BReports
ARNES
Book Publishing
Industry (NAICS 51113)
n Market Reports
n Industry Trends
n Demographic Data
2012 Capital & Expenses Series
© C. Barnes & Co.
Book Publishing Industry
(NAICS 51113)
TABLE OF CONTENTS
Users' Guide
Industry Definition and Related Industries
Industry Establishments, Sales & Employment Trends
Industry Ratios
2011 Establishments, Firms & Payroll
2011 Industry Cost of Materials
2011 Industry Rentals
2011 Industry Capital Expenditures
2011 Industry Other Expenses
2012 U.S. States - Estimated Cost of Materials
2012 U.S. States - Estimated Capital Expenditures
2012 U.S. States - Estimated Other Expenses
2013 U.S. States - Estimated Cost of Materials
2013 U.S. States - Estimated Capital Expenditures
2013 U.S. States - Estimated Other Expenses
2012 U.S. Metropolitan Areas - Estimated Cost of Materials
2012 U.S. Metropolitan Areas - Estimated Capital Expenditures
2012 U.S. Metropolitan Areas - Estimated Other Expenses
2013 U.S. Metropolitan Areas - Estimated Cost of Materials
2013 U.S. Metropolitan Areas - Estimated Capital Expenditures
2013 U.S. Metropolitan Areas - Estimated Other Expenses
Definitions and Terms
2012 Barnes Reports: U.S. Book Publishing Industry-Capital and Expenses 1
Book Publishing Industry
(NAICS 51113)
USERS' GUIDE
The Barnes Reports are the leading publications on U.S. industries and estimates and forecasts
on sales and employment demographics. As a way of making the most of this information, we have
included a few suggestions and tips to aid you in processing and using this information.
Managers, planners, and market researchers use this information for a variety of activities:
Sizing markets and segments – You can estimate the size of the regional markets you sell in
and your company’s market penetration into that market. You can do the same with the market
segments in which you participate.
Sales territory potential – You can estimate your market penetration and also the market potential
in any regional area or market segment.
Sales forecasting – With the estimates on the size of the industry, market researchers supporting
a sales force can then estimate and forecast the future size of the industry.
Advertising strategies – You can use this information for forecasting and estimating sales potential
and target advertising campaigns.
Competitive analysis – You will use the information to locate your possible competitors (if it is
not already known), to estimate their size, growth and strengths and weaknesses and to see what
market segments in which they participate.
We recognize that many managers today are asked to provide detailed analysis of their markets,
sales territories, distribution channels, and product placements. We have organized these reports in a
logical format making your market analysis and research tasks easy to accomplish.
Copyright © 2012 By C. Barnes & Co.
Printed in USA
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2012 Barnes Reports: U.S. Book Publishing Industry-Capital and Expenses 2
Book Publishing Industry
(NAICS 51113)
Industry Definition and Related Industries
NAICS 51113: Book Publishers . This U.S. industry comprises establishments
known as book publishers. Establishments in this industry carry out design,
editing, and marketing activities necessary for producing and distributing books.
These establishments may publish books in print, electronic, or audio form.
Related Industries
Book Printing
Magazine Publishers
Miscellaneous Publishers
Commercial Printing
U.S. Census Categories
NAICS 51113 – Book Publishers is 65% comparable to
SIC 2731 – Book Publishing
Sub-Industries
Book publishing
Books, publishing only
Book clubs: publishing only, not printed on site
Book music: publishing only, not printed on site
Pamphlets: publishing only, not printed on site
Textbooks: publishing only, not printed on site
Books, publishing and printing
Book clubs: publishing and printing
Book music: publishing and printing
Pamphlets: publishing and printing
Textbooks: publishing and printing
2012 Barnes Reports: U.S. Book Publishing Industry-Capital and Expenses 3
Book Publishing Industry
(NAICS 51113)
Industry Establishments, Sales & Employment Trends
Year Percent Chg. Year-to-Year
2009 2010 2011 2012 2013 09-10 10-11 11-12 12-13
Establishments 3,081 3,091 3,041 3,047 3,082 0.3% -1.6% 0.2% 1.1%
Sales ($Millions) 30,283 31,294 30,973 31,862 32,686 3.3% -1.0% 2.9% 2.6%
Employment 78,005 78,252 76,969 77,103 78,022 0.3% -1.6% 0.2% 1.2%
Industry Ratios
Year Percent Chg. Year-to-Year
(Industry Averages) 2009 2010 2011 2012 2013 09-10 10-11 11-12 12-13
Sales ($M)/Estab. 9.83 10.12 10.18 10.46 10.61 3.0% 0.6% 2.7% 1.4%
Sales ($)/Emp. 388,223 399,918 402,410 413,237 418,927 3.0% 0.6% 2.7% 1.4%
Emps. per Estab. 25.3 25.3 25.3 25.3 25.3 0.0% 0.0% 0.0% 0.0%
2011 Establishments, Firms & Payroll
Employee Size of Firm or Establishment
2011 1-4 5-9 10-19 20-99 100-499 500+ Total
Emps. Emps. Emps. Emps. Emps. Emps.
Firms 1,627 380 245 279 101 79 2,711
Establishments 1,683 420 320 419 139 19 3,041
Payroll ($Millions) 115 102 157 557 785 4,302 6,018
HR Benefits ($M) 26.9 23.8 36.9 130.5 183.9 1,008.3 1,410.4
Health Insurance ($M) 9.4 8.3 12.9 45.6 64.3 352.5 493.1
Pension Plans ($M) 3.0 2.7 4.1 14.7 20.6 113.2 158.3
Contribution Plans ($M) 1.6 1.4 2.1 7.5 10.6 58.2 81.4
Other HR Benefits ($M) 13.2 11.7 18.1 63.9 90.0 493.6 690.5
* Firms (total company) are represented by employee size of firm.
Establishments (individual locations) are represented by employee size of establishments.
"Total establishments" do not include "unknown employees" so will not match "total establishments" in other parts of the report.
2012 Barnes Reports: U.S. Book Publishing Industry-Capital and Expenses 4
Book Publishing Industry
(NAICS 51113)
2011 Industry Cost of Materials
Employee Size of Establishment
2011 1-4 5-9 10-19 20-99 100-499 500+ Total
Emps. Emps. Emps. Emps. Emps. Emps.
Cost of Materials ($M) 450.9 224.8 399.9 1,600.3 2,285.9 1,672.5 6,634.3
Materials Used ($M) 19.4 9.7 17.2 68.8 98.3 71.9 285.3
Commission Expense ($M) 412.2 205.5 365.6 1,462.9 2,089.6 1,528.9 6,064.7
Contract Work ($M) 14.2 7.1 12.6 50.2 71.8 52.5 208.3
Cost of Fuels ($M) 3.4 1.7 3.1 12.2 17.5 12.8 50.7
Electricity ($M) 1.7 0.9 1.5 6.1 8.7 6.4 25.4
2011 Industry Rentals
Employee Size of Establishment
2011 1-4 5-9 10-19 20-99 100-499 500+ Total
Emps. Emps. Emps. Emps. Emps. Emps.
Total Rentals ($M) 100.4 50.1 89.0 356.3 509.0 372.4 1,477.1
Building Rentals ($M) 96.1 47.9 85.2 341.1 487.2 356.5 1,414.1
Machinery Rentals ($M) 4.3 2.1 3.8 15.2 21.7 15.9 63.0
2012 Barnes Reports: U.S. Book Publishing Industry-Capital and Expenses 5
Book Publishing Industry
(NAICS 51113)
2011 Industry Capital Expenditures
Employee Size of Establishment
2011 1-4 5-9 10-19 20-99 100-499 500+ Total
Emps. Emps. Emps. Emps. Emps. Emps.
Capital Expenditure ($M) 223.1 111.2 197.9 791.8 1,131.1 827.6 3,282.8
Buildings/Structures ($M) 100.9 50.3 89.5 358.2 511.7 374.4 1,485.2
Machinery/Equip. ($M) 122.2 60.9 108.4 433.6 619.4 453.2 1,797.6
Autos/Trucks ($M) 2.0 1.0 1.8 7.0 10.0 7.3 29.1
Computer Equip ($M) 10.8 5.4 9.6 38.4 54.8 40.1 159.1
Other Machinery ($M) 109.4 54.5 97.0 388.2 554.5 405.7 1,609.4
Total Depreciation ($M) 102.0 50.8 90.4 362.0 517.0 378.3 1,500.6
2011 Industry Other Expenses
Employee Size of Establishment
2011 1-4 5-9 10-19 20-99 100-499 500+ Total
Emps. Emps. Emps. Emps. Emps. Emps.
Other Expenses ($M) 440.5 219.6 390.7 1,563.4 2,233.2 1,633.9 6,481.3
Expensed Equip. ($M) 4.3 2.1 3.8 15.3 21.8 16.0 63.4
Software ($M) 5.2 2.6 4.6 18.3 26.2 19.2 76.1
Repair/Maintenance ($M) 6.5 3.2 5.7 22.9 32.8 24.0 95.1
Advertising Expenses ($M) 55.1 27.5 48.9 195.5 279.3 204.3 810.5
Printing ($M) 81.1 40.4 71.9 287.9 411.3 300.9 1,193.6
Taxes & Licenses ($M) 4.1 2.1 3.7 14.6 20.9 15.3 60.7
All Other Expenses ($M) 284.3 141.7 252.1 1,008.8 1,440.9 1,054.3 4,182.0
2012 Barnes Reports: U.S. Book Publishing Industry-Capital and Expenses 6
Book Publishing Industry
(NAICS 51113)
U.S. States – Estimated Cost of Materials ($Millions)
Year: 2012
Area Name Materials Used Commission Contract Work Cost of Fuels Electricity Total Cost of
Expense Materials
U.S. Total 296.1 6,295.2 216.2 52.6 26.3 6,886.4
Alabama 0.7 15.6 0.5 0.1 0.1 17.0
Alaska 0.2 3.4 0.1 0.0 0.0 3.7
Arizona 1.5 32.8 1.1 0.3 0.1 35.8
Arkansas 0.9 19.6 0.7 0.2 0.1 21.5
California 28.8 611.6 21.0 5.1 2.6 669.1
Colorado 11.2 239.1 8.2 2.0 1.0 261.6
Connecticut 3.6 76.0 2.6 0.6 0.3 83.2
Delaware 0.2 4.4 0.1 0.0 0.0 4.8
District of Columbia 1.8 38.5 1.3 0.3 0.2 42.1
Florida 5.8 122.9 4.2 1.0 0.5 134.5
Georgia 2.8 59.5 2.0 0.5 0.2 65.1
Hawaii 0.2 5.1 0.2 0.0 0.0 5.6
Idaho 2.0 41.9 1.4 0.4 0.2 45.8
Illinois 20.3 431.2