 91.6 630.2 1,727.3
Alabama 10.0 3.0 2.1 1.4 9.5 26.0
Alaska 2.0 0.6 0.4 0.3 1.9 5.2
Arizona 13.0 3.9 2.7 1.8 12.3 33.6
Arkansas 4.3 1.3 0.9 0.6 4.0 11.0
California 82.2 24.5 17.3 11.3 77.7 213.0
Colorado 11.8 3.5 2.5 1.6 11.2 30.7
Connecticut 10.3 3.1 2.2 1.4 9.7 26.6
Delaware 1.7 0.5 0.4 0.2 1.6 4.4
District of Columbia 4.3 1.3 0.9 0.6 4.1 11.2
Florida 36.9 11.0 7.7 5.1 34.8 95.5
Georgia 19.1 5.7 4.0 2.6 18.1 49.5
Hawaii 3.3 1.0 0.7 0.5 3.1 8.5
Idaho 2.6 0.8 0.5 0.4 2.4 6.7
Illinois 28.7 8.6 6.0 3.9 27.1 74.4
Indiana 15.5 4.6 3.3 2.1 14.6 40.1
Iowa 6.8 2.0 1.4 0.9 6.4 17.5
Kansas 6.4 1.9 1.3 0.9 6.0 16.5
Kentucky 7.2 2.1 1.5 1.0 6.8 18.6
Louisiana 8.0 2.4 1.7 1.1 7.5 20.6
Maine 3.0 0.9 0.6 0.4 2.8 7.7
Maryland 12.3 3.7 2.6 1.7 11.7 31.9
Massachusetts 19.3 5.7 4.0 2.6 18.2 49.9
Michigan 20.1 6.0 4.2 2.8 19.0 52.0
Minnesota 11.5 3.4 2.4 1.6 10.9 29.8
Mississippi 5.3 1.6 1.1 0.7 5.0 13.8
Missouri 10.3 3.1 2.2 1.4 9.7 26.6
Montana 3.2 1.0 0.7 0.4 3.0 8.3
Nebraska 4.4 1.3 0.9 0.6 4.1 11.3
Nevada 3.8 1.1 0.8 0.5 3.6 9.9
New Hampshire 4.6 1.4 1.0 0.6 4.3 11.9
New Jersey 24.5 7.3 5.2 3.4 23.2 63.6
New Mexico 4.0 1.2 0.8 0.6 3.8 10.4
New York 47.2 14.1 9.9 6.5 44.6 122.3
North Carolina 19.3 5.7 4.0 2.6 18.2 49.9
North Dakota 1.4 0.4 0.3