BReports
ARNES
Agents & Managers for Artists
& Athletes Industry (NAICS 71141)
n Market Reports
n Industry Trends
n Demographic Data
2012 Capital & Expenses Series
© C. Barnes & Co.
Agents/Managers for Artists & Athletes
(NAICS 71141)
TABLE OF CONTENTS
Users' Guide
Industry Definition and Related Industries
Industry Establishments, Sales & Employment Trends
Industry Ratios
2011 Establishments, Firms & Payroll
2011 Industry Cost of Materials
2011 Industry Rentals
2011 Industry Capital Expenditures
2011 Industry Other Expenses
2012 U.S. States - Estimated Cost of Materials
2012 U.S. States - Estimated Capital Expenditures
2012 U.S. States - Estimated Other Expenses
2013 U.S. States - Estimated Cost of Materials
2013 U.S. States - Estimated Capital Expenditures
2013 U.S. States - Estimated Other Expenses
2012 U.S. Metropolitan Areas - Estimated Cost of Materials
2012 U.S. Metropolitan Areas - Estimated Capital Expenditures
2012 U.S. Metropolitan Areas - Estimated Other Expenses
2013 U.S. Metropolitan Areas - Estimated Cost of Materials
2013 U.S. Metropolitan Areas - Estimated Capital Expenditures
2013 U.S. Metropolitan Areas - Estimated Other Expenses
Definitions and Terms
2012 Barnes Reports: U.S. Agents Managers for Artists Athletes Industry-Capital and Expenses 1
Agents/Managers for Artists & Athletes
(NAICS 71141)
USERS' GUIDE
The Barnes Reports are the leading publications on U.S. industries and estimates and forecasts
on sales and employment demographics. As a way of making the most of this information, we have
included a few suggestions and tips to aid you in processing and using this information.
Managers, planners, and market researchers use this information for a variety of activities:
Sizing markets and segments – You can estimate the size of the regional markets you sell in
and your company’s market penetration into that market. You can do the same with the market
segments in which you participate.
Sales territory potential – You can estimate your market penetration and also the market potential
in any regional area or market segment.
Sales forecasting – With the estimates on the size of the industry, market researchers supporting
a sales force can then estimate and forecast the future size of the industry.
Advertising strategies – You can use this information for forecasting and estimating sales potential
and target advertising campaigns.
Competitive analysis – You will use the information to locate your possible competitors (if it is
not already known), to estimate their size, growth and strengths and weaknesses and to see what
market segments in which they participate.
We recognize that many managers today are asked to provide detailed analysis of their markets,
sales territories, distribution channels, and product placements. We have organized these reports in a
logical format making your market analysis and research tasks easy to accomplish.
Copyright © 2012 By C. Barnes & Co.
Printed in USA
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2012 Barnes Reports: U.S. Agents Managers for Artists Athletes Industry-Capital and Expenses 2
Agents/Managers for Artists & Athletes
(NAICS 71141)
Industry Definition and Related Industries
NAICS 71141: Agents and Managers for Artists. This industry
comprises establishments of agents and managers primarily engaged in
representing and/or managing creative and performing artists, sports figures,
entertainers, and other public figures. The representation and management
includes activities, such as representing clients in contract negotiations;
managing or organizing client's financial affairs; and generally promoting the
careers of their clients.
Related Industries
Motion Picture Theaters
Motion Picture Production
Sporting & Recreation
U.S. Census Categories
NAICS 71141 – Agents and Managers for Artists is comparable to:
21% of SIC 7922 – Theatrical Agents and
4% of SIC 7941 - Sports Agents
Sub-Industries
Theatrical producers and services
Theatrical talent and booking agencies
Agent or manager for entertainers
Booking agency, theatrical
Casting bureau, theatrical
Employment agency: theatrical, radio, and television
Entertainment promotion
Talent agent, theatrical
2012 Barnes Reports: U.S. Agents Managers for Artists Athletes Industry-Capital and Expenses 3
Agents/Managers for Artists & Athletes
(NAICS 71141)
Industry Establishments, Sales & Employment Trends
Year Percent Chg. Year-to-Year
2009 2010 2011 2012 2013 09-10 10-11 11-12 12-13
Establishments 3,624 3,718 3,771 3,856 3,983 2.6% 1.4% 2.2% 3.3%
Sales ($Millions) 2,227 2,404 2,521 2,690 2,896 7.9% 4.9% 6.7% 7.6%
Employment 26,852 27,626 27,960 28,551 29,534 2.9% 1.2% 2.1% 3.4%
Industry Ratios
Year Percent Chg. Year-to-Year
(Industry Averages) 2009 2010 2011 2012 2013 09-10 10-11 11-12 12-13
Sales ($M)/Estab. 0.61 0.65 0.67 0.70 0.73 5.2% 3.4% 4.4% 4.2%
Sales ($)/Emp. 82,952 87,002 90,148 94,223 98,045 4.9% 3.6% 4.5% 4.1%
Emps. per Estab. 7.4 7.4 7.4 7.4 7.4 0.3% -0.2% -0.1% 0.1%
2011 Establishments, Firms & Payroll
Employee Size of Firm or Establishment
2011 1-4 5-9 10-19 20-99 100-499 500+ Total
Emps. Emps. Emps. Emps. Emps. Emps.
Firms 2,952 432 166 106 24 13 3,694
Establishments 2,937 433 188 122 20 2 3,771
Payroll ($Millions) 443 262 218 358 384 492 2,157
HR Benefits ($M) 67.3 39.9 33.2 54.4 58.3 74.8 327.8
Health Insurance ($M) 36.3 21.5 17.9 29.3 31.4 40.3 176.8
Pension Plans ($M) 11.7 6.9 5.7 9.4 10.1 12.9 56.8
Contribution Plans ($M) 6.0 3.5 3.0 4.8 5.2 6.7 29.2
Other HR Benefits ($M) 50.9 30.1 25.0 41.1 44.0 56.5 247.5
* Firms (total company) are represented by employee size of firm.
Establishments (individual locations) are represented by employee size of establishments.
"Total establishments" do not include "unknown employees" so will not match "total establishments" in other parts of the report.
2012 Barnes Reports: U.S. Agents Managers for Artists Athletes Industry-Capital and Expenses 4
Agents/Managers for Artists & Athletes
(NAICS 71141)
2011 Industry Cost of Materials
Employee Size of Establishment
2011 1-4 5-9 10-19 20-99 100-499 500+ Total
Emps. Emps. Emps. Emps. Emps. Emps.
Cost of Materials ($M) 104.1 30.7 31.2 54.9 41.6 14.9 277.4
Materials Used ($M) 67.4 19.9 20.2 35.6 27.0 9.6 179.6
Commission Expense ($M) 13.5 4.0 4.0 7.1 5.4 1.9 36.0
Contract Work ($M) 19.7 5.8 5.9 10.4 7.9 2.8 52.6
Cost of Fuels ($M) 2.3 0.7 0.7 1.2 0.9 0.3 6.2
Electricity ($M) 1.2 0.3 0.3 0.6 0.5 0.2 3.1
2011 Industry Rentals
Employee Size of Establishment
2011 1-4 5-9 10-19 20-99 100-499 500+ Total
Emps. Emps. Emps. Emps. Emps. Emps.
Total Rentals ($M) 175.2 51.6 52.4 92.5 70.1 25.1 466.9
Building Rentals ($M) 167.7 49.4 50.2 88.5 67.1 24.0 447.0
Machinery Rentals ($M) 7.5 2.2 2.2 3.9 3.0 1.1 19.9
2012 Barnes Reports: U.S. Agents Managers for Artists Athletes Industry-Capital and Expenses 5
Agents/Managers for Artists & Athletes
(NAICS 71141)
2011 Industry Capital Expenditures
Employee Size of Establishment
2011 1-4 5-9 10-19 20-99 100-499 500+ Total
Emps. Emps. Emps. Emps. Emps. Emps.
Capital Expenditure ($M) 38.6 11.4 11.5 20.4 15.4 5.5 102.8
Buildings/Structures ($M) 17.4 5.1 5.2 9.2 7.0 2.5 46.5
Machinery/Equip. ($M) 21.1 6.2 6.3 11.1 8.4 3.0 56.3
Autos/Trucks ($M) 0.3 0.1 0.1 0.2 0.1 0.0 0.9
Computer Equip ($M) 1.9 0.6 0.6 1.0 0.7 0.3 5.0
Other Machinery ($M) 18.9 5.6 5.7 10.0 7.6 2.7 50.4
Total Depreciation ($M) 130.3 38.4 39.0 68.8 52.1 18.6 347.2
2011 Industry Other Expenses
Employee Size of Establishment
2011 1-4 5-9 10-19 20-99 100-499 500+ Total
Emps. Emps. Emps. Emps. Emps. Emps.
Other Expenses ($M) 628.4 185.3 188.1 331.7 251.4 90.0 1,674.9
Expensed Equip. ($M) 7.4 2.2 2.2 3.9 3.0 1.1 19.8
Software ($M) 3.5 1.0 1.0 1.8 1.4 0.5 9.2
Repair/Maintenance ($M) 27.6 8.1 8.2 14.5 11.0 3.9 73.5
Advertising Expenses ($M) 57.0 16.8 17.1 30.1 22.8 8.2 151.9
Taxes & Licenses ($M) 59.0 17.4 17.7 31.1 23.6 8.4 157.2
All Other Expenses ($M) 474.0 139.7 141.9 250.2 189.6 67.9 1,263.3
2012 Barnes Reports: U.S. Agents Managers for Artists Athletes Industry-Capital and Expenses 6
Agents/Managers for Artists & Athletes
(NAICS 71141)
U.S. States – Estimated Cost of Materials ($Millions)
Year: 2012
Area Name Materials Used Commission Contract Work Cost of Fuels Electricity Total Cost of
Expense Materials
U.S. Total 218.4 43.8 63.9 7.5 3.7 337.4
Alabama 0.3 0.1 0.1 0.0 0.0 0.5
Alaska 0.0 0.0 0.0 0.0 0.0 0.1
Arizona 1.9 0.4 0.6 0.1 0.0 2.9
Arkansas 0.1 0.0 0.0 0.0 0.0 0.2
California 79.5 15.9 23.3